The Routledge Handbook of Tourism and Sustainability

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Publisher : Routledge
ISBN 13 : 1135099146
Total Pages : 548 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis The Routledge Handbook of Tourism and Sustainability by : C. Michael Hall

Download or read book The Routledge Handbook of Tourism and Sustainability written by C. Michael Hall and published by Routledge. This book was released on 2015-02-11 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: Routledge Handbook of Tourism and Sustainability from C. Michael Hall, Stefan Gössling, Daniel Scott is one of the winners of the ITB BookAwards 2016 in the category Specialist tourism literature! Sustainability remains one of the major issues in tourism today. Concerns over climate and environmental change, the fallout from the global economic and financial crisis, and the seeming failure to meeting UN Millennium development goals have only reinforced the need for more sustainable approaches to tourism, however they be defined. Given the centrality of sustainability in tourism curricula, policies, research and practice it is therefore appropriate to prepare a state of the art handbook on the relationship between tourism and sustainability. This timely Handbook of Tourism and Sustainability is developed from specifically commissioned original contributions from recognised authors in the field, providing a systematic guide to the current state of knowledge on this area. It is interdisciplinary in coverage and international in scope through its authorship and content. The volume commences with an assessment of tourism’s global environmental, e.g. climate, emissions, energy use, biodiversity, water use, land use, and socio-economic effects, e.g. economic impacts, employment and livelihoods, culture. This then provides the context for sections outlining the main theoretical frameworks and constructs that inform tourism and sustainability, management tools and approaches, and the approaches used in different tourism and travel industry sectors. The book concludes by examining emerging and future concerns in tourism and sustainability such as peak-oil, post-carbon tourism, green economy and transition tourism. This is essential reading for students, researches and academics interested in the possibilities of sustainable forms of tourism and tourism’s contribution to sustainable development. Its assessment of tourism’s global impact along with its overviews of sectoral and management approaches will provide a benchmark by which the sustainability of tourism will be measured for years to come.

The Routledge Handbook of Tourism Impacts

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Publisher : Routledge
ISBN 13 : 1351025090
Total Pages : 530 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis The Routledge Handbook of Tourism Impacts by : Dogan Gursoy

Download or read book The Routledge Handbook of Tourism Impacts written by Dogan Gursoy and published by Routledge. This book was released on 2019-04-29 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook explores and critically examines both positive and negative impacts of tourism development focusing on the past, present and future issues, challenges and trends from a multidisciplinary global perspective. Through a comparative approach involving international case studies, this book explores our understanding of tourism impacts and contributes to the theoretical development on relationships between tourism impacts and community support for tourism development. This handbook focuses on a variety of geographical locations, drawing from the knowledge and expertise of highly regarded academics from around the world. Specifically, it explores the adoption and implementation of various tourism development and impact management approaches in a wide range of global contexts, while identifying their trends, issues and challenges. It addresses strategies relating to innovation, sustainability and social responsibility, and critically reviews the economic, sociocultural, environmental, political and technological impacts of tourism. The text also identifies future trends and issues, as well as exploring the methods used to study tourism impacts. Conveying the latest thinking and research, this handbook will be a key reference for students, researchers and academics of tourism, as well as development studies, geography, cultural studies, sustainability and business, encouraging dialogue across disciplinary boundaries and areas of study.

The Routledge Handbook of Tourism and Hospitality Education

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Publisher : Routledge
ISBN 13 : 1135018952
Total Pages : 603 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis The Routledge Handbook of Tourism and Hospitality Education by : Dianne Dredge

Download or read book The Routledge Handbook of Tourism and Hospitality Education written by Dianne Dredge and published by Routledge. This book was released on 2014-10-03 with total page 603 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism is much more than an economic sector, it is also a social, cultural, political, and environmental force that drives societal change. Understanding, responding to, and managing this change will inevitably require knowledge workers who are able to address a range of problems associated with tourism, travel, hospitality, and the increasingly complex operating environment within which they exist. The purpose of this Handbook is to provide an insightful and authoritative account of the various issues that are shaping the higher educational world of tourism, hospitality and events education and to highlight the creative, inventive and innovative ways that educators are responding to these issues. It takes as its central focus a dynamic curriculum space shaped by internal and external factors from global to local scales, a variety of values and perspectives contributed by a range of stakeholders, and shifting philosophies about education policy, pedagogy and teaching practice. A benchmark for future curriculum design and development, it critically reviews the development of conceptual and theoretical approaches to tourism and hospitality education. The Handbook is composed of contributions from specialists in the field, is interdisciplinary in coverage and international in scope through its authorship and content. Providing a systematic guide to the current state of knowledge on tourism and hospitality education and its future direction this is essential reading for students, researchers and academics in Tourism, Hospitality, Events, Recreation and Leisure Studies.

The Routledge Handbook of Tourism and the Environment

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Publisher : Routledge
ISBN 13 : 0415582075
Total Pages : 626 pages
Book Rating : 4.4/5 (155 download)

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Book Synopsis The Routledge Handbook of Tourism and the Environment by : Andrew Holden

Download or read book The Routledge Handbook of Tourism and the Environment written by Andrew Holden and published by Routledge. This book was released on 2013 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook explores and critically evaluates the debates and controversies inherent to tourism's relationship with nature, especially pertinent at a time of major re-evaluation of our relationship with the environment as a consequence of the environmental problems we now face.

Routledge Handbook of Ecotourism

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Publisher : Routledge
ISBN 13 : 1000433676
Total Pages : 407 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Routledge Handbook of Ecotourism by : David A. Fennell

Download or read book Routledge Handbook of Ecotourism written by David A. Fennell and published by Routledge. This book was released on 2021-09-21 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook presents a timely, broad-ranging, and provocative overview of the essential nature of ecotourism. The chapters will both advance the existing central themes of ecotourism and provide challenging and divergent observations that will thrust ecotourism into new areas of research, policy, and practice. The volume is arranged around four key themes: sustainability, ethics and identity, change, conflict, and consumption, and environment and learning, with a total of 28 chapters. The first section focuses on sustainability as a core ecotourism criterion, with a primary focus on some of the macro sustainability issues that have an impact on ecotourism. Foremost among these topics is the linkage to the UN’s Sustainable Development Goals, which have relevance to ecotourism as one of the greenest or most responsible forms of tourism. The chapters in the second section provide a range of different topics that pull ecotourism research into new directions, including a chapter on enriching indigenous ecotourism through culturally sensitive universalism. The third section includes chapters on topics ranging from persons with disabilities as a neglected body of research in ecotourism, to ecotourism as a form of luxury consumption. The final section emphasises the link between ecotourism and learning about the natural world, including a deeply theoretical chapter on rewilding Europe. With contributions from authors around the world, this handbook gives a global platform to local voices, in both developed and emerging country contexts. The multidisciplinary and international Routledge Handbook of Ecotourism will be of great interest to researchers, students, and practitioners working in tourism and sustainability.

Routledge Handbook of Tourism in Africa

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Publisher : Routledge
ISBN 13 : 1351022539
Total Pages : 541 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis Routledge Handbook of Tourism in Africa by : Marina Novelli

Download or read book Routledge Handbook of Tourism in Africa written by Marina Novelli and published by Routledge. This book was released on 2020-11-29 with total page 541 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive and readable overview of the critical debates and controversies around tourism in Africa, and the major factors that are affecting tourism development now and in the future. Drawing upon research emerging from collaborations between a growing number of African academics and practitioners based in the continent and in the African diaspora as well as international colleagues, the Handbook offers key critical insights into the issues, challenges and trends that Africa and African tourism is facing. Part I covers continent-wide issues such as climate change, ICT, heritage and development. The remaining parts are organised along geographic lines, with each chapter covering the development of tourism, current trends and discussion of critical issues such as community participation, gender, backpacking, urban tourism, wildlife tourism and conservation. Combining an overview of key theories, concepts, contemporary issues and debates, this book will be a valuable resource for students, academics and practitioners investigating the role of tourism in Africa.

Routledge Handbook on Tourism in the Middle East and North Africa

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Publisher : Routledge
ISBN 13 : 1317229231
Total Pages : 731 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Routledge Handbook on Tourism in the Middle East and North Africa by : Dallen Timothy

Download or read book Routledge Handbook on Tourism in the Middle East and North Africa written by Dallen Timothy and published by Routledge. This book was released on 2018-12-07 with total page 731 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook on Tourism in the Middle East and North Africa examines the importance of tourism as a historical, economic, social, environmental, religious and political force in the Middle East and North Africa (MENA). It highlights the ecological and resource challenges related to water, desert environments, climate change and oil. It provides an in-depth analysis of the geopolitical conditions that have long determined the patterns of tourism demand and supply throughout the region and how these play out in the everyday lives of residents and destinations as they attempt to grow tourism or ignore it entirely. While cultural heritage remains the primary tourism asset for the region as a whole, many new types of tourisms are emerging, especially in the Arabian Gulf region, where hyper-development is closely associated with the increasingly prominent role of luxury real estate and shopping, retail, medical tourism, cruises and transit tourism. The growing phenomenon of an expatriate workforce, and how its segregation from the citizenry creates a dual socio-economic system in several countries, is unmatched by other regions of the world. Many indigenous people of MENA keep themselves apart from other dominant groups in the region, although these social boundaries are becoming increasingly blurred as tourism, being one socio-economic force for change, has inspired many nomadic peoples to settle into towns and villages and rely more on tourists for their livelihoods. All of these issues and more shape the foundations of this book. This Handbook is the first of its kind to examine tourism from a broad regional and inclusive perspective, surveying a broad range of social, cultural, heritage, ecological and political matters in a single volume. With a wide range of contributors, many of whom are natives of the Middle East and North Africa, this Handbook is a vital resource for students and scholars interested in Tourism, Middle East Studies and Geography.

The Routledge Handbook of Tourism in Asia

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Publisher : Routledge
ISBN 13 : 1317665880
Total Pages : 488 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis The Routledge Handbook of Tourism in Asia by : C. Michael Hall

Download or read book The Routledge Handbook of Tourism in Asia written by C. Michael Hall and published by Routledge. This book was released on 2016-09-13 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Asia is regarded as the fastest growing area for international and domestic tourism in the world today and over the next 20 years. Given the economic, social and environmental importance of tourism in the region, there is a need for a comprehensive and readable overview of the critical debates and controversies in tourism in the region and the major factors that are affecting tourism development both now and in the foreseeable future. This Handbook provides a contemporary survey of the region and its continued growth and development as a key destination and generator of tourism, which is marked by a high proportion of intra-regional travel. The book is divided into five sections. This first section provides an introduction to the region and context to the nationally focused chapters. The next three sections are then broadly based on the three UNWTO Asian regions: South-East Asia, South and Central Asia, and East and North-East Asia, providing readers with a valuable snapshot of tourism at various scales, and from various approaches and positions. The concluding section considers future prospects for tourism in Asia. The handbook is interdisciplinary in coverage and is also international in scope through its authorship and content. It presents a range of perspectives and understanding of the processes and forces that are shaping tourism in this fascinating and dynamic region that is one of the focal points of global tourism. This is essential reading for students, researchers and academics interested in tourism in the growth region of Asia now and in the future.

The Routledge Handbook of Tourism Experience Management and Marketing

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Publisher : Routledge
ISBN 13 : 0429512317
Total Pages : 653 pages
Book Rating : 4.4/5 (295 download)

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Book Synopsis The Routledge Handbook of Tourism Experience Management and Marketing by : Saurabh Kumar Dixit

Download or read book The Routledge Handbook of Tourism Experience Management and Marketing written by Saurabh Kumar Dixit and published by Routledge. This book was released on 2020-05-18 with total page 653 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tourism experience and co-creation. Drawing together contributions from 83 authors from 28 countries with varied backgrounds and interdisciplinary interests, the handbook highlights multiple representations and interpretations of the theme. It also integrates a selection of illustrative global case studies to effectively present its chapter contents. Tourism experience drives the contemporary tourist’s behavior as they travel in pursuit of experiencing unique and unusual destinations and activities. Creating a memorable and enduring experience is therefore a prerequisite for the all tourism business organizations irrespective of the nature of their products or services. This handbook focuses on conceptualizing, designing, staging, managing and marketing paradigms of tourism experiences from both supply and demand perspectives. It sheds substantial light on the contemporary theories, practices and future developments in the arena of experiential tourism management and marketing. Encompassing the latest thinking and research themes, this will be an essential reference for upper-level students, researchers, academics and industry practitioners of hospitality as well as those of tourism, gastronomy, management, marketing, consumer behavior, cultural studies, development studies and international business, encouraging dialogue across disciplinary boundaries.

The Routledge Handbook of Tourism Research

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Publisher : Routledge
ISBN 13 : 1136338152
Total Pages : 458 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis The Routledge Handbook of Tourism Research by : Cathy H.C. Hsu

Download or read book The Routledge Handbook of Tourism Research written by Cathy H.C. Hsu and published by Routledge. This book was released on 2012-08-21 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Tourism Research is a compendium of some of the most relevant issues affecting tourism development today. The topics addressed in this book provide some new thinking for those involved in tourism research. This book takes the reader from the beginnings of tourism research to a discussion of emerging forms of tourism and selected examples of tourism development. The underlying theoretical dimensions are reviewed, analysed and discussed from a number of perspectives. This book brings together leading researchers, many of whom are members of the International Academy for the Study of Tourism, to discuss tourism today and its future. The works included in this volume are diverse, in terms of geographical context, research methodology, root discipline, and perspective. This book represents studies based in Europe, North America, Oceania, and Asia. Research methodologies include both quantitative and qualitative. Both macro and micro issues are discussed from the economic, psychological, sociological, political science, marketing, and other perspectives, which reflect the interdisciplinary nature of tourism studies. This book is divided into 6 sections. Section 1 considers the foundations for tourism research. Section 2 discusses the implications for destination management and section 3 discusses planning for tourism development. Section 4 covers human capital for tourism development. And finally, section 5 evaluates emerging forms of tourism and then section 6 offers insights into tourism evolution. It offers the reader a comprehensive synthesis of this field, conveying the latest thinking and research. The text will provide an invaluable resource for all those with an interest in tourism research. This is essential reading for students, researchers & academics of Tourism as well as those of related studies in particular Leisure, Hospitality & Development Studies.

Routledge Handbook of Sustainable Heritage

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Publisher : Taylor & Francis
ISBN 13 : 1000594858
Total Pages : 576 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Routledge Handbook of Sustainable Heritage by : Kalliopi Fouseki

Download or read book Routledge Handbook of Sustainable Heritage written by Kalliopi Fouseki and published by Taylor & Francis. This book was released on 2022-07-29 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook presents cutting-edge and global insights on sustainable heritage, engaging with ideas such as data science in heritage, climate change and environmental challenges, indigenous heritage, contested heritage and resilience. It does so across a diverse range of global heritage sites. Organized into six themed parts, the handbook offers cross-disciplinary perspectives on the latest theory, research and practice. Thirty-five chapters offer insights from leading scholars and practitioners in the field as well as early career researchers. This book fills a lacuna in the literature by offering scientific approaches to sustainable heritage, as well as multicultural perspectives by exploring sustainable heritage in a range of different geographical contexts and scales. The themes covered revolve around heritage values and heritage risk; participatory approaches to heritage; dissonant heritage; socio-environmental challenges to heritage; sustainable heritage-led transformation and new cross-disciplinary methods for heritage research. This book will be an invaluable resource for students and scholars in heritage studies, archaeology, museum studies, cultural studies, architecture, landscape, urban design, planning, geography and tourism.

The Routledge Handbook of Community Based Tourism Management

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Publisher : Routledge
ISBN 13 : 1000222020
Total Pages : 571 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis The Routledge Handbook of Community Based Tourism Management by : Sandeep Kumar Walia

Download or read book The Routledge Handbook of Community Based Tourism Management written by Sandeep Kumar Walia and published by Routledge. This book was released on 2020-12-20 with total page 571 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook offers an up-to-date and comprehensive overview of core themes and concepts in community-based tourism management. Providing interdisciplinary insights from leading international scholars, this is the first book to critically examine the current status of community-based tourism. Organised into five parts, the Handbook provides cutting-edge perspectives on issues such as Indigenous communities, tourism and the environment, sustainability, and the impact of digital communities. Part 1 introduces core concepts and methodologies, and distinguishes community products from other tourism and hospitality goods. Part 2 explores communities’ attitudes towards tourism development and their engagement with and ownership of the process. It also delves into the role of community- based tourism, under the influence of governmental policies, in the economic and social development of a region. In Part 3 various management, marketing, and branding initiatives are identified as a means of expanding the tourism business. Part 4 examines the negative impacts of mass tourism and its threats to culture, tradition, identity, the built environment, and natural heritage. In the final and fifth part, future challenges and opportunities for community-based tourism initiatives are considered, and research-based sustainable solutions are proposed. Overall, the book considers engaging local populations in tourism development as a way of building stronger and more resilient communities. This Handbook fills a void in the current research and thus will appeal to scholars, students, and practitioners interested in tourism management, tourism geography, business studies, development policy and practice, regional development, conservation, and sustainability.

The Routledge Handbook of Gastronomic Tourism

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Publisher : Routledge
ISBN 13 : 1351375946
Total Pages : 610 pages
Book Rating : 4.3/5 (513 download)

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Book Synopsis The Routledge Handbook of Gastronomic Tourism by : Saurabh Kumar Dixit

Download or read book The Routledge Handbook of Gastronomic Tourism written by Saurabh Kumar Dixit and published by Routledge. This book was released on 2019-02-01 with total page 610 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Gastronomic Tourism explores the rapid transformations that have affected the interrelated areas of gastronomy, tourism and society, shaping new forms of destination branding, visitor satisfaction, and induced purchase decisions. This edited text critically examines current debates, critical reflections of contemporary ideas, controversies and queries relating to the fast-growing niche market of gastronomic tourism. This comprehensive book is structured into six parts. Part I offers an introductory understanding of gastronomic tourism; Part II deals with the issues relating to gastronomic tourist behavior; Part III raises important issues of sustainability in gastronomic tourism; Part IV reveals how digital developments have influenced the changing expressions of gastronomic tourism; Part V highlights the contemporary forms of gastronomic tourism; and Part VI elaborates other emerging paradigms of gastronomic tourism. Combining the knowledge and expertise of over a hundred scholars from thirty-one countries around the world, the book aims to foster synergetic interaction between academia and industry. Its wealth of case studies and examples make it an essential resource for students, researchers and industry practitioners of hospitality, tourism, gastronomy, management, marketing, consumer behavior, business and cultural studies.

The Routledge Handbook of Sustainable Food and Gastronomy

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Publisher : Routledge
ISBN 13 : 1134457332
Total Pages : 459 pages
Book Rating : 4.1/5 (344 download)

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Book Synopsis The Routledge Handbook of Sustainable Food and Gastronomy by : Philip Sloan

Download or read book The Routledge Handbook of Sustainable Food and Gastronomy written by Philip Sloan and published by Routledge. This book was released on 2015-06-12 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: The issues surrounding the provision, preparation and development of food products is fundamental to every human being on the planet. Given the scarcity of agricultural land, environmental pollution, climate change and the exponential growth of the world’s population where starvation and obesity are both widespread it is little wonder that exploring the frontiers of food is now a major focus for researchers and practitioners. This timely Handbook provides a systematic guide to the current state of knowledge on sustainable food. It begins by analyzing the historical development surrounding food production and consumption, then moves on to discuss the current food crisis and challenges as well as the impacts linked to modern agriculture and food security. Finally, it concludes with a section that examines emerging sustainable food trends and movements in addition to an analysis of current food science innovations. Developed from specifically commissioned original contributions the Handbook’s inherent multidisciplinary approach paves the way for deeper understanding of all aspects linked to the evolution of food in society, including insights into local food, food and tourism, organic food, indigenous and traditional food, sustainable restaurant practices, consumption patterns and sourcing. This book is essential reading for students, researches and academics interested in the possibilities of sustainable forms of gastronomy and gastronomy’s contribution to sustainable development. The title includes a foreword written by Roberto Flore, Head Chef at the Nordic Food Lab, Copenhagen, Denmark.

The Routledge Handbook of Second Home Tourism and Mobilities

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Publisher : Routledge
ISBN 13 : 1317193539
Total Pages : 332 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis The Routledge Handbook of Second Home Tourism and Mobilities by : C. Michael Hall

Download or read book The Routledge Handbook of Second Home Tourism and Mobilities written by C. Michael Hall and published by Routledge. This book was released on 2018-04-17 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Second homes have become an increasingly important component of both tourism and housing studies. They can directly and indirectly contribute a significant number of domestic and international visitors to destinations and may be part of longer-term retirement, lifestyle and amenity migration that can have significant economic and social effects on communities and destination development. This volume offers an overview of different disciplinary and methodological approaches to second homes while simultaneously providing a broad geographical reach. Divided into four parts exploring governance, development, community and mobile second homes, the book provides a contemporary account of the major issues in an area of growing international interest. This timely handbook covers a wide range of dimensions – from planning to the role of second homes in development and the management of their impact. The international and cross-disciplinary nature of the contributions will be of interest to numerous academic fields in the social sciences, as well as urban and regional planners.

Routledge Handbook of Tourism Cities

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Publisher : Routledge
ISBN 13 : 0429534809
Total Pages : 769 pages
Book Rating : 4.4/5 (295 download)

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Book Synopsis Routledge Handbook of Tourism Cities by : Alastair M. Morrison

Download or read book Routledge Handbook of Tourism Cities written by Alastair M. Morrison and published by Routledge. This book was released on 2020-08-27 with total page 769 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Tourism Cities presents an up-to-date, critical and comprehensive overview of established and emerging themes in urban tourism and tourist cities. Offering socio-cultural perspectives and multidisciplinary insights from leading scholars, the book explores contemporary issues, challenges and trends. Organised into four parts, the handbook begins with an introductory section that explores contemporary issues, challenges and trends that tourism cities face today. A range of topics are explored, including sustainable urban tourism, overtourism and urbanisation, the impact of terrorism, visitor–host interactions, as well as reflections on present and future challenges for tourism cities. In Part II the marketing, branding and markets for tourism cities are considered, exploring topics such as destination marketing and branding, business travellers and exhibition hosting. This section combines academic scholarship with real-life practice and case studies from cities. Part III discusses product and technology developments for tourism cities, examining their supply and impact on different travellers, from open-air markets to creative waterfronts, from social media to smart cities. The final Part offers examples of how urban tourism is developing in different parts of the world and how worldwide tourism cities are adapting to the challenges ahead. It also explores emerging forms of specialist tourism, including geology and ecology-based tourism, socialist heritage and post-communist destination tourism. This handbook fills a notable gap by offering a critical and detailed understanding of the diverse elements of the tourist experience today. It contains useful suggestions for practitioners, as well as examples for theoretical frameworks to students in the fields of urban tourism and tourism cities. The handbook will be of interest to scholars and students working in urban tourism, heritage studies, human geography, urban studies and urban planning, sociology, psychology and business studies.

The Routledge Handbook of Tourism Marketing

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Author :
Publisher : Routledge
ISBN 13 : 1317936191
Total Pages : 523 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis The Routledge Handbook of Tourism Marketing by : Scott McCabe

Download or read book The Routledge Handbook of Tourism Marketing written by Scott McCabe and published by Routledge. This book was released on 2014-01-03 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sector of the global economy, requiring sophisticated business and marketing practices. The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading specialists from range of disciplinary backgrounds and geographical regions to provide reflection and empirical research on this complex relationship. The Handbook is divided in to nine inter-related sections: Part 1 deals with shifts in the context of marketing practice and our understanding of what constitutes value for tourists; Part 2 explores macromarketing and tourism; Part 3 deals with strategic issues; Part 4 addresses recent advances in research; Part 5 focuses on developments in tourist consumer behaviour; Part 6 looks at micromarketing; Part 7 moves on to destination marketing and branding issues; Part 8 looks at the influence of technological change on tourism marketing; and Part 9 explores future directions. This timely book offers the reader a comprehensive synthesis of this sub-discipline, conveying the latest thinking and research. It will provide an invaluable resource for all those with an interest in tourism and marketing, encouraging dialogue across disciplinary boundaries and areas of study. This is essential reading for Tourism students, researchers and academics as well as those of Marketing, Business, Events Management and Hospitality Management.