The Relationship of Body Weight and Skepticism towards Advertising

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Author :
Publisher : Springer
ISBN 13 : 3658148616
Total Pages : 197 pages
Book Rating : 4.6/5 (581 download)

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Book Synopsis The Relationship of Body Weight and Skepticism towards Advertising by : Sabrina Brauneis

Download or read book The Relationship of Body Weight and Skepticism towards Advertising written by Sabrina Brauneis and published by Springer. This book was released on 2016-08-03 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on the Self-Esteem Theory, Gender Theories, the Cognitive Dissonance Theory and the Social Comparison Theory Sabrina Brauneis investigates the relationship between body weight (conceptualized and measured here using the Body Mass Index (BMI)) and skepticism towards advertising. The first study’s findings support a general direct influence of body weight on skepticism towards advertising. The second study finds out that specific products influence the relation of body weight, self-esteem and skepticism towards advertising. The third study discovers seasons as a crucial factor on the relationship. The fourth study shows that overweight models cause higher levels of skepticism towards advertising among normal weight and overweight women.

Made Up

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Author :
Publisher : Rowman & Littlefield
ISBN 13 : 1538138050
Total Pages : 301 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Made Up by : Martha Laham

Download or read book Made Up written by Martha Laham and published by Rowman & Littlefield. This book was released on 2020-10-10 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Made Up exposes the multibillion-dollar beauty industry that promotes unrealistic beauty standards through a market basket of advertising tricks, techniques, and technologies. Cosmetics magnate Charles Revson, a founder of Revlon, was quoted as saying, "In the factory, we make cosmetics. In the store, we sell hope." This pioneering entrepreneur, who built an empire on the foundation of nail polish, captured the unvarnished truth about the beauty business in a single metaphor: hope in a jar. Made Up: How the Beauty Industry Manipulates Consumers, Preys on Women’s Insecurities, and Promotes Unattainable Beauty Standards is a thorough examination of innovative, and often controversial, advertising practices used by beauty companies to persuade consumers, mainly women, to buy discretionary goods like cosmetics and scents. These approaches are clearly working: the average American woman will spend around $300,000 on facial products alone during her lifetime. This revealing book traces the evolution of the global beauty industry, discovers what makes beauty consumers tick, explores the persistence and pervasiveness of the feminine beauty ideal, and investigates the myth-making power of beauty advertising. It also examines stereotypical portrayals of women in beauty ads, looks at celebrity beauty endorsements, and dissects the “looks industry.” Made Upuncovers the reality behind an Elysian world of fantasy and romance created by beauty brands that won’t tell women the truth about beauty.

Different from the Others

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Author :
Publisher : Berghahn Books
ISBN 13 : 1800730942
Total Pages : 384 pages
Book Rating : 4.8/5 (7 download)

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Book Synopsis Different from the Others by : Cyd Sturgess

Download or read book Different from the Others written by Cyd Sturgess and published by Berghahn Books. This book was released on 2022-11-11 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: For much of Europe, the interwar period was one of cultural expansion and diversion and increased visibility for lesbians. While historical research on Germany during the period immediately after the First World War has been extensively studied by historians through the lens of gender and sexuality—with an implicit emphasis on the “masculine” dimension of queer female sexuality—the Dutch context has been virtually ignored. Through careful and sensitive studies of medico‐social discourses, media representations, and literary depictions of queer femininity, Different from the Others recovers the submerged history of queer feminine women in both Germany and the Netherlands. Cyd Sturgess provides a theoretical analysis that makes key empirical contributions to the history of Dutch gays and lesbians while reframing our collective understanding of queer femininity more broadly.

ADVERTISING CREDIBILITY AND ITS IMPACT ON ADVERTISING EFFECTIVENESS AND BRAND IMAGE OF CHILDREN'S HEALTH DRINKS

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Author :
Publisher : Archers & Elevators Publishing House
ISBN 13 : 9390996392
Total Pages : 185 pages
Book Rating : 4.3/5 (99 download)

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Book Synopsis ADVERTISING CREDIBILITY AND ITS IMPACT ON ADVERTISING EFFECTIVENESS AND BRAND IMAGE OF CHILDREN'S HEALTH DRINKS by :

Download or read book ADVERTISING CREDIBILITY AND ITS IMPACT ON ADVERTISING EFFECTIVENESS AND BRAND IMAGE OF CHILDREN'S HEALTH DRINKS written by and published by Archers & Elevators Publishing House. This book was released on with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advances in Advertising Research (Vol. 2)

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 3834968544
Total Pages : 483 pages
Book Rating : 4.8/5 (349 download)

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Book Synopsis Advances in Advertising Research (Vol. 2) by : Shintaro Okazaki

Download or read book Advances in Advertising Research (Vol. 2) written by Shintaro Okazaki and published by Springer Science & Business Media. This book was released on 2011-06-21 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain, on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community.

The Routledge Handbook of Health Communication

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Publisher : Routledge
ISBN 13 : 1000451380
Total Pages : 794 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis The Routledge Handbook of Health Communication by : Teresa L. Thompson

Download or read book The Routledge Handbook of Health Communication written by Teresa L. Thompson and published by Routledge. This book was released on 2021-09-30 with total page 794 pages. Available in PDF, EPUB and Kindle. Book excerpt: A seminal text in the field, this new edition of The Routledge Handbook of Health Communication provides students and scholars with a comprehensive survey of the subject’s key research foundations and trends, authored by the discipline’s leading scholars. The third edition has been completely updated and reorganized to guide both new researchers and experienced scholars through the most critical and contemporary topics in health communication today. There are eight major sections covering a range of issues, including interpersonal and family health communication; patient-provider communication; healthcare provider and organizational health communication; mediated health communication; campaigns, interventions, and technology applications; and broad issues such as health literacy, health equity, and intercultural communication. Attention also is devoted to foundational issues in health communication, such as theory and method; multidisciplinary, interdisciplinary, and transdisciplinary communication research; research translation, implementation, and dissemination; and narrative health communication. There is new attention to policy and NGOs, the environment, public health crises, global health, mental health and mental illness, and marginalized populations such as Black, Latinx (a/o), Native/First People, and LGBTQ+ individuals, as well as the multiple challenges health communication researchers face in conducting research. The handbook will continue to serve as an invaluable resource for students, researchers, scholars, policymakers, and healthcare professionals doing work in health communication.

Deception in Weight-Loss Advertising Workshop

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Author :
Publisher : DIANE Publishing
ISBN 13 : 1428952713
Total Pages : 74 pages
Book Rating : 4.4/5 (289 download)

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Book Synopsis Deception in Weight-Loss Advertising Workshop by :

Download or read book Deception in Weight-Loss Advertising Workshop written by and published by DIANE Publishing. This book was released on 2003 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: This staff report (Workshop report) provides a summary and analysis of the Federal Trade Commission's public workshop on Deception in Weight-Loss Advertising. The goal of the workshop was to explore new approaches to stopping false weightloss advertising. In particular, the workshop participants considered whether the FTC should compile a concise list of scientifically suspect claims found in weight-loss ads and discussed whether specific guidance identifying false claims could assist the industry and the media in eliminating false claims from weight-loss ads.

The Skeptical Professional’s Guide to Psychiatry

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Author :
Publisher : Routledge
ISBN 13 : 1000245624
Total Pages : 322 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis The Skeptical Professional’s Guide to Psychiatry by : Charles E. Dean

Download or read book The Skeptical Professional’s Guide to Psychiatry written by Charles E. Dean and published by Routledge. This book was released on 2020-11-22 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text critically examines the shortcomings of psychiatry; the flawed development of the diagnostic system, including the DSM-5; and the failure to advance the effectiveness of antipsychotics and antidepressants. Starting with an overview of the evolution of psychiatry, Dean explores the creation, use, and misuse of medications, a process largely driven by drug companies. Other chapters describe the benefits and risks of medications, the problems associated with rational prescribing, and the embrace of so-called novel therapies including hallucinogenic drugs and opioids. Chapters end with a set of clinical notes that provide specific recommendations to clinicians, families, patients, and other providers, emphasizing the risks and benefits of treatment with medications but also stressing alternative approaches. This book will challenge clinicians to think critically about the DSM-5 and the current systems of diagnosis and treatment of mental illnesses in the hopes of ultimately improving the lives of people with mental illnesses.

Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector

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Author :
Publisher : Springer Nature
ISBN 13 : 3031290208
Total Pages : 277 pages
Book Rating : 4.0/5 (312 download)

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Book Synopsis Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector by : Ana Maria Soares

Download or read book Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector written by Ana Maria Soares and published by Springer Nature. This book was released on 2023-06-16 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: The convergence of profit, public, nonprofit and social organizations constitutes an increasingly important reality that has been labeled the fourth sector. This movement brings together talents, resources, and skills from governmental and non-governmental partners, corporations, and civil society at large to leverage well-being responses and develop new approaches to address social challenges. The diversity and complexity of these problems heightened by the COVID-19 pandemic call for a collective social effort and innovative solutions. Despite the growing importance and initiatives taking ownership of community well-being through fostering partnerships in which different stakeholders share responsibilities to build a better future and common good, this is an under-researched area. This edited book discusses the challenges and opportunities of the emerging fourth sector, and features selected papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022) held at the University of Minho in Braga (Portugal) in July 2022.

Obesity in Childhood and Adolescence

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Author :
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 369 pages
Book Rating : 4.2/5 (161 download)

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Book Synopsis Obesity in Childhood and Adolescence by : H. Dele Davies MD

Download or read book Obesity in Childhood and Adolescence written by H. Dele Davies MD and published by Bloomsbury Publishing USA. This book was released on 2018-11-09 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated edition of the groundbreaking first edition identifies changes in U.S. children and adolescents' obesity levels within the past decade, examining factors contributing to obesity in this younger generation as well as possible solutions. This comprehensive review of obesity in childhood and adolescence describes the many factors that contribute to obesity, how to prevent it, and how to manage it in those who already experience its effects. Written by specialists in biological, psychological, social, and behavioral fields, these volumes take an interdisciplinary approach to the subject, offering readers a broad understanding of the systemic complexity of obesity from a public health perspective. The public must be aware of the deep and extensive roots of the problem in order to make informed decisions about policies related to school and nutritional practices, health care costs, and more. Factors contributing to obesity in children and adolescents range from obvious ones such as quantity of food consumed and amount of physical exercise undertaken to how friendly the neighborhood environment is for outdoor activities and the affordability of nutritional foods such as fruits and vegetables. With the information in these volumes, readers will feel empowered to help their clients, families, and communities.

Preventing Tobacco Use Among Youth and Young Adults

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Author :
Publisher : U.S. Government Printing Office
ISBN 13 :
Total Pages : 928 pages
Book Rating : 4.:/5 (9 download)

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Book Synopsis Preventing Tobacco Use Among Youth and Young Adults by : United States. Public Health Service. Office of the Surgeon General

Download or read book Preventing Tobacco Use Among Youth and Young Adults written by United States. Public Health Service. Office of the Surgeon General and published by U.S. Government Printing Office. This book was released on 2012 with total page 928 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Surgeon General's report details the causes and the consequences of tobacco use among youth and young adults by focusing on the social, environmental, advertising, and marketing influences that encourage youth and young adults to initiate and sustain tobacco use. This is the first time tobacco data on young adults as a discrete population have been explored in detail. The report also highlights successful strategies to prevent young people from using tobacco

Reading Graphic Design History

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Publisher : Bloomsbury Publishing
ISBN 13 : 1474299385
Total Pages : 305 pages
Book Rating : 4.4/5 (742 download)

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Book Synopsis Reading Graphic Design History by : David Raizman

Download or read book Reading Graphic Design History written by David Raizman and published by Bloomsbury Publishing. This book was released on 2020-12-10 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reading Graphic Design History uses a series of key artifacts from the history of print culture in light of their specific historical contexts. It encourages the reader to look carefully and critically at print advertising, illustration, posters, magazine art direction and typography, often addressing issues of class, race and gender. David Raizman's innovative approach intentionally challenges the canon of graphic design history and various traditional understandings of graphic design. He re-examines 'icons' of graphic design in light of their local contexts, avoiding generalisation to explore underlying attitudes about various social issues. He encourages new ways of reading graphic design that take into account a broader context for graphic design activity, rather than broad views that discourage the understanding of difference and the means by which graphic design communicates cultural values. With a foreword by Steven Heller.

The Skeptical Professional’s Guide to Rational Prescribing

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Author :
Publisher : CRC Press
ISBN 13 : 1000572846
Total Pages : 139 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis The Skeptical Professional’s Guide to Rational Prescribing by : Charles E. Dean

Download or read book The Skeptical Professional’s Guide to Rational Prescribing written by Charles E. Dean and published by CRC Press. This book was released on 2022-04-26 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: The raging COVID-19 pandemic has shaken our trust in science. This volume reviews the evolution of misconduct and fraud in science, the many steps taken to alleviate the problem, and the likelihood that it will continue, given our profit-driven healthcare system. Contents are set in a clinical context, wherein misconduct and fraud affect rational prescribing, a process that depends on balancing the risk–benefit ratio of treatments, whether pharmacologic or psychotherapeutic. The clinical consequences can be significant, in that the efficacy of treatments can be vastly overplayed, adverse effects minimized, and costs to the healthcare system increased if corrective measures are not taken. Key Features • Discusses the various aspects of cheating in publications: spin, protocol changes; failure to publish negative studies, including current data on the publishing industry and its issues, like the menace of predatory journals, poor peer review, coupled with lack of early education in ethics, and its significant impact on rational prescribing. • Assesses the impact of misconduct and fraud on clinicians and healthcare professionals as they attempt to balance the risk–benefit ratio which is supported by multiple contemporary studies. • Presents shocking data on bribes to physicians, journal editors and other key opinion leaders, exposing the ultimate root of the problem which lies in the economics of the healthcare system, badly in need of repair.

Eating Behavior and Food Decision Making in Children and Adolescents

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Author :
Publisher : Frontiers Media SA
ISBN 13 : 2889744957
Total Pages : 191 pages
Book Rating : 4.8/5 (897 download)

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Book Synopsis Eating Behavior and Food Decision Making in Children and Adolescents by : Oh-Ryeong Ha

Download or read book Eating Behavior and Food Decision Making in Children and Adolescents written by Oh-Ryeong Ha and published by Frontiers Media SA. This book was released on 2022-02-23 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising Fortnightly

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Publisher :
ISBN 13 :
Total Pages : 1338 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Advertising Fortnightly by :

Download or read book Advertising Fortnightly written by and published by . This book was released on 1927 with total page 1338 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising & Selling and the Advertising Agency

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Author :
Publisher :
ISBN 13 :
Total Pages : 1030 pages
Book Rating : 4.:/5 (1 download)

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Book Synopsis Advertising & Selling and the Advertising Agency by :

Download or read book Advertising & Selling and the Advertising Agency written by and published by . This book was released on 1927 with total page 1030 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising & Selling

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Author :
Publisher :
ISBN 13 :
Total Pages : 1266 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Advertising & Selling by :

Download or read book Advertising & Selling written by and published by . This book was released on 1927 with total page 1266 pages. Available in PDF, EPUB and Kindle. Book excerpt: