The Right Sensory Mix

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The Right Sensory Mix

Author : Diana Derval
Publisher : Springer Nature
ISBN 13 : 3662637952
Total Pages : 341 pages
Book Rating : 4.6/5 (626 download)

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Book Synopsis The Right Sensory Mix by : Diana Derval

Download or read book The Right Sensory Mix written by Diana Derval and published by Springer Nature. This book was released on 2022-04-08 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many companies fail to acknowledge and analyze disparities observed among customers and simply put them down to culture or emotion. New neuroendocrinological research proves that people are rational: They just have a different biological perception of the same stimulus. Their preferences, behavior, and decisions are strongly influenced by the hundreds of millions of sensors monitoring their body and brain. People with more taste buds are, for example, sensitive to bitterness and are more likely to drink their coffee with sugar or milk, or to drink tea. This book helps product managers, marketers, and corporate decision-makers understand and predict customers’ behavior and preferences. It provides the tools to design the right sensory mix (color, shape, depth, taste, smell, texture, and sound) for each product, and fine-tune their positioning and range for every local market. Using cases from different sectors, the author shows that this approach delivers planet and people-friendly innovations which have a higher chance of success in the market.

The Right Sensory Mix

Author : Diana Derval
Publisher : Springer Science & Business Media
ISBN 13 : 3642120938
Total Pages : 157 pages
Book Rating : 4.6/5 (421 download)

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Book Synopsis The Right Sensory Mix by : Diana Derval

Download or read book The Right Sensory Mix written by Diana Derval and published by Springer Science & Business Media. This book was released on 2010-09-17 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: Berry-AMA Book Prize FINALIST 2011! “The Right Sensory Mix” is one of the four best marketing books in 2011 according to the American Marketing Association Foundation. The Berry-AMA Book Prize is awarded annually be the Foundation (AMAF) and recognizes books whose innovative ideas have had significant impact on marketing and related fields. For additional information about the Berry-AMA Book Prize, visit Berry-AMA Book Prize. Why do some people drink black coffee and others stick to tea? Why do some people prefer competitors’ products? Why do we sell less in this country? Many companies fail to acknowledge and analyze disparities observed among customers and simply put them down to culture or emotion. New neuroendocrinological research proves that consumers are rational: They just have a different biological perception of the same stimulus! Their preferences, behavior, and decisions are strongly influenced by the hundreds of millions of sensors monitoring their body and brain. People with more taste buds are for example sensitive to bitterness and are more likely to drink their coffee with sugar or milk, or to drink tea. After reading the book, managers will be able to: • Understand and predict consumers’ behavior and preferences • Design the right sensory mix (color, shape, taste, smell, texture, and sound) for each product • Fine-tune their positioning and product range for every local market • Systematically increase their innovation hit rate

Hormones, Talent, and Career

Author : Diana Derval
Publisher : Springer Science & Business Media
ISBN 13 : 3642257135
Total Pages : 98 pages
Book Rating : 4.6/5 (422 download)

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Book Synopsis Hormones, Talent, and Career by : Diana Derval

Download or read book Hormones, Talent, and Career written by Diana Derval and published by Springer Science & Business Media. This book was released on 2012-04-13 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: The media now regularly feature breakthroughs on the influence of prenatal hormones on the brain and behavior, for instance the link to financial performance or risk management. Based on these findings and their own experiments, the authors present the Hormonal Quotient (HQ) as a scientific, holistic and reliable career management and personal development tool for professionals. Eight HQ profiles and their corresponding typical business skills and preferences are presented and enable the reader to benchmark their HQ with peers, design an ideal career plan, build a winning team in business and find the perfect work-life balance. A complimentary website allows readers to easily measure their HQ online. By the author of "The Right Sensory Mix", Berry-AMA Book Prize Finalist 2011.

Designing Luxury Brands

Author : Diana Derval
Publisher : Springer
ISBN 13 : 3319715577
Total Pages : 184 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis Designing Luxury Brands by : Diana Derval

Download or read book Designing Luxury Brands written by Diana Derval and published by Springer. This book was released on 2018-04-13 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people - to predict luxury shoppers’ preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.

Consumption and Everyday Life

Author : Mark Paterson
Publisher : Routledge
ISBN 13 : 1317337840
Total Pages : 401 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Consumption and Everyday Life by : Mark Paterson

Download or read book Consumption and Everyday Life written by Mark Paterson and published by Routledge. This book was released on 2017-10-25 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: With an emphasis on everyday life, this respected text offers a lively and perceptive account of the key theories and ideas which dominate the field of consumption and consumer culture. Engaging case studies describe forms of consumption familiar to the student, provide some historical context, and illustrate how a range of theoretical perspectives – from theories of practice, to semiotics, to psychoanalysis – apply. Written by an experienced teacher, the book offers a comprehensive grounding drawing on the literature in sociology, geography, cultural studies, and anthropology. This new revised and expanded edition includes more extended discussion of gender, the senses, sustainability, globalization, and the environment, as well as a brand new chapter on the ethics of consumption.

Designing with Smell

Author : Victoria Henshaw
Publisher : Routledge
ISBN 13 : 1317354613
Total Pages : 401 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Designing with Smell by : Victoria Henshaw

Download or read book Designing with Smell written by Victoria Henshaw and published by Routledge. This book was released on 2017-10-05 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designing with Smell aims to inspire readers to actively consider smell in their work through the inclusion of case studies from around the world, highlighting the current use of smell in different cutting-edge design and artistic practices. This book provides practical guidance regarding different equipment, techniques, stages and challenges which might be encountered as part of this process. Throughout the text there is an emphasis on spatial design in numerous forms and interpretations – in the street, the studio, the theatre or exhibition space, as well as the representation of spatial relationships with smell. Contributions, originate across different geographical areas, academic disciplines and professions. This is crucial reading for students, academics and practitioners working in olfactory design.

Concepts of Occupational Therapy

Author : Kathlyn L. Reed
Publisher : Lippincott Williams & Wilkins
ISBN 13 : 9780683304541
Total Pages : 550 pages
Book Rating : 4.3/5 (45 download)

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Book Synopsis Concepts of Occupational Therapy by : Kathlyn L. Reed

Download or read book Concepts of Occupational Therapy written by Kathlyn L. Reed and published by Lippincott Williams & Wilkins. This book was released on 1999 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Fourth Edition presents the major ideas which form the core knowledge, skills, and attitudes of the occupational therapy profession today by analyzing conceptual (theoretical) and practice (application) models. The models are related to both the practice of occupational therapy and the process of delivering occupational therapy services. Seven existing models and eight new and developing models are presented, along with a historical background of the major concepts, and expanded case studies. Compatibility: BlackBerry(R) OS 4.1 or Higher / iPhone/iPod Touch 2.0 or Higher /Palm OS 3.5 or higher / Palm Pre Classic / Symbian S60, 3rd edition (Nokia) / Windows Mobile(TM) Pocket PC (all versions) / Windows Mobile Smartphone / Windows 98SE/2000/ME/XP/Vista/Tablet PC

Promotional Strategies and New Service Opportunities in Emerging Economies

Author : Nadda, Vipin
Publisher : IGI Global
ISBN 13 : 1522522077
Total Pages : 446 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Promotional Strategies and New Service Opportunities in Emerging Economies by : Nadda, Vipin

Download or read book Promotional Strategies and New Service Opportunities in Emerging Economies written by Nadda, Vipin and published by IGI Global. This book was released on 2017-01-10 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: Continuous improvements in emerging economies have created more opportunities for industrialization and rapid growth. This not only leads to higher standards in accounting and security regulations, but it increases the overall marketing efficiency. Promotional Strategies and New Service Opportunities in Emerging Economies is a key resource in the field of service marketing and promotions, service innovations, and branding in developing countries. Highlighting multidisciplinary studies on self-service technologies, sustainable consumption, and customer relation management, this publication is an ideal reference source for policy makers, academicians, practitioners, researchers, students, marketers, and government officials actively involved in the services industry.

Designing Luxury Brands

Author : Diana Derval
Publisher : Springer Nature
ISBN 13 : 303154093X
Total Pages : 255 pages
Book Rating : 4.0/5 (315 download)

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Book Synopsis Designing Luxury Brands by : Diana Derval

Download or read book Designing Luxury Brands written by Diana Derval and published by Springer Nature. This book was released on 2024 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Zusammenfassung: This book, a second offering after the successful first edition, shows how to build successful luxury brands using the power of sensory science and neuropsychology. The author presents inspiring business cases like Tesla Cybertruck, Chanel, KaDeWe, Baccarat, JACQUEMUS, NASA, MUD Jeans, Lilium, Rémy Cointreau, FENG J, Moncler, Louboutin, or Raffles Dubai in industries such as Fashion, Automotive or Leisure. The book highlights groundbreaking scientific methods - like the Derval Color Test® taken by over 30 million people - to help predict luxury shoppers' preferences and purchasing patterns. Game-changing and unique features of successful luxury brands are decoded. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle

Tharp & Young on Ice Cream

Author : Bruce W. Tharp
Publisher : DEStech Publications, Inc
ISBN 13 : 1932078681
Total Pages : 411 pages
Book Rating : 4.9/5 (32 download)

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Book Synopsis Tharp & Young on Ice Cream by : Bruce W. Tharp

Download or read book Tharp & Young on Ice Cream written by Bruce W. Tharp and published by DEStech Publications, Inc. This book was released on 2012 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is at once an all-inclusive guide to the meaning of hundreds of technical terms and ideas needed for ice cream manufacturing, as well as a practical introduction to the ingredients, freezing methods, flavoring, and packaging of ice cream, sherbet, sorbet, gelato, frozen yogurts, nov- elties and many other kinds of frozen desserts. In dozens of longer entries and short essays, as well as with original quantitative tables and graphs, the authors explain the chemistry and controllable variables of all phases of ice cream production, e.g., dairy and non-dairy ingredients, crystallization, overrun, equipment, coloring, test and tasting protocols and much more. With its helpful system of cross-referencing, the book offers step-by-step details on what must be done to create high-quality, successful products - with pointers on how to avoid dozens of specific defects that can occur during manufacturing, such as icy texture and sandiness. The authors also offer original information for ex- tending product lines and creating new (e.g., health-oriented and hybrid) products.

The Right Sensory Mix

Author : Diana Derval
Publisher :
ISBN 13 : 9783662637968
Total Pages : 0 pages
Book Rating : 4.6/5 (379 download)

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Book Synopsis The Right Sensory Mix by : Diana Derval

Download or read book The Right Sensory Mix written by Diana Derval and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Transforming the Internet of Things for Next-Generation Smart Systems

Author : Alankar, Bhavya
Publisher : IGI Global
ISBN 13 : 1799875431
Total Pages : 173 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Transforming the Internet of Things for Next-Generation Smart Systems by : Alankar, Bhavya

Download or read book Transforming the Internet of Things for Next-Generation Smart Systems written by Alankar, Bhavya and published by IGI Global. This book was released on 2021-06-04 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: The internet of things (IoT) has massive potential to transform current business models and enhance human lifestyles. With the current pace of research, IoT will soon find many new horizons to touch. IoT is now providing a base of technological advancement in various realms such as pervasive healthcare, smart homes, smart cities, connected logistics, automated supply chain, manufacturing units, and many more. IoT is also paving the path for the emergence of the digital revolution in industrial technology, termed Industry 4.0. Transforming the Internet of Things for Next-Generation Smart Systems focuses on the internet of things (IoT) and how it is involved in modern day technologies in a variety of domains. The chapters cover IoT in sectors such as agriculture, education, business and management, and computer science applications. The multi-disciplinary view of IoT provided within this book makes it an ideal reference work for IT specialists, technologists, engineers, developers, practitioners, researchers, academicians, and students interested in how IoT will be implemented in the next generation of smart systems and play an integral role in advancing technology in the future.

Mix It Up!

Author : Hervé Tullet
Publisher :
ISBN 13 : 9781760110956
Total Pages : 32 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Mix It Up! by : Hervé Tullet

Download or read book Mix It Up! written by Hervé Tullet and published by . This book was released on 2014-11-01 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use your hand to mix up the colours. It's like magic...Smudge, rub, shake and have fun!..An exuberant invitation to play...'Irresistible.' - 'The Wall Street Journal'

Medical Clinics of Chicago

Author :
Publisher :
ISBN 13 :
Total Pages : 238 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Medical Clinics of Chicago by :

Download or read book Medical Clinics of Chicago written by and published by . This book was released on 1915 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Neurology for the Speech-Language Pathologist - E-Book

Author : Rima Abou-Khalil
Publisher : Elsevier Health Sciences
ISBN 13 : 0323830994
Total Pages : 287 pages
Book Rating : 4.3/5 (238 download)

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Book Synopsis Neurology for the Speech-Language Pathologist - E-Book by : Rima Abou-Khalil

Download or read book Neurology for the Speech-Language Pathologist - E-Book written by Rima Abou-Khalil and published by Elsevier Health Sciences. This book was released on 2023-03-20 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: - NEW! Content on the networks of the brain. - NEW! Content on the reticular activating system, memory types, and altered mental status. - NEW! Section on prematurity. - NEW! Expanded discussion of RNA. - Revised content throughout provides students with the most up-to-date information they need to be an effective practitioner. - Updated references ensure content is current and applicable for today's students.

The Alchemy of Aroma

Author : Barrett Williams
Publisher : Barrett Williams
ISBN 13 :
Total Pages : 96 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Alchemy of Aroma by : Barrett Williams

Download or read book The Alchemy of Aroma written by Barrett Williams and published by Barrett Williams. This book was released on 2024-04-09 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the transformative power of spices in "The Alchemy of Aroma"—an enchanting journey that will seduce your senses and unlock the secrets of spice mixology. This insightful guide invites you on a gastronomic adventure, exploring the intricate world of spices that can enhance, transform, and elevate your culinary creations. Embark on an olfactory odyssey with "The Essence of Spice Mixology," where you'll learn the fundamentals of crafting the perfect spice blend, the historical weight they carry across cultures, and the tools you'll need to become a connoisseur of aromatic excellence. Grasp the very soul of flavor as you delve into the heart of spice characteristics and balancing techniques in "Mastering the Core Spice Elements." Experience the artistry behind prepping your spices in "The Art of Grinding and Toasting," revealing the methods for grinding, toasting, and preserving to capture peak flavors that transform dishes from ordinary to extraordinary. Set sail on a global tour with "World Spice Palette Breakdown," which unveils regional secrets from the milder Mediterranean to the vibrant heart of Asia. "The Alchemy of Aroma" continues to unravel the mysteries of spice combinations, showing readers how to infuse a touch of sweetness into their desserts, design regional spice fusions, and create harmonious herbal blends. Unleash your inner alchemist with guidance on concocting signature spice blends that cater to your unique taste profile in "Signature Spice Mix Creation." The journey through the zesty aisles of flavor doesn't end there. The book also dives deep into the scientific aspects of spices in cooking, essential equipment, and critiquing blends to refine your palate. As seasons change, discover festive combinations that complement the produce and joy of each period in "Seasonal Spice Blends and Their Uses." "The Alchemy of Aroma" even ventures beyond the plate, offering knowledge on spicing up beverages and understanding the business side of spice mixology for budding entrepreneurs. With practical applications for every meal and insights into preserving heritage through spices, this guide is a treasure trove for the aspiring spice mixologist eager to leave a mark on the culinary world. As our modern lives hunger for authentic flavors and genuine food stories, "The Alchemy of Aroma" is the key to unlocking an exquisite treasure chest of taste sensations. Ready your senses for a revolution of flavor that will elevate every dish from mundane to magical—your journey into the kaleidoscope of spices begins now.

Mastering Soft Skills

Author : Julian Vyner
Publisher : Troubador Publishing Ltd
ISBN 13 : 1788033760
Total Pages : 232 pages
Book Rating : 4.7/5 (88 download)

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Book Synopsis Mastering Soft Skills by : Julian Vyner

Download or read book Mastering Soft Skills written by Julian Vyner and published by Troubador Publishing Ltd. This book was released on 2018-04-17 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows that to succeed in professional services you need soft skills. These skills work hand in hand with your hard skills, your expertise and what you know, to make you a more effective Influencer, Persuader, Salesperson and eventually, Trusted Advisor. Mastering Soft Skills is the first book to:- Demonstrate why soft skills are so important in professional services- Categorize which specific hard and soft skills are critical to being a more effective influencer, persuader and salesperson respectively- Show how the skills help you build rapport, communicate well, create trust, be empathetic and master self control- Teach what you need to do to master them and get results People from many walks of life can benefit from these soft skills, but if you are selling to companies and your product offers little tangible advantage, or you work in professional services where people are part of the product, these soft skills are the difference that make the difference.