The Rugged Entrepreneur

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Author :
Publisher : Forefront Books
ISBN 13 : 1948677687
Total Pages : 121 pages
Book Rating : 4.9/5 (486 download)

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Book Synopsis The Rugged Entrepreneur by : Scott Andrew

Download or read book The Rugged Entrepreneur written by Scott Andrew and published by Forefront Books. This book was released on 2021-01-12 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever dreamed about owning your own business? Maybe becoming a market disruptor? Would you know where to start? Do you have a coach, a mentor, or a teacher who can show you how? Well, now you do. If we are lucky, we have been taught to dream since the time we were very young. If we are luckier still, we have also been taught to establish a sturdy foundation for those dreams to stand upon. When building the business you’ve always dreamed of, you must first establish a rock-solid foundation, something I’ve learned from many years of experience as a Rugged Entrepreneur. What is a “Rugged Entrepreneur”? It’s what I call a special breed of entrepreneur. Ruggeds make the leap toward success in a way that separates them from the millions who fall short because they invest the time and effort to develop and hone the specific set of powerful skills you’ll discover in these pages. I’ve identified four elements to becoming a Rugged Entrepreneur. These elements can be developed by anyone and are helpful to every type of entrepreneur. But all four of them are necessary to do the job well. The Four Foundational Elements of being a Rugged Entrepreneur are: A fervent work ethic A humble and healthy pride (what I call “Rugged Pride”) Fortitudo mentis (aka, mental toughness) Faith The Rugged Entrepreneur provides a roadmap to your journey of lasting self-discovery. It’s about identifying and acquiring the skills to achieve sustained success and to build on top of that success. It’s about passionately pursuing a productive business life for yourself and your family using the economic engines accessible to us all. But be warned: do not read this book if you do not want to be challenged.

The New Entrepreneurs

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Author :
Publisher : Stanford University Press
ISBN 13 : 0804773211
Total Pages : 205 pages
Book Rating : 4.8/5 (47 download)

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Book Synopsis The New Entrepreneurs by : Zulema Valdez

Download or read book The New Entrepreneurs written by Zulema Valdez and published by Stanford University Press. This book was released on 2011-02-17 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a focus on a diverse group of Latino entrepreneurs in the Houston area, Valdez explores how class, gender, race, and ethnicity shape Latino entrepreneurs' capacity to succeed in business in the United States.

Wildpreneurs

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Author :
Publisher : HarperCollins Leadership
ISBN 13 : 1400216338
Total Pages : 273 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Wildpreneurs by : Tamara Jacobi

Download or read book Wildpreneurs written by Tamara Jacobi and published by HarperCollins Leadership. This book was released on 2020-02-11 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real-life “wildpreneur” Tamara Jacobi shares her insights on what it takes to successfully make the leap from a safe yet soul-crushing day job to chasing your dreams. This book illuminates how surf guides, ski builders, yoga and wellness instructors, environmental activists, nature lovers, podcasters, artisans, and other creatives achieve an adventurous lifestyle and financial viability. Whether you’re stuck in the nine-to-five grind, are an enterprising college grad, a dynamic retiree, or are just an out-of-the-box thinker, it’s time to embrace your free spirit and become a Wildpreneur! Entrepreneur and author Tamara Jacobi understands the challenge and reward of turning your passion into a business. Over ten years ago, she and her family started the Tailwind Jungle Lodge, a treehouse style eco-lodge in the jungle on the Mexican Pacific coastline. Jacobi shares the lessons she’s learned, alongside stories and wisdom from other Wildpreneurs. In Wildpreneurs, you will: Access a practical blueprint for starting and managing an unconventional business. Receive the support needed to stay on track with what can be a difficult path filled with unexpected challenges and is worth it in the end. Gain insights into the world of Wildpreneurship, its characters, and the lifestyle that is within anyone’s grasp. Discover an alternative to living on autopilot, an opportunity to move beyond fear, come alive, and tune into inspiration while also making a living. Let Wildpreneurs help you blaze the path to your own journey of meaning, purposefulness, and adventure—and start living the life of your dreams.

A Cup of Cappuccino for the Entrepreneur's Spirit:

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Author :
Publisher : Xlibris Corporation
ISBN 13 : 1453594965
Total Pages : 286 pages
Book Rating : 4.4/5 (535 download)

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Book Synopsis A Cup of Cappuccino for the Entrepreneur's Spirit: by : Jeretta Horn Nord & Cindy Patterson Th

Download or read book A Cup of Cappuccino for the Entrepreneur's Spirit: written by Jeretta Horn Nord & Cindy Patterson Th and published by Xlibris Corporation. This book was released on 2009-06-18 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Cup of Cappuccino for the Entrepreneur’s Spirit – find your passion and live the dream features entrepreneurs’ true short stories written to inspire, energize and teach the reader. The stories include adversities, challenges, triumphs, and successes experienced by the entrepreneur to help readers discover passion and basic principles they can use to live the entrepreneurial dream. Touching both the head and the heart, the stories feature entrepreneurs from ages 21 to 94 representing a diverse range of business types, sizes, and income levels. Stories are presented in a “can do” optimistic format, opened with relevant inspirational quotes, and closed with key success factors, recommended books, entrepreneurs’ websites, and editor’s notes. Featured entrepreneurs include Scott Klososky from Oklahoma, who sold his last company for $115M. Scott believes that building businesses is a noble act and that entrepreneurship has made the U.S. economy the powerhouse that it is. Evelyn Echols, an entrepreneur from Chicago recently celebrated her 94th birthday and is still involved in entrepreneurial ventures. Ms. Echols believes that this era is the perfect time for young people to consider entrepreneurship. Evelyn owned and operated Echols International Travel School for 35 years and just published her second book with Walter Cronkite writing the foreword. Particularly relevant in today’s economy, Katherine Sansone of SANSONE+ PR and Marketing firm in Oakland, California started a business because she was tired of being laid off and wanted to control her own destiny. She now represents notable clients worldwide and discusses changes she had to make in her business with personnel including using contract management rather than having employees. Tamara Dujmovic and Robert Sterpin, two successful entrepreneurs from Izola, Slovenia, Europe (the former Yugoslavia), discuss their business strategies and illustrate the possibilities of entrepreneurship in a society where owning a business was not an option prior to 1991. In the current economic climate, entrepreneurs must work harder than ever before to differentiate their businesses from the competition. Key success factors such as passion, customer service, relationships, work ethic, integrity, determination and perseverance are reiterated throughout the book. A Cup of Cappuccino for the Entrepreneurs’ Spirit – find your passion and live the dream will include a series of books with the first book featuring 58 entrepreneurs from five countries and 18 states within the U.S. Future books will be published as editions of A Cup of Cappuccino for the Entrepreneur’s Spirit. The series will include Volumes I, II, and III, a Women Entrepreneurs’ Edition, an Internet Entrepreneurs’ Edition, a Global Entrepreneurs’ Edition, a Disabled Entrepreneurs’ Edition, an African American Entrepreneurs’ Edition, a Native American Entrepreneurs’ Edition, a Social Entrepreneurs’ Edition, an Australian Entrepreneurs’ Edition and others. Over 50 potential editions have been identified. CDs with selected stories in the entrepreneur's voice will follow. A Cup of Cappuccino for the Entrepreneur’s Spirit will bring inspiration, motivation, and knowledge to entrepreneurs and aspiring entrepreneurs worldwide. A portion of the proceeds from the book will be put in a fund to help the next generation of entrepreneurs with start-up funds. To inquire about being an Editor for A Cup of Cappuccino for the Entrepreneur’s Spirit send an e-mail and your vita to the founder Jeretta Horn Nord at [email protected]. For the format and guidelines for writing a story, click on "Submit Story." www.acupofcappuccino.com

The Start-Up J Curve

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Author :
Publisher : Greenleaf Book Group
ISBN 13 : 1626342938
Total Pages : 183 pages
Book Rating : 4.6/5 (263 download)

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Book Synopsis The Start-Up J Curve by : Howard Love

Download or read book The Start-Up J Curve written by Howard Love and published by Greenleaf Book Group. This book was released on 2016-08-30 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: A predictable pattern of success Entrepreneurs who have read early drafts of The Start-Up J Curve responded, ''I wish I had this book years ago.'' A start-up unfolds in a predictable pattern; the more aware entrepreneurs are of this pattern, the better able they will be to capitalize on it. Author Howard Love calls this pattern the start-up J Curve: The toughest part of the endeavor is the time between the actual start of a new business and when the product and model are firmly established. The Start-Up J Curve gives entrepreneurs the tools they need to get through the early challenges so they can reach the primary value creation that lies beyond. Love brings thirty-five years of start-up experience to this comprehensive guide to starting a business. He outlines the six predictable stages of start-up growth and details the activities that should be undertaken at each stage to ensure success and to avoid common pitfalls. Instead of feeling lost and confused after a setback, start-up founders and investors can anticipate the challenges, overcome the obstacles, and ride the curve to the top.

The Entrepreneurial Connection

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Author :
Publisher : Gurmeet Naroola
ISBN 13 : 9780971119604
Total Pages : 318 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis The Entrepreneurial Connection by : Gurmeet Naroola

Download or read book The Entrepreneurial Connection written by Gurmeet Naroola and published by Gurmeet Naroola. This book was released on 2001 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transcript of interviews with entrepreneurs of Indian origin.

Business Rhetoric in German Novels

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Author :
Publisher : Boydell & Brewer
ISBN 13 : 1571139834
Total Pages : 309 pages
Book Rating : 4.5/5 (711 download)

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Book Synopsis Business Rhetoric in German Novels by : Ernest Schonfield

Download or read book Business Rhetoric in German Novels written by Ernest Schonfield and published by Boydell & Brewer. This book was released on 2018 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Argues on the evidence of nine major German novels that literature and business have in common a reliance on language, understood in a creative, performative, and rhetorical sense.

The Caterpillar's Edge

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Publisher : Rugged Land
ISBN 13 : 0996636315
Total Pages : 152 pages
Book Rating : 4.9/5 (966 download)

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Book Synopsis The Caterpillar's Edge by : Sid Mohasseb

Download or read book The Caterpillar's Edge written by Sid Mohasseb and published by Rugged Land. This book was released on 2017-02-28 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business leaders, large and small, need to learn a new game with very different rules. They must accept an ever-changing and uncertain landscape, but a landscape that can be constantly leveraged for greater profitability. They must believe that their companies are caterpillars with the potential to become butterflies. The Caterpillar's Edge shows why we must embrace a future of flux. It exposes the addictions that chain us to our past and the truths that influence our behaviors. And, it shows just how to seize breakthrough advantages by pushing through all the noise around "big data." Within its DNA, the caterpillar aspires and pushes for more, and it gets just that, evolving gracefully from one entity into another, always building a competitive edge in the process. Break free from accepted archaic business practices by cracking that secret code which demands evolving your business always.

Enabling Agri-entrepreneurship and Innovation

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Author :
Publisher : CABI
ISBN 13 : 1780647751
Total Pages : 226 pages
Book Rating : 4.7/5 (86 download)

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Book Synopsis Enabling Agri-entrepreneurship and Innovation by : Catherine Chan

Download or read book Enabling Agri-entrepreneurship and Innovation written by Catherine Chan and published by CABI. This book was released on 2017-02-14 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Agricultural entrepreneurs in conflict and post-conflict regions face special challenges; not just everyday personal risks, but also the difficulties of building small businesses when real or threatened violence can disrupt business growth cycles and economic security. Alongside establishing secure institutions, building a secure economy is rightly seen as the best way for conflict-torn regions to establish a peaceful future. But current agricultural entrepreneurship training and development starts from an assumption of peace, meaning that it is not always fit for purpose. The result is sub-optimal program design and inefficient use of resources. A product of a collaboration of experts in the fields of agri-business, agricultural marketing, and international development, this book gives officials and agencies developing entrepreneurship programs the practical real-life examples they need.

Rugged Individualism

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Author :
Publisher : Hoover Press
ISBN 13 : 0817920269
Total Pages : 164 pages
Book Rating : 4.8/5 (179 download)

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Book Synopsis Rugged Individualism by : David Davenport

Download or read book Rugged Individualism written by David Davenport and published by Hoover Press. This book was released on 2017-01-01 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, American "rugged individualism" is in a fight for its life on two battlegrounds: in the policy realm and in the intellectual world of ideas that may lead to new policies. In this book, the authors look at the political context in which rugged individualism flourishes or declines and offer a balanced assessment of its future prospects. They outline its path from its founding—marked by the Declaration of Independence—to today, focusing on different periods in our history when rugged individualism was thriving or was under attack. The authors ultimately look with some optimism toward new frontiers of the twenty-first century that may nourish rugged individualism. They assert that we cannot tip the delicate balance between equality and liberty so heavily in favor of equality that there is no liberty left for individual Americans to enjoy. In considering reasons to be pessimistic as well as reasons to be optimistic about it, they also suggest where supporters of rugged individualism might focus greater encouragement and resources.

Rugged Discipleship

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Publisher :
ISBN 13 : 9781734500103
Total Pages : pages
Book Rating : 4.5/5 (1 download)

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Book Synopsis Rugged Discipleship by : Steve Connor

Download or read book Rugged Discipleship written by Steve Connor and published by . This book was released on 2020-02-28 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Connor's book, Rugged Discipleship, is a unique, fun and motivating fusion of Biblical principles, adventure literature and travelogue while always encouraging the reader to be and make rugged disciples. The writer introduces us to the North Georgia mountains, a wee village in Scotland, jumping trains to Canada, adventures in India, mysterious friends in Cambodia- from wild skydivers and a motorcycle stolen in Bulgaria. Each story reveals something Connor has learned through failures and successes in the context of working with people. The lessons learned have something of the radiance of Divine leading and purpose shining through. An inspiring Read. - Dr. Jerry Root, Author and C.S. Lewis scholar, Professor Wheaton College and Bill Graham Center of Evangelism.

Spirituality, Corporate Culture, and American Business

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Author :
Publisher : Bloomsbury Publishing
ISBN 13 : 1350006262
Total Pages : 264 pages
Book Rating : 4.3/5 (5 download)

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Book Synopsis Spirituality, Corporate Culture, and American Business by : James Dennis LoRusso

Download or read book Spirituality, Corporate Culture, and American Business written by James Dennis LoRusso and published by Bloomsbury Publishing. This book was released on 2017-02-09 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: By the early twenty-first century, Americans had embraced a holistic vision of work, that one's job should be imbued with meaning and purpose, that business should serve not only stockholders but also the common good, and that, for many, should attend to the “spiritual” health of individuals and society alike. While many voices celebrate efforts to introduce “spirituality in the workplace” as a recent innovation that holds the potential to positively transform business and the American workplace, James Dennis LoRusso argues that workplace spirituality is in fact more closely aligned with neoliberal ideologies that serve the interests of private wealth and undermine the power of working people. LoRusso traces how this new moral language of business emerged as part of the larger shift away from the post-New Deal welfare state towards today's global market-oriented social order. Building on other studies that emphasize the link between American religious conservatism and the rise of global capitalism, LoRusso shows how progressive “spirituality” remains a vital part of this story as well. Drawing on cultural history as well as case studies from New York City and San Francisco of businesses and leading advocates of workplace spirituality, this book argues that religion reveals much about work, corporate culture, and business in contemporary America.

The Rugged Life

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Author :
Publisher : Rodale Books
ISBN 13 : 0593235207
Total Pages : 430 pages
Book Rating : 4.5/5 (932 download)

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Book Synopsis The Rugged Life by : Clint Emerson

Download or read book The Rugged Life written by Clint Emerson and published by Rodale Books. This book was released on 2022-05-10 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: Become self-reliant, live off the land, and be prepared for the unexpected in this modern guide to self-sufficiency and homesteading from New York Times bestselling author, retired Navy SEAL, and survival skills expert Clint Emerson. “Add The Rugged Life by former Navy SEAL Clint Emerson to your library today and get on the path to independence and self-sufficiency.”—Jack Carr, Navy SEAL Sniper and #1 New York Times bestselling author of The Devil’s Hand Clint Emerson is the go-to expert for surviving the first minutes, hours, and days of a crisis. Now, in The Rugged Life, he works with modern homesteading experts to show you how to thrive over the long-term—for months, years, or even a lifetime—by being prepared and self-sufficient. You can live the Rugged Life completely off-the-grid by farming your own food and using the waste from your toilet for compost. Or, you can live it by adding solar panels to your suburban home and keeping chickens and bees in your backyard. You can even live the Rugged Life in a city by simply gathering the salad for tonight’s dinner from your windowsill garden. Each of these homesteading and prepper long-term survival skills stand on their own, and taken together, they can help you design the independent life you want for yourself and your family. • Be your own homesteader: Make your own shampoo and face creams; pickle and ferment food; make natural bug spray and cleaning products; smoke meat; tan a hide • Be your own protector: Create a last-resort emergency plan; gather medicinal plants; protect against dangerous animals and threats; understand survival first aid • Be your own provider: Hunt for game; make a gillnet; set snares; forage for wild foods; build a rabbit hutch; ice fish; butcher a pig; keep bees • Be your own builder: Retrofit a van; set up solar, microhydro, and geothermal power; create a water catchment and filtration system; build a shipping container home • Be your own farmer: Grow a victory garden; build a greenhouse; waffle garden to save space and resources; build a root cellar; can, dry, and store crops; operate a tractor With hundreds of step-by-step, illustrated, self-sustaining skills and projects, The Rugged Life is for everyone who feels they can use more adventure, freedom, and choice in their life—everyone ready to get out of their comfort zone and try new, hard, profoundly rewarding things.

Silent Partners

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Author :
Publisher : Defiance Press & Publishing, LLC
ISBN 13 : 194803557X
Total Pages : 385 pages
Book Rating : 4.9/5 (48 download)

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Book Synopsis Silent Partners by : Elizabeth Jeffett

Download or read book Silent Partners written by Elizabeth Jeffett and published by Defiance Press & Publishing, LLC. This book was released on 2020-04-27 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alex Sheridan, a Maverick entrepreneur and her high-powered business partner, Christine Welbourne, are poised for epic success in the oil and gas business. Brilliant and beautiful, the women are recognized as hard-charging leaders in the business community, as well as the traditionally male dominated oil and gas industry.Business dreams and love relationships are shattered when Alex discovers Chris brutally murdered in their office. It looks like a professional hit. The case immediately becomes a high-profile media event. The murder investigation shuts down their business as it follows a maze of evidence that leads to dead ends and destruction. When Chris’ secret affair with a powerful senator is discovered, events escalate. The unsolved murder of her dearest friend combined with the destruction of their business emotionally hobbles Alex. Powerful politicians, cutthroat associates and business enemies are suspects and Alex is interrogated about her possible motive. Amidst the chaos, her burgeoning love interest with the rugged engineer, Colt Forrester is abandoned. As leads are exhausted, the murder case of prominent Denver businesswoman, Christine Welbourne goes cold. Sequel…..Crude Intent, Coming in 2020

Empire State of Mind

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Author :
Publisher : Penguin
ISBN 13 : 0698410203
Total Pages : 272 pages
Book Rating : 4.6/5 (984 download)

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Book Synopsis Empire State of Mind by : Zack O'Malley Greenburg

Download or read book Empire State of Mind written by Zack O'Malley Greenburg and published by Penguin. This book was released on 2015-09-22 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: "I'm not a businessman-I'm a business, man." --Jay-Z Some people think Jay-Z is just another rapper. Others see him as just another celebrity/mega-star. The reality is, no matter what you think Jay-Z is, he first and foremost a business. And as much as Martha Stewart or Oprah, he has turned himself into a lifestyle. You can wake up to the local radio station playing Jay-Z's latest hit, spritz yourself with his 9IX cologne, slip on a pair of his Rocawear jeans, lace up your Reebok S. Carter sneakers, catch a Nets basketball game in the afternoon, and grab dinner at The Spotted Pig before heading to an evening performance of the Jay-Z-backed Broadway musical Fela! and a nightcap at his 40/40 Club. He'll profit at every turn of your day. But despite Jay-Z's success, there are still many Americans whose impressions of him are foggy, outdated, or downright incorrect. Surprisingly to many, he honed his business philosophy not at a fancy B school, but on the streets of Brooklyn, New York and beyond as a drug dealer in the 1980s. Empire State of Mind tells the story behind Jay-Z's rise to the top as told by the people who lived it with him- from classmates at Brooklyn's George Westinghouse High School; to the childhood friend who got him into the drug trade; to the DJ who convinced him to stop dealing and focus on music. This book explains just how Jay-Z propelled himself from the bleak streets of Brooklyn to the heights of the business world. Zack O'Malley Greenburg draws on his one-on-one interviews with hip-hop luminaries such as DJ Clark Kent, Questlove of The Roots, Damon Dash, Fred "Fab 5 Freddy" Brathwaite, MC Serch; NBA stars Jamal Crawford and Sebastian Telfair; and recording industry executives including Craig Kallman, CEO of Atlantic Records. He also includes new information on Jay-Z's various business dealings, such as: *The feature movie about Jay-Z and his first basketball team that was filmed by Fab 5 Freddy in 2003 but never released. *The Jay-Z branded Jeep that was scrapped just before going into production. *The real story behind his association with Armand de Brignac champagne. *The financial ramifications of his marriage to Beyonce. Jay-Z's tale is compelling not just because of his celebrity, but because it embodies the rags-to-riches American dream and is a model for any entrepreneur looking to build a commercial empire.

Strong Brands, Strong Relationships

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Author :
Publisher : Routledge
ISBN 13 : 1317662342
Total Pages : 342 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Strong Brands, Strong Relationships by : Susan Fournier

Download or read book Strong Brands, Strong Relationships written by Susan Fournier and published by Routledge. This book was released on 2015-06-12 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of the first book, but takes the study of brand relationships outside of traditional realms by applying new theoretical frameworks and considering new contexts. The result is an expanded and better-informed account of people’s relationships with brands and a demonstration of the important and timely implications of this evolving sub-discipline. A range of different brand relationship environments are explored in the collection, including: online digital spaces, consumer collectives, global brands, luxury brands, branding in terrorist organizations, and the brand relationships of men and transient consumers. This book attends to relationship endings as well as their beginnings, providing a full life-cycle perspective. While the first volume focused on positive relationship benefits, this collection explores dysfunctional dynamics, adversarial and politically-charged relationships, and those that are harmful to well-being. Evocative constructs are leveraged, including secrets, betrayals, anthropomorphism, lying, infidelity, retaliation, and bereavement. The curated collection provides both a deeper theoretical understanding of brand relationship phenomena and ideas for practical application from experiments and execution in commercial practice. Strong Brands, Strong Relationships will be the perfect read for marketing faculty and graduate students interested in branding dynamics, as well as managers responsible for stewarding brands.

Family Fortunes

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118239873
Total Pages : 359 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Family Fortunes by : Bill Bonner

Download or read book Family Fortunes written by Bill Bonner and published by John Wiley & Sons. This book was released on 2012-06-21 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selected as one of Motley Fool’s “5 Great Books You Should Read” Advice on managing your wealth from bestselling author Bill Bonner From trusted New York Times bestselling author Bill Bonner comes a radical new way to look at family money and a practical, actionable guide to getting and maintaining multigenerational wealth. Family Fortunes: How to Build Family Wealth and Hold on to It for 100 Years is packed with useful information, interwoven with Bonner's stories about his own family's wealth philosophy and practices. A comprehensive guide that shows how families can successfully preserve their estates by ignoring most of what people think they know about "the rich" and, instead, training and motivating all family members to work together toward a very uncommon goal. This book is a must-read for all individual investors—even those who do not plan to leave money to their children—because it challenges many of the most ubiquitous principles and rules of investing. You might expect a book on family wealth to be extremely conservative in its outlook. Instead, the Bonners announce what is practically a revolutionary manifesto. They explain: Why family money should NOT be invested in "safe, conservative" investments Why charitable giving is usually a waste of money, or worse Why it is NOT a good idea to let children go their own way Why you can't trust wealth "professionals" and why you should never entrust your money to money managers Why giving your children as much education as possible is NOT a good idea Why Warren Buffett and the rest of the rich people asking for higher tax rates are wrong to take "the pledge" Why Wall Street is a graveyard for capital, why most celebrity CEOs are a threat to the businesses they run, why modern capitalism is a failure, and more You will come away with a very different idea as to what family wealth is all about. It is not stodgy. Not boring. Not moss-backed and reactionary. On the contrary, it is the most dynamic, forward-looking capital in the world. The essential guide to passing wealth from one generation to the next, Family Fortunes is filled with concrete, practical advice you can put to use right away.