The Shibumi Strategy

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The Shibumi Strategy

Author : Matthew E. May
Publisher : John Wiley & Sons
ISBN 13 : 0470892161
Total Pages : 176 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis The Shibumi Strategy by : Matthew E. May

Download or read book The Shibumi Strategy written by Matthew E. May and published by John Wiley & Sons. This book was released on 2010-10-12 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gold Medal Winner, Business Fable, 2012 Axiom Business Book Awards A personal leadership fable on applying principles of Zen to work & life choices. The Shibumi Strategy is a little book about a big breakthrough. It tells the story of a hardworking family man who finds himself in crisis when his company closes. Through his struggle, and guidance from unlikely sources, he learns subtle lessons in the form of “personal zen” principles, coming to understand that it is often the involuntary challenge, the setbacks, that harbor the power to transform. When approached as an opportunity — no easy task when simple survival is the first order of business—unforeseen trials can sometimes result in an altogether new lease on life. Shows how "personal leadership" can lead to real (and not always easy) breakthroughs Includes key lessons on commitment, preparation, struggle, breakthrough, and transformation Is based on Shibumi, a Japanese word without literal definition that describes the height of personal excellence, elegant performance, and effortless effectiveness. For those struggling with personal breakthroughs, The Shubimi Strategy offers a new way to face work and life challenges for balanced solutions.

The Laws of Subtraction: 6 Simple Rules for Winning in the Age of Excess Everything

Author : Matthew E. May
Publisher : McGraw Hill Professional
ISBN 13 : 0071795626
Total Pages : 241 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis The Laws of Subtraction: 6 Simple Rules for Winning in the Age of Excess Everything by : Matthew E. May

Download or read book The Laws of Subtraction: 6 Simple Rules for Winning in the Age of Excess Everything written by Matthew E. May and published by McGraw Hill Professional. This book was released on 2012-10-26 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of a 2013 Small Business Book Award for Economics The world is more overwhelming than ever before. Our work is deeper and more demanding than ever. Our businesses are more complicated and difficult to manage than ever. Our economy is more uncertain than ever. Our resources are scarcer than ever. There is endless choice and feature overkill in all but the best experiences. Everybody knows everything about us. The simple life is a thing of the past. Everywhere, there's too much of the wrong stuff and not enough of the right. The noise is deafening, the signal weak. Everything is too complicated and time-sucking. Welcome to the age of excess everything. Success in this new age looks different and demands a new skill: Subtraction. Subtraction is defined simply as the art of removing anything excessive, confusing, wasteful, unnatural, hazardous, hard to use, or ugly . . . or the discipline to refrain from adding it in the first place. And if subtraction is the new skill to be acquired, we need a guide to developing it. Enter The Laws of Subtraction. Through a dozen of the most compelling stories of breakthrough innovation culled from 2,000 cases and bolstered by uniquely personal essays contributed by over 50 of the most creative minds in business today, The Laws of Subtraction outlines six simple rules for winning in the age of excess everything, and delivers a single yet powerful idea: When you remove just the right things in just the right way, something very good happens. The Laws of Subtraction features contributions by over 50 highly regarded thinkers, creatives, and executives. On Law #1: What Isn't There Can Often Trump What Is "When you reduce the number of doors that someone can walk through, more people walk through the one that you want them to walk through." -- SCOTT BELSKY, founder and CEO of Behance and author of Making Ideas Happen On Law #2: The Simplest Rules Create the Most Effective Experience "Keeping it simple isn't easy. By exploiting subtraction in innovation, we've been able to create an environment of freedom and creativity that allows us to thrive." -- BRAD SMITH, CEO, Intuit On Law #3: Limiting Information Engages the Imagination "Subtraction can mean the difference between a highly persuasive presentation and a long, convoluted, and confusing one. Why say more when you can say less?" -- CARMINE GALLO, author of The Apple Experience On Law #4: Creativity Thrives Under Intelligent Constraints "Here's the key to the conundrum for managers who want to stoke the innovation fire: That close cousin of scarcity, constraint, can indeed foster creativity." -- TERESA AMABILE, author of The Progress Principle On Law #5: Break Is the Important Part of Breakthrough "If you kill the butterflies in your stomach, you'll kill the dream. Embrace the feeling. Save the butterflies." -- JONATHAN FIELDS, author of Uncertainty On Law #6: Doing Something Isn't Always Better Than Doing Nothing "When we're faced with the greatest odds against us, often we need to edit rather than add." -- CHIP CONLEY, cofounder of Joie de Vivre Hospitality and author of Emotional Equations

Satori

Author : Don Winslow
Publisher : Grand Central Publishing
ISBN 13 : 0446574805
Total Pages : 392 pages
Book Rating : 4.4/5 (465 download)

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Book Synopsis Satori by : Don Winslow

Download or read book Satori written by Don Winslow and published by Grand Central Publishing. This book was released on 2011-03-07 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nicholai Hel-genius, mystic, and the perfect, formidable assassin-was first introduced to readers in Shibumi, the classic #1 bestseller by master storyteller Trevanian. Now critically acclaimed author Don Winslow continues Hel's story for the first time in this all-new, blockbuster thriller. Prepare to meet the world's most dangerous man . . . It is the fall of 1951, and the Korean War is raging. Twenty-six-year-old Nicholai Hel has spent the last three years in solitary confinement at the hands of the Americans. Hel is a master of hoda korosu, or "naked kill," is fluent in seven languages, and has honed extraordinary "proximity sense"-an extra-awareness of the presence of danger. He has the skills to be the world's most fearsome assassin and now the CIA needs him. The Americans offer Hel freedom, money, and a neutral passport in exchange for one small service: to go to Beijing and kill the Soviet Union's commissioner to China. It's almost certainly a suicide mission, but Hel accepts. Now he must survive chaos, violence, suspicion, and betrayal while trying to achieve his ultimate goal of satori-the possibility of true understanding and harmony with the world.

The Elegant Solution

Author : Matthew May
Publisher : Simon and Schuster
ISBN 13 : 1847375138
Total Pages : 314 pages
Book Rating : 4.8/5 (473 download)

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Book Synopsis The Elegant Solution by : Matthew May

Download or read book The Elegant Solution written by Matthew May and published by Simon and Schuster. This book was released on 2008-09-04 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: One million. That's how many new ideas the Toyota organization receives from its employees every year. These ideas come from every level of the organization - from the factory floors to the corporate suites. And organizations all over the world want to learn how they do it. Now Matthew May, Senior Advisor to the University of Toyota, reveals how any company can create an environment of every day innovation and achieve the elegant solutions found only on the far side of complexity. A tactical guide for team-based innovation, THE ELEGANT SOLUTION delivers the formula to the three principles and ten practices that drive business creativity. Innovation isn't just about technology - it's about value, opportunity and impact. When a company embeds a real discipline around the pursuit of perfection, the sky is the limit. Dozens of case studies (from Toyota and other companies) illustrate the power and universality of these concepts; a unique 'clamshell strategy' prepares managers to ensure organizational success. At once a thought-shaper, a playmaker, and a taskmaster, THE ELEGANT SOLUTION is a practical field manual for everyone in corporate life.

In Pursuit of Elegance

Author : Matthew E. May
Publisher : Crown Currency
ISBN 13 : 0385526504
Total Pages : 226 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis In Pursuit of Elegance by : Matthew E. May

Download or read book In Pursuit of Elegance written by Matthew E. May and published by Crown Currency. This book was released on 2010-09-07 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: What made the Sopranos finale one of the most-talked-about events in television history? Why is sudoku so addictive and the iPhone so darn irresistible? What do Jackson Pollock and Lance Armstrong have in common with theoretical physicists and Buddhist monks? Elegance. In this thought-provoking exploration of why certain events, products, and people capture our attention and imaginations, Matthew E. May examines the elusive element behind so many innovative breakthroughs in fields ranging from physics and marketing to design and popular culture. Combining unusual simplicity and surprising power, elegance is characterized by four key elements—seduction, subtraction, symmetry, and sustainability. In a compelling, story-driven narrative that sheds light on the need for elegance in design, engineering, art, urban planning, sports, and work, May offers surprising evidence that what’s “not there” often trumps what is. In the bestselling tradition of The Tipping Point, Made to Stick, and The Black Swan, In Pursuit of Elegance will change the way you think about the world.

Seven Games: A Human History

Author : Oliver Roeder
Publisher : W. W. Norton & Company
ISBN 13 : 1324003782
Total Pages : 326 pages
Book Rating : 4.3/5 (24 download)

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Book Synopsis Seven Games: A Human History by : Oliver Roeder

Download or read book Seven Games: A Human History written by Oliver Roeder and published by W. W. Norton & Company. This book was released on 2022-01-25 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: A group biography of seven enduring and beloved games, and the story of why—and how—we play them. Checkers, backgammon, chess, and Go. Poker, Scrabble, and bridge. These seven games, ancient and modern, fascinate millions of people worldwide. In Seven Games, Oliver Roeder charts their origins and historical importance, the delightful arcana of their rules, and the ways their design makes them pleasurable. Roeder introduces thrilling competitors, such as evangelical minister Marion Tinsley, who across forty years lost only three games of checkers; Shusai, the Master, the last Go champion of imperial Japan, defending tradition against “modern rationalism”; and an IBM engineer who created a backgammon program so capable at self-learning that NASA used it on the space shuttle. He delves into the history and lore of each game: backgammon boards in ancient Egypt, the Indian origins of chess, how certain shells from a particular beach in Japan make the finest white Go stones. Beyond the cultural and personal stories, Roeder explores why games, seemingly trivial pastimes, speak so deeply to the human soul. He introduces an early philosopher of games, the aptly named Bernard Suits, and visits an Oxford cosmologist who has perfected a computer that can effectively play bridge, a game as complicated as human language itself. Throughout, Roeder tells the compelling story of how humans, pursuing scientific glory and competitive advantage, have invented AI programs better than any human player, and what that means for the games—and for us. Funny, fascinating, and profound, Seven Games is a story of obsession, psychology, history, and how play makes us human.

Presentation Zen

Author : Garr Reynolds
Publisher : Pearson Education
ISBN 13 : 0321601890
Total Pages : 316 pages
Book Rating : 4.3/5 (216 download)

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Book Synopsis Presentation Zen by : Garr Reynolds

Download or read book Presentation Zen written by Garr Reynolds and published by Pearson Education. This book was released on 2009-04-15 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.

The No Asshole Rule

Author : Robert I. Sutton
Publisher : Business Plus
ISBN 13 : 0759518017
Total Pages : 166 pages
Book Rating : 4.7/5 (595 download)

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Book Synopsis The No Asshole Rule by : Robert I. Sutton

Download or read book The No Asshole Rule written by Robert I. Sutton and published by Business Plus. This book was released on 2007-02-22 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive guide to working with -- and surviving -- bullies, creeps, jerks, tyrants, tormentors, despots, backstabbers, egomaniacs, and all the other assholes who do their best to destroy you at work. "What an asshole!" How many times have you said that about someone at work? You're not alone! In this groundbreaking book, Stanford University professor Robert I. Sutton builds on his acclaimed Harvard Business Review article to show you the best ways to deal with assholes...and why they can be so destructive to your company. Practical, compassionate, and in places downright funny, this guide offers: Strategies on how to pinpoint and eliminate negative influences for good Illuminating case histories from major organizations A self-diagnostic test and a program to identify and keep your own "inner jerk" from coming out The No Asshole Rule is a New York Times, Wall Street Journal, USA Today and Business Week bestseller.

Incident at Twenty-Mile

Author : Trevanian
Publisher : Macmillan
ISBN 13 : 9780312970239
Total Pages : 356 pages
Book Rating : 4.9/5 (72 download)

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Book Synopsis Incident at Twenty-Mile by : Trevanian

Download or read book Incident at Twenty-Mile written by Trevanian and published by Macmillan. This book was released on 1999-07-15 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: For fifteen years he has been silent. Now, the legendary #1 New York Times bestselling author of such classic suspense novels as The Eiger Sanction and Shibumi returns-- unleashing a stunning thriller set against the backdrop of the American West. A godforsaken town. A young, eager-to-please stranger carrying a homemade shotgun and a staggering secret. And a madman escaped from the Territorial Prison at Laramie, cutting a swath of sadistic violence with two killers at his side. Now, for the people of Twenty-Mile-- the God-fearing and the godless, heroes, whores, lovers and a boy teetering on the edge of madness-- a siege is about to begin amidst a harrowing mountain storm. And when the killing, the thunder, and the terror are over, some will live, some will be buried, and the myth of the American frontier will never be the same...

Scaling Up Excellence

Author : Robert I. Sutton
Publisher : Currency
ISBN 13 : 0385347030
Total Pages : 368 pages
Book Rating : 4.3/5 (853 download)

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Book Synopsis Scaling Up Excellence by : Robert I. Sutton

Download or read book Scaling Up Excellence written by Robert I. Sutton and published by Currency. This book was released on 2014-02-04 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wall Street Journal Bestseller "The pick of 2014's management books." –Andrew Hill, Financial Times "One of the top business books of the year." –Harvey Schacter, The Globe and Mail Bestselling author, Robert Sutton and Stanford colleague, Huggy Rao tackle a challenge that determines every organization’s success: how to scale up farther, faster, and more effectively as an organization grows. Sutton and Rao have devoted much of the last decade to uncovering what it takes to build and uncover pockets of exemplary performance, to help spread them, and to keep recharging organizations with ever better work practices. Drawing on inside accounts and case studies and academic research from a wealth of industries-- including start-ups, pharmaceuticals, airlines, retail, financial services, high-tech, education, non-profits, government, and healthcare-- Sutton and Rao identify the key scaling challenges that confront every organization. They tackle the difficult trade-offs that organizations must make between whether to encourage individualized approaches tailored to local needs or to replicate the same practices and customs as an organization or program expands. They reveal how the best leaders and teams develop, spread, and instill the right mindsets in their people-- rather than ruining or watering down the very things that have fueled successful growth in the past. They unpack the principles that help to cascade excellence throughout an organization, as well as show how to eliminate destructive beliefs and behaviors that will hold them back. Scaling Up Excellence is the first major business book devoted to this universal and vexing challenge and it is destined to become the standard bearer in the field.

Getting Innovation Right

Author : Seth Kahan
Publisher : John Wiley & Sons
ISBN 13 : 9781118378335
Total Pages : 0 pages
Book Rating : 4.3/5 (783 download)

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Book Synopsis Getting Innovation Right by : Seth Kahan

Download or read book Getting Innovation Right written by Seth Kahan and published by John Wiley & Sons. This book was released on 2013-03-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real-world strategies for uncovering potential and capitalizing on opportunity Innovation is worth little unless it generates lasting success, and gaining measurable results from new ideas requires more than creative risk-taking. Successful innovation demands a tactical approach, and Getting Innovation Right reveals how your company can secure real traction and growth in the marketplace. With Seth Kahan's outcome-based approach, based on his experience leading innovation initiatives at a diverse range of organizations, you will identify the inflection points that generate market opportunities for your company and leverage the best techniques for securing a foothold in a lucrative new space. Offers a framework of 7 key activities for results-driven innovation, from intelligence-gathering through execution Goes beyond abstract advice to offer hands-on approaches that are relevant and applicable in any organization The companion and follow-up to Seth Kahan's bestselling first book,Getting Change Right and FastCompany.com blog Leading Change Grounded in market-based reality, Getting Innovation Right is an indispensable resource for leaders looking to drive results and move in fresh directions.

The Halo Effect

Author : Phil Rosenzweig
Publisher : Simon and Schuster
ISBN 13 : 1847397026
Total Pages : 380 pages
Book Rating : 4.8/5 (473 download)

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Book Synopsis The Halo Effect by : Phil Rosenzweig

Download or read book The Halo Effect written by Phil Rosenzweig and published by Simon and Schuster. This book was released on 2008-12-09 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do some companies prosper while others fail? Despite great amounts of research, many of the studies that claim to pin down the secret of success are based in pseudoscience. THE HALO EFFECT is the outcome of that pseudoscience, a myth that Philip Rosenzweig masterfully debunks in THE HALO EFFECT. THE HALO EFFECT highlights the tendency of experts to point to the high financial performance of a successful company and then spread its golden glow to all of the company's attributes - clear strategy, strong values, and brilliant leadership. But in fact, as Rosenzweig clearly illustrates, the experts are not just wrong, but deluded. Rosenzweig suggests a more accurate way to think about leading a company, a robust and clearheaded approach that can save any business from ultimate failure.

Leadership in a VUCA World

Author : Michael Fuchs
Publisher : Haufe-Lexware
ISBN 13 : 3648121502
Total Pages : 359 pages
Book Rating : 4.6/5 (481 download)

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Book Synopsis Leadership in a VUCA World by : Michael Fuchs

Download or read book Leadership in a VUCA World written by Michael Fuchs and published by Haufe-Lexware. This book was released on 2018-07-05 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: VUCA is not just another acronym. Originally coined by the American military to describe a situation fraught with a variety of challenges, it now has a permanent place in the realms of strategic leadership. Those who have made it into an enterprise management role are finding that their leadership skills are truly being tried and tested on account of the volatile, uncertain, complex and ambiguous environment we are in. Agility is now the name of the game. Developing one's leadership skills to match this requirement, and to not only surmount the challenges posed by the VUCA world but do so in a mature and authentic way, is what this book is all about. It gently submerges the reader into an impressive tank of knowledge that the authors, experts in the field of personal development, have amassed during their careers. Psychology, mythology and examples of real-life enterprises are accompanied by the excellent analogy of one of our best-known heroes, Luke Skywalker of the Star Wars films, to illustrate that there is nothing to fear, that we all have the potential to act courageously. At regular intervals throughout the book, the reader is presented with thought-provoking questions and statements, the answers to which will help them eventually resurface with a clear picture of how to use their skills and talents to motivate themselves and others to proceed wisely in the corporate landscape. Contents: An expert guide from three vastly experienced and accomplished executive coaches Learn effectively at your own pace, any time and anywhere Convincing background knowledge and examples

Flow State Runner

Author : Jeff Grant
Publisher : Hillseeker Publishing
ISBN 13 : 3952466719
Total Pages : 369 pages
Book Rating : 4.9/5 (524 download)

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Book Synopsis Flow State Runner by : Jeff Grant

Download or read book Flow State Runner written by Jeff Grant and published by Hillseeker Publishing. This book was released on 2016-07-04 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Flow State Runner offers a treasure trove of coaching guidance for runners of all levels. Jeff Grant writes in a personable, humorous and engaging style, sharing stories from ultra-running and life to reinforce his innovative and inspiring set of coaching concepts. Jeff draws upon his experience as an ultra-endurance athlete, yoga teacher, mental toughness coach, musician, and adventurer to deliver a refreshing look at running, with a host of new ideas and creative integration of a wide range of concepts that will make a lasting impact on your running. Flow State Runner aims to develop and activate a powerful coach’s voice in your mind, teaching you how to: ATTAIN high quality, fulfilling running experiences SET the conditions for experiencing flow (in-the-zone performance) INTEGRATE the best physical, mental, and spiritual techniques to suit your needs and style CONNECT to your peak potential with breath training, potent visualization practices, and a compelling set of mental training tools ENHANCE your approach to training and racing with creative structure, immediately useful templates & lists, and helpful race day routines PROACTIVELY ADDRESS overload, stress, and balance While Flow State Runner is focused on running, many of Jeff’s lessons transfer seamlessly and supportively into other areas of life.

The Other Side of Innovation

Author : Vijay Govindarajan
Publisher : Harvard Business Press
ISBN 13 : 1422162303
Total Pages : 240 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis The Other Side of Innovation by : Vijay Govindarajan

Download or read book The Other Side of Innovation written by Vijay Govindarajan and published by Harvard Business Press. This book was released on 2010-09-02 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: In their first book, Ten Rules for Strategic Innovators, the authors provided a better model for executing disruptive innovation. They laid out a three-part plan for launching high-risk/high-reward innovation efforts: (1) borrow assets from the existing firms, (2) unlearn and unload certain processes and systems that do not serve the new entity, and (3) learn and build all new capabilities and skills. In their study of the Ten Rules in action, Govindarajan and Trimble observed many other kinds of innovation that were less risky but still critical to the company's ongoing success. In case after case, senior executives expected leaders of innovation initiatives to grapple with forces of resistence, namely incentives to keep doing what the company has always done--rather than develop new competence and knowledge. But where to begin? In this book, the authors argue that the most successful everyday innovators break down the process into six manageable steps: 1. Divide the labor 2. Assemble the dedicated team 3. Manage the partnership 4. Formalize the experiment 5. Break down the hypothesis 6. Seek the truth. The Other Side of Innovation codifies this staged approach in a variety of contexts. It delivers a proven step-by-step guide to executing (launching, managing, and measuring) more modest but necessary innovations within large firms without disrupting their bread-and-butter business.

A Desert Called Peace

Author : Tom Kratman
Publisher : Baen Publishing Enterprises
ISBN 13 : 1618246054
Total Pages : 1035 pages
Book Rating : 4.6/5 (182 download)

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Book Synopsis A Desert Called Peace by : Tom Kratman

Download or read book A Desert Called Peace written by Tom Kratman and published by Baen Publishing Enterprises. This book was released on 2007-09-01 with total page 1035 pages. Available in PDF, EPUB and Kindle. Book excerpt: HE RAISED AN ARMY AGAINST THOSE WHO TOOK EVERYTHING FROM HIM They should have picked their enemies more carefully. Five centuries from now, on a remarkably Earthlike planet that is mankind's sole colony in space, religious fanatics called the "Salafi Ikhwan" have murdered the uncle of former colonel Patrick Hennessey. That was their first mistake, because uncle was rich and Hennessey was rather a good colonel. But they also murdered Hennessey's wife, Linda, and their three small children, and that was their worst mistake for she was the only restraint Hennessey had ever accepted. From the pile of rubble and the pillar of fire that mark the last resting place of Linda Hennessey and her children arises a new warrior¾Carrera, scourge of the Salafis. He will forge an army of ruthless fanatics from the decrepit remains of failed state's military. He will wage war across half a world. He will find those who killed his family. He will destroy them, and those who support them, utterly, completely, without restraint or remorse. Only when he is finished will there be peace: the peace of an empty wind as it blows across a desert strewn with the bones of Carrera's enemies. At the publisher's request, this title is sold without DRM (Digital Rights Management).

The Laws of Simplicity

Author : John Maeda
Publisher : MIT Press
ISBN 13 : 0262260956
Total Pages : 129 pages
Book Rating : 4.2/5 (622 download)

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Book Synopsis The Laws of Simplicity by : John Maeda

Download or read book The Laws of Simplicity written by John Maeda and published by MIT Press. This book was released on 2006-07-07 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ten laws of simplicity for business, technology, and design that teach us how to need less but get more. Finally, we are learning that simplicity equals sanity. We're rebelling against technology that's too complicated, DVD players with too many menus, and software accompanied by 75-megabyte "read me" manuals. The iPod's clean gadgetry has made simplicity hip. But sometimes we find ourselves caught up in the simplicity paradox: we want something that's simple and easy to use, but also does all the complex things we might ever want it to do. In The Laws of Simplicity, John Maeda offers ten laws for balancing simplicity and complexity in business, technology, and design—guidelines for needing less and actually getting more. Maeda—a professor in MIT's Media Lab and a world-renowned graphic designer—explores the question of how we can redefine the notion of "improved" so that it doesn't always mean something more, something added on. Maeda's first law of simplicity is "Reduce." It's not necessarily beneficial to add technology features just because we can. And the features that we do have must be organized (Law 2) in a sensible hierarchy so users aren't distracted by features and functions they don't need. But simplicity is not less just for the sake of less. Skip ahead to Law 9: "Failure: Accept the fact that some things can never be made simple." Maeda's concise guide to simplicity in the digital age shows us how this idea can be a cornerstone of organizations and their products—how it can drive both business and technology. We can learn to simplify without sacrificing comfort and meaning, and we can achieve the balance described in Law 10. This law, which Maeda calls "The One," tells us: "Simplicity is about subtracting the obvious, and adding the meaningful."