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The Renault Nissan Alliance
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Book Synopsis The Renault-Nissan Alliance by : Martin Thomas
Download or read book The Renault-Nissan Alliance written by Martin Thomas and published by GRIN Verlag. This book was released on 2013-01-30 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Applied Sciences Berlin (Int. Management), course: Operative Marketing, language: English, abstract: This assignment paper analyzes the question, whether the alliance of two culturally different automobile giants was a success or not. Was Nissan be abled to use synergy effects of Renault and was Renault be abled to use Nissans benefits? In the analysis of the given case, the most common marketing strategies will be dopted: Michael Porter's Diamond / Five Forces, the cultural web, Hofstede's cultural dimensions, Porter's generic strategies, SWOT, PESTLE and Resource based view and Market based view.
Book Synopsis The Renault-Nissan Alliance. A case study by : Nils Cröger
Download or read book The Renault-Nissan Alliance. A case study written by Nils Cröger and published by GRIN Verlag. This book was released on 2016-04-05 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt: Case Study from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, Ramkhamhaeng University (Institute of International Studies), language: English, abstract: This case study focuses on the strategic alliance of Renault and Nissan. It examines the history of the partnership and the question why the cooperation of the two companies from vastly different cultures was as successful. The story of Renault is first the story of a man with an unusual destiny. The adventure began on December 24, 1898. At this time Louis Renault took up a challenge to drive his A-type Voiturette up the steep Rue Lepic in Paris. Founded in 1898 by Louis Renault Voiturette, the company quickly became the leading industrial manufacturer in France. The mechanical, design and stylish innovation make it to a famous brand. Renault as a company has contributed immensely to the development of the automobile industry all over the world. The Renault company employs over 166.000 people across the globe with production plants in Europe and outside Europe (www.renault.com, 2015). Nissan was jointly established in December 1933 in Japan as Jidosha Seizo Co., Ltd by Nihon Sangyo Co., and Tobata Imono Co. to manufacture and sell Datsun cars and parts. In June 1934, the company was bought by a new sole owner; Nihon Sangyo, who later changed the company’s name to Nissan Motor Co., Ltd. The company works with manufacturing, sales and related business of automotive products, industrial machinery and marine equipments. The Nissan company employs over 133.000 people (Nissan facts booklet found on www.nissan-global, 2015).
Book Synopsis Renault-Nissan-Mitsubishi Aliance. Culture clash. Business Analysis Report by : Aaima Khalid
Download or read book Renault-Nissan-Mitsubishi Aliance. Culture clash. Business Analysis Report written by Aaima Khalid and published by GRIN Verlag. This book was released on 2021-09-01 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic Paper from the year 2021 in the subject Business economics - Business Management, Corporate Governance, grade: 83.00%, Coventry University, course: Cross-cultural management, language: English, abstract: This report highlights the potential cultural challenges that Renault might face in Japan. In context of cross-cultural management, these were related to the differences in culture, merger strategies, communication, language, negotiations, and conflict. This report will analyse and evaluate these challenges using Hofstede and Trompenaars cultural dimensions, GLOBE project and the model of culture. Besides, it will devise strategies for Renault to effectively manage and integrate the cultural differences to run smoothly.
Book Synopsis Renault-Nissan Alliance by : Michael Y. Yoshino
Download or read book Renault-Nissan Alliance written by Michael Y. Yoshino and published by . This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Negotiation Excellence: Successful Deal Making (2nd Edition) by : Michael Benoliel
Download or read book Negotiation Excellence: Successful Deal Making (2nd Edition) written by Michael Benoliel and published by World Scientific. This book was released on 2014-09-16 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt: Negotiation Excellence: Successful Deal Making is written by leading negotiation experts from top-rated universities in the US and in Asia and its objective is to introduce readers to the theory and best practices of effective negotiation. The book includes chapters ranging from: preparing and planning for successful negotiations; building relationships and establishing trust between negotiators; negotiating creatively to create mutual value and win-win situations; understanding and dealing with negotiators from different cultures; to managing ethical dilemmas.In addition to emphasizing the link between theory and practice, the book includes deal examples such as: Renault-Nissan alliance; mega-merger between Arcelor and Mittal Steel; Kraft Foods' acquisition of Cadbury PLC, Walt Disney Company's negotiation with the Hong Kong government; and Komatsu, a Japanese firm's negotiation with Dresser, an American firm.Following the success of the first edition, the second edition re-emphasizes the spirit of linking theory to practice with two new chapters on emotions in negotiation and the Indian negotiation style.
Book Synopsis Renault-Nissan: The Paradoxical Alliance by : Piero Morosini
Download or read book Renault-Nissan: The Paradoxical Alliance written by Piero Morosini and published by . This book was released on 2005 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis An overview and analysis of strategic alliances on the example of the car manufacturer Renault by : Nina Rakowski
Download or read book An overview and analysis of strategic alliances on the example of the car manufacturer Renault written by Nina Rakowski and published by GRIN Verlag. This book was released on 2008-10-08 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 58%, University of Lincoln (Faculty of Business & Law), course: International Marketing Strategy, language: English, abstract: [...] There are many different types of partnerships like joint ventures, consortia, licensing, networks and strategic alliances. For a detailed analysis this work concentrates on strategic alliances. To give an insight on the topic this work analyses the alliences between the car manufacturers Nissan and Renault and Renault and Volvo. These partnerships are examples of alliance’s success and failure. On the basis of these examples this work illustrates the sources of alliance formation and how alliances are able to create competive advantage but also the reasons why so many alliances fail. Before the case studies of the above mentioned companies will be discussed this work explains the sources of alliance formation on a theoretical basis.
Book Synopsis Strategic Alliances by : Thomas Loska
Download or read book Strategic Alliances written by Thomas Loska and published by Grin Publishing. This book was released on 2011 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, Manchester Metropolitan University Business School, language: English, abstract: Strategic alliances have become a very popular form of partnerships, regard-ing to the increased number in the last decades. However, they are not natu¬rally successful. This paper briefly describes the prominent Renault-Nissan alliance, mostly from Nissan's view, and tries to analyse the key-factors of its success. Due the fact that Nissan was in a very bad financial condition during the 90s and on the way to face bankruptcy, this paper argues how successful allying companies can be if each of them has that what the other needs. Furthermore it will be shown that alliances continuously develop.
Book Synopsis An Overview and Analysis of Strategic Alliances on the Example of the Car Manufacturer Renault by : Nina Rakowski
Download or read book An Overview and Analysis of Strategic Alliances on the Example of the Car Manufacturer Renault written by Nina Rakowski and published by GRIN Verlag. This book was released on 2009-08 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 58%, University of Lincoln (Faculty of Business & Law), course: International Marketing Strategy, 28 entries in the bibliography, language: English, abstract: ...] There are many different types of partnerships like joint ventures, consortia, licensing, networks and strategic alliances. For a detailed analysis this work concentrates on strategic alliances. To give an insight on the topic this work analyses the alliences between the car manufacturers Nissan and Renault and Renault and Volvo. These partnerships are examples of alliance's success and failure. On the basis of these examples this work illustrates the sources of alliance formation and how alliances are able to create competive advantage but also the reasons why so many alliances fail. Before the case studies of the above mentioned companies will be discussed this work explains the sources of alliance formation on a theoretical basis.
Download or read book Collision Course written by Hans Greimel and published by Harvard Business Press. This book was released on 2021-06-22 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named one of the Best Business Books of 2021 by The Wall Street Journal In Japan it's called the "Ghosn Shock"—the stunning arrest of Carlos Ghosn, the jet-setting CEO who saved Nissan and made it part of a global automotive empire. Even more shocking was his daring escape from Japan, packed into a box and put on a private jet to Lebanon after months spent in a Japanese detention center, subsisting on rice gruel. This is the saga of what led to the Ghosn Shock and what was left in its wake. Ghosn spent two decades building a colossal partnership between Nissan and Renault that looked like a new model for a global business, but the alliance's shiny image fronted an unsteady, tense operation. Culture clashes, infighting among executives and engineers, dueling corporate traditions, and government maneuvering constantly threatened the venture. Journalists Hans Greimel and William Sposato have followed the story up close, with access to key players, including Ghosn himself. Veteran Tokyo-based reporters, they have witnessed the end of Japan's bubble economy and attempts at opening Japan Inc. to the world. They've seen the fraying of keiretsu, Japan's traditional skein of business relationships, and covered numerous corporate scandals, of which the Ghosn Shock and Ghosn's subsequent escape stand above all. Expertly reported, Collision Course explores the complex suspicions around what and who was really responsible for Ghosn's ouster and why one of the top executives in the world would risk everything to escape the country. It explains how economics, history, national interests, cultural politics, and hubris collided, crumpling the legacy of arguably the most important foreign businessman ever to set foot in Japan. This gripping, unforgettable narrative, full of fascinating characters, serves as part cautionary tale, part object lesson, and part forewarning of the increasing complexity of doing global business in a nationalistic world.
Book Synopsis Supplying the Renault-Nissan Alliance by : Julian Buckley
Download or read book Supplying the Renault-Nissan Alliance written by Julian Buckley and published by . This book was released on 2014 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Broken Alliances written by Carlos Ghosn and published by . This book was released on 2021-08-31 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: On December 30, 2019, Carlos Ghosn became the world's most famous fugitive when the former chairman of the Renault-Nissan-Mitsubishi Alliance fled to Lebanon from house arrest in Japan. This political-judicial thriller describes in detail for the first time how the man behind Nissan's spectacular revival was arrested a year earlier and incarcerated for 130 days as part of a trap set by the Nissan Old Guard and the Tokyo Public Prosecutors' Office.
Book Synopsis Renault-Nissan Alliance Future Model Plans and Production Outlook to 2018 by : Jonathan Storey
Download or read book Renault-Nissan Alliance Future Model Plans and Production Outlook to 2018 written by Jonathan Storey and published by . This book was released on 2014 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Shift written by Carlos Ghosn and published by Crown Currency. This book was released on 2007-12-18 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Shift, Carlos Ghosn, the brilliant, audacious, and widely admired CEO of Nissan, recounts how he took the reins of the nearly bankrupt Japanese automotive company and achieved one of the most remarkable turnarounds in automotive—and corporate—history. When Carlos Ghosn (pronounced like “phone”) was named COO of Nissan in 1999, the company was running out of gas and careening toward bankruptcy. Eighteen short months later, Nissan was back in the black, and within several more years it had become the most profitable large automobile company in the world. In SHIFT, Ghosn describes how he went about accomplishing the seemingly impossible, transforming Nissan once again into a powerful global automotive manufacturer. The Brazilian-born, French-educated son of Lebanese parents, Ghosn first learned the management principles and practices that would shape his decisions at Nissan while rising through the ranks at Michelin and Renault. Upon his arrival at Nissan, Ghosn began his new position by embarking on a three-month intensive examination of every aspect of the business. By October 1999 he was ready to announce his strategy to turn the company around with the Nissan Revival Plan. In the plan, he consistently challenged the tradition-bound thinking and practices of Japanese business when they inhibited Nissan’s effectiveness. Ghosn closed plants, laid off workers, broke up long-standing supply networks, and sold off marginal assets to focus on the company’s core business. But slashing costs was just the first step in Nissan’s recovery. In fact, Ghosn introduced changes in every corner of the company, from manufacturing and engineering to marketing and sales. He updated Nissan’s car and truck lineup, took risks on dynamic new designs, and demanded improvements in quality—strategies that quickly burnished Nissan’s image in the marketplace, and re-established the company in the minds of consumers as a leader in innovation and engineering. Like the best-selling memoirs of Jack Welch, Lou Gerstner, and Larry Bossidy, SHIFT is a fascinating behind-the-scenes look at what it takes to transform and re-create a world-class company. Written by one of the world’s most successful and acclaimed CEOs, SHIFT is an invaluable guide for business readers everywhere.
Book Synopsis Supplying the Renault-Nissan Alliance by :
Download or read book Supplying the Renault-Nissan Alliance written by and published by . This book was released on 2016 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains global light vehicle sales, financial overview and data, sales by model and analysis, platform, production and purchasing strategy, supplier selection, global sourcing, pricing policy, quality management, technology, interviews with Hau Thai-Tang, group vice-president, Global Purchasing, and Stephen Presser, vehicle engineering manager for the new Focus, supplier relationship survey, SWOT analysis and major suppliers.
Book Synopsis Renault-Nissan Alliance Production Outlook to 2020 by : Jonathan Storey
Download or read book Renault-Nissan Alliance Production Outlook to 2020 written by Jonathan Storey and published by . This book was released on 2016 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Renault - Nissan written by Tom Donnelly and published by . This book was released on 2004 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt:
