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Author : Joe McGinniss
Publisher :
ISBN 13 :
Total Pages : 258 pages
Book Rating : 4./5 ( download)
Download or read book The Selling of the President 1968 written by Joe McGinniss and published by . This book was released on 1969 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joe McGinniss
Publisher : Penguin
ISBN 13 : 0140112405
Total Pages : 273 pages
Book Rating : 4.1/5 (41 download)
Download or read book The Selling of the President written by Joe McGinniss and published by Penguin. This book was released on 1988-08-02 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: What makes you cast your ballot? A Presidential candidate or a good campaign? How he stands on the issues or how he stands up to the camera? The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking—and how that script came to be. It introduces: Harry Treleaven, the first adman to suggest that issues bore voters, that image is what counts Roger Ailes, a PR man who coordinated the TV presentations that delivered the product Frank Shakespeare, the man behind the whole campaign, who, after eighteen years at CBS, cast the image that sold America a President And the candidate, Richard Nixon himself—a politician running on television for the highest office in the land In his introduction, Joe McGinniss discusses why—unfortunately—his classic book is as pertinent today to understanding our political culture as it was the year it was published.
Author : Joe MacGinniss
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (248 download)
Download or read book The Selling of the President written by Joe MacGinniss and published by . This book was released on 1972 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sarah Blaskey
Publisher : PublicAffairs
ISBN 13 : 1541756967
Total Pages : 256 pages
Book Rating : 4.5/5 (417 download)
Download or read book The Grifter's Club written by Sarah Blaskey and published by PublicAffairs. This book was released on 2020-08-04 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: An astonishing look inside the gilded gates of Mar-a-Lago, the palatial resort where President Trump conducts government business with little regard for ethics, security, or even the law. Donald Trump's opulent Palm Beach club Mar-a-Lago has thrummed with scandal since the earliest days of his presidency. Long known for its famous and wealthy clientele, the resort's guest list soon started filling with political operatives and power-seekers. Meanwhile, as Trump re-branded Mar-a-Lago "the Winter White House" and began spending weekends there, state business spilled out into full view of the club's members, and vast sums of taxpayer money and political donations began flowing into its coffers, and into the pockets of the president. The Grifter's Club is a breakthrough account of the impropriety, intrigue, and absurdity that has been on display in the place where the president is at his most relaxed. In these pages, a team of prizewinning Miami Herald journalists reveal the activities and motivations of the strange array of charlatans and tycoons who populate its halls. Some peddle influence, some seek inside information, and some just want to soak up the feeling of unfettered access to the world's most powerful leaders. With the drama of an expose and the edgy humor of a Carl Hiaasen novel, The Grifter's Club takes you behind the velvet ropes of this exclusive club and into its bizarre world of extravagance and scandal.
Author : John A. Morello
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313075263
Total Pages : 126 pages
Book Rating : 4.3/5 (13 download)
Download or read book Selling the President, 1920 written by John A. Morello and published by Bloomsbury Publishing USA. This book was released on 2001-04-30 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern advertising moved into the 20th century borne on many vehicles and distinguished by many techniques, three of the most frequently used being reason why advertising, celebrity endorsements, and pre-emptive claims. Best known for his reason why advertising, Albert Davis Lasker, president of the Lord & Thomas Agency of Chicago, championed all three techniques, helping Lucky Strike Cigarettes, Van Camp's Pork & Beans, and Sunkist Oranges become business successes. His least known but best work was in the political area, where he helped the Republicans gain control of Congress in 1918, and with the election of Warren G. Harding, recapture the White House in 1920. This book covers events leading to Harding's nomination and election and the key role Lasker played in his election. Bringing along the tricks he had used to sell soap, beer, cigarettes, and canned food, Lasker plunged into political advertising, forever changing the way political candidates are publicized.
Author : Theodore Harold White
Publisher :
ISBN 13 :
Total Pages : 422 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Making of the President, 1960 written by Theodore Harold White and published by . This book was released on 1961 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jane Mayer
Publisher : Graymalkin Media
ISBN 13 : 163168163X
Total Pages : 358 pages
Book Rating : 4.6/5 (316 download)
Download or read book Strange Justice written by Jane Mayer and published by Graymalkin Media. This book was released on 2018-05-09 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now a New York Times Best Seller and a National Book Award finalist. Charged with racial, sexual, and political overtones, the confirmation of Clarence Thomas as a Supreme Court justice was one of the most divisive spectacles the country has ever seen. Anita Hill’s accusation of sexual harassment by Thomas, and the attacks on her that were part of his high-placed supporters’ rebuttal, both shocked the nation and split it into two camps. One believed Hill was lying, the other believed that the man who ultimately took his place on the Supreme Court had committed perjury. In this brilliant, often shocking book, Jane Mayer and Jill Abramson, two of the nation’s top investigative journalists examine all aspects of this controversial case. They interview witnesses that the Judiciary Committee chose not to call, and present documents never before made public. They detail the personal and professional pasts of both Clarence Thomas and Anita Hill and lay bare a campaign of lobbying, public relations, and character assassination fueled by conservative power at its most desperate. A gripping high-stakes drama, Strange Justice is not only a definitive account of the Clarence Thomas nomination hearings, but is also a classic casebook of how the Washington game is played by those for whom winning is everything.
Author : Ben Fritz
Publisher : Simon and Schuster
ISBN 13 : 9780743262514
Total Pages : 354 pages
Book Rating : 4.2/5 (625 download)
Download or read book All the President's Spin written by Ben Fritz and published by Simon and Schuster. This book was released on 2004-08-03 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Certainly all presidents and prime ministers have engaged in spin to a certain extent, but in the past the media - and the public - checked the extent to which our leaders were able to fudge the truth. However, President Bush has repeatedly used deception, told outright lies, and rewritten history to sell his policy agenda. And thanks to one of the most aggressive public relations teams ever assembled, he has been able to get away with it since he began his campaign. In the wake of September 11, the administration has taken its questionable conduct to a new level by attempting to intimidate critics and has tried to connect virtually every policy initiative to the war on terrorism. Bush has used the same tactics to mislead the public on a wide range of other major policy initiatives, from the environment to homeland security to Social Security - all with little scepticism from the media.
Author : Joe McGinniss
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (426 download)
Download or read book Selling of the President written by Joe McGinniss and published by . This book was released on 1988 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Charles Lewis
Publisher : Avon Books
ISBN 13 : 9780380784202
Total Pages : 271 pages
Book Rating : 4.7/5 (842 download)
Download or read book The Buying of the President written by Charles Lewis and published by Avon Books. This book was released on 1996 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Details where campaign contributions are coming from for the 1996 presidential candidates and describes the role these donations play in American elections
Author : Lewis L. Gould
Publisher : Government Institutes
ISBN 13 : 1566639107
Total Pages : 177 pages
Book Rating : 4.5/5 (666 download)
Download or read book 1968 written by Lewis L. Gould and published by Government Institutes. This book was released on 2010-04-16 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: The race for the White House in 1968 was a watershed event in American politics. In this brilliantly succinct narrative analysis, Lewis L. Gould shows how the events of that tumultuous year changed the way Americans felt about politics and their national leaders; how Republicans used the skills they brought to Richard Nixon's campaign to create a generation-long ascendancy in presidential politics; and how Democrats, divided and torn after 1968, emerged as only crippled challengers for the White House throughout most of the years until the early twenty-first century. Bitterness over racial issues and the Vietnam War that marked the 1968 election continued to shape national affairs and to rile American society for years afterward. And the election accelerated an erosion of confidence in American institutions that has not yet reached a conclusion. In his lucid account, now revised and updated, Mr. Gould emphasizes the importance of race as the campaign's key issue and examines the now infamous "October surprises" of Lyndon Johnson and Richard Nixon as he describes the extraordinary events of what Eugene McCarthy later called the "Hard Year."
Author : Donald J. Trump
Publisher : Ballantine Books
ISBN 13 : 0307575330
Total Pages : 401 pages
Book Rating : 4.3/5 (75 download)
Download or read book Trump: The Art of the Deal written by Donald J. Trump and published by Ballantine Books. This book was released on 2009-12-23 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: President Donald J. Trump lays out his professional and personal worldview in this classic work—a firsthand account of the rise of America’s foremost deal-maker. “I like thinking big. I always have. To me it’s very simple: If you’re going to be thinking anyway, you might as well think big.”—Donald J. Trump Here is Trump in action—how he runs his organization and how he runs his life—as he meets the people he needs to meet, chats with family and friends, clashes with enemies, and challenges conventional thinking. But even a maverick plays by rules, and Trump has formulated time-tested guidelines for success. He isolates the common elements in his greatest accomplishments; he shatters myths; he names names, spells out the zeros, and fully reveals the deal-maker’s art. And throughout, Trump talks—really talks—about how he does it. Trump: The Art of the Deal is an unguarded look at the mind of a brilliant entrepreneur—the ultimate read for anyone interested in the man behind the spotlight. Praise for Trump: The Art of the Deal “Trump makes one believe for a moment in the American dream again.”—The New York Times “Donald Trump is a deal maker. He is a deal maker the way lions are carnivores and water is wet.”—Chicago Tribune “Fascinating . . . wholly absorbing . . . conveys Trump’s larger-than-life demeanor so vibrantly that the reader’s attention is instantly and fully claimed.”—Boston Herald “A chatty, generous, chutzpa-filled autobiography.”—New York Post
Author : Gerard DeGroot
Publisher : Bloomsbury Publishing
ISBN 13 : 0857729306
Total Pages : 209 pages
Book Rating : 4.8/5 (577 download)
Download or read book Selling Ronald Reagan written by Gerard DeGroot and published by Bloomsbury Publishing. This book was released on 2015-09-23 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Before 1966, the idea of Reagan in politics provoked widespread scorn. To most people, he seemed a has-been actor, a right-wing extremist and a 'dunce'. Journalists therefore ridiculed his aspirations to be governor of California. No one, however, doubted his incredible ability to communicate with a crowd. In order to succeed in his campaign, Reagan had to be packaged as an outsider - an antidote to politics as usual. A highly sophisticated team of marketers and ad-men turned the scary right-winger into a harmless moderate who could attract supporters from across the political spectrum. Researchers meanwhile provided the coaching that allowed Reagan to seem well-informed - all of which led to Reagan winning the California governorship by a landslide. Gerard DeGroot here explores how, in the decade of consumerism, Reagan was marketed as a product. While there is no doubting his natural abilities as a campaigner, Reagan won in 1966 because his team of advisers understood how to sell their candidate, and he, wisely, allowed himself to be sold. Selling Ronald Reagan tells the story of Reagan's first election, when the nature of campaigning was forever altered and a titan of modern American history emerged.
Author : David Priess
Publisher : PublicAffairs
ISBN 13 : 1610395964
Total Pages : 400 pages
Book Rating : 4.6/5 (13 download)
Download or read book The President's Book of Secrets written by David Priess and published by PublicAffairs. This book was released on 2016-03-01 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every president has had a unique and complicated relationship with the intelligence community. While some have been coolly distant, even adversarial, others have found their intelligence agencies to be among the most valuable instruments of policy and power. Since John F. Kennedy's presidency, this relationship has been distilled into a personalized daily report: a short summary of what the intelligence apparatus considers the most crucial information for the president to know that day about global threats and opportunities. This top–secret document is known as the President's Daily Brief, or, within national security circles, simply “the Book.” Presidents have spent anywhere from a few moments (Richard Nixon) to a healthy part of their day (George W. Bush) consumed by its contents; some (Bill Clinton and George H. W. Bush) consider it far and away the most important document they saw on a regular basis while commander in chief. The details of most PDBs are highly classified, and will remain so for many years. But the process by which the intelligence community develops and presents the Book is a fascinating look into the operation of power at the highest levels. David Priess, a former intelligence officer and daily briefer, has interviewed every living president and vice president as well as more than one hundred others intimately involved with the production and delivery of the president's book of secrets. He offers an unprecedented window into the decision making of every president from Kennedy to Obama, with many character–rich stories revealed here for the first time.
Author : Tevi Troy
Publisher : Rowman & Littlefield
ISBN 13 : 1493024655
Total Pages : 264 pages
Book Rating : 4.4/5 (93 download)
Download or read book Shall We Wake the President? written by Tevi Troy and published by Rowman & Littlefield. This book was released on 2016-09-01 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The history of presidential dealings with disasters shows that whatever their ideology, presidents need to be prepared to deal with unexpected crises. In recent years, the expectations have grown as the disasters seem to appear to be coming more frequently. Since 2001, numerous unpredictable crises, including terror attacks, massive storms, and an economic collapse, have shaken Americans to their core. It seems as if technology, for all of its beneficences, also provides mankind with increasingly powerful ways to wreak destruction, including nuclear explosions, bioterror attacks, and cyber-attacks. In addition, instantaneous and incessant communications technologies send us word of disasters taking place anywhere in the nation far more rapidly, giving disasters an immediacy that some may have lacked in the past. In 21st century America, the eyes of the American people look to the president to lead the response to whatever disasters happen to strike. President Obama and his team learned this and were taken aback by the sheer number of crises that a president needed to deal with, including swine flu, BP’s Macondo oil spill, and the Somali pirates who attacked an American ship. Many of these did not quite reach disaster status, but Obama’s reaction to the constant stream of crises was both revealing and unnerving: “Who thought we were going to have to deal with pirates?” In Shall We Wake the President?, Tevi Troy, a presidential historian and former senior White House aide and deputy secretary of the Department of Health & Human Services, looks at the evolving role of the president in dealing with disasters, and looks at how our presidents have handled disasters throughout our history. He also looks at the likelihood of similar disasters befalling modern America, and details how smart policies today can help us avoid future crises, or can best react to them should they occur. In addition, he provides information on what individuals can do to prepare for disasters. This book includes sections on how American presidents have dealt with a variety of disasters, including health crises, terror attacks, economic upheaval, bioterror and cyber-attacks, natural disasters, and civil breakdown. In doing so, Shall We Wake the President? will provide lessons from presidents of the past that will inform policy strategies for presidents of the future.
Author : Richard Wolffe
Publisher :
ISBN 13 : 9781455586141
Total Pages : 132 pages
Book Rating : 4.5/5 (861 download)
Download or read book The Message written by Richard Wolffe and published by . This book was released on 2014-07-01 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the difficulties faced by Barack Obama's campaign runners during the 2012 election and how they put aside differences in order to control the Obama brand, stay on message, and win.
Author : Richard Ben Cramer
Publisher : Open Road Media
ISBN 13 : 1453219641
Total Pages : 1712 pages
Book Rating : 4.4/5 (532 download)
Download or read book What It Takes written by Richard Ben Cramer and published by Open Road Media. This book was released on 2011-08-02 with total page 1712 pages. Available in PDF, EPUB and Kindle. Book excerpt: Before Game Change there was What It Takes, a ride along the 1988 campaign trail and “possibly the best [book] ever written about an American election” (NPR). Written by Pulitzer Prize–winning journalist and New York Times–bestselling author Richard Ben Cramer, What It Takes is “a perfect-pitch rendering of the emotions, the intensity, the anguish, and the emptiness of what may have been the last normal two-party campaign in American history” (Time). An up-close, in-depth look at six candidates—George H. W. “Poppy” Bush, Bob Dole, Joe Biden, Michael Dukakis, Richard Gephardt, and Gary Hart—this account of the 1988 US presidential campaign explores a unique moment in history, with details on everything from Bush at the Astrodome to Hart’s Donna Rice scandal. Cramer also addresses the question we find ourselves pondering every four years: How do presumably ordinary people acquire that mixture of ambition, stamina, and pure shamelessness that allows them to throw their hat in the ring as a candidate for leadership of the free world? Exhaustively researched from thousands of hours of interviews, What It Takes creates powerful portraits of these Republican and Democratic contenders, and the consultants, donors, journalists, handlers, and hangers-on who surround them, as they meet, greet, and strategize their way through primary season chasing the nomination, resulting in “a hipped-up amalgam of Teddy White, Tom Wolfe, and Norman Mailer” (Los Angeles Times Book Review). With timeless insight that helps us understand the current state of the nation, this “ultimate insider’s book on presidential politics” explores what helps these people survive, what makes them prosper, what drives them, and ultimately, what drives our government—human beings, in all their flawed glory (San Francisco Chronicle).
