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The Roles Portrayed By Women In Magazine Advertisements
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Book Synopsis Analysis of Roles Portrayed by Women in Magazine Advertisements by : University of Guelph. Department of Consumer Studies
Download or read book Analysis of Roles Portrayed by Women in Magazine Advertisements written by University of Guelph. Department of Consumer Studies and published by . This book was released on 1978 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Comparative Analysis of the Roles Portrayed by Women in Magazine Advertisements by : Deborah Sue Quarles
Download or read book A Comparative Analysis of the Roles Portrayed by Women in Magazine Advertisements written by Deborah Sue Quarles and published by . This book was released on 1994 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Woman's Place by : Alice E. Courtney
Download or read book A Woman's Place written by Alice E. Courtney and published by . This book was released on 1970 with total page 4 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The portrayal of women in Elle magazine advertisements. A comparison between France and Russia by : Christin Thieler
Download or read book The portrayal of women in Elle magazine advertisements. A comparison between France and Russia written by Christin Thieler and published by GRIN Verlag. This book was released on 2018-09-14 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2014 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2,3, University of Central Lancashire, language: English, abstract: The purpose of the dissertation is to investigate how women are portrayed in two chosen countries: Russia and France. More specifically, it will be investigated whether women are portrayed as sexual objects in both countries or differently. The purpose is to investigate whether this is indeed true by choosing woman magazine Elle to investigate whether women are primarily used as sex objects or not to advertise different products and for what kind of products in France and Russia and whether there is a difference in one of the countries in particular the degree of body revealing clothes plays an important role as well as the gaze of women. As France is supposed to be open-minded to nudity, it was interesting to find out whether this is indeed true and whether Russia is the same because the culture differs. Therefore, a content analysis of magazine advertisements in women magazine Elle has been conducted of the French and Russian issue of Elle from May to September 2014 to investigate the degree sexuality by looking at body revealing clothes that is body display, facial expression as well as nudity will be taken into consideration. In addition, gender roles in advertisements will be considered where women are with a men in advertisement regarding women role allocation. As a guideline, variables will be applied developed by sociologist Ervin Goffman, who developed gender categories which can be applied in advertisements. They are the following: Licensed withdrawal, relative size, function ranking, feminine touch and ritualization of subordination which will be covered and explained in the literature review in more detail. To classify roles women and men take in advertisements when being together, the relative size and function ranking categories will be applied to estimate gender roles in the analysis of advertisements. In addition, the gender roles, that is the position between a man is investigated by measuring size whether woman is equal, smaller or not important and whether she takes decorative roles, non-executive roles making her inferior or not. Goffman’s gender variables will be thus considered to help to find out whether women are portrayed unequal as well. Furthermore, two additional categories have been added by Kang (1997) who did a content analysis using Goffman’s variables, these are body display and self-assertiveness/independence.
Book Synopsis The Roles Portrayed by Women in Magazine Advertisements by : Sharon Rudansky-Kloppers
Download or read book The Roles Portrayed by Women in Magazine Advertisements written by Sharon Rudansky-Kloppers and published by . This book was released on 1991 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Study of the Roles Portrayed by Women in Magazine Advertising by : Gilbert Ponce De Leon
Download or read book A Study of the Roles Portrayed by Women in Magazine Advertising written by Gilbert Ponce De Leon and published by . This book was released on 1982 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The occupational role portrayal of women in magazine advertisements by : Sheri R. Brimm
Download or read book The occupational role portrayal of women in magazine advertisements written by Sheri R. Brimm and published by . This book was released on 1984 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Content Analysis of the Role Portrayal of Women Within Magazine Advertisements, Focusing on Ireland and the United States of America by : Pamela Barry
Download or read book A Content Analysis of the Role Portrayal of Women Within Magazine Advertisements, Focusing on Ireland and the United States of America written by Pamela Barry and published by . This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference by : Robert L. King
Download or read book Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference written by Robert L. King and published by Springer. This book was released on 2016-10-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1991 Academy of Marketing Science (AMS) Annual Conference held in Fort Lauderdale, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, services marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Book Synopsis The Multiplicity of Women's Role Portrayals in Magazine Advertisements by : Heather Marie Andersen
Download or read book The Multiplicity of Women's Role Portrayals in Magazine Advertisements written by Heather Marie Andersen and published by . This book was released on 2000 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this study is to advance the understanding of how women are portrayed in magazine advertisements by employing interval measurements to the standard content analysis techniques and providing a comparison between the advertisements and actual trends of the female population in the United States. Although this study is a content analysis, the different constructs measured by unipolar, seven-point scales provided a more detailed account of the depiction of women in advertising. The account of the depiction was more detailed because stereotypes are often used as a basis for classification, yet stereotypes fail to measure less dominant features of character portrayal. Significant findings reveal a change in the direction advertising has been moving. Other role portrayal studies have used content analysis as a method for examining the depiction of women in advertising, but these studies failed to create a method for measuring several aspects within an advertisement. This study not only analyzed the most dominant characteristic of the portrayals of women in each advertisement; several characteristics of the advertisement were measured in an attempt to reflect more accurate stereotypes.
Book Synopsis Roles Portrayed by Women in the Advertisements Shown in Two Types of Women's Magazines by : University of Guelph. Department of Consumer Studies
Download or read book Roles Portrayed by Women in the Advertisements Shown in Two Types of Women's Magazines written by University of Guelph. Department of Consumer Studies and published by . This book was released on 1973 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Portrayal of Women in Brazilian Advertisements by : Rubens da Costa Santos
Download or read book The Portrayal of Women in Brazilian Advertisements written by Rubens da Costa Santos and published by . This book was released on 1975 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Manipulating Images by : Tawnya J. Adkins Covert
Download or read book Manipulating Images written by Tawnya J. Adkins Covert and published by Lexington Books. This book was released on 2011-03-03 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the interrelationships among political, economic, and social forces in the construction of prevailing cultural images and gender roles for women in society, the book examines both the process of creating and the resulting content of wartime mobilization messages found in magazine advertising aimed at American women.
Book Synopsis Gender Advertisements by : Erving Goffman
Download or read book Gender Advertisements written by Erving Goffman and published by Palgrave. This book was released on 1979 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Content Analysis of Roles Portrayed by Women in Advertisements in Selected South African Media by : Tania Maree
Download or read book Content Analysis of Roles Portrayed by Women in Advertisements in Selected South African Media written by Tania Maree and published by . This book was released on 2013 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Women have been portrayed in advertising in stereotypical roles for years. Typical stereotypes include the nurturing mother or the alluring seductress. Since the social climate and the roles of females have evolved through the years, the appropriate portrayal of women in today's media has become debatable. Findings from previous advertising research studies indicate that women are generally not depicted in powerful roles. This may limit the perceptions of women as it does not reflect their abilities and positions of power that they hold in real life. The primary objective of this study was to investigate the roles portrayed by women in magazine advertisements and television commercials in South Africa. Several secondary research objectives were set including inter alia the incidence of female models in advertisements and commercials, the ethnic representation of women in advertisements and commercials, and the types of products and services advertised using female models. Data were collected from full-page and double-page advertisements appearing in nine consumer magazines as well as commercials broadcasted during prime time on the four free-to-air television channels. The research method used was content analysis, which focused on the visual elements in advertisements and commercials - particularly the female model. The sample included 203 magazine advertisements and 245 television commercials. The results indicated that 55 per cent of magazine advertisements and 40 per cent of television commercials featured women. The findings also indicated various roles portrayed by women. The most prevalent role portrayal in magazine advertisements was that of a physically decorative woman (27%), typified as a woman that symbolises the physical ideal. In television commercials, women were most often depicted as product users, with 25 per cent of the portrayals showing a woman actually using or preparing to use the advertised product. The less prevalent portrayals included career woman, homemaker, mother, mannequin, romantic, sex object, social being, background elements as well as various other categories. From the other portrayals, the study has also identified new roles that had not been specifically identified in previous studies. The new roles identified in magazines were leisure woman and sportswoman, and in television commercials, customer and spokesperson. The results further revealed that women are used as visual attention-attracting focus points in advertisements across a range of different product or service categories. The product category that most often featured women in both media was personal care products (41% for magazine and 26% for television advertisements). The implications of the study are that South African advertisers need to consider the suitability of the models that are used to attract attention to their advertisements, as well as the fit between the role portrayal and the brand image. From a practical perspective, the study provides insight to advertisers regarding the relevance of female portrayals in advertising. One of the recommendations is that future research should be conducted to determine women's opinions on female portrayals in advertisements. The study contributes to the available literature on this topic in several ways. Firstly, current female roles in South African magazine and television advertising have been identified. Moreover, a number of new role portrayals were also identified and described. The information gained in the study could be utilised by other researchers as a basis for future studies.
Book Synopsis The Changing Roles of Women in Magazine Advertisements Over the Last Twenty Years by : Sheri Blessing
Download or read book The Changing Roles of Women in Magazine Advertisements Over the Last Twenty Years written by Sheri Blessing and published by . This book was released on 1986 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Changing Portrayal of Women in Advertisement Over the Last Sixty Years. "Show Her It's a Man's World" by : Stephanie Desoye
Download or read book The Changing Portrayal of Women in Advertisement Over the Last Sixty Years. "Show Her It's a Man's World" written by Stephanie Desoye and published by . This book was released on 2021-02-25 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2014 in the subject Sociology - Consumption and Advertising, grade: 1,3, University of Trier, language: English, abstract: The purpose of this term paper is to analyze the portrayal of women in print advertisement over the last sixty years to represent changes in the depiction of females over this period. This topic is of interest since mass media plays an important role in our society today and it can be considered as one of the major agents of socialization. Consequently, gender stereotypes presented in advertisement influence the way we think men and women shall be. However, since the role of women has changed dramatically over the last decades due to feminist movements, it will be of interest if these social changes have been depicted in advertisement as well. In particular, it is assumed that the portrayal of women in advertisement has been shifting from an overt, traditional stereotypical portrayal of women as housewives or highly dependent on men to a slightly more subtle stereotypical portrayal of women as decorative, sexy, and using facial expressions and body positions to demonstrate subordination and weakness. To prove this hypothesis this term paper will first compare past studies focusing on the stereotypical depiction of females in advertisement. For this purpose two studies were considered most important: These were Courtney and Lockeretz quantitative print magazine analysis covering the year 1970, and Erving Goffman's selective print magazine analysis published in 1979. Furthermore, there are many relating and follow-up studies that are based on the coding schemes used in these two analyses which provide the possibility to show changes over time. Afterwards, the second part will be more practical, examining portrayals of women in example print advertisements. To be able to provide a consecutive and meaningful depiction of the changes, advertisements of two companies from different years were chose to be analyzed.
