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Author :
Publisher :
ISBN 13 :
Total Pages : 96 pages
Book Rating : 4.3/5 (555 download)
Download or read book The ... Simmons Market Research Bureau, Inc. Study of Media and Markets written by and published by . This book was released on 1987 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 762 pages
Book Rating : 4.0/5 ( download)
Download or read book Simmons ... Study of Media and Markets written by and published by . This book was released on 1994 with total page 762 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 102 pages
Book Rating : 4.:/5 (319 download)
Download or read book Linking Tourism, the Environment, and Sustainability written by and published by . This book was released on 1995 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : C. Kerry Overton
Publisher :
ISBN 13 :
Total Pages : 530 pages
Book Rating : 4.3/5 (243 download)
Download or read book User's Guide to Fish Habitat written by C. Kerry Overton and published by . This book was released on 1995 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This user's guide and reference document describes the physical features of the Salmon River Basin, Idaho, stream channels that represent "natural conditions" for fish habitat-that is, streams that have not been influenced by major human disturbances. The data base was created to assist biologists and resource managers. It describes resource conditions that can be achieved through management objectives."
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ISBN 13 :
Total Pages : 320 pages
Book Rating : 4.:/5 (319 download)
Download or read book Proceedings of the 2000 Northeastern Recreation Research Symposium, April 2-4, 2000, The Sagamore on Lake George in Bolton Landing, New York written by and published by . This book was released on 2000 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.:/5 (319 download)
Download or read book Proceedings of the 1995 Northeastern Recreation Research Symposium written by and published by . This book was released on 1995 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sharon Todd
Publisher :
ISBN 13 :
Total Pages : 468 pages
Book Rating : 4.:/5 (319 download)
Download or read book Proceedings of the 2001 Northeastern Recreation Research Symposium, April 1-3, 2001, The Sagamore on Lake George in Bolton Landing, New York written by Sharon Todd and published by . This book was released on 2001 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Margaret A. Blanchard
Publisher : Routledge
ISBN 13 : 1135917493
Total Pages : 2118 pages
Book Rating : 4.1/5 (359 download)
Download or read book History of the Mass Media in the United States written by Margaret A. Blanchard and published by Routledge. This book was released on 2013-12-19 with total page 2118 pages. Available in PDF, EPUB and Kindle. Book excerpt: The influence of the mass media on American history has been overwhelming. History of the Mass Media in the United States examines the ways in which the media both affects, and is affected by, U.S. society. From 1690, when the first American newspaper was founded, to 1995, this encyclopedia covers more than 300 years of mass media history. History of Mass Media in the United States contains more than 475 alphabetically arranged entries covering subjects ranging from key areas of newspaper history to broader topics such as media coverage of wars, major conflicts over press freedom, court cases and legislation, and the concerns and representation of ethnic and special interest groups. The editor and the 200 scholarly contributors to this work have taken particular care to examine the technological, legal, legislative, economic, and political developments that have affected the American media.
Author : Elizabeth J. Wilson
Publisher : Springer
ISBN 13 : 3319131621
Total Pages : 491 pages
Book Rating : 4.3/5 (191 download)
Download or read book Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference written by Elizabeth J. Wilson and published by Springer. This book was released on 2015-01-21 with total page 491 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1994 Academy of Marketing Science (AMS) Annual Conference held in Nashville, Tennessee. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
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ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.:/5 (319 download)
Download or read book Proceedings of the 1990 Northeastern Recreation Research Symposium, February 25-28, 1990, State Parks Management and Research Institute, Saratoga Springs, New York written by and published by . This book was released on 1990 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 628 pages
Book Rating : 4.3/5 (91 download)
Download or read book General Technical Report NE written by and published by . This book was released on 1980 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael R. Oppenheim
Publisher : Routledge
ISBN 13 : 113518559X
Total Pages : 367 pages
Book Rating : 4.1/5 (351 download)
Download or read book Marketing Information written by Michael R. Oppenheim and published by Routledge. This book was released on 2013-10-31 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing Information contains several useful features, including: basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed special text boxes with practical tips, techniques, and short cuts an alphabetical listing of all source titles an index to subjects and sources Unlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web. This book will help you provide top-notch service to clients such as: marketing instructors in developing assignments and other curricula which incorporate a business information literacy component students whose assignments require library or other research to identify and use key marketing information tools entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups reference librarians who advise these groups in academic, public, or corporate library settings collection development librarians selecting material for public, academic, and special libraries Marketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!
Author : Rowe, David
Publisher : McGraw-Hill Education (UK)
ISBN 13 : 033521150X
Total Pages : 386 pages
Book Rating : 4.3/5 (352 download)
Download or read book Critical Readings: Sport, Culture And The Media written by Rowe, David and published by McGraw-Hill Education (UK). This book was released on 2003-12-01 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Critical Readings: Sport, Culture and the Media contains a broad range of essays on the relationships between sport, culture and the media. Featuring a mixture of classic works and recent texts, the Reader provides students, lecturers and researchers with an essential core of readings on the topic. The readings examine media and sport in Europe, North and South America, Australia, Asia and Africa and explore topics such as: Sport as entertainment: the role of mass communications The manufacture of sports news for the daily press The televised sports manhood formula Women, sport and globalization Sport on the information superhighway Advertising sportswear to black audiences Mega-events and media culture: sport and the Olympics Designed to complement the key textbook in the area, Sport, Culture and Media, this collection of critical readings can also be used independently, ideally in undergraduate and postgraduate studies in culture and media, sociology, sport and leisure studies, communication, race, ethnicity and gender. Essays by: John Amis, David L. Andrews, Ketra L. Armstrong, Frank B. Ashley, Joan Chandler, George B. Cunningham, Michele Dunbar, Laurel Davis, John Goldlust, Darnell Hunt, Kyle W. Kusz, James F. Larson, Geoffrey Lawrence, Mark D. Lowes, David McGimpsey, Jim McKay, Miquel de Moragas Sp?, Michael A. Messner, Toby Miller, Robert E. Rinehart, Nancy K. Rivenburgh, David Rowe, Maurice Roche, Michael Sagas, Michael Silk, Trevor Slack, Deborah Stevenson, Brian Stoddart, Lawrence A. Wenner, Brian J. Wrigley
Author : Jacob Jacoby
Publisher : Routledge
ISBN 13 : 1135433658
Total Pages : 302 pages
Book Rating : 4.1/5 (354 download)
Download or read book The Comprehension and Miscomprehension of Print Communication written by Jacob Jacoby and published by Routledge. This book was released on 2013-11-26 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1987. To writers and visualizers, this study sets a range of expectations for comprehension and miscomprehension—pointing the finger of caution that even what seems the simplest of language can be misunderstood, but also calling forth their best efforts, because this benchmark study shows that some communications can be much more successful than others and there is usually room for improvement. To advertisers, the study says that perhaps we often take comprehension too much for granted, being satisfied when consumers respond with something in the general area of our message, rather than in the precise area of what is meant. To academicians, the study gives reliable reference points for thought and dialogue among themselves and the advertising and publishing communities. It underlines what intuitive editors and writers have always known but have not always practiced: that words and ideas are fragile—handle with care if you hope to deliver them intact from one mind to another.
Author : Mihai Nadin
Publisher : Dresden University Press
ISBN 13 : 3931828387
Total Pages : 880 pages
Book Rating : 4.9/5 (318 download)
Download or read book The Civilization of Illiteracy written by Mihai Nadin and published by Dresden University Press. This book was released on 1997 with total page 880 pages. Available in PDF, EPUB and Kindle. Book excerpt: Phenomena related to the transition from a literacy-dominated civilization to one of various means of expression and communication are at the center of his book. The fall of totalitarian regimes, the current structural difficulties of the European Community, the burden of state bureaucracies, the world-wide effort of re-engineering, and the global economy are part of the bigger picture of a necessary development.
Author : Gail A. Vander Stoep
Publisher :
ISBN 13 :
Total Pages : 244 pages
Book Rating : 4.:/5 (319 download)
Download or read book Proceedings of the 1991 Northeastern Recreation Research Symposium written by Gail A. Vander Stoep and published by . This book was released on 1992 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kevin Wong
Publisher : Routledge
ISBN 13 : 1136411550
Total Pages : 160 pages
Book Rating : 4.1/5 (364 download)
Download or read book Tourism Forecasting and Marketing written by Kevin Wong and published by Routledge. This book was released on 2012-10-12 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stay up to date with the most effective practices in tourism demand forecasting! Tourism Forecasting and Marketing presents vital, up-to-date research on the latest practice and applications of tourism demand modeling and forecasting. The book addresses both econometric and time series approaches to forecasting, focusing on the concepts, model specification, data analysis, and methodologies used in day-to-day tourism planning. An international panel of practitioners and academics call on a diverse range of empirical research findings to discuss commonly used theoretical frameworks for forecasting and future directions tourism demand is likely to take. Tourism Forecasting and Marketing presents research findings from the United States, the United Kingdom, Asia, and Australia that are invaluable for guiding government and private sector tourism investment and development decisions. The book addresses traditional versus modern forecasting techniques; evaluations of current and past forecasting methods; modeling and forecasting destination choice; and the impact of forecasting and marketing on tourism demand. Topics include: using time series models to forecast inbound tourism demand for China and Greece determining the economic factors that influence tourism demand in Hong Kong, Indonesia, and Malaysia examining domestic travel expenditures in South Korea developing a model to forecast ski tourism using the Palmore cohort analysis for tourism forecasting and much more! Tourism Forecasting and Marketing is an important textbook for educators and students working in tourism policy planning and management, and tourism marketing. The book is equally effective as a reference for travel and tourism researchers, and for professionals dealing with tourism demand analysis and forecasting.
