The Real Mad Men

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The Real Mad Men

Author : Andrew Cracknell
Publisher : Hachette UK
ISBN 13 : 085738757X
Total Pages : 295 pages
Book Rating : 4.8/5 (573 download)

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Book Synopsis The Real Mad Men by : Andrew Cracknell

Download or read book The Real Mad Men written by Andrew Cracknell and published by Hachette UK. This book was released on 2012-03-26 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: In New York City in the late 1950s and the 1960s - the era and location of TV's Mad Men - advertising went through a revolution. In a booming market, a punchy and proud new workforce of younger, multi-ethnic writers and art directors gorged themselves on a vibrant and artistic social scene. In many ways they were similar to Don Draper, Roger Sterling and Peggy Olsen: confident, driven and ambitious, they lived the three-martini life and worked the machine to their advantage. Also clever, creative and streetwise, they outclassed and outthought the old advertising establishment, implementing a new way of thinking and behaving which spread across the newspapers, magazines and TV screens of America and beyond. The story of modern advertising starts here, with these real Mad Men - and women - of Madison Avenue who created the most radical and influential advertising ever, transforming the methods, practice and execution of the business. Their legacy still resounds in the industry today. How did this golden age of advertising happen? It is a remarkable, inspiring story of creativity, ingenuity and larger than life personalities who made it up as they went along.

Admen, Mad Men, and the Real World of Advertising

Author : Dave Marinaccio
Publisher : Simon and Schuster
ISBN 13 : 1628726210
Total Pages : 232 pages
Book Rating : 4.6/5 (287 download)

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Book Synopsis Admen, Mad Men, and the Real World of Advertising by : Dave Marinaccio

Download or read book Admen, Mad Men, and the Real World of Advertising written by Dave Marinaccio and published by Simon and Schuster. This book was released on 2015-11-03 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: A bestselling author and advertising veteran shares a life’s lessons from the ad trade. Dave Marinaccio, cofounder and the creative director of LMO Advertising, is a veteran of the industry who, as a young man starting out, studied stand-up at Second City in Chicago. He later wrote an international bestseller, All I Really Need to Know I Learned from Watching Star Trek. His equally entertaining new book takes us inside the world of advertising, offering stories and observations from his three decades at some of America's best-known agencies, working with clients from Pizza Hut to the Holocaust Museum. In short, punchy chapters, Dave pulls back the curtain and shares his insights on how marketing decisions are made and other lessons. His topics range from logos, the big idea, and selling perfume to how we undervalue our gifts, to do-overs, celebrities, and "meetingsmanship." And more than a few lessons turn out to be apt not just for business but for our stressed-out lives. Admen, Mad Men, and the Real World of Advertising is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture.

Mad Men Unbuttoned

Author : Natasha Vargas-Cooper
Publisher : Harper Collins
ISBN 13 : 0061991007
Total Pages : 261 pages
Book Rating : 4.0/5 (619 download)

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Book Synopsis Mad Men Unbuttoned by : Natasha Vargas-Cooper

Download or read book Mad Men Unbuttoned written by Natasha Vargas-Cooper and published by Harper Collins. This book was released on 2010-07-20 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mad Men Unbuttoned, footnotes to the show and the era, including these fascinating tidbits: Don Draper's character is based on the real-life Draper Daniels, protÉgÉ of Leo Burnett who started off as a copywriter and rose to creative director, eventually heading the team that launched the Marlboro Man. The iconic "Think Small" Volkswagen ad positioned the Beetle as an ugly but well-made car—a revolt against excess. Not only did unit sales top 500,000 cars a year, but the campaign succeeded in junking all the rules of car advertising. When barred from visiting Disneyland on a trip to the United States, Soviet premier Nikita Khrushchev threw a tantrum and left Los Angeles in a huff the very next day. The Group by Mary McCarthy, the novel Betty Draper is seen reading in the bathtub, transformed the way women viewed love, sex, and marriage. In 1947 Christian Dior showcased its revolutionary New Look line. Betty, Peggy, and the rest of the steno pool at Sterling-Cooper can be seen sporting the sloping shoulders, hourglass silhouettes, and billowing skirts of the New Look style.

Kings of Madison Avenue

Author : Jesse McLean
Publisher : ECW Press
ISBN 13 : 1554904455
Total Pages : 248 pages
Book Rating : 4.5/5 (549 download)

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Book Synopsis Kings of Madison Avenue by : Jesse McLean

Download or read book Kings of Madison Avenue written by Jesse McLean and published by ECW Press. This book was released on 2009-09 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reveling in the consumerist decadence of AMC’s infamous advertising house Sterling Cooper, this complementary volume to the groundbreaking series Mad Men provides behind-the-scenes revelations, episode guides, cast biographies, and rich sidebar content, including “How to Party Like the Mad Men.” Delving beneath the glitz and glamour to highlight the workings of a sophisticated modern classic, this definitive fan guide also offers fascinating sociological context and cultural analysis. The details of historical ad campaigns that are woven into the show’s storylines are provided—such as Volkswagen Beetle’s landmark “Think Small” campaign, the Nixon/Kennedy presidential push, and the creation of Lucky Strike’s “It’s toasted” slogan. This is the ultimate guide to a series that has been praised by the New York Times, Time magazine, and USA Today.

Mad Men, Mad World

Author : Lauren M. E. Goodlad
Publisher : Duke University Press
ISBN 13 : 0822354187
Total Pages : 433 pages
Book Rating : 4.8/5 (223 download)

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Book Synopsis Mad Men, Mad World by : Lauren M. E. Goodlad

Download or read book Mad Men, Mad World written by Lauren M. E. Goodlad and published by Duke University Press. This book was released on 2013-03-11 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the show's debut in 2007, Mad Men has invited viewers to immerse themselves in the lush period settings, ruthless Madison Avenue advertising culture, and arresting characters at the center of its 1960s fictional world. Mad Men, Mad World is a comprehensive analysis of this groundbreaking TV series. Scholars from across the humanities consider the AMC drama from a fascinating array of perspectives, including fashion, history, architecture, civil rights, feminism, consumerism, art, cinema, and the serial format, as well as through theoretical frames such as critical race theory, gender, queer theory, global studies, and psychoanalysis. In the introduction, the editors explore the show's popularity; its controversial representations of race, class, and gender; its powerful influence on aesthetics and style; and its unique use of period historicism and advertising as a way of speaking to our neoliberal moment. Mad Men, Mad World also includes an interview with Phil Abraham, an award-winning Mad Men director and cinematographer. Taken together, the essays demonstrate that understanding Mad Men means engaging the show not only as a reflection of the 1960s but also as a commentary on the present day. Contributors. Michael Bérubé, Alexander Doty, Lauren M. E. Goodlad, Jim Hansen, Dianne Harris, Lynne Joyrich, Lilya Kaganovsky, Clarence Lang, Caroline Levine, Kent Ono, Dana Polan, Leslie Reagan, Mabel Rosenheck, Robert A. Rushing, Irene Small, Michael Szalay, Jeremy Varon

The Real Mad Men

Author : Andrew Cracknell
Publisher : Running Press Adult
ISBN 13 : 0762442433
Total Pages : 235 pages
Book Rating : 4.7/5 (624 download)

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Book Synopsis The Real Mad Men by : Andrew Cracknell

Download or read book The Real Mad Men written by Andrew Cracknell and published by Running Press Adult. This book was released on 2012-02-28 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is a business rooted in art, an art rooted in business, and it reached its peak in a specific place at a specific time: New York City at the end of the 1950s and through the '60s. AMC's award-winning drama Mad Men has garnered awards for its portrayal of advertising executives. This engaging, insightful narrative reveals, for the first time, the lives and work of the real advertising men and women of that era. Just as portrayed in the series, these creative people were the stars of the real Madison Avenue. Their innate eccentricity, vanity, and imagination meant their behavior and lifestyle was as candid and original as their advertising. They had it and they flaunted it. People like Bill Bernbach, George Lois, Ed McCabe, Mary Wells, Marion Harper, Julian Koenig, Steve Frankfurt, and Amil Gargano, and others, who in that small space, in that short time, created some of the most radical and influential advertising ever and sparked a revolution in the methods, practice, and execution of the business. Including over 100 full-color illustrations, the book details iconic campaigns such as VW, Avis, Alka Seltzer, Benson & Hedges, Polaroid, and Braniff Airways.

Mad Men

Author : Dyna Moe
Publisher : Orion Publishing Group
ISBN 13 : 9780297864929
Total Pages : 82 pages
Book Rating : 4.8/5 (649 download)

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Book Synopsis Mad Men by : Dyna Moe

Download or read book Mad Men written by Dyna Moe and published by Orion Publishing Group. This book was released on 2010 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: MAD MEN: THE ILLUSTRATED WORLD is an engaging celebration of the life and times of the 'mad men' of Madison Avenue in the early 1960s. This book is by turns funny, kitschy, sophisticated and wry, and this full colour miscelleny is both a memento and a stand-alone salute to the time of slim suits, prosperity, cocktails, and the golden age of advertising. With chapters on the office, the home, fashion and beauty, mainstream and counterculture, travel and rainy day activities, this all-encompassing anthology is the only companion a fan will ever need. The only official MAD MEN publication, this tie-in to the wildly popular and cult television series captures the spirit of the era as it might be imagined on one of Sal Ramano's storyboards.

Mad Men on the Couch

Author : Stephanie Newman
Publisher : Macmillan + ORM
ISBN 13 : 1250014433
Total Pages : 186 pages
Book Rating : 4.2/5 (5 download)

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Book Synopsis Mad Men on the Couch by : Stephanie Newman

Download or read book Mad Men on the Couch written by Stephanie Newman and published by Macmillan + ORM. This book was released on 2012-02-28 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mad Men has captured the imaginations of millions of viewers, winning fifteen golden globes and four Emmys. Perhaps more than the gorgeously stylized visuals and impeccably re-created history, it's the show's richly drawn characters stumbling through their personal and professional lives that get under our skin and keep us invested. In Mad Menon the Couch, Dr. Stephanie Newman analyzes the show's primary characters through the lens of modern psychology. Lending her trained professional eye, she poses and expertly answers pressing questions such as: Why does Don constantly sabotage himself? Why is Betty such a cold mother and desperately unhappy housewife? (Hint: It's not just because her "people are Nordic.") Why does Pete prevail in adversity when Roger crumbles? Why is Peggy able to rise profesionally in the male jungle of Madison Avenue when Joan can't? Can these characters ever really change? With critical commentary that is both entertaining and insightful, Mad Men on the Couch will provide viewers with a unique persepctive on the show.

Difficult Men

Author : Brett Martin
Publisher : Penguin
ISBN 13 : 0143125699
Total Pages : 337 pages
Book Rating : 4.1/5 (431 download)

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Book Synopsis Difficult Men by : Brett Martin

Download or read book Difficult Men written by Brett Martin and published by Penguin. This book was released on 2014-07-29 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 10th anniversary edition, now with a new preface by the author "A wonderfully smart, lively, and culturally astute survey." - The New York Times Book Review "Grand entertainment...fascinating for anyone curious about the perplexing miracles of how great television comes to be." - The Wall Street Journal "I love this book...It's the kind of thing I wish I'd been able to read in film school, back before such books existed." - Vince Gilligan, creator of Breaking Bad and co-creator of Better Call Saul In the late 1990s and early 2000s, the landscape of television began an unprecedented transformation. While the networks continued to chase the lowest common denominator, a wave of new shows on cable channels dramatically stretched television’s narrative inventiveness, emotional resonance, and creative ambition. Combining deep reportage with critical analysis and historical context, Brett Martin recounts the rise and inner workings of this artistic watershed - a golden age of TV that continues to transform America's cultural landscape. Difficult Men features extensive interviews with all the major players - including David Chase (The Sopranos), David Simon and Ed Burns (The Wire), David Milch (NYPD Blue, Deadwood), Alan Ball (Six Feet Under), and Vince Gilligan (Breaking Bad, Better Call Saul) - and reveals how television became a truly significant and influential part of our culture.

The Mirror Makers

Author : Stephen R. Fox
Publisher : University of Illinois Press
ISBN 13 : 9780252066597
Total Pages : 432 pages
Book Rating : 4.0/5 (665 download)

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Book Synopsis The Mirror Makers by : Stephen R. Fox

Download or read book The Mirror Makers written by Stephen R. Fox and published by University of Illinois Press. This book was released on 1984 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stephen Fox explores the consistently cyclical nature of advertising from its beginning. A substantial new introduction updates this lively, anecdotal history of advertising into the mid-1990s. --Publisher.

Mad Women

Author : Jane Maas
Publisher : Random House
ISBN 13 : 0857501313
Total Pages : 242 pages
Book Rating : 4.8/5 (575 download)

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Book Synopsis Mad Women by : Jane Maas

Download or read book Mad Women written by Jane Maas and published by Random House. This book was released on 2013-01-17 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maas offers a wickedly funny, inside look at what it was really like to be an ad woman on Madison Avenue in the 1960s and 1970s, from casual sex to professional serfdom, in this immensely entertaining and bittersweet memoir.

Commonsense Direct and Digital Marketing

Author : Drayton Bird
Publisher : Kogan Page Publishers
ISBN 13 : 0749452072
Total Pages : 449 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Commonsense Direct and Digital Marketing by : Drayton Bird

Download or read book Commonsense Direct and Digital Marketing written by Drayton Bird and published by Kogan Page Publishers. This book was released on 2007-06-03 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style. The latest edition takes the book into new territory - the field of digital marketing. It gives the marketer the tools, techniques and structure needed to produce effective and profitable marketing across the direct marketing spectrum -from simple letter to focused web-based campaigns. For anyone involved in direct marketing, from junior marketer to senior manager, this book provides not just the structure for success but also an energising insight into the techniques behind some of the world's most successful direct marketing campaigns.

Meditations in an Emergency

Author : Frank O'Hara
Publisher : Grove Press
ISBN 13 : 9780802134523
Total Pages : 68 pages
Book Rating : 4.1/5 (345 download)

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Book Synopsis Meditations in an Emergency by : Frank O'Hara

Download or read book Meditations in an Emergency written by Frank O'Hara and published by Grove Press. This book was released on 1967 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published: New York: Grove Press, 1957.

Mad Men and Philosophy

Author : James B. South
Publisher : John Wiley & Sons
ISBN 13 : 0470603011
Total Pages : 278 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Mad Men and Philosophy by : James B. South

Download or read book Mad Men and Philosophy written by James B. South and published by John Wiley & Sons. This book was released on 2010-06-01 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: A look at the philosophical underpinnings of the hit TV show, Mad Men With its swirling cigarette smoke, martini lunches, skinny ties, and tight pencil skirts, Mad Men is unquestionably one of the most stylish, sexy, and irresistible shows on television. But the series becomes even more absorbing once you dig deeper into its portrayal of the changing social and political mores of 1960s America and explore the philosophical complexities of its key characters and themes. From Socrates, Plato, and Aristotle to John Kenneth Galbraith, Milton Friedman, and Ayn Rand, Mad Men and Philosophy brings the thinking of some of history's most powerful minds to bear on the world of Don Draper and the Sterling Cooper ad agency. You'll gain insights into a host of compelling Mad Men questions and issues, including happiness, freedom, authenticity, feminism, Don Draper's identity, and more. Takes an unprecedented look at the philosophical issues and themes behind AMC's Emmy Award-winning show, Mad Men Explores issues ranging from identity to authenticity to feminism, and more Offers new insights on your favorite Mad Men characters, themes, and storylines Mad Men and Philosophy will give Mad Men fans everywhere something new to talk about around the water cooler.

The King of Madison Avenue

Author : Kenneth Roman
Publisher : St. Martin's Press
ISBN 13 : 0230618340
Total Pages : 300 pages
Book Rating : 4.2/5 (36 download)

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Book Synopsis The King of Madison Avenue by : Kenneth Roman

Download or read book The King of Madison Avenue written by Kenneth Roman and published by St. Martin's Press. This book was released on 2010-06-08 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: * "The man in the Hathaway shirt" with his aristocratic eye patch * "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S. * Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." * "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement. * And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash." Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.

Damn Good Advice (For People with Talent!)

Author : George Lois
Publisher : Phaidon Press
ISBN 13 : 9780714863481
Total Pages : 176 pages
Book Rating : 4.8/5 (634 download)

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Book Synopsis Damn Good Advice (For People with Talent!) by : George Lois

Download or read book Damn Good Advice (For People with Talent!) written by George Lois and published by Phaidon Press. This book was released on 2012-03-12 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Damn Good Advice (For People With Talent!) is a look into the mind of one of America's most legendary creative thinkers, George Lois. Offering indispensle lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. These are key lessons derived from the incomparle life of 'Master Communicator' George Lois, the original Mad Man of Madison Avenue. Written and compiled by the man The Wall Street Journal called "prodigy, enfant terrible, founder of agencies, creator of legends," each step is borne from a passion to succeed and a disdain for the status quo. Organised into inspirational, bite-sized pointers, each page offers fresh insight into the sources of success, from identifying your heroes to identifying yourself. The ideas, images and illustrations presented in this book are fresh, witty and in-your-face. Whether it's communicating your point in nanosecond, creating an explosive portfolio or making your presence felt, no one is better placed than George Lois to teach you the process of creativity. Poignant, punchy and to-the-point, Damn Good Advice (For People With Talent!) is a must have for anyone on a quest for success.

The Mad Man

Author : Samuel R. Delany
Publisher : Open Road Media
ISBN 13 : 1504011562
Total Pages : 468 pages
Book Rating : 4.5/5 (4 download)

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Book Synopsis The Mad Man by : Samuel R. Delany

Download or read book The Mad Man written by Samuel R. Delany and published by Open Road Media. This book was released on 2015-06-02 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: A philosophy student’s research draws him into the sexual underground of 1980s and early nineties New York John Marr is surprised he doesn’t have AIDS. He has been having near-daily sexual encounters with strange men since before the dawn of HIV, but he remains healthy. His initiation began in the bathroom of the Staten Island Ferry Terminal, and since then he has found himself at home in the darkest corners of Manhattan’s culture of anonymous gay sex. During the day, it is a different story, as Marr works on his graduate thesis—an analysis of the work of a brilliant 1970s philosopher who died mysteriously in one of the gay bars of Hell’s Kitchen. As his research and his sex life begin to converge, Marr senses that if AIDS doesn’t get him, something darker will. The Mad Man, which the author dubbed a “pornotopic fantasy,” is more than a powerful work of philosophical erotica; it is a snapshot of a vanished moment in New York City’s gay history, when fear and lust commingled in a single powerful force.