The Review Of Business Information Systems

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The New Rules of Marketing and PR

Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 1119651611
Total Pages : 448 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis The New Rules of Marketing and PR by : David Meerman Scott

Download or read book The New Rules of Marketing and PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2020-04-28 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too! Still the definitive guide on the future of marketing, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you Use web-based communication technologies to their fullest potential Gain valuable insights through compelling case studies and real-world examples Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.

Information Systems for Business

Author : France Bélanger, PhD
Publisher : John Wiley & Sons
ISBN 13 : 0470903724
Total Pages : 368 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Information Systems for Business by : France Bélanger, PhD

Download or read book Information Systems for Business written by France Bélanger, PhD and published by John Wiley & Sons. This book was released on 2011-11-29 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes bibliographical references and index.

Information Systems for Business and Beyond

Author : David T. Bourgeois
Publisher :
ISBN 13 :
Total Pages : 167 pages
Book Rating : 4.:/5 (1 download)

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Book Synopsis Information Systems for Business and Beyond by : David T. Bourgeois

Download or read book Information Systems for Business and Beyond written by David T. Bourgeois and published by . This book was released on 2014 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Information Systems for Business and Beyond introduces the concept of information systems, their use in business, and the larger impact they are having on our world."--BC Campus website.

Essentials of Business Information Systems

Author : Kenneth C. Laudon
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 512 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Essentials of Business Information Systems by : Kenneth C. Laudon

Download or read book Essentials of Business Information Systems written by Kenneth C. Laudon and published by Prentice Hall. This book was released on 2007 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: For introductory undergraduate courses in Information Systems taught in MIS, IS, CIS, Business and Management departments.This brief text is ideal for courses on quarter systems and those that combine a MIS text with hands-on software, projects, or case studies. These authoritative authors continue to define the MIS course by emphasizinghowbusiness objectives shape the application of new information systems and technologies and integrating a career orientation that demonstrates the relevance of information systems to all business students regardless of their major.

Business Information Systems

Author : Paul Beynon-Davies
Publisher : Bloomsbury Publishing
ISBN 13 : 1350304697
Total Pages : 872 pages
Book Rating : 4.3/5 (53 download)

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Book Synopsis Business Information Systems by : Paul Beynon-Davies

Download or read book Business Information Systems written by Paul Beynon-Davies and published by Bloomsbury Publishing. This book was released on 2019-11-06 with total page 872 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook offers students a systematic guide to how information systems underpin organisational activity in today's global information society, covering everything from ICT infrastructure and the digital environment to electronic marketing, mobile commerce and design thinking. While academically rigorous and underpinned by the author's deep knowledge of the subject, an engaging writing style combined with extensive pedagogical features, cases and innovative examples from around the world ensure that the text remains accessible to those approaching the topic for the first time. Taking an approach that views businesses as complex systems, the book illustrates how valuable systems thinking can be in our everyday working lives, while theoretical ideas are always supported by examples of their application in the real world. This text is the ideal course companion for all students studying business information systems or management information systems modules at undergraduate, postgraduate or MBA level. New to this Edition: - New coverage of key contemporary topics, including big data, analytics, cloud computing, the internet of things, blockchain and bitcoin, green IS, ethics, and cyber security. - Brand new chapters on Mobile Commerce and Social Media, and Designing Digital Organisation (design thinking). - A revised concluding chapter considering contemporary technological trends, as well as reflections and predictions for future innovations.

Information Systems

Author : Efrem G. Mallach
Publisher : CRC Press
ISBN 13 : 0429590431
Total Pages : 351 pages
Book Rating : 4.4/5 (295 download)

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Book Synopsis Information Systems by : Efrem G. Mallach

Download or read book Information Systems written by Efrem G. Mallach and published by CRC Press. This book was released on 2020-02-04 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most information systems textbooks overwhelm business students with overly technical information they may not need in their careers. This textbook takes a new approach to the required information systems course for business majors. For each topic covered, the text highlights key "Take-Aways" that alert students to material they will need to remember during their careers. Sections titled "Where You Fit In" and "Why This Chapter Matters" explain how the topics being covered will impact students on the job. Review questions, discussion questions, and summaries are also included. This second edition is updated to include new technology, along with a new running case study. Key features: Single-mindedly for business students who are not technical specialists Doesn’t try to prepare IS professionals; other courses will do that Stresses the enabling technologies and application areas that matter the most today Based on the author’s real-world experience Up to date regarding technology and tomorrow’s business needs This is the book the author—and, more importantly, his students—wishes he had when he started teaching. Dr. Mallach holds degrees in engineering from Princeton and MIT, and in business from Boston University. He worked in the computer industry for two decades, as Director of Strategic Planning for a major computer firm and as co-founder/CEO of a computer marketing consulting firm. He taught information systems in the University of Massachusetts (Lowell and Dartmouth) business schools for 18 years, then at Rhode Island College following his retirement. He consults in industry and serves as Webmaster for his community, in between hiking and travel with his wife.

Business Driven Information Systems

Author : Paige Baltzan
Publisher : McGraw-Hill Higher Education
ISBN 13 : 1266545727
Total Pages : 577 pages
Book Rating : 4.2/5 (665 download)

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Book Synopsis Business Driven Information Systems by : Paige Baltzan

Download or read book Business Driven Information Systems written by Paige Baltzan and published by McGraw-Hill Higher Education. This book was released on 2008 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Baltzan and Phillips approach in Business Driven Information Systems discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives drive technology choices in a corporation. Therefore, every discussion addresses the business needs first and addresses the technology that supports those needs second. This approach takes the difficult and often intangible MIS concepts, brings them down to the student's level, and applies them using a hands-on approach to reinforce the concepts. BDIS provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, etc. BDIS is designed to give students the ability to understand how information technology can be a point of strength in an organization."--Publisher's website.

Essentials of Business Processes and Information Systems

Author : Simha R. Magal
Publisher : Wiley Global Education
ISBN 13 : 1118049233
Total Pages : 192 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Essentials of Business Processes and Information Systems by : Simha R. Magal

Download or read book Essentials of Business Processes and Information Systems written by Simha R. Magal and published by Wiley Global Education. This book was released on 2011-08-24 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This supplement text bridges the gap between the fundamentals of how businesses operate (processes) and the tools that business people use to accomplish their tasks (systems). The authors have developed this text for an introductory MIS or general business course to establish a fundamental understanding of business processes. Business students, regardless of their functional discipline, will be able to apply the real-world concepts discussed in this text immediately upon entering the workforce. As more and more businesses adopt enterprise systems globally, it becomes increasingly important for business schools to offer a process-based curriculum to better reflect the realities of modern business. Given the integration of business operations and enterprise systems, Magal and Word have designed this text to reflect, in a practical and accessible format, how real-world business processes are managed and executed.

Business Information Systems

Author : Graham Curtis
Publisher : Addison Wesley Publishing Company
ISBN 13 : 9780201624496
Total Pages : 650 pages
Book Rating : 4.6/5 (244 download)

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Book Synopsis Business Information Systems by : Graham Curtis

Download or read book Business Information Systems written by Graham Curtis and published by Addison Wesley Publishing Company. This book was released on 1995 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text covers the information requirements and management perspectives required in a business environment. Fully updated to include all recent developments in the area of information systems, this book: places more emphasis upon managerial issues, in particular the strategic and competitive benefits of information technology; includes enhanced sections on networks and communications, both in disucssion of technology and of organizational impact; has extended coverage of decision support systems, and includes executive information systems and other new tools in this area; and includes three new chapters on strategy and information systems, distributed systems networks and the organization, and decision-support and end-user computing. and computer students.

Introduction to Information Systems

Author : R. Kelly Rainer
Publisher : John Wiley & Sons
ISBN 13 : 0470169001
Total Pages : 452 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis Introduction to Information Systems by : R. Kelly Rainer

Download or read book Introduction to Information Systems written by R. Kelly Rainer and published by John Wiley & Sons. This book was released on 2008-01-09 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: WHATS IN IT FOR ME? Information technology lives all around us-in how we communicate, how we do business, how we shop, and how we learn. Smart phones, iPods, PDAs, and wireless devices dominate our lives, and yet it's all too easy for students to take information technology for granted. Rainer and Turban's Introduction to Information Systems, 2nd edition helps make Information Technology come alive in the classroom. This text takes students where IT lives-in today's businesses and in our daily lives while helping students understand how valuable information technology is to their future careers. The new edition provides concise and accessible coverage of core IT topics while connecting these topics to Accounting, Finance, Marketing, Management, Human resources, and Operations, so students can discover how critical IT is to each functional area and every business. Also available with this edition is WileyPLUS - a powerful online tool that provides instructors and students with an integrated suite of teaching and learning resources in one easy-to-use website. The WileyPLUS course for Introduction to Information Systems, 2nd edition includes animated tutorials in Microsoft Office 2007, with iPod content and podcasts of chapter summaries provided by author Kelly Rainer.

Introduction to Business Information Systems

Author : Rolf T. Wigand
Publisher : Springer Science & Business Media
ISBN 13 : 9783540003366
Total Pages : 262 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis Introduction to Business Information Systems by : Rolf T. Wigand

Download or read book Introduction to Business Information Systems written by Rolf T. Wigand and published by Springer Science & Business Media. This book was released on 2003-05-21 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: After describing the functions of the PC and the role of computers in local and global networks, the authors explain the fundamentals of data management, as well as the support of firms' functions and processes through information processing. The concepts utilized are deployed in a multitude of modern and integrated application systems in manufacturing and service industries. These application examples make up the core of the book. Many application examples illustrate the methodologies addressed.

Management Information Systems

Author : Kenneth C. Laudon
Publisher : Pearson Educación
ISBN 13 : 9789702605287
Total Pages : 618 pages
Book Rating : 4.6/5 (52 download)

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Book Synopsis Management Information Systems by : Kenneth C. Laudon

Download or read book Management Information Systems written by Kenneth C. Laudon and published by Pearson Educación. This book was released on 2004 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.

Analysis and Design of Information Systems

Author : Arthur M. Langer
Publisher : Springer Science & Business Media
ISBN 13 : 1846286557
Total Pages : 426 pages
Book Rating : 4.8/5 (462 download)

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Book Synopsis Analysis and Design of Information Systems by : Arthur M. Langer

Download or read book Analysis and Design of Information Systems written by Arthur M. Langer and published by Springer Science & Business Media. This book was released on 2007-11-21 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third edition of the successful information systems guide is a thorough introduction to all aspects of business transformation and analysis. It offers a complex set of tools covering all types of systems, including legacy, transactional, database and web/ecommerce topics and integrates them within a common method for the successful analyst/designer. With additional chapters on topics such as Web interface tools and data warehouse system design, and providing new case studies, it is a valuable resource for all information systems students, as well as professionals.

New Trends in Business Information Systems and Technology

Author : Rolf Dornberger
Publisher : Springer Nature
ISBN 13 : 3030483320
Total Pages : 323 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis New Trends in Business Information Systems and Technology by : Rolf Dornberger

Download or read book New Trends in Business Information Systems and Technology written by Rolf Dornberger and published by Springer Nature. This book was released on 2020-07-07 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents selected examples of digitalization in the age of digital change. It is divided into two sections: “Digital Innovation,” which features new technologies that stimulate and enable new business opportunities; and “Digital Business Transformation,” comprising business and management concepts that employ specific technological solutions for their practical implementation. Combining new insights from research, teaching and management, including digital transformation, e-business, knowledge representation, human-computer interaction, and business optimization, the book highlights the breadth of research as well as its meaningful and relevant transfer into practice. It is intended for academics seeking inspiration, as well as for leaders wanting to tap the potential of the latest trends to take society and their business to the next level.

Web Information Systems

Author : David Taniar
Publisher : IGI Global
ISBN 13 : 9781591402084
Total Pages : 394 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Web Information Systems by : David Taniar

Download or read book Web Information Systems written by David Taniar and published by IGI Global. This book was released on 2004-01-01 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: The era of web technology has enabled information and application sharing through the Internet. The large amount of information on the Internet, the large number of users, and the complexity of the application and information types have introduced new areas whereby these issues are explored and addressed.

Business Information Systems

Author : Paul Bocij
Publisher : Pearson Education
ISBN 13 : 9780273716624
Total Pages : 740 pages
Book Rating : 4.7/5 (166 download)

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Book Synopsis Business Information Systems by : Paul Bocij

Download or read book Business Information Systems written by Paul Bocij and published by Pearson Education. This book was released on 2008 with total page 740 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive introduction to the technology, development and management of business information systems. The book assumes no prior knowledge of IS or IT, so that new concepts and terms are defined as clearly as possible, with explanations in the text, and definitions at the margin. In this fast-moving area, the book covers both the crucial underpinnings of the subject as well as the most recent business and technology applications. It is written for students on any IS, BIS or MIS course from undergraduate to postgraduate and MBA level within a Business or Computer Science Department.

Planning for Information Systems

Author : William R. King
Publisher : Routledge
ISBN 13 : 1317462769
Total Pages : 744 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Planning for Information Systems by : William R. King

Download or read book Planning for Information Systems written by William R. King and published by Routledge. This book was released on 2015-03-12 with total page 744 pages. Available in PDF, EPUB and Kindle. Book excerpt: Edited by one of the best-known and most widely respected figures in the field, "Planning for Information Systems" is a comprehensive, single source overview of the myriad ideas and processes that are identified with IS planning. While many chapters deal with high level strategic planning, the book gives equal attention to on-the-ground planning issues.Part I, 'Key Concepts of IS Planning', focuses on how IS planning has evolved over the years; business-IS strategic alignment; and the role of dynamic organizational capabilities in leveraging IS competencies. Part II, 'The Organizational IS Planning Process,' describes IS planning in terms of critical success factors and includes a knowledge-based view of IS planning; a practical assessment of strategic alignment; the IT budgeting process; the search for an optimal level of IS strategic planning; and the role of organizational learning in IS planning.Part III, 'IS Investment Planning', deals with predicting the value that an IS project may have; a 'rational expectations' approach to assessing project payoffs; assessing the social costs and benefits of projects; an options-based approach to managing project risks; planning for project teams; and the moderating effects of coordinated planning. Part IV, 'Goals and Outcomes of IS Planning', considers information strategy as a goal and/or outcome of IS planning; IT infrastructure as a goal or outcome; competitive advantage as a goal or outcome; e-process partnership chains; and planning successful Internet-based projects.