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Author : Kim B. Anderson
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (614 download)
Download or read book Mechanical Marketing Strategies written by Kim B. Anderson and published by . This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sharan Jagpal
Publisher : Oxford University Press
ISBN 13 : 0199888124
Total Pages : 676 pages
Book Rating : 4.1/5 (998 download)
Download or read book Fusion for Profit written by Sharan Jagpal and published by Oxford University Press. This book was released on 2008-09-26 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: The corporate world is typically structured in silos. Managers urgently need to overcome this "silo" effect by fusing ideas across different functional areas in the firm. In Fusion for Profit, Sharan Jagpal, a well-known and highly respected multidisciplinary researcher and business consultant, explains in simple language using real-world examples how managers can use sophisticated concepts to fuse different functional areas in the firm, especially marketing and finance, to increase the firm's value. The author provides novel solutions to a wide range of complex business problems ranging from choosing pricing and bundling strategies, to positioning and messaging strategies, to measuring brand equity, to measuring advertising productivity in a mixed media plan including Internet advertising, to compensating a multiproduct sales force, to measuring the potential gains and risks from mergers and acquisitions. These concepts are illustrated using case studies from a variety of firms in different industries, including AT&T, Coca-Cola, Continental Airlines, General Electric, Home Depot, Southwest Airlines, and Verizon.
Author : Kalyan T. Talluri
Publisher : Springer Science & Business Media
ISBN 13 : 0387273913
Total Pages : 731 pages
Book Rating : 4.3/5 (872 download)
Download or read book The Theory and Practice of Revenue Management written by Kalyan T. Talluri and published by Springer Science & Business Media. This book was released on 2006-02-21 with total page 731 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revenue management (RM) has emerged as one of the most important new business practices in recent times. This book is the first comprehensive reference book to be published in the field of RM. It unifies the field, drawing from industry sources as well as relevant research from disparate disciplines, as well as documenting industry practices and implementation details. Successful hardcover version published in April 2004.
Author :
Publisher :
ISBN 13 :
Total Pages : 52 pages
Book Rating : 4.:/5 (31 download)
Download or read book Agricultural Marketing written by and published by . This book was released on 1988 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Garwi, Jabulani
Publisher : IGI Global
ISBN 13 :
Total Pages : 334 pages
Book Rating : 4.3/5 (693 download)
Download or read book Emerging Technologies and Marketing Strategies for Sustainable Agriculture written by Garwi, Jabulani and published by IGI Global. This book was released on 2024-04-09 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the face of escalating environmental challenges and growing concerns about food security, the agricultural industry is at a critical juncture. Conventional farming practices deplete natural resources, pollute the environment, and contribute to climate change. This unsustainable approach is jeopardizing the future of agriculture and endangering the well-being of communities worldwide. To address these pressing issues, an urgent need for transformative solutions that promote sustainability and resilience in agriculture. Emerging Technologies and Marketing Strategies for Sustainable Agriculture offers a compelling solution to the agricultural industry's challenges. The book demonstrates the transformative power of sustainable agriculture and marketing by showcasing inspiring case studies and innovative approaches worldwide. It provides practical insights and strategies for creating a more sustainable and resilient food system, empowering farmers, policymakers, educators, and consumers to make informed decisions and take action towards a more sustainable future.
Author : Malcolm McDonald
Publisher : John Wiley & Sons
ISBN 13 : 111874876X
Total Pages : 293 pages
Book Rating : 4.1/5 (187 download)
Download or read book Marketing and Finance written by Malcolm McDonald and published by John Wiley & Sons. This book was released on 2013-08-13 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers.
Author : Philip Kotler
Publisher : Amacom Books
ISBN 13 : 9780814472958
Total Pages : 196 pages
Book Rating : 4.4/5 (729 download)
Download or read book According to Kotler written by Philip Kotler and published by Amacom Books. This book was released on 2005 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: According to Kotler distills the essence of marketing guru Philip Kotler's wisdom and years of experience into an immensely readable question and answer format. Based on the thousands of questions Kotler has been asked over the years, the book reveals the revolutionary theories of one of the profession's most revered experts.
Author : United States. Cooperative State Research Service. Current Research Information System
Publisher :
ISBN 13 :
Total Pages : 940 pages
Book Rating : 4.:/5 (31 download)
Download or read book Swine Research written by United States. Cooperative State Research Service. Current Research Information System and published by . This book was released on 1983 with total page 940 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Judas Tadeu Grassi Mendes
Publisher :
ISBN 13 :
Total Pages : 478 pages
Book Rating : 4.:/5 (766 download)
Download or read book The Selection of Marketing Strategies Under Price Risk written by Judas Tadeu Grassi Mendes and published by . This book was released on 1980 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael Kemmer
Publisher : GRIN Verlag
ISBN 13 : 3656231249
Total Pages : 48 pages
Book Rating : 4.6/5 (562 download)
Download or read book Procedure and methods of target market selection and risk assessment on the example of SMA AG written by Michael Kemmer and published by GRIN Verlag. This book was released on 2012-07-06 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, University of Applied Sciences Berlin, language: English, abstract: Globalisation or going global at the moment echoes throughout the land. But very often it is used as flowery phrase: some use it to express their fear of a more and more internationalised and fast changing world, others use it to find excuses why they do not perform good any more. But the truth behind it is deeper as one could think. Let us have a look at the following quotation: “National champions are a phase-out model” (Neelie Kroes, European Commissioner for Competition). This phrase stands for itself. Large companies usually have to go international or they can not participate in worldwide emerging or developing markets and can not compete in the long term. If a company is a national niche player it does not have to go international compulsory but if it wants to grow more than it is possible at its home market it has to choose new target markets. This assignment deals with this more and more important topic of going international and especially with the target market selection using the example of SMA Solar Technology AG (SMA) way of entering the United States solar market.
Author : William Shurtleff, Akiko Aoyagi
Publisher : Soyinfo Center
ISBN 13 : 1928914233
Total Pages : 625 pages
Book Rating : 4.9/5 (289 download)
Download or read book History of Soybeans and Soyfoods in South America (1884-2009): Extensively Annotated Bibliography and Sourcebook written by William Shurtleff, Akiko Aoyagi and published by Soyinfo Center. This book was released on 2009 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 52 pages
Book Rating : 4.3/5 (21 download)
Download or read book D.A.E. Research Report written by and published by . This book was released on 1991 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Paul Fifield
Publisher : Routledge
ISBN 13 : 1136379460
Total Pages : 622 pages
Book Rating : 4.1/5 (363 download)
Download or read book Marketing Strategy Masterclass written by Paul Fifield and published by Routledge. This book was released on 2008-09-10 with total page 622 pages. Available in PDF, EPUB and Kindle. Book excerpt: The very best business isn’t born out of hunches, macho tactical skirmishing or simply ‘being busy’, but is the product of careful calculation and understanding customers’ needs, wants and aspirations. Marketing Strategy Masterclass is a ‘how to’ book of marketing strategy focused on doing what our customers want us to do, how they want it done. Included throughout are the wise words of a choice selection of history’s masters, depicted on the book’s front cover. Aimed at professional marketing managers, business development managers and students, this real and practical masterclass is an indispensable reference for use on its own or alongside Marketing Strategy, 3rd edition, also published by Butterworth-Heinemann. ABOUT THE AUTHOR Paul Fifield has been extensively involved in strategic marketing training and education since 1980. His professional assignments have ranged from marketing strategy development for some of the UK’s largest companies through to projects in market segmentation and branding to top level in-company strategy development programmes and workshops. He has advised clients in a wide range of industries including aviation, banking, brewing, business services, computing and software, construction, economic development, housing, hotels and catering, insurance, publishing, retailing, household appliances, telecommunications, tourism and utilities. Paul is also Visiting Professor of Marketing at the University of Southampton and at the Collège des Ingénieurs in Paris.
Author : Bengt Hyberg
Publisher :
ISBN 13 :
Total Pages : 112 pages
Book Rating : 4.:/5 (31 download)
Download or read book The World Coarse Grain Market written by Bengt Hyberg and published by . This book was released on 1990 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alan Nankervis
Publisher : Cambridge University Press
ISBN 13 : 9781139445115
Total Pages : 380 pages
Book Rating : 4.4/5 (451 download)
Download or read book Managing Services written by Alan Nankervis and published by Cambridge University Press. This book was released on 2005-10-27 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid increase in global services during the last few decades is without doubt one of the most challenging social, cultural, political, and especially economic, forces of our time. Services have supplanted agriculture, manufacturing and resources, as the primary source of international competitive advantage in many countries, providing wealth, employment, and almost unlimited future opportunities for growth, whether in traditional or more innovative forms. This book explores the strategic management of services through an Integrated Services Management Model which links operational, marketing, financial and human resource management functions, within a broad and diverse collection of international, regional, and local service contexts. It contains numerous case examples, student projects and exercises, designed to illustrate common problems and innovative approaches, with a particular focus on the Asia Pacific and Australasian regions.
Author : Brian Walsh
Publisher : NSW Agriculture
ISBN 13 : 1742561721
Total Pages : 100 pages
Book Rating : 4.7/5 (425 download)
Download or read book Marketing Agricultural Products and Services written by Brian Walsh and published by NSW Agriculture. This book was released on 2015-07-17 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Times are changing. Until fairly recently many farmers were simply producers. Their energies were focused on growing crops and producing livestock. Selling was often just a matter of sending produce to the local saleyards or silo or contacting their stock and station agent. Producers were price takers rather than price managers. Now many farmers have become marketers rather than just producers, and in the near future many more will make the fundamental shift from an on-farm focus as price-takers to a wider approach that includes price risk management and marketing. Official marketing authorities are playing less of a role in marketing Australian agricultural produce. As part of this deregulation, farmers have many more choices, marketing tools and options that they can use to their advantage provided they know how to use them. At the same time consumer expectations have become more complex. Farmers find themselves required to respond to concerns about animal welfare practices, health and food safety aspects of their products, and the environmental and ethical impact of their production methods. The marketing landscape has therefore become more complex and producers need good marketing skills to navigate their way through the pros and cons of the many alternatives they face. This is the challenge for producers—to apply a balance of production, finance, people and marketing skills to run their farm businesses successfully. This book gives farmers the tools to become a marketer rather than just a producer. It details market specifications, product promotion, quality control and how to respond to consumer demands for animal welfare practices, health, food safety, environmental and ethical issues.
Author : United States. Congress. Senate. Committee on Agriculture, Nutrition, and Forestry
Publisher :
ISBN 13 :
Total Pages : 132 pages
Book Rating : 4.:/5 (319 download)
Download or read book USDA implementation of the Agricultural Risk Protection Act of 2000 and related crop insurance issues written by United States. Congress. Senate. Committee on Agriculture, Nutrition, and Forestry and published by . This book was released on 2003 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
