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The Smart Way To Design A Logo
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Book Synopsis The Smart Way To Design A Logo by : Hendi Hendratman
Download or read book The Smart Way To Design A Logo written by Hendi Hendratman and published by Exotic. This book was released on 2023-04-25 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whatever your business, of course, you need a logo to create the impression you want. This book is dedicated to those of you who want to create your own logo without hiring professionals. Creating a high-value logo certainly requires research, philosophy and a complicated process. But in this book you are only invited to create shapes / visualizations with a little philosophy. The important thing is the result pleasing to the eye / eye catching. In this book you are invited to create simple but artistic logos with various creative techniques such as grids, letter elements, numbers, basic shapes, 3 dimensions, double views, etc. With a few simple techniques, it is hoped that you will enjoy experimenting with forming unique and attractive logos.
Download or read book Design: Logo written by Von Glitschka and published by . This book was released on 2013-12 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: DIVThis inspirational resource features over 300 exemplary logo designs chosen by two leading identity designers, along with design “dissections,� of the authors’ top logo picks./div
Download or read book Better Posters written by Zen Faulkes and published by Pelagic Publishing Ltd. This book was released on 2021-05-24 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: Better posters mean better research. Distilling over a decade of experience from the popular Better Posters blog, Zen Faulkes will help you create a clear and informative conference poster that delivers maximum impact. Academics have used posters to share research for more than five decades, and tens of thousands of posters are presented at conferences every year. Despite the popularity of the format, no in-depth guide has been available on how to create and deliver compelling conference posters. From over-long titles, tiny text and swarms of logos, to bad font choices, chaotic colour schemes and blurry images – it’s easy to leave viewers confused about your poster’s message. The solution is Better Posters: a comprehensive guide to everything you need to know – from writing a title and submitting an abstract, to designing the poster and finally presenting it in the poster session. Your conference poster will be one of your first research outputs, and the poster session is your first introduction to a professional community. Making a great poster develops the skills to create publications, reports, outreach and teaching materials throughout your career. This book also has material for conference organizers on how to make a better poster session for their attendees.
Book Synopsis Design, Form, and Chaos by : Paul Rand
Download or read book Design, Form, and Chaos written by Paul Rand and published by Yale University Press. This book was released on 2017-01-01 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Paul Rand's stature as one of the world's leading graphic designers is incontestable. For half a century his pioneering work in the field of advertising design and typography has exerted a profound influence on the design profession; he almost single-handedly transformed "commercial art" from a practice that catered to the lowest common denominator of taste to one that could assert its place among the other fine arts. Among the numerous clients for whom he has been a consultant and/or designer are the American Broadcasting Company, IBM Corporation, and Westinghouse Electric Corporation. In this witty and instructive book, Paul Rand speaks about the contemporary practice of graphic design, explaining the process and passion that foster good design and indicting faddism and trendiness. Illustrating his ideas with examples of his own stunning graphic work as well as with the work of artists he admires, Rand discusses such topics as: the values on which aesthetic judgments are based; the part played by intuition in good design; the proper relationship between management and designers; the place of market research; how and when to use computers in the production of a design; choosing a typeface; principles of book design; and the thought processes that lead to a final design. The centerpiece of the book consists of seven design portfolios - with diagrams and ultimate choices - that Rand used to present his logos to clients such as Next, IDEO, and IBM.
Book Synopsis Designing Your Life by : Bill Burnett
Download or read book Designing Your Life written by Bill Burnett and published by Knopf. This book was released on 2016-09-20 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BEST SELLER • At last, a book that shows you how to build—design—a life you can thrive in, at any age or stage • “Life has questions. They have answers.” —The New York Times Designers create worlds and solve problems using design thinking. Look around your office or home—at the tablet or smartphone you may be holding or the chair you are sitting in. Everything in our lives was designed by someone. And every design starts with a problem that a designer or team of designers seeks to solve. In this book, Bill Burnett and Dave Evans show us how design thinking can help us create a life that is both meaningful and fulfilling, regardless of who or where we are, what we do or have done for a living, or how young or old we are. The same design thinking responsible for amazing technology, products, and spaces can be used to design and build your career and your life, a life of fulfillment and joy, constantly creative and productive, one that always holds the possibility of surprise.
Download or read book Sprint written by Jake Knapp and published by Simon and Schuster. This book was released on 2016-03-08 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: From inside Google Ventures, a unique five-day process for solving tough problems, proven at thousands of companies in mobile, e-commerce, healthcare, finance, and more. Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution? Now there’s a surefire way to answer these important questions: the Design Sprint, created at Google by Jake Knapp. This method is like fast-forwarding into the future, so you can see how customers react before you invest all the time and expense of creating your new product, service, or campaign. In a Design Sprint, you take a small team, clear your schedules for a week, and rapidly progress from problem, to prototype, to tested solution using the step-by-step five-day process in this book. A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It can replace the old office defaults with a smarter, more respectful, and more effective way of solving problems that brings out the best contributions of everyone on the team—and helps you spend your time on work that really matters.
Book Synopsis Build Your Own Brand by : Doug Dvorak
Download or read book Build Your Own Brand written by Doug Dvorak and published by Pelican Publishing. This book was released on 2010-09-23 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: The names Oprah, Michael Jordan, Donald Trump, and Bill Gates are great personal brands, and yours can be a personal brand too. This insightful book guides professionals and businesspeople to harness the power of their personal brands to build their client base. Readers will be able to carve a niche in the market in an inexpensive and productive way.
Download or read book What Works written by Iris Bohnet and published by Belknap Press. This book was released on 2016-03-08 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shortlisted for the Financial Times and McKinsey Business Book of the Year Award A Financial Times Best Business Book of the Year A Times Higher Education Book of the Week Best Business Book of the Year, 800-CEO-READ Gender equality is a moral and a business imperative. But unconscious bias holds us back, and de-biasing people’s minds has proven to be difficult and expensive. By de-biasing organizations instead of individuals, we can make smart changes that have big impacts. Presenting research-based solutions, Iris Bohnet hands us the tools we need to move the needle in classrooms and boardrooms, in hiring and promotion, benefiting businesses, governments, and the lives of millions. “Bohnet assembles an impressive assortment of studies that demonstrate how organizations can achieve gender equity in practice...What Works is stuffed with good ideas, many equally simple to implement.” —Carol Tavris, Wall Street Journal “A practical guide for any employer seeking to offset the unconscious bias holding back women in organizations, from orchestras to internet companies.” —Andrew Hill, Financial Times
Book Synopsis Design a Better Business by : Patrick van der Pijl
Download or read book Design a Better Business written by Patrick van der Pijl and published by John Wiley & Sons. This book was released on 2016-09-21 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book stitches together a complete design journey from beginning to end in a way that you’ve likely never seen before, guiding readers (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world. This book also features over 50 case studies and real life examples from large corporations such as ING Bank, Audi, Autodesk, and Toyota Financial Services, to small startups, incubators, and social impact organizations, providing a behind the scenes look at the best practices and pitfalls to avoid. Also included are personal insights from thought leaders such as Steve Blank on innovation, Alex Osterwalder on business models, Nancy Duarte on storytelling, and Rob Fitzpatrick on questioning, among others.
Book Synopsis How To Design Logos Symbols And Icons by : Gregory Thomas
Download or read book How To Design Logos Symbols And Icons written by Gregory Thomas and published by Adams Media. This book was released on 2003-04-01 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book steps into the studios of top designers as their ideas happen. Case studies trace the evolution of great logos, symbols and icons, illustrating the process with initial roughs and intermediary sketches that lead up to the final designs for companies including Nike and IBM. In addition, this book expands its boundaries to include symbols and icons, two rarely covered yet increasingly vital areas of design. Gregory Thomas is the owner and principal of Gregory Thomas Associates, a Santa Monica-based design consultancy. the award-winning company boosts an international client list that includes CBS, IBM, Levi Strauss & Company, Yale University, and MCA/Universal Pictures.
Book Synopsis Smart Product Design by : SendPoints
Download or read book Smart Product Design written by SendPoints and published by Gingko Press Editions. This book was released on 2017 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Smart technology is rapidly changing the way we interact with the world through products. The trend for decades now has been towards ever smaller, better designed technology that is more focused on user experience and lifestyle. Most designs are now available in multiple colors or finishes, offer different features between models or are customizable to a customers needs. Smart Product Design looks at the latest innovations in smart home, health and wellbeing, sports and fitness, business, travel and more. Featuring almost 100 products with details and concept sketches as well as interviews with some of todays leading designers on their inspiration, concept design and philosophy, and how they balance aesthetics with functionality.
Book Synopsis Designed for Digital by : Jeanne W. Ross
Download or read book Designed for Digital written by Jeanne W. Ross and published by MIT Press. This book was released on 2019-09-24 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical advice for redesigning “big, old” companies for digital success, with examples from Amazon, BNY Mellon, LEGO, Philips, USAA, and many other global organizations. Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. This book offers an essential guide for retooling organizations for digital success. In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, the authors explain, business design has become a critical management responsibility. Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities. Most leaders today, however, rely on organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility. In companies that are designed for digital, people, processes, data, and technology are synchronized to identify and deliver innovative customer solutions—and redefine strategy. Digital design, not strategy, is what separates winners from losers in the digital economy. Designed for Digital offers practical advice on digital transformation, with examples that include Amazon, BNY Mellon, DBS Bank, LEGO, Philips, Schneider Electric, USAA, and many other global organizations. Drawing on five years of research and in-depth case studies, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape. Five Building Blocks of Digital Business Success: Shared Customer Insights Operational Backbone Digital Platform Accountability Framework External Developer Platform
Download or read book Smart Things written by Mike Kuniavsky and published by Elsevier. This book was released on 2010-09-14 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world of smart shoes, appliances, and phones is already here, but the practice of user experience (UX) design for ubiquitous computing is still relatively new. Design companies like IDEO and frogdesign are regularly asked to design products that unify software interaction, device design and service design -- which are all the key components of ubiquitous computing UX -- and practicing designers need a way to tackle practical challenges of design. Theory is not enough for them -- luckily the industry is now mature enough to have tried and tested best practices and case studies from the field. Smart Things presents a problem-solving approach to addressing designers' needs and concentrates on process, rather than technological detail, to keep from being quickly outdated. It pays close attention to the capabilities and limitations of the medium in question and discusses the tradeoffs and challenges of design in a commercial environment. Divided into two sections, frameworks and techniques, the book discusses broad design methods and case studies that reflect key aspects of these approaches. The book then presents a set of techniques highly valuable to a practicing designer. It is intentionally not a comprehensive tutorial of user-centered design'as that is covered in many other books'but it is a handful of techniques useful when designing ubiquitous computing user experiences. In short, Smart Things gives its readers both the "why" of this kind of design and the "how," in well-defined chunks. - Tackles design of products in the post-Web world where computers no longer have to be monolithic, expensive general-purpose devices - Features broad frameworks and processes, practical advice to help approach specifics, and techniques for the unique design challenges - Presents case studies that describe, in detail, how others have solved problems, managed trade-offs, and met successes
Book Synopsis Design, Control, Predict by : Aaron Shapiro
Download or read book Design, Control, Predict written by Aaron Shapiro and published by U of Minnesota Press. This book was released on 2020-12-15 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: An in-depth look at life in the “smart” city Technology has fundamentally transformed urban life. But today’s “smart” cities look little like what experts had predicted. Aaron Shapiro shows us the true face of the revolution in urban technology, taking the reader on a tour of today’s smart city. Along the way, he develops a new lens for interpreting urban technologies—logistical governance—to critique an urban future based on extraction and rationalization. Through ethnographic research, journalistic interviews, and his own hands-on experience, Shapiro helps us peer through cracks in the smart city’s facade. He investigates the true price New Yorkers pay for “free,” ad-funded WiFi, finding that it ultimately serves the ends of commercial media. He also builds on his experience as a bike courier for a food delivery startup to examine how promises of “flexible employment” in the gig economy in fact pave the way for strict managerial control. And he turns his eye toward hot-button debates around police violence and new patrol technologies, asking whether algorithms are really the answer to reforming our cities’ ongoing crises of criminal justice. Through these gripping accounts of the new technological urbanism, Design, Control, Predict makes vital contributions to conversations around data privacy and algorithmic governance. Shapiro brings much-needed empirical research to a field that has often relied on “10,000-foot views.” Timely, important, and expertly researched, Design, Control, Predict doesn’t just help us comprehend urbanism today—it advances strategies for critiquing and resisting a dystopian future that can seem inevitable.
Book Synopsis Designing Brand Identity by : Alina Wheeler
Download or read book Designing Brand Identity written by Alina Wheeler and published by John Wiley & Sons. This book was released on 2012-10-11 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
Download or read book Smart Graphics written by Marc Christie and published by Springer. This book was released on 2014-08-22 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the proceedings of the 12th International Symposium on Smart Graphics, SG 2014, held in Taipei, Taiwan, in August 2014. The 14 full and 4 short papers presented in this volume were carefully reviewed and selected from 26 submissions. They are organized in topical sections named: data visualization; sketching and multi-touch interaction; aesthetics and smart tools for artists; smart tools for 3D contents; and posters.
Book Synopsis Unlock Your Creativity with Photopea by : Michael Burton
Download or read book Unlock Your Creativity with Photopea written by Michael Burton and published by Packt Publishing Ltd. This book was released on 2024-07-05 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tap into the power of Photopea and learn photo editing, digital painting, and how to design graphics for social media, marketing, and merchandise with this self-paced manual written by multidisciplinary visual artist, Michael Burton Key Features Gain foundational skills in photo editing, design, and digital painting Discover tools for selections, color adjustments, text application, and content creation Explore the latest updates and plug-ins for more control over image enhancement Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionPhotopea is a comprehensive image and photo editing design tool that provides essential features and capabilities comparable to Adobe Photoshop. This book covers the latest version of Photopea, featuring step-by-step instructions for image editing, improving and enhancing designs with text and effects, and creating eye-catching projects for print and the web. The first part of this book will teach you how to navigate the workspace, use the best tools for specific tasks and projects, and make perfect selections. You’ll also discover how to remove backgrounds, merge and/or add objects, and adjust colors to create impressive images. Later, you’ll explore layers and compositing techniques, and get hands on with retouching images like a pro. The book will demonstrate how to create collages and use brushes, color wheels, and swatches for drawing and painting. You’ll also learn how to apply impressive text to images to create posters, flyers, and logos. By the end of this book, you'll have learned how to retouch, paint, enhance, and manipulate images; how to use templates provided by Photopea; and finally, how to apply your skills to projects.What you will learn Understand how to use masks, layer adjustments, and work non-destructively with your images Use photo retouching techniques to enhance your images, revive old photos, and apply effects Use brushes effectively and learn how to create custom brushes for specific tasks and effects Apply different selections for removing backgrounds and objects from photos Utilize the principles of color theory to craft visually stunning compositions Draw stunning vector and bitmap formats for coloring, rendering, and finished illustrations Who this book is for This book is for photographers, illustrators, graphic designers, hobbyists, and students in need of alternative graphic design software suitable for digital imaging and more. Beginners with no prior knowledge of photo editing will also benefit from this book, as it will help them learn fundamental editing skills while they explore Photopea’s functionality.
