The Silver Market Phenomenon

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The Silver Market Phenomenon

Author : Florian Kohlbacher
Publisher : Springer Science & Business Media
ISBN 13 : 3642143385
Total Pages : 477 pages
Book Rating : 4.6/5 (421 download)

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Book Synopsis The Silver Market Phenomenon by : Florian Kohlbacher

Download or read book The Silver Market Phenomenon written by Florian Kohlbacher and published by Springer Science & Business Media. This book was released on 2010-11-01 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called “graying market” or “silver market”, the market segment more or less broadly defined as those people aged 50 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn from a variety of industries and countries, including the lead market Japan.

The Silver Market Phenomenon

Author : Florian Kohlbacher
Publisher : Springer Science & Business Media
ISBN 13 : 3540753303
Total Pages : 514 pages
Book Rating : 4.5/5 (47 download)

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Book Synopsis The Silver Market Phenomenon by : Florian Kohlbacher

Download or read book The Silver Market Phenomenon written by Florian Kohlbacher and published by Springer Science & Business Media. This book was released on 2008 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: The current shift in demographics - aging and shrinking populations - in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called "silver market," the market segment more or less broadly defined as those people aged 55 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for elder consumers and employees. Key lessons are drawn from the Japanese lead market as well as other select countries.

The Silver Market Phenomenon

Author : Florian Kohlbacher
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (777 download)

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Book Synopsis The Silver Market Phenomenon by : Florian Kohlbacher

Download or read book The Silver Market Phenomenon written by Florian Kohlbacher and published by . This book was released on 2010 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

User Innovators in the Silver Market

Author : Konstantin Wellner
Publisher : Springer
ISBN 13 : 3658090448
Total Pages : 237 pages
Book Rating : 4.6/5 (58 download)

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Book Synopsis User Innovators in the Silver Market by : Konstantin Wellner

Download or read book User Innovators in the Silver Market written by Konstantin Wellner and published by Springer. This book was released on 2015-03-03 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this study among camping tourists of all age groups between 19 and 86 years of age, Konstantin Wellner compares key characteristics regarding innovative behavior of different age groups. The focus of the analysis is on the so-called “Silver Market” segment (consumers of at least 55 years) which gains importance to the demographic shift. Generally, older users are still actively innovating, especially if it relates to age-specific improvements (e.g., comfort and compatibility to other equipment). Analysis by a Structural Equation Model showed that the most important determinant of innovative behavior for older users is technical expertise and that being relatively ahead of trends increases their dissatisfaction with existing products. Additional evidence was found that user with high use experience suffer from functional fixedness.

Artificial Intelligence in HCI

Author : Helmut Degen
Publisher : Springer Nature
ISBN 13 : 3030503348
Total Pages : 461 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis Artificial Intelligence in HCI by : Helmut Degen

Download or read book Artificial Intelligence in HCI written by Helmut Degen and published by Springer Nature. This book was released on 2020-07-10 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the First International Conference on Artificial Intelligence in HCI, AI-HCI 2020, held as part of the 22nd International Conference on Human-Computer Interaction, HCII 2020, in July 2020. The conference was planned to be held in Copenhagen, Denmark, but had to change to a virtual conference mode due to the COVID-19 pandemic. The conference presents results from academic and industrial research, as well as industrial experiences, on the use of Artificial Intelligence technologies to enhance Human-Computer Interaction. From a total of 6326 submissions, a total of 1439 papers and 238 posters has been accepted for publication in the HCII 2020 proceedings. The 30 papers presented in this volume were organized in topical sections as follows: Human-Centered AI; and AI Applications in HCI.pical sections as follows: Human-Centered AI; and AI Applications in HCI.

Advertising in the Aging Society

Author : Florian Kohlbacher
Publisher : Springer
ISBN 13 : 1137586605
Total Pages : 179 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis Advertising in the Aging Society by : Florian Kohlbacher

Download or read book Advertising in the Aging Society written by Florian Kohlbacher and published by Springer. This book was released on 2016-04-08 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents insights from a large-scale content analysis as well as questionnaire surveys among advertising practitioners and consumers in Japan. As the most aged society in the world, Japan lends itself as particularly suitable to study the implications of population aging. This book shows that older people, and especially older women, are highly underrepresented in advertising and are generally portrayed in stereotypical, albeit not necessarily unfavorable ways. This is despite the fact that advertising practitioners have a generally positive view towards using older models, even though only for an older target audience. Finally the book explore how both younger and older consumers perceive the representation of older people in advertising as stereotypical and partly negative, and are willing to boycott companies portraying older people negatively.

Universal Access in Human-Computer Interaction: User and Context Diversity

Author : Constantine Stephanidis
Publisher : Springer
ISBN 13 : 3642391915
Total Pages : 751 pages
Book Rating : 4.6/5 (423 download)

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Book Synopsis Universal Access in Human-Computer Interaction: User and Context Diversity by : Constantine Stephanidis

Download or read book Universal Access in Human-Computer Interaction: User and Context Diversity written by Constantine Stephanidis and published by Springer. This book was released on 2013-07-03 with total page 751 pages. Available in PDF, EPUB and Kindle. Book excerpt: The three-volume set LNCS 8009-8011 constitutes the refereed proceedings of the 7th International Conference on Universal Access in Human-Computer Interaction, UAHCI 2013, held as part of the 15th International Conference on Human-Computer Interaction, HCII 2013, held in Las Vegas, USA in July 2013, jointly with 12 other thematically similar conferences. The total of 1666 papers and 303 posters presented at the HCII 2013 conferences was carefully reviewed and selected from 5210 submissions. These papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. The papers accepted for presentation thoroughly cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The total of 230 contributions included in the UAHCI proceedings were carefully reviewed and selected for inclusion in this three-volume set. The 78 papers included in this volume are organized in the following topical sections: age-related issues, human vision in universal access, emotions and persuasion in universal access, design for autistic spectrum disorders, cognitive issues for universal access, universal access to the Web and social communities.

Lead Markets in Age-Based Innovations

Author : Nils Levsen
Publisher : Springer
ISBN 13 : 365808815X
Total Pages : 352 pages
Book Rating : 4.6/5 (58 download)

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Book Synopsis Lead Markets in Age-Based Innovations by : Nils Levsen

Download or read book Lead Markets in Age-Based Innovations written by Nils Levsen and published by Springer. This book was released on 2015-02-18 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nils Levsen focuses on the international diffusion of product and service innovations for elderly users. In particular, the existence and location of lead markets is being investigated. Lead markets are characterized by their early adoption of innovations and their influence on design choice in a subsequent international diffusion process. Finally, two boundary conditions to the applicability of lead market theory are being identified and described.

From Grey to Silver

Author : Sven Kunisch
Publisher : Springer Science & Business Media
ISBN 13 : 3642155944
Total Pages : 226 pages
Book Rating : 4.6/5 (421 download)

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Book Synopsis From Grey to Silver by : Sven Kunisch

Download or read book From Grey to Silver written by Sven Kunisch and published by Springer Science & Business Media. This book was released on 2010-11-08 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Demographic change is one of the most crucial issues of our time. This book sheds light on the demographic implications companies face. Based on an integrated framework, the book investigates three important perspectives: An economic and social perspective helps organisations and managers better understand the basic parameters of demographic change and its influences on the labour market. A human resources and leadership perspective reveals how age management can help retain employees of different age groups as motivated and productive workforce members. An innovation and marketing perspective examines how companies can exploit the potentials that senior customers offer. A combination of research-driven and practice-oriented chapters makes this book a profound and an interesting read. It primarily addresses executives from various organisational fields, including HR, marketing, and management. Professional trainers, scholars and students of economy and business will also gain valuable insights.Dr. Guenter Pfeiffer, Chief Personnel Officer and member of the Executive Board, Swisscom Group “New approaches are required to restructuring, redeployment and age management that go beyond the typical instruments of part-time models and flexible retirement schemes.” Dr. Guenter Pfeiffer, Chief Personnel Officer and member of the Executive Board, Swisscom Group “Recognising the business consequences of the demographic developments and taking these into consideration are imperative for the competitiveness of not only companies, but also entire economies.” Bundespraesident a.D. Prof. Dr. Roman Herzog Former President of the Federal Republic of Germany

Economic Foundations for Creative Ageing Policy

Author : Andrzej Klimczuk
Publisher : Springer
ISBN 13 : 1137465336
Total Pages : 241 pages
Book Rating : 4.1/5 (374 download)

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Book Synopsis Economic Foundations for Creative Ageing Policy by : Andrzej Klimczuk

Download or read book Economic Foundations for Creative Ageing Policy written by Andrzej Klimczuk and published by Springer. This book was released on 2015-08-12 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ageing populations are a major consideration for socio-economic development in the early twenty-first century. This demographic change is mainly seen as a threat rather than as an opportunity to improve the quality of human life, especially in Europe, where ageing has resulted in a reduction in economic competitiveness. Economic Foundations for Creative Ageing Policy mixes the silver economy, the creative economy, and the social economy to construct positive solutions for an ageing population. Klimczuk covers theoretical analyses and case study descriptions of good practices to suggest strategies that could be internationally popularized.

Product Development for Distant Target Groups

Author : Malte Marwede
Publisher : Springer
ISBN 13 : 365818325X
Total Pages : 253 pages
Book Rating : 4.6/5 (581 download)

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Book Synopsis Product Development for Distant Target Groups by : Malte Marwede

Download or read book Product Development for Distant Target Groups written by Malte Marwede and published by Springer. This book was released on 2017-05-03 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Malte Marwede explores the impact of cognitive distance in product development, in particular whether large distances between developers and the customer target groups adversely affect the creation of customer-centric product ideas. Furthermore, he shows how practical user involvement measures can potentially mitigate negative effects of cognitive distance in an applied industry-context. Silver Agers, people in their third age, and the aviation industry are in focus for the empirical analysis. Extensive market knowledge and insights are provided for this target group.

Gerontechnology

Author : Sunkyo Kwon, PhD
Publisher : Springer Publishing Company
ISBN 13 : 0826128890
Total Pages : 571 pages
Book Rating : 4.8/5 (261 download)

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Book Synopsis Gerontechnology by : Sunkyo Kwon, PhD

Download or read book Gerontechnology written by Sunkyo Kwon, PhD and published by Springer Publishing Company. This book was released on 2016-08-28 with total page 571 pages. Available in PDF, EPUB and Kindle. Book excerpt: Awarded third place in the 2017 AJN Book of the Year Awards in Information Technology Two mega-trends of modern culture, the rapid aging of the population and the inexorable advances in technology, have fueled the development of gerontechnology--the use of technology to sustain individual autonomy to an advanced age. This expansive book encompasses state-of-the-art research in gerontechnology and promising new technologies, products, and services that can improve activities of daily living, general health, and wellbeing of older individuals. It addresses current and future applications in such crucial areasas mobility and transportation, assistive devices, smart homes for senior citizens, in-home technologies, safety and privacy, and research and development highlighting--among others--design. Topics include, but are not limited to, virtual environments as a research tool, sensation, perception, and cognition research advancements, novel accessibility challenges to information and communication technology, as well as the evolving characteristics of the elderly. These are among the welcome developments addressed in the book. Contributors from around the globe, including the UK, Germany, Japan, Canada, The Netherlands, Korea, the United States, and more, bring unprecedented cross-cultural insight to the intersections of aging phenomena and technology. Key Features: Disseminates empirically proven findings and evidence-based theories, models, and concepts Written by world-recognized leaders in the field of technology and aging Reflects the global usage of gerontechnological applications Includes new technologies, research, and applications for virtual environments, smart homes, assistive technology care, and robotics Discusses computer-assisted social engagement, technology-facilitated caregiving, business case examples, and more

Innovation Economics, Engineering and Management Handbook 2

Author : Dimitri Uzunidis
Publisher : John Wiley & Sons
ISBN 13 : 1119832519
Total Pages : 338 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Innovation Economics, Engineering and Management Handbook 2 by : Dimitri Uzunidis

Download or read book Innovation Economics, Engineering and Management Handbook 2 written by Dimitri Uzunidis and published by John Wiley & Sons. This book was released on 2021-06-08 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation, in economic activity, in managerial concepts and in engineering design, results from creative activities, entrepreneurial strategies and the business climate. Innovation leads to technological, organizational and commercial changes, due to the relationships between enterprises, public institutions and civil society organizations. These innovation networks create new knowledge and contribute to the dissemination of new socio-economic and technological models, through new production and marketing methods. Innovation Economics, Engineering and Management Handbook 2 is the second of the two volumes that comprise this book. The main objectives across both volumes are to study the innovation processes in todays information and knowledge society; to analyze how links between research and business have intensified; and to discuss the methods by which innovation emerges and is managed by firms, not only from a local perspective but also a global one. The studies presented in these two volumes contribute toward an understanding of the systemic nature of innovations and enable reflection on their potential applications, in order to think about the meaning of growth and prosperity

Personality, Design and Marketing

Author : Gloria Moss
Publisher : Taylor & Francis
ISBN 13 : 135197422X
Total Pages : 138 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis Personality, Design and Marketing by : Gloria Moss

Download or read book Personality, Design and Marketing written by Gloria Moss and published by Taylor & Francis. This book was released on 2017-01-20 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gloria Moss reveals the extent to which design and advertising effectiveness can be improved through an understanding of the personalities of a range of stakeholders. While the impact of demographic factors (age, class, geographical location) is the object of considerable research, the impact of personality on production and preference aesthetics has been greatly overlooked. It is only by grouping together research conducted on diverse fields that a larger picture of the impact of personality on design production and preference aesthetics can be constructed.

Competitiveness in Emerging Markets

Author : Datis Khajeheian
Publisher : Springer
ISBN 13 : 3319717227
Total Pages : 596 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis Competitiveness in Emerging Markets by : Datis Khajeheian

Download or read book Competitiveness in Emerging Markets written by Datis Khajeheian and published by Springer. This book was released on 2018-05-14 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a collection of interrelated research advances in the field of technological entrepreneurship from the perspective of competition in emerging markets. Featuring contributions by scholars from different fields of interest, it provides a mix of theoretical developments, insights and research methods used to uncover the unexplored aspects of competitiveness in emerging markets in an age characterized by disruptive technologies.

Handbook of Sociology of Aging

Author : Richard A. Settersten, Jr.
Publisher : Springer Science & Business Media
ISBN 13 : 1441973745
Total Pages : 682 pages
Book Rating : 4.4/5 (419 download)

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Book Synopsis Handbook of Sociology of Aging by : Richard A. Settersten, Jr.

Download or read book Handbook of Sociology of Aging written by Richard A. Settersten, Jr. and published by Springer Science & Business Media. This book was released on 2011-05-11 with total page 682 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Sociology of Aging is the most comprehensive, engaging, and up-to-date treatment of developments within the field over the past 30 years. The volume represents an indispensable source of the freshest and highest standard scholarship for scholars, policy makers, and aging professionals alike. The Handbook of Sociology of Aging contains 45 far-reaching chapters, authored by nearly 80 of the most renowned experts, on the most pressing topics related to aging today. With its recurring attention to the social forces that shape human aging, and the social consequences and policy implications of it, the contents will be of interest to everyone who cares about what aging means for individuals, families, and societies. The chapters of the Handbook of Sociology of Aging illustrate the field’s extraordinary breadth and depth, which has never before been represented in a single volume. Its contributions address topics that range from foundational matters, such as classic and contemporary theories and methods, to topics of longstanding and emergent interest, such as social diversity and inequalities, social relationships, social institutions, economies and governments, social vulnerabilities, public health, and care arrangements. The volume closes with a set of personal essays by senior scholars who share their experiences and hopes for the field, and an essay by the editors that provides a roadmap for the decade ahead. The Handbook of Sociology of Aging showcases the very best that sociology has to offer the study of human aging.

Marketing to the Ageing Consumer

Author : D. Stroud
Publisher : Springer
ISBN 13 : 023037820X
Total Pages : 264 pages
Book Rating : 4.2/5 (33 download)

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Book Synopsis Marketing to the Ageing Consumer by : D. Stroud

Download or read book Marketing to the Ageing Consumer written by D. Stroud and published by Springer. This book was released on 2012-12-14 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.