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Author : Amy McIlwain
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (135 download)
Download or read book The Social Advisor written by Amy McIlwain and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jennifer Openshaw
Publisher : John Wiley & Sons
ISBN 13 : 1118959078
Total Pages : 368 pages
Book Rating : 4.1/5 (189 download)
Download or read book The Socially Savvy Advisor written by Jennifer Openshaw and published by John Wiley & Sons. This book was released on 2014-12-03 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: The social media marketing bible for the financial industry The Socially Savvy Advisor: Compliant Social Media for the Financial Industry is the complete guide to creating an effective social media strategy without breaking the big rules. Written by an industry specialist Jennifer Openshaw, alongside Stuart Fross, Fidelity International's former general counsel, and Amy McIlwain, president of Financial Social Media, this book merges marketing basics with FINRA and SEC guidelines to help readers create an effective social media campaign specifically for the finance and investing world. Contributions from industry leaders at Charles Schwab, Citibank, and others provide inside perspective and experience so readers can tap into a new audience. With a focus on compliance, the book clears common hurdles while dispelling myths and outlining effective methods and techniques. Readers also gain access to a website featuring videos, Q & As, tutorials, Slideshare, and a social media policy template. Social media is one of the hottest topics in finance. From solo practitioners to large asset managers, everyone's consumed by how, when, and where to use this new and powerful medium—but guidance is hard to find. The Socially Savvy Advisor covers the entire issue, from platform, to content, to what not to do. Best practices in using social media for advisors and compliance officers Planning for the regulators, vs. failing to plan Challenges with LinkedIn, Facebook, Twitter and other social platforms Elements of a good social media policy Managing the top issues related to marketing and business development, engagement, and compliance With the right plan and the proper technique, social media marketing can dramatically improve client outreach and retention. The Socially Savvy Advisor provides the expert insight, tools, and guidance that shape a robust, effective strategy.
Author : Matthew Halloran
Publisher : John Wiley & Sons
ISBN 13 : 1118240863
Total Pages : 304 pages
Book Rating : 4.1/5 (182 download)
Download or read book The Social Media Handbook for Financial Advisors written by Matthew Halloran and published by John Wiley & Sons. This book was released on 2012-06-28 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expert advice for financial advisors looking to make the most of social media platforms Social media is everywhere. 3.5 billion pieces of content are shared on Facebook each week, 22 million professionals are networking on LinkedIn, and 140 million tweets are posted every day. The opportunities these platforms present for financial advisors are huge, but most advisors have no idea how to use them to build bigger, stronger client bases. The Social Media Handbook for Financial Advisors: How to Use Facebook, Twitter, and LinkedIn to Build and Grow Your Business shows how to make the most of these new tools, offering invaluable advice about how to connect with potential clients in the twenty first century. For most advisors, converting prospects into clients is their top priority, and social media presents incredible opportunities for sealing the deal. Sales don't happen because clients are impressed by complicated charts, they happen because they're impressed by your social media presence, and by properly understanding how to make these new platforms work for you, you'll be positioned to see your business boom. Designed to teach financial advisors how to use social media to better market their services to attract new clients and referrals Presents expert communication advice from top financial advisor coach Matthew Halloran Categorizes communicators in a unique new way Teaches financial advisors how to use social media in new, highly effective ways that they've never even considered An essential resource for wealth managers and financial advisors looking to amplify their marketing message and raise their visibility in a crowded marketplace, The Social Media Handbook for Financial Advisors is the only book you need to make yourself heard.
Author : Claire Akin
Publisher :
ISBN 13 : 9781705950395
Total Pages : 160 pages
Book Rating : 4.9/5 (53 download)
Download or read book The Marketing Guide For Financial Advisors written by Claire Akin and published by . This book was released on 2019-11-06 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing Guide for Financial Advisors uncovers the truth about how independent advisors really get new clients in a digital world. Learn what no one wants you to know about marketing, how to avoid wasting money on your marketing, and the secret to unlocking your marketing potential, including: Why digital marketing is so challenging in financial services How to create a website that converts Email marketing strategies for financial advisors Using social media to get in front of your ideal prospects Search engine optimization to get more traffic to your website Content strategy to start the conversation Embracing a specialty to command higher fees Using webinars to warm up prospects In this exclusive guide, you'll learn proven strategies from top advisors to grow your firm and uncover a step-by-step process to build your marketing engine. About the Author Claire Akin, MBA grew up in the financial services industry working with her father, an independent financial advisor of over 35 years. She holds a bachelor's degree in economics and a master's of business administration. Claire founded Indigo Marketing Agency to help independent financial advisors reach more of their ideal clients. It's her mission to help financial advisors grow their firms through digital marketing.
Author : Steven D. Lockshin
Publisher : John Wiley & Sons
ISBN 13 : 1118700732
Total Pages : 279 pages
Book Rating : 4.1/5 (187 download)
Download or read book Get Wise to Your Advisor written by Steven D. Lockshin and published by John Wiley & Sons. This book was released on 2013-09-03 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: The financial services world is changing. Technology is enabling an automated approach to investing that should bring down the cost of commodity services. No longer do you have to fund the lifestyle of a broker or advisor to have him tell you how to diversify or where to find the next investment that cannot be missed. This book will provide the tools for calculators that tell you most of what you need to know; from how much insurance you need to have to how you should diversify. The book will help readers with the following: Understand what you have Plan your long-term goals Start to save (maximizing your 401k) Reduce debt Run your Monte Carlo Simulation Determine the appropriate asset allocation Set up your auto-rebalancing and periodically (annually, perhaps) re-examining your asset allocation to account for globalization Deploy the asset mix through low cost, tax-efficient strategies Look at it once per year This book will provide a better understanding of your investment decisions. But, we all cannot be do-it-yourselfers. Advisors serve as an important resource for consumers when they are both capable and understand their duty to serve you, the customer, first. To complement their moral station, they must have the skills to deliver appropriate advice. The book, much like the company Steve founded, will simplify standards for consumers and audit advisors to those standards.
Author : Nancy MacKay
Publisher : Business Expert Press
ISBN 13 : 1637421389
Total Pages : 162 pages
Book Rating : 4.6/5 (374 download)
Download or read book The Modern Trusted Advisor written by Nancy MacKay and published by Business Expert Press. This book was released on 2021-10-15 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best and the brightest use advisors and experts. In fact, one could say that they are the best and the brightest because they utilized trusted advisors throughout their careers. Whether in business, sports, entertainment, academia, or politics–expert help is a fundamental enabler of success. That means that the demand for expert advice will grow and the competition will increase for such help. This isn’t a matter of “certificates” and “universities,” it’s a matter of specific skill and behavioral sets that create a trusting bond and reliance. Trusted advisors are beyond coaches—they are comprehensive resources and supporters. The Modern Trusted Advisor employs important mastery traits, such as subordinating ego, applying shared experiences, and managing emotional, mental, and intellectual health. We are entering a world of “no normal” today and leaders must inspire others daily. This is the book that prepares you to inspire those leaders.
Author : Amy Mcilwain
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (133 download)
Download or read book The social advisors written by Amy Mcilwain and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Deepak Patel
Publisher :
ISBN 13 : 9781775258681
Total Pages : 72 pages
Book Rating : 4.2/5 (586 download)
Download or read book The Advisor Platform written by Deepak Patel and published by . This book was released on 2020-11-12 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: The biggest problem facing Financial and Insurance Advisors today is to generate more qualified appointments consistently. The world has changed, technology and social media coupled with greater competition and complex financial products are making it difficult for Financial Advisors to keep up and continue to grow their practices. This book will provide a simple and modern method to generate qualified appointments using "compliant" social media strategies that we are using today.This book is a "must-read" social media marketing guide for Financial Advisors that are looking to scale their practices, gather more AUMs, close more Annuities, sell Life Insurance or even build a team of recruits.We created AdvisorLearn.com platform to help Financial and Insurance Advisors learn about right way to use social media to generate meetings and clients.What most Advisors don't understand is the principle of "more with less" and "less is more". This book shows how to build a laser-focused marketing plan and the two powerful methods and two powerful platforms that are best suited to generate a "Consultation" type of leads.This 65-page book is easy to read and in it, you'll learn...1. How To Generate Qualified Appointments Using 2 Simple Campaigns On LinkedIn and Facebook ...80 Advisors Are Using This Secret Method2. Get a FREE Social Media Checklist For Financial Advisors...find out today what you can do and what you can't and how can this impact your practice right away3. What Is The End To End Strategy To Make Social Media Work...the real work that must be done outside social media platforms
Author : David J. Mullen (Jr.)
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814414729
Total Pages : 290 pages
Book Rating : 4.8/5 (144 download)
Download or read book The Million-dollar Financial Advisor written by David J. Mullen (Jr.) and published by AMACOM Div American Mgmt Assn. This book was released on 2010 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best financial advisors are well equipped to succeed regardless of market conditions. Based on interviews with fifteen top advisors, each doing several million dollars worth of business every year, The Million-Dollar Financial Advisor distills their universal success principles into thirteen distinct lessons. Each is explained step-by step for immediate application by veteran and new financial professionals alike. The lessons cover: * Building and focusing on client relationships * Having a top advisor mindset * Developing a long-term approach * Specialization * Marketing * And much more The book also features two complete case studies. First there is the "best of the best" advisor whose incredible success showcases the power of all the book's principles working together in concert. The second is an account of a remarkable and inspiring career turn around and demonstrates that it's never too late to reinvent oneself. Brimming with practical advice from the author and expert insights from his interview subjects, The Million-Dollar Financial Advisor is a priceless success tool for any and all financial advisors.
Author : Robert D. Knapp
Publisher : John Wiley & Sons
ISBN 13 : 1118039505
Total Pages : 166 pages
Book Rating : 4.1/5 (18 download)
Download or read book The Supernova Advisor written by Robert D. Knapp and published by John Wiley & Sons. This book was released on 2010-12-17 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Supernova Model is a client service, client acquisition, and practice management model that drives an explosive acceleration in revenue and client satisfaction by capitalizing upon the 80/20 Rule. First implemented by financial advisors at Merrill Lynch—under the leadership of author Rob Knapp—it has grown increasingly popular within the financial services industry. The Supernova Advisor skillfully outlines this proven model and reveals how it can be used to create an exceptional experience for your clients, while significantly growing your business.
Author : David J. Mullen, Jr.
Publisher : AMACOM
ISBN 13 : 0814439217
Total Pages : 305 pages
Book Rating : 4.8/5 (144 download)
Download or read book The Million-Dollar Financial Advisor Team written by David J. Mullen, Jr. and published by AMACOM. This book was released on 2018-08-21 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on interviews with fifteen top financial advisors, this priceless toolkit contains universal principles to guide both veteran and new financial professionals to immediate success. This book features two complete case studies, featuring a “best of the best” advisor whose incredible success showcases the power of all the book's principles working together in concert, and an account of a remarkable and inspiring career turn around that demonstrates it's never too late to reinvent yourself. The Million-Dollar Financial Advisor distills these success principles into thirteen distinct step-by-step lessons that teaches you: how to build and focus on client relationships, have a top advisor mindset, develop a long-term approach, and much more. Brimming with practical advice from author David J. Mullen and expert insights from his interview subjects, The Million-Dollar Financial Advisor equips any financial advisor to succeed--regardless of market conditions.
Author : Cam Marston
Publisher :
ISBN 13 : 9780998262703
Total Pages : pages
Book Rating : 4.2/5 (627 download)
Download or read book The Gen-Savvy Financial Advisor written by Cam Marston and published by . This book was released on 2016-12-21 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: There have been big changes in consumers' buying habits, and financial services are no exception, says Cam Marston, a world-renowned expert on generational issues in the marketplace. Understanding clients' age-based points of view is an indispensable soft skill that you can use to establish connections and make sales. New attitudes about investing break down along generational lines and this book is the definitive guide to tailoring financial services and building relationships with clients based on these new generation-specific expectations and experiences. Whole chapters are devoted to each of the four generations - Matures, Baby Boomers, Generation Xers, and Millennials - and their unique approaches to finance and investing. Marston offers detailed guidelines and an arsenal of proven techniques to help the advisor best serve investors of all ages. Through this book, Marston conveys the changing demographics and shifting experiences that are giving many financial advisors anxiety they haven't felt since the Great Recession. But he also shares a path forward.
Author : Moira Somers
Publisher : Practical Inspiration Publishing
ISBN 13 : 1788600215
Total Pages : 224 pages
Book Rating : 4.7/5 (886 download)
Download or read book Advice That Sticks written by Moira Somers and published by Practical Inspiration Publishing. This book was released on 2018-02-28 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advice is sound; the client seems eager; and then... nothing happens! Too often, this is the experience that financial professionals encounter in their daily work. When good recommendations go unimplemented, clients’ well-being is compromised, opportunities are lost, and the professional relationship grows strained. Advice that Sticks takes aim at the problem of financial non-adherence. Written by a neuropsychologist and financial change expert, this book examines the five main factors that determine whether a client will follow through with financial advice. Individual client psychology plays a role in non-adherence; so, too, do sociocultural and environmental factors, general advice characteristics, and specific challenges pertaining to the emotionally loaded domain of money. Perhaps most surprising, however, is the extent to which advice-givers themselves can foil implementation. A great deal of non-adherence is due to preventable mistakes made by financial professionals and their teams. The author integrates her extensive clinical and consulting experience with research findings from the fields of positive psychology, behavioural economics, neuroscience, and medicine. What emerges is a thoughtful, funny, but above all practical guide for anyone who makes a living providing financial advice. It will become an indispensable handbook for people working with clients across the wealth spectrum.
Author : Robert J. Luna
Publisher : Trinadigm
ISBN 13 : 9781935586494
Total Pages : 0 pages
Book Rating : 4.5/5 (864 download)
Download or read book A Good Financial Advisor Will Tell You... written by Robert J. Luna and published by Trinadigm. This book was released on 2011-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: - Have you ever wondered why investments always seem to go down after you buy them? - Are you overwhelmed by the number and complexity of investment choices? - Do you have a plan to create lifetime income from your investments, while preserving your principal? - Are you unsure how to find a good financial advisor and what to expect from one? In A Good Financial Advisor Will Tell You, authors Jeremy Kisner, CFP and Robert Luna, CIMA answer these common concerns and reveal what people really need to know to make better financial and investment decisions. Rather than write another boring book that explains stocks and mutual funds, the authors explore behavioral finance-the reasons why people make investing mistakes-and they teach readers how to avoid doing the same. Countless people amass small fortunes during their lifetimes only to squander them through inadequate planning and poor investments. We are all familiar with the celebrities who have lost it all. What is not reported in the press is how many middle class millionaires also lose it all. And an even larger number of people do not lose it all but could have left a legacy for generations if they had made better financial decisions. Most investors do not fare well precisely because they are human. Human beings are hard-wired to make decisions with their hearts or intuitions and then justify those decisions with logic. Greed and fear rule the day, but a better way exists that will allow investors to avoid mistakes and enjoy greater wealth and retirement income. After reading this book you will be a more educated investor and a better consumer of financial services.
Author : Gerard Leo McLaughlin
Publisher :
ISBN 13 :
Total Pages : 272 pages
Book Rating : 4.:/5 (31 download)
Download or read book A Counselor's Guide to the Social Services of Massachusetts written by Gerard Leo McLaughlin and published by . This book was released on 1959 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Karen L. Archambault
Publisher : Taylor & Francis
ISBN 13 : 1000976955
Total Pages : 289 pages
Book Rating : 4.0/5 (9 download)
Download or read book Comprehensive Advisor Training and Development written by Karen L. Archambault and published by Taylor & Francis. This book was released on 2023-07-03 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Co-published with NACADAAdvisors are focused on the success of their students. They do the work of advising not for money or fame, but because their meaningful work ensures that students reach their goals. In order to do so, those who serve students must have the knowledge, skills, abilities, and encouragement to do their work. This edited collection provides a practical framework for advisor training and professional development, underpinned by the theoretical rationale for those frameworks. This text is not focused on the “what” of advisor training but is instead intentionally focused on the “how” and the “why,” encouraging those responsible for development and implementation to have a clear means by which to support advisor success. Readers of this text will identify the centrality of the NACADA Core Values and Core Competencies to effective training and development but will also gain a practical suite of tools to be used in various higher educational contexts. Including, but not limited to initial program creation, the authors consider complex concerns such as funding, technology, intercultural competence, and self-care--among others--as components of a comprehensive program to support advising professionals.
Author : Pat Folsom
Publisher : John Wiley & Sons
ISBN 13 : 1118823419
Total Pages : 400 pages
Book Rating : 4.1/5 (188 download)
Download or read book The New Advisor Guidebook written by Pat Folsom and published by John Wiley & Sons. This book was released on 2015-09-21 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an exciting time to be an academic advisor—a time in which global recognition of the importance of advising is growing, research affirms the critical role advising plays in student success, and institutions of higher education increasingly view advising as integral to their missions and essential for improving the quality of students' educational experiences. It is essential that advisors provide knowledgeable, realistic counsel to the students in their charge. The New Advisor Guidebook helps advisors meet this challenge. The first and final chapters of the book identify the knowledge and skills advisors must master. These chapters present frameworks for setting and benchmarking self-development goals and for creating self-development plans. Each of the chapters in between focuses on foundational content: the basic terms, concepts, information, and skills advisors must learn in their first year and upon which they will build over the lengths of their careers. These chapters include strategies, questions, guidelines, examples, and case studies that give advisors the tools to apply this content in their work with students, from demonstrations of how student development theories might play out in advising sessions to questions advisors can ask to become aware of their biases and avoid making assumptions about students to a checklist for improving listening, interviewing, and referral skills. The book covers various ways in which advising is delivered: one-to-one, in groups, and online. The New Advisor Guidebook serves as an introduction to what advisors must know to do their jobs effectively. It pairs with Academic Advising Approaches: Strategies That Teach Students to Make the Most of College, also from NACADA, which presents the delivery strategies successful advisors can use to help students make the most of their college experience.
