The Revolution In Transmedia Storytelling Through Place

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The Revolution in Transmedia Storytelling through Place

Author : Donna Hancox
Publisher : Routledge
ISBN 13 : 1000346307
Total Pages : 203 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis The Revolution in Transmedia Storytelling through Place by : Donna Hancox

Download or read book The Revolution in Transmedia Storytelling through Place written by Donna Hancox and published by Routledge. This book was released on 2021-02-17 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book proposes that the theory and practice of transmedia storytelling must be re-considered from a social impact and community development perspective, and that time has come for a rigorous critique of the limited ways in which it has been commonly represented. Transmedia storytelling has become one of the most influential and profitable innovations in the field of media and entertainment. It has changed the ways audiences interact with films, television and web series, advertising, gaming and book publishing. It has also shifted the practices around creation and dissemination of such content. This book asserts that the futures of transmedia storytelling for social impact or change are deeply tied to understandings of place grounded in human geography. Through a series of case studies of projects which challenge the status quo of transmedia, this book explores the elements of transmedia that can be used to amplify under-represented voices and make stories that signal a more inclusive and sustainable future. This book offers a valuable contribution to the literature in the areas of transmedia storytelling, narratology, digital fiction, electronic literature, locative storytelling, performative writing, digital culture studies and human geography.

Transmedia Narratives for Cultural Heritage

Author : Nicole Basaraba
Publisher : Routledge
ISBN 13 : 100057783X
Total Pages : 172 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Transmedia Narratives for Cultural Heritage by : Nicole Basaraba

Download or read book Transmedia Narratives for Cultural Heritage written by Nicole Basaraba and published by Routledge. This book was released on 2022-04-21 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transmedia Narratives for Cultural Heritage focuses on theoretical approaches to the analysis and creative practice of developing non-fiction digital transmedia narratives in the rapidly growing cultural heritage sector. This book applies a media-focused transdisciplinary approach to understand the conventions of emerging digital narrative genres. Considering digital media’s impact on narrative creation and reception, the approach, namely remixed transmedia, can aid practitioners in creating strategic non-fiction narratives for cultural heritage. These creations also need to be evaluated and a digital-media focused ‘ludonarrative toolkit’ allows for the critical analysis of the composition and public participation in interactive digital narratives. This toolkit is applied and exemplified in genres including virtual museums, serious games, and interactive documentaries. The book also includes a seven-phase theoretical framework that can assist future creators (and project managers) of non-fiction transmedia ‘mothership’ narratives; and a methodology (based on ‘big data analysis’) for how to invent new cultural heritage narratives through bottom-up remixing that allows for public inclusion. Two transnational case studies on the 11 UNESCO World Heritage Australian Convict Sites and the Irish National Famine Way demonstrate the seven-phase framework’s applicability. As many scholars across disciplines are increasingly creating digital narratives on historical topics for public consumption in various forms, the theoretical foundations and practical project management framework will be useful for scholars and project teams in the domains of transmedia studies, interactive narratives, cultural heritage, media studies, comparative literature, and journalism.

The Cultural Legacy of Disney

Author : Robyn Muir
Publisher : Rowman & Littlefield
ISBN 13 : 1666949175
Total Pages : 245 pages
Book Rating : 4.6/5 (669 download)

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Book Synopsis The Cultural Legacy of Disney by : Robyn Muir

Download or read book The Cultural Legacy of Disney written by Robyn Muir and published by Rowman & Littlefield. This book was released on 2024-08-06 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book critically engages with the Walt Disney Company as a global media conglomerate as they mark their 100th year of business. It reflects on and looks forward to the past, present and future of the company and the scholarly engagement surrounding it through three key areas: Disney as a Company, Disney’s Representations, and Relating to Disney. ‘Disney as a Company’ identifies the corporate and management cultural changes over Disney’s 100-year history, with contributors examining Disney’s transnational media influence, changes in management strategy, and Disney’s recent transmedia venture: Disney+. ‘Disney’s Representations’ features chapters critically engaging with gender, disability, and iconic characters that imply cultural change. ‘Relating to Disney’ embodies the crucial work examining how audiences engage with Disney, with contributors exploring fashion, Disney Fandom and identity, and how people engage with the space of the Parks. This edited collection explores the newer additions to the company, but also reflects on the company’s past over its 100 years. The chapters provide a diverse examination of the many facets of one of the most successful global media conglomerates, providing scholars, students, and interested audiences a global and interdisciplinary snapshot of the Walt Disney Company at 100 years.

Handbook of Digital Journalism

Author : Surbhi Dahiya
Publisher : Springer Nature
ISBN 13 : 9819966752
Total Pages : 621 pages
Book Rating : 4.8/5 (199 download)

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Book Synopsis Handbook of Digital Journalism by : Surbhi Dahiya

Download or read book Handbook of Digital Journalism written by Surbhi Dahiya and published by Springer Nature. This book was released on with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies

Author : Hernández-Santaolalla, Víctor
Publisher : IGI Global
ISBN 13 : 1799831205
Total Pages : 457 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies by : Hernández-Santaolalla, Víctor

Download or read book Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies written by Hernández-Santaolalla, Víctor and published by IGI Global. This book was released on 2020-04-24 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.

The Social Impact of Creative Arts in Australian Communities

Author : Sandra Gattenhof
Publisher : Springer Nature
ISBN 13 : 9811673578
Total Pages : 151 pages
Book Rating : 4.8/5 (116 download)

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Book Synopsis The Social Impact of Creative Arts in Australian Communities by : Sandra Gattenhof

Download or read book The Social Impact of Creative Arts in Australian Communities written by Sandra Gattenhof and published by Springer Nature. This book was released on 2021-11-12 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together discussions about Australian arts policy and funding, outcomes of arts engagement in terms of social inclusion, well-being and education. It presents exemplars of creative programs or case studies that build capacity and lasting impact for communities in urban and regional Australia. This book describes the impact of the arts using narrative case studies. Through this, it develops conceptual understanding and frameworks that can be used to dynamically assess the value and impact of arts engagement across the three types of cultural value: intrinsic value, instrumental value and institutional value. It focuses on how arts engagement creates, supports and extends factors such as well-being, social inclusion and educational achievement. This book provides an innovative examination of the evidence from Australian projects depicting the impact of the arts on a range of indicators and sectors.

A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms

Author : Andrea Phillips
Publisher : McGraw Hill Professional
ISBN 13 : 0071791531
Total Pages : 288 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms by : Andrea Phillips

Download or read book A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms written by Andrea Phillips and published by McGraw Hill Professional. This book was released on 2012-06-22 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The First How-To Strategy Guide to Transmedia Storytelling “Phillips’s book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story." —David Gale, Executive Vice President, MTV Cross Media “Transmedia storytelling is a bold and exciting new arena for creativity and innovation. . . . Andrea Phillips provides a compelling, thoughtful, and clear guide to a next generation of creators in this medium. She demystifies the process and proves that you, too, can push the envelope and be part of the future of storytelling.” —Michelle Satter, Founding Director, Sundance Institute Feature Film Program “An excellent and fair-minded primer and survey of the underpinnings and fast-evolving techniques behind multiplatform narrative. Andrea Phillips is one of a small handful of writers capable of both practicing and clearly conveying the principles of transmedia storytelling. Highly recommended!” —Jeff Gomez, CEO, Starlight Runner Entertainment “A no-nonsense guide for the fun-filled and strangely awesome world of transmedia storytelling.” —C. C. Chapman, coauthor of Content Rules and Amazing Things Will Happen Includes Q&A sessions with the world’s leading experts in transmedia storytelling About the Book: What is transmedia storytelling and what can it do for you? It’s the buzzword for a new generation—a revolutionary technique for telling stories across multiple media platforms and formats—and it’s rapidly becoming the go-to strategy for a wide variety of businesses. If you work in marketing, entertaining, or advertising, transmedia storytelling is a must-have tool for pulling people into your world. Why do you need A Creator’s Guide to Transmedia Storytelling? If you want to attract, engage, and captivate your audience, you need this book. Written by an award-winning transmedia creator and renowned games designer, this book shows you how to utilize the same marketing tools used by heavy-hitters such as HBO, Disney, Ford, and Sony Pictures—at a fraction of the cost. You’ll learn how to: Choose the right platforms for your story Decide whether to DIY or outsource work Find and keep a strong core production team Make your audience a character in your story Get the funding you need—and even make a profit Forge your own successful transmedia career With these proven media-ready strategies, you’ll learn how to generate must-read content, must-see videos, and must-visit websites that will only grow bigger as viewers respond, contribute, and spread the word. You’ll create major buzz with structures such as alternate reality games and fictional character sites—or even “old-fashioned” platforms such as email and phone calls. The more you connect to your audience and the more you get them involved in the storytelling process, the more successful you will be. This isn’t the future. This is now. This is how you tell your story, touch your audience, and take your game to the next level—through transmedia storytelling.

Transmedia Storytelling

Author : Max Giovagnoli
Publisher : Lulu.com
ISBN 13 : 1105062589
Total Pages : 149 pages
Book Rating : 4.1/5 (5 download)

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Book Synopsis Transmedia Storytelling by : Max Giovagnoli

Download or read book Transmedia Storytelling written by Max Giovagnoli and published by Lulu.com. This book was released on 2011 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transmedia Storytelling explores the theories and describes the use of the imagery and techniques shared by producers, authors and audiences of the entertainment, information and brand communication industries as they create and develop their stories in this new, interactive ecosystem.

The Routledge Companion to Literary Media

Author : Astrid Ensslin
Publisher : Taylor & Francis
ISBN 13 : 1000902455
Total Pages : 817 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis The Routledge Companion to Literary Media by : Astrid Ensslin

Download or read book The Routledge Companion to Literary Media written by Astrid Ensslin and published by Taylor & Francis. This book was released on 2023-08-30 with total page 817 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Literary Media examines the fast-moving present and future of a media ecosystem in which the literary continues to play a vital role. The term ‘literary media’ challenges the tendency to hold the two terms distinct and broadens accepted usage of the literary to include popular cultural forms, emerging technologies and taste cultures, genres, and platforms, as well as traditions and audiences all too often excluded from literary histories and canons. Featuring contributions from leading international scholars and practitioners, the Companion provides a comprehensive guide to existing terms and theories that address the alignment of literature and a variety of media forms. It situates the concept in relation to existing theories and histographies; considers emerging genres and forms such as locative narratives and autofiction; and expands discussion beyond the boundaries by which literary authorship is conventionally defined. Contributors also examine specific production and publishing contexts to provide in-depth analysis of the promotion of literary media materials. The volume further considers reading and other aspects of situated audience engagement, such as Indigenous and oral storytelling, prize and review cultures, book clubs, children, and young adults. This authoritative collection is an invaluable resource for scholars and students working at the intersection of literary and media studies.

Transmedia Marketing

Author : Anne Zeiser
Publisher : CRC Press
ISBN 13 : 1134746296
Total Pages : 582 pages
Book Rating : 4.1/5 (347 download)

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Book Synopsis Transmedia Marketing by : Anne Zeiser

Download or read book Transmedia Marketing written by Anne Zeiser and published by CRC Press. This book was released on 2015-06-19 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms – harnessing the power of audience to shape and promote your story. Through success stories, full color examples of effective marketing techniques in action, and insight from top entertainment professionals, Transmedia Marketing covers the fundamentals of a sound 21st century marketing and content plan. You’ll master the strategy behind conducting research, identifying target audiences, setting goals, and branding your project. And, you’ll learn first-hand how to execute your plan’s publicity, events, advertising, trailers, digital and interactive content, and social media. Transmedia Marketing enlivens these concepts with: Hundreds of vibrant examples from across media platforms – The Hunger Games, Prometheus, The Dark Knight, Bachelorette, The Lord of the Rings, Despicable Me 2, Food, Inc., Breaking Bad, House of Cards, Downton Abbey, Game of Thrones, Top Chef, Pokémon, BioShock Infinite, Minecraft, Outlast, Titanfall, LEGO Marvel Super Heroes, Halo 4, Lonelygirl15, Annoying Orange Real-world advice from 45 leading industry writers, directors, producers, composers, distributors, marketers, publicists, critics, journalists, attorneys, and executives from markets, festivals, awards, and guilds Powerful in-depth case studies showcasing successful approaches – A.I. Artificial Intelligence, Mad Men, Lizzie Bennet Diaries, Here Comes Honey Boo Boo, and Martin Scorsese Presents the Blues Extensive Web content at www.transmediamarketing.com featuring a primer on transmedia platforms – film, broadcast, print, games, digital media, and experiential media; expanded case studies; sample marketing plans and materials; and exclusive interviews With Transmedia Marketing, you’ll be fully versed in the art of marketing film, TV, games, and digital media and primed to write and achieve the winning plan for your next media project.

Convergence Culture

Author : Henry Jenkins
Publisher : NYU Press
ISBN 13 : 0814742955
Total Pages : 361 pages
Book Rating : 4.8/5 (147 download)

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Book Synopsis Convergence Culture by : Henry Jenkins

Download or read book Convergence Culture written by Henry Jenkins and published by NYU Press. This book was released on 2008-09 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: “What the future fortunes of [Gramsci’s] writings will be, we cannot know. However, his permanence is already sufficiently sure, and justifies the historical study of his international reception. The present collection of studies is an indispensable foundation for this.” —Eric Hobsbawm, from the preface Antonio Gramsci is a giant of Marxian thought and one of the world's greatest cultural critics. Antonio A. Santucci is perhaps the world's preeminent Gramsci scholar. Monthly Review Press is proud to publish, for the first time in English, Santucci’s masterful intellectual biography of the great Sardinian scholar and revolutionary. Gramscian terms such as “civil society” and “hegemony” are much used in everyday political discourse. Santucci warns us, however, that these words have been appropriated by both radicals and conservatives for contemporary and often self-serving ends that often have nothing to do with Gramsci’s purposes in developing them. Rather what we must do, and what Santucci illustrates time and again in his dissection of Gramsci’s writings, is absorb Gramsci’s methods. These can be summed up as the suspicion of “grand explanatory schemes,” the unity of theory and practice, and a focus on the details of everyday life. With respect to the last of these, Joseph Buttigieg says in his Nota: “Gramsci did not set out to explain historical reality armed with some full-fledged concept, such as hegemony; rather, he examined the minutiae of concrete social, economic, cultural, and political relations as they are lived in by individuals in their specific historical circumstances and, gradually, he acquired an increasingly complex understanding of how hegemony operates in many diverse ways and under many aspects within the capillaries of society.” The rigor of Santucci’s examination of Gramsci’s life and work matches that of the seminal thought of the master himself. Readers will be enlightened and inspired by every page.

Immersive Longform Storytelling

Author : David Dowling
Publisher : Routledge
ISBN 13 : 0429948468
Total Pages : 341 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Immersive Longform Storytelling by : David Dowling

Download or read book Immersive Longform Storytelling written by David Dowling and published by Routledge. This book was released on 2019-03-13 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: A deep dive into the world of online and multimedia longform storytelling, this book charts the renaissance in deep reading, viewing and listening associated with the literary mind, and the resulting implications of its rise in popularity. David O. Dowling argues that although developments in media technology have enabled the ascendance of nonfictional storytelling to new heights through new forms, it has done so at the peril of these intensely persuasive designs becoming deployed for commercial and political purposes. He shows how traditional boundaries separating genres and dividing editorial from advertising content have fallen with the rise of media hybridity, drawing attention to how the principle of an independent press can be reformulated for the digital ecosystem. Immersive Longform Storytelling is a compelling examination of storytelling, covering multimedia features, on-demand documentary television, branded digital documentaries, interactive online documentaries, and podcasting. This book’s focus on both form and effect makes it a fascinating read for scholars and academics interested in storytelling and the rise of new media.

Historicising Transmedia Storytelling

Author : Matthew Freeman
Publisher : Routledge
ISBN 13 : 1315439506
Total Pages : 296 pages
Book Rating : 4.3/5 (154 download)

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Book Synopsis Historicising Transmedia Storytelling by : Matthew Freeman

Download or read book Historicising Transmedia Storytelling written by Matthew Freeman and published by Routledge. This book was released on 2016-11-03 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tracing the industrial emergence of transmedia storytelling—typically branded a product of the contemporary digital media landscape—this book provides a historicised intervention into understandings of how fictional stories flow across multiple media forms. Through studies of the storyworlds constructed for The Wizard of Oz, Tarzan, and Superman, the book reveals how new developments in advertising, licensing, and governmental policy across the twentieth century enabled historical systems of transmedia storytelling to emerge, thereby providing a valuable contribution to the growing field of transmedia studies as well as to understandings of media convergence, popular culture, and historical media industries.

Interactive Narratives and Transmedia Storytelling

Author : Kelly McErlean
Publisher : Taylor & Francis
ISBN 13 : 1317268431
Total Pages : 308 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Interactive Narratives and Transmedia Storytelling by : Kelly McErlean

Download or read book Interactive Narratives and Transmedia Storytelling written by Kelly McErlean and published by Taylor & Francis. This book was released on 2018-03-05 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interactive Narratives and Transmedia Storytelling provides media students and industry professionals with strategies for creating innovative new media projects across a variety of platforms. Synthesizing ideas from a range of theorists and practitioners across visual, audio, and interactive media, Kelly McErlean offers a practical reference guide and toolkit to best practices, techniques, key historical and theoretical concepts, and terminology that media storytellers and creatives need to create compelling interactive and transmedia narratives. McErlean takes a broad lens, exploring traditional narrative, virtual reality and augmented reality, audience interpretation, sound design, montage, the business of transmedia storytelling, and much more. Written for both experienced media practitioners and those looking for a reference to help bolster their creative toolkit or learn how to better craft multiplatform stories, Interactive Narratives and Transmedia Storytelling serves as a guide to navigating this evolving world.

The Routledge Companion to Transmedia Studies

Author : Matthew Freeman
Publisher : Routledge
ISBN 13 : 1351054880
Total Pages : 666 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis The Routledge Companion to Transmedia Studies by : Matthew Freeman

Download or read book The Routledge Companion to Transmedia Studies written by Matthew Freeman and published by Routledge. This book was released on 2018-10-09 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: Around the globe, people now engage with media content across multiple platforms, following stories, characters, worlds, brands and other information across a spectrum of media channels. This transmedia phenomenon has led to the burgeoning of transmedia studies in media, cultural studies and communication departments across the academy. The Routledge Companion to Transmedia Studies is the definitive volume for scholars and students interested in comprehending all the various aspects of transmediality. This collection, which gathers together original articles by a global roster of contributors from a variety of disciplines, sets out to contextualize, problematize and scrutinize the current status and future directions of transmediality, exploring the industries, arts, practices, cultures, and methodologies of studying convergent media across multiple platforms.

Transmedia Television

Author : Elizabeth Evans
Publisher : Routledge
ISBN 13 : 1136740813
Total Pages : 223 pages
Book Rating : 4.1/5 (367 download)

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Book Synopsis Transmedia Television by : Elizabeth Evans

Download or read book Transmedia Television written by Elizabeth Evans and published by Routledge. This book was released on 2011-02-25 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: The early years of the twenty-first century have seen dramatic changes within the television industry. The development of the internet and mobile phone as platforms for content directly linked to television programming has offered a challenge to the television set’s status as the sole domestic access point to audio-visual dramatic content. Viewers can engage with ‘television’ without ever turning a television set on. Whilst there has already been some exploration of these changes, little attention has been paid to the audience and the extent to which these technologies are being integrated into their daily lives. Focusing on a particular period of rapid change and using case studies including Spooks, 24 and Doctor Who, Transmedia Television considers how the television industry has exploited emergent technologies and the extent to which audiences have embraced them. How has television content been transformed by shifts towards multiplatform strategies? What is the appeal of using game formats to lose oneself within a narrative world? How can television, with its ever larger screens and association with domesticity, be reconciled with the small portable, public technology of the mobile phone? What does the shift from television schedules to online downloading mean for our understanding of ‘the television audience’? Transmedia Television will consider how the relationship between television and daily life has been altered as a result of the industry’s development of emerging new media technologies, and what ‘television’ now means for its audiences.

Handbook of Research on Transmedia Storytelling and Narrative Strategies

Author : Y?lmaz, Recep
Publisher : IGI Global
ISBN 13 : 1522553584
Total Pages : 633 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Transmedia Storytelling and Narrative Strategies by : Y?lmaz, Recep

Download or read book Handbook of Research on Transmedia Storytelling and Narrative Strategies written by Y?lmaz, Recep and published by IGI Global. This book was released on 2018-07-06 with total page 633 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience. This process and its narrative models have had an increasing influence on the academic world in addressing both theoretical and practical dimensions of transmedia storytelling. The Handbook of Research on Transmedia Storytelling and Narrative Strategies is a critical scholarly resource that explores the connections between consumers of media content and information parts that come from multimedia platforms, as well as the concepts of narration and narrative styles. Featuring coverage on a wide range of topics such as augmented reality, digital society, and marketing strategies, this book explores narration as a method of relating to consumers. This book is ideal for advertising professionals, creative directors, academicians, scriptwriters, researchers, and upper-level graduate students seeking current research on narrative marketing strategies.