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The Publicity Push
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Download or read book The Publicity Push written by Morag White and published by DoctorZed Publishing. This book was released on 2012 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Publicity Push is designed for the publicity novice and for those who want to selfself-manage their media activities. The book guides the reader through the communication process, explains how to design effective publicity programs, analyses what makes a newsworthy story, demonstrates how to write a media release, discusses the importance of developing professional relationships with the media and how to manage in a crisis.The book is ideal for the small business operator, the arts practitioner or for anyone serious about building a credible media profile. Readers should be able to easily implement the strategies outlined in the book to achieve their goals or, alternatively, use the information toconfidently brief a professional publicist The media landscape is undergoing the biggest transformation, some say, since the development of the Gutenberg printing press. The internet has given rise to the citizen journalist, with social media tools like Facebook and Twitter allowing us all to become active participants in the generating of news. Newsrooms are now completely reinventing themselves, and journalists regularly make 'call outs' via social media to source experts and information for stories.This easy access to the internet means the public is much more media savvy- social media can create overnight sensations and celebrities.
Download or read book Push written by Sapphire and published by Vintage Books. This book was released on 2009 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: A courageous and determined young teacher opens up a new world of hope and redemption for sixteen-year-old Precious Jones, an abused young African American girl living in Harlem who was raped and left pregnant by her father.
Book Synopsis Integrated Marketing Communications with Online Study Tools 12 Months by : Bill Chitty
Download or read book Integrated Marketing Communications with Online Study Tools 12 Months written by Bill Chitty and published by Cengage AU. This book was released on 2017-11-16 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organisations continually use integrated marketing communications to achieve a competitive advantage and meet their marketing objectives. This 5th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today. Incorporating the most up-to-date theories and practice, this text clearly explains and demonstrates how to best select and co-ordinate all of a brand's marketing communications elements to effectively engage the target market. Chapters adopt an integrative approach to examine marketing communications from both a consumer's and marketer's perspective. With a new chapter on digital and social marketing addressing the development of interactive media in IMC and new IMC profiles featuring Australian marketer's, along with a wide range of local and global examples including: Spotify, Pandora, Snapchat, Palace Cinemas, Woolworths, KFC, Old Spice, Telstra, Colgate and QANTAS, this text has never been so relevant for students studying IMC today. Unique to the text, is a series of new student and instructor IMC videos showing students how key objectives in IMC theory are applied by real businesses.
Download or read book Commercial America written by and published by . This book was released on 1926 with total page 822 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Media and Political Process by : Eric Louw
Download or read book The Media and Political Process written by Eric Louw and published by SAGE Publications. This book was released on 2010-03-12 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: How have professional communicators transformed the business of politics? How do political bodies use the media to sell domestic and foreign policies to the public? This fully revised new edition of The Media and Political Process assesses the impact of spin doctoring and media activity in liberal democracies that are just as concerned with impression management and public relations as with policy. Political processes never stand still, and this revised second edition explores the mediatisation of the political process in light of recent developments, from Vladimir Putin's growth into a political celebrity, to the activities of spin doctors in the 2008 US Presidential Elections. Providing a comprehensive overview of the evolution, operation and terminology of political communication, this text is an accessible, lively resource for students of political communication and media and politics, and will be important further reading for students of journalism, public relations and cultural studies.
Book Synopsis Fundamentalisms and the Media by : Stewart M. Hoover
Download or read book Fundamentalisms and the Media written by Stewart M. Hoover and published by Bloomsbury Publishing. This book was released on 2009-06-09 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: The turn of the twenty-first century has seen an ever-increasing profile for religion, contrary to long-standing predictions of its decline. Instead, the West has experienced what some call a 'realignment' of religion where it persists in conjunction with other institutions and structures. Outside the West, religion is an ever more prominent force in social and political movements of both reform and retrenchment. Across these contexts, no issue in religion is of as much concern as fundamentalism - or rather the fundamentalisms within various traditions - which are seen to be fomenting religious, social, ethnic, and political tension and conflict. The contributions to this volume represent the first effort to look at 'fundamentalisms' and 'the media' together and address the resulting relations and interactions from critical perspectives of history, technology, geography, and practice. The result lays important groundwork for scholarship on these new and increasingly important phenomena.
Book Synopsis Public Relations Disasters by : Gerry McCusker
Download or read book Public Relations Disasters written by Gerry McCusker and published by Kogan Page Publishers. This book was released on 2006 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Dow Corning breast implants to the McDonald's "McLibel" case, this book entertainingly exposes some of the world's most infamous (and also some unreported) PR disasters, and shows how crisis management helped or hindered.
Download or read book Printers' Ink written by and published by . This book was released on 1918 with total page 1062 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis International Conference on Cognitive based Information Processing and Applications (CIPA 2021) by : Bernard J. Jansen
Download or read book International Conference on Cognitive based Information Processing and Applications (CIPA 2021) written by Bernard J. Jansen and published by Springer Nature. This book was released on 2021-09-26 with total page 1020 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains papers presented at the International Conference on Cognitive based Information Processing and Applications (CIPA) held during August 21, 2021, online conference (since COVID 19), which is divided into a 2-volume book. The papers in the second volume represent the various technological advancements in network information processing, graphics and image processing, medical care, machine learning, smart cities. It caters to postgraduate students, researchers, and practitioners specializing and working in the area of cognitive-inspired computing and information processing.
Download or read book Saddlery and Harness written by and published by . This book was released on 1923 with total page 1086 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Entertainment Marketing Revolution by : Al Lieberman
Download or read book The Entertainment Marketing Revolution written by Al Lieberman and published by FT Press. This book was released on 2002 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entertainment is now a $500 billion industry that reaches into every corner of human life. The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World profiles that industry, from film to print, music to theme parks--and shows exactly how to find and reach your market in today's insanely competitive marketplace. Discover the driving forces, key synergies, new opportunities, and advanced marketing techniques today's top companies are riding to success... and learn how to create tomorrow's blockbuster properties, starting today.
Book Synopsis Axmedis 2005 : proceedings of the 1st International Conference on Automated Production of Cross Media Content for Multi-channel Distribution ; volume for Workshops, Industrial und Applications Sessions ; Florence, Italy, 30 November - 2 December 2005 by : Paolo Nesi
Download or read book Axmedis 2005 : proceedings of the 1st International Conference on Automated Production of Cross Media Content for Multi-channel Distribution ; volume for Workshops, Industrial und Applications Sessions ; Florence, Italy, 30 November - 2 December 2005 written by Paolo Nesi and published by Firenze University Press. This book was released on 2005 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Pushing Your Business by : Theodore Douglas MacGregor
Download or read book Pushing Your Business written by Theodore Douglas MacGregor and published by . This book was released on 1908 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Marketing of the President by : Bruce I. Newman
Download or read book The Marketing of the President written by Bruce I. Newman and published by SAGE. This book was released on 1994 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winning a presidential election is like operating a successful business. The best and most successful businesses are customer driven. The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Newman addresses issues of serious concern to the health of the political process as he examines the roles of positioning, polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed - for better or worse - by the use of marketing techniques. The Marketing of the President important reading for marketing professionals and students interested in nonprofit applications of marketing concepts, or for political scientists and policymakers who are concerned about the increasing role of marketing in political campaigns.
Book Synopsis Marketing the Public Sector by : Seymour H. Fine
Download or read book Marketing the Public Sector written by Seymour H. Fine and published by Routledge. This book was released on 2017-07-12 with total page 573 pages. Available in PDF, EPUB and Kindle. Book excerpt: The administrative officers of public and nonprofit organizations have become increasingly interested in marketing techniques during the 1990s. They reason that if commercial marketing methods can successfully move merchandise across the retail counter, those same techniques should be capable of creating a demand for such "social products" as energy conservation, women's rights, military enlistment, or day-care centers. The goal of this volume is to provide social sector executives with practical and effective guidelines on how to harness the power of marketing in order to improve service to their constituencies. Marketing the Public Sector builds upon two decades of research in social marketing and represents the current state of the art. The authors demonstrate how the principles developed in earlier studies can be applied in actual situations. Included here are case studies of marketing plans prepared for hospitals, political campaigns, Third World social change, and community foundations that proved to be as effective as those in the private sector. The case study approach is effectively supplemented by theoretical chapters that define first principles in essential matters such as product management, value determination, advertising, and analysis of market performance. This amalgamation of theory and application is suitable to middle-range social marketing sizes as well as full-scale projects that large agencies might undertake. The problems differ only in magnitude; no organization is too small or too large to adopt a consumer orientation. Marketing the Public Sector is not only a guide to marketing; it is also about communication, social change, propaganda, and education. It will be of great interest to sociologists; public sector administrators; and specialists in communications, public relations, fund-raising, and community affairs.
Book Synopsis Multichannel Marketing by : Bernd W. Wirtz
Download or read book Multichannel Marketing written by Bernd W. Wirtz and published by Springer Nature. This book was released on with total page 730 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Ebook: Advertising and Promotion by : Belch
Download or read book Ebook: Advertising and Promotion written by Belch and published by McGraw Hill. This book was released on 2014-09-16 with total page 881 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ebook: Advertising and Promotion
