The Relative Effectiveness Of Marketing Techniques On The Attendance Of Minor Professional Hockey Teams

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Sports Marketing

Author : Matthew D. Shank
Publisher : Routledge
ISBN 13 : 1317743458
Total Pages : 702 pages
Book Rating : 4.3/5 (177 download)

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Book Synopsis Sports Marketing by : Matthew D. Shank

Download or read book Sports Marketing written by Matthew D. Shank and published by Routledge. This book was released on 2014-10-03 with total page 702 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book’s companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.

Sport Marketing

Author : Bernard James Mullin
Publisher : Human Kinetics
ISBN 13 : 9780736060523
Total Pages : 560 pages
Book Rating : 4.0/5 (65 download)

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Book Synopsis Sport Marketing by : Bernard James Mullin

Download or read book Sport Marketing written by Bernard James Mullin and published by Human Kinetics. This book was released on 2007 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: This student text provides a foundation of theory and principles for those seeking sports management position. It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues, and why market segmentation is important.

Predictive Marketing

Author : Omer Artun
Publisher : John Wiley & Sons
ISBN 13 : 1119037336
Total Pages : 217 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Predictive Marketing by : Omer Artun

Download or read book Predictive Marketing written by Omer Artun and published by John Wiley & Sons. This book was released on 2015-08-06 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Much more than just theory and testament to the power of personalized marketing, this book focuses on action, helping you understand and actually begin using this revolutionary approach to the customer experience. Predictive analytics can finally make personalized marketing a reality. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations — in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. This book shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today. Implement predictive marketing at any size organization Deliver a more personalized marketing experience Automate predictive analytics with machine learning technology Base marketing decisions on concrete data rather than unproven ideas Marketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness, but most still employ a one-size-fits-all approach. Predictive Marketing provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience.

Violence and Aggression in Sporting Contests

Author : R. Todd Jewell
Publisher : Springer Science & Business Media
ISBN 13 : 1441966307
Total Pages : 199 pages
Book Rating : 4.4/5 (419 download)

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Book Synopsis Violence and Aggression in Sporting Contests by : R. Todd Jewell

Download or read book Violence and Aggression in Sporting Contests written by R. Todd Jewell and published by Springer Science & Business Media. This book was released on 2011-09-08 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sporting contests have provided mass entertainment throughout history, and today generate revenues of approximately $200 billion annually in the US alone. Like in the entertainment industry, the modern sports industry’s revenues are based on the entertainment value of output and more entertaining sporting contests imply greater game-day attendance, television revenues and sales of merchandise. Research by economists has attempted to understand and explain behavior as it relates to sporting contests, showing that standard microeconomic theory used to explain consumer and producer behavior can also be applied to the behavior of fans, team owners, league executives and players. One commonality among many ancient and modern sports is the existence of violence and aggression in contests. Compare, for example, a modern NASCAR race with a Roman chariot race: Only the technology has changed. From the perspective of an economist, violence in sporting contests is an outcome of the forces of supply and demand, and the phenomenon exists because fans respond to it. Spectator preferences for violence bid up the monetary return to this behavior, and the rational response is a more violent or aggressive output. The optimum level of violent or aggressive play in sporting contests is an empirical issue and this book contains chapters on violence and aggression in sports, concentrating on the reasons for the existence and persistence of such behavior. Following a chapter devoted to the history of violence and aggression in sports, subsequent chapters are designed to cover the breadth of international professional sports including American football, soccer, ice hockey, basketball, baseball, auto racing, and fighting sports. Each chapter will contain econometric analysis of violence and aggressive play in a given sport. The individual chapters will examine whether or not a given sports league or governing body should intervene to reduce violence, and where intervention is warranted, extent of appropriate interventions is evaluated. In addition to academics and students concerned with the economics and history of sport, the book’s emphasis on policies at the league and governing-body levels means this book will also be of interest representatives of those institutions. .

Dissertation Abstracts International

Author :
Publisher :
ISBN 13 :
Total Pages : 864 pages
Book Rating : 4.3/5 (21 download)

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Book Synopsis Dissertation Abstracts International by :

Download or read book Dissertation Abstracts International written by and published by . This book was released on 1889 with total page 864 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstracts of dissertations available on microfilm or as xerographic reproductions.

The Structuring of Organizations

Author : Henry Mintzberg
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)

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Book Synopsis The Structuring of Organizations by : Henry Mintzberg

Download or read book The Structuring of Organizations written by Henry Mintzberg and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Synthesizes the empirical literature on organizationalstructuring to answer the question of how organizations structure themselves --how they resolve needed coordination and division of labor. Organizationalstructuring is defined as the sum total of the ways in which an organizationdivides and coordinates its labor into distinct tasks. Further analysis of theresearch literature is neededin order to builda conceptualframework that will fill in the significant gap left by not connecting adescription of structure to its context: how an organization actuallyfunctions. The results of the synthesis are five basic configurations (the SimpleStructure, the Machine Bureaucracy, the Professional Bureaucracy, theDivisionalized Form, and the Adhocracy) that serve as the fundamental elementsof structure in an organization. Five basic parts of the contemporaryorganization (the operating core, the strategic apex, the middle line, thetechnostructure, and the support staff), and five theories of how it functions(i.e., as a system characterized by formal authority, regulated flows, informalcommunication, work constellations, and ad hoc decision processes) aretheorized. Organizations function in complex and varying ways, due to differing flows -including flows of authority, work material, information, and decisionprocesses. These flows depend on the age, size, and environment of theorganization; additionally, technology plays a key role because of itsimportance in structuring the operating core. Finally, design parameters aredescribed - based on the above five basic parts and five theories - that areused as a means of coordination and division of labor in designingorganizational structures, in order to establish stable patterns of behavior.(CJC).

The Business of Professional Sports

Author : Paul D. Staudohar
Publisher : University of Illinois Press
ISBN 13 : 9780252061615
Total Pages : 324 pages
Book Rating : 4.0/5 (616 download)

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Book Synopsis The Business of Professional Sports by : Paul D. Staudohar

Download or read book The Business of Professional Sports written by Paul D. Staudohar and published by University of Illinois Press. This book was released on 1991 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beyond the highly publicized heroics and foibles of players and teams, when the grandstands are empty and the scoreboards dark, there is a world of sport about which little is known by even the most ardent fan. It is the business world of sport; it is characterized by a thirst for power and money, and its players are just as active as those on the professional teams they oversee. In this collection, some of the best scholars in the field use examples from baseball, football, basketball, and hockey to illuminate the significant economic, legal, social, and historic aspects of the business of professional sports. Contributors: Dennis A. Ahlburg, Rob B. Beamish, Joan M. Chandler, James B. Dworkin, Lawrence M. Kahn, Charles P. Korr, John J. MacAloon, David Mills, Roger G. Noll, Steven A. Reiss, Gary R. Roberts, Stephen F. Ross, Peter D. Sherer, Leigh Steinberg, and David G. Voigt,

Consumer Behavior

Author : Delbert I. Hawkins
Publisher : McGraw-Hill/Irwin
ISBN 13 : 9780072865493
Total Pages : 0 pages
Book Rating : 4.8/5 (654 download)

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Book Synopsis Consumer Behavior by : Delbert I. Hawkins

Download or read book Consumer Behavior written by Delbert I. Hawkins and published by McGraw-Hill/Irwin. This book was released on 2003-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.

Exploring the Rise of Fandom in Contemporary Consumer Culture

Author : Lu Wang, Cheng
Publisher : IGI Global
ISBN 13 : 1522532218
Total Pages : 321 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Exploring the Rise of Fandom in Contemporary Consumer Culture by : Lu Wang, Cheng

Download or read book Exploring the Rise of Fandom in Contemporary Consumer Culture written by Lu Wang, Cheng and published by IGI Global. This book was released on 2017-10-31 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every company wants their business to have a strong, loyal following, but achieving this feat can be a challenge. Examining the growth of fandom popularity in modern culture can provide insights into consumer trends and patterns. Exploring the Rise of Fandom in Contemporary Consumer Culture is an innovative scholarly resource that offers an in-depth discussion on the soaring popularity of fan communities and how these followers serve a larger purpose in a consumer-driven society. Highlighting applicable topics that include brand loyalty, fan perceptions, social media, and virtual realities, this publication is ideal for business managers, academicians, students, professionals, and researchers that are interested in learning more about how fan behavior can impact the economic environment.

Principles of Management

Author : David S. Bright
Publisher :
ISBN 13 : 9781998109166
Total Pages : 0 pages
Book Rating : 4.1/5 (91 download)

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Book Synopsis Principles of Management by : David S. Bright

Download or read book Principles of Management written by David S. Bright and published by . This book was released on 2023-05-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Black & white print. Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such as human resource management and strategic management, as well as behavioral areas such as motivation. No one individual can be an expert in all areas of management, so an additional benefit of this text is that specialists in a variety of areas have authored individual chapters.

Managing People in Sport Organizations

Author : Tracy Taylor
Publisher : Routledge
ISBN 13 : 1134709129
Total Pages : 335 pages
Book Rating : 4.1/5 (347 download)

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Book Synopsis Managing People in Sport Organizations by : Tracy Taylor

Download or read book Managing People in Sport Organizations written by Tracy Taylor and published by Routledge. This book was released on 2015-01-09 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing People in Sport Organizations provides a comprehensive overview of the theory and practice of managing people within a strategic framework. This revised and updated second edition examines a range of strategic human resource management approaches that can be used by sport organizations to respond to contemporary challenges and to develop a sustainable performance culture. Drawing on well-established conceptual frameworks and current empirical research, the book systematically covers every key area of HRM theory and practice, including: recruitment training and development performance management and appraisal motivation and reward organizational culture employee relations diversity managing change This new edition also includes expanded coverage of social media, volunteers, and individuals within organizations, and is supported with a new companion website carrying additional resources for students and instructors, including PowerPoint slides, exam questions and useful web links. No other book offers such an up-to-date introduction to core concepts and key professional skills in HRM in sport, and therefore Managing People in Sport Organizations is essential reading for any sport management student or any HR professional working in sport.

Sport Marketing

Author : Windy Dees
Publisher : Human Kinetics
ISBN 13 : 1492594628
Total Pages : 490 pages
Book Rating : 4.4/5 (925 download)

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Book Synopsis Sport Marketing by : Windy Dees

Download or read book Sport Marketing written by Windy Dees and published by Human Kinetics. This book was released on 2021-03-12 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--

Consumer Behaviour in Sport and Events

Author : Daniel Funk
Publisher : Routledge
ISBN 13 : 113644162X
Total Pages : 252 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Consumer Behaviour in Sport and Events by : Daniel Funk

Download or read book Consumer Behaviour in Sport and Events written by Daniel Funk and published by Routledge. This book was released on 2008-10-23 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. Through a heightened understanding of consumer behaviour, marketers are able to develop communication strategies to enhance the experience, while identifying key elements of the consumer’s decision-making process. This book provides students and industry professionals with the knowledge and skills necessary to meet the current marketing challenges facing professionals working in the sport and event industries. This comprehensive text covers a wide range of determinants that influence both active recreation and passive spectator participation, and offers the reader: A detailed understanding of the personal, psychological and environmental factors that influence sport and event related consumer behaviour A basis for the development of marketing actions useful in sport and related business, community and government sectors A comprehensive understanding of how individuals associate themselves with sport and event products and services A quick and simple segmentation tool to guide discussion of marketing actions and strategies for four stages of involvement with sport and events A comprehensive events checklist to help understand marketing actions related to the development, promotion and delivery of a sport event. Sport and event consumer behaviour is a rapidly growing area of interest and this book is considered a valuable resource for those involved in the sport and events industries from students to marketers to academics.

The Impact of Professional Sports Franchises on Local Economies

Author : Jeffrey Pierro
Publisher : CreateSpace
ISBN 13 : 9781500720568
Total Pages : 72 pages
Book Rating : 4.7/5 (25 download)

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Book Synopsis The Impact of Professional Sports Franchises on Local Economies by : Jeffrey Pierro

Download or read book The Impact of Professional Sports Franchises on Local Economies written by Jeffrey Pierro and published by CreateSpace. This book was released on 2014-08-05 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is no doubt that professional sports franchises and stadiums generate a significant amount of economic activity, but is the impact on the local economy positive, negative, or neutral? Studies have shown that, while franchises can give the economy a boost in the short term, there are little to no long-term positive effects. This capstone will examine the trend in public financing of stadiums, look at the impact of stadium location, explore the factors of the economy that are impacted by professional sports franchises, and determine if the effects vary by sport or by region. Several major case studies will be examined to provide specific examples, including the most recent Super Bowl in New Jersey. Once the literature review is complete, regression analysis will be used to make an ultimate conclusion on the value of professional sports franchises and stadiums in the United States and the optimal location in which to start a new professional sports franchise in the United States. This will be done using data from 2001-2012 and variables that have been proven to have an impact one way or another. The result will be a prediction of the type and location of the next professional sports franchise in the United States.

Debating in the World Schools Style

Author : Simon Quinn
Publisher : IDEA
ISBN 13 : 9781932716559
Total Pages : 276 pages
Book Rating : 4.7/5 (165 download)

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Book Synopsis Debating in the World Schools Style by : Simon Quinn

Download or read book Debating in the World Schools Style written by Simon Quinn and published by IDEA. This book was released on 2009 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers students an overview of the world schools style of debating, with expert advice for every stage of the process, including preparation, rebuttal, style, reply speeches, and points of information.

No Logo

Author : Naomi Klein
Publisher : Macmillan
ISBN 13 : 9780312203436
Total Pages : 520 pages
Book Rating : 4.2/5 (34 download)

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Book Synopsis No Logo by : Naomi Klein

Download or read book No Logo written by Naomi Klein and published by Macmillan. This book was released on 2000-01-15 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.

Research Methods for Sports Studies

Author : Chris Gratton
Publisher : Taylor & Francis
ISBN 13 : 0415493927
Total Pages : 321 pages
Book Rating : 4.4/5 (154 download)

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Book Synopsis Research Methods for Sports Studies by : Chris Gratton

Download or read book Research Methods for Sports Studies written by Chris Gratton and published by Taylor & Francis. This book was released on 2010 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive, accessible and practical textbook provides a complete grounding in both qualitative and quantitative research methods for the sports studies student. The book offers the reader a step-by-step guide to the research process, from designing a research project, to collecting and analyzing data, to reporting the research, and is richly illustrated throughout with sport-related case-studies and examples from around the world. Now in a fully revised and updated new edition, the book covers key topics such as: choosing an appropriate research design undertaking a literature review key research techniques, including questionnaires, interviews, content analysis and ethnographic studies data analysis, including an introduction to SPSS, as well as guides to descriptive and inferential statistics writing a research report ethical issues in sports research. Research Methods in Sports Studies is designed to be a complete and self-contained companion to any research methods course and contains a wealth of useful features, such as highlighted definitions of key terms, revision questions, practical research exercises, and a companion website with web links, multiple choice questions, powerpoint slides, and other learning resources. The book is also an invaluable reference for any student undertaking a dissertation or research project as part of their studies. Visit the companion website at: www.routledge.com/textbooks/9780415493932