The Publicity Push

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The Publicity Push

Author : Morag White
Publisher : DoctorZed Publishing
ISBN 13 : 0987209930
Total Pages : 145 pages
Book Rating : 4.9/5 (872 download)

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Book Synopsis The Publicity Push by : Morag White

Download or read book The Publicity Push written by Morag White and published by DoctorZed Publishing. This book was released on 2012 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Publicity Push is designed for the publicity novice and for those who want to selfself-manage their media activities. The book guides the reader through the communication process, explains how to design effective publicity programs, analyses what makes a newsworthy story, demonstrates how to write a media release, discusses the importance of developing professional relationships with the media and how to manage in a crisis.The book is ideal for the small business operator, the arts practitioner or for anyone serious about building a credible media profile. Readers should be able to easily implement the strategies outlined in the book to achieve their goals or, alternatively, use the information toconfidently brief a professional publicist The media landscape is undergoing the biggest transformation, some say, since the development of the Gutenberg printing press. The internet has given rise to the citizen journalist, with social media tools like Facebook and Twitter allowing us all to become active participants in the generating of news. Newsrooms are now completely reinventing themselves, and journalists regularly make 'call outs' via social media to source experts and information for stories.This easy access to the internet means the public is much more media savvy- social media can create overnight sensations and celebrities.

Push

Author : Sapphire
Publisher : Vintage Books
ISBN 13 : 9780307474841
Total Pages : 139 pages
Book Rating : 4.4/5 (748 download)

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Book Synopsis Push by : Sapphire

Download or read book Push written by Sapphire and published by Vintage Books. This book was released on 2009 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: A courageous and determined young teacher opens up a new world of hope and redemption for sixteen-year-old Precious Jones, an abused young African American girl living in Harlem who was raped and left pregnant by her father.

Media and Digital Management

Author : Eli M. Noam
Publisher : Springer
ISBN 13 : 3319720007
Total Pages : 486 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis Media and Digital Management by : Eli M. Noam

Download or read book Media and Digital Management written by Eli M. Noam and published by Springer. This book was released on 2019-01-23 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: Being a successful manager or entrepreneur in the media and digital sector requires creativity, innovation, and performance. It also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management. It summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sector. Its chapters cover—in a jargonless, non-technical way—the major functions of management. First, creating a media product: the financing of projects, and the management of technology, HR, production operations, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, the control loop: media accounting and strategy planning. In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations. This book is designed to help those aiming to join the media and digital sector to become creative managers and managerial creatives. It aims to make them more knowledgeable, less blinded by hype, more effective, and more responsible.

The Publishing Business

Author : Kelvin Smith
Publisher : Bloomsbury Publishing
ISBN 13 : 1474249531
Total Pages : 241 pages
Book Rating : 4.4/5 (742 download)

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Book Synopsis The Publishing Business by : Kelvin Smith

Download or read book The Publishing Business written by Kelvin Smith and published by Bloomsbury Publishing. This book was released on 2018-02-22 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Publishing Business, is an invaluable guide to understanding what book publishing is and what it might become. Using popular and current examples, this second edition demonstrates that, to succeed, publishers must prove their commitment to producing accurate, attractive and well edited content, their ability to innovate pioneering digital technologies and their dedication to promoting their titles to new audiences. This book explains the responsibilities at each stage of the publishing process, describes current roles and practices, and provides much food for thought on how publishers can ensure their skills remain relevant in the digital age. Fully updated to take into account recent developments in the publishing world, this new edition also includes additional real-world examples from a variety of publishing sectors, insightful interviews with industry experts and new and updated activities throughout. Beautifully designed, thoroughly illustrated and packed with examples of publishing practice, The Publishing Business is an essential introduction to a dynamic industry.

Museums, the Media and Refugees

Author : Katherine Goodnow
Publisher : Berghahn Books
ISBN 13 : 1789204038
Total Pages : 208 pages
Book Rating : 4.7/5 (892 download)

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Book Synopsis Museums, the Media and Refugees by : Katherine Goodnow

Download or read book Museums, the Media and Refugees written by Katherine Goodnow and published by Berghahn Books. This book was released on 2008-03-01 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Across countries and time, asylum-seekers and refugees have been represented in a variety of ways. In some representations they appear negatively, as dangers threatening to ‘over-run’ a country or a region with ‘floods’ of incompatible strangers. In others, the same people are portrayed positively, with compassion, and pictured as desperately in need of assistance. How these competing perceptions are received has significant consequences for determining public policy, human rights, international agreements, and the realization of cultural diversity, and so it is imperative to understand how these images are perpetuated. To this end, this volume reflects on museum practice and the contexts, stories, and images of asylum seekers and refugees prevalent in our mass media. Based on case studies from Australia, New Zealand, and the United Kingdom, the overall findings are illustrative of narratives and images common to museums and the media throughout the world. They aim to challenge political rhetoric and populist media imagery and consider what forms of dissent are likely to be sustained and what narratives ultimately break through and can lead to empathy and positive political change.

Marketing the Public Sector

Author : Seymour H. Fine
Publisher : Routledge
ISBN 13 : 1351506838
Total Pages : 384 pages
Book Rating : 4.3/5 (515 download)

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Book Synopsis Marketing the Public Sector by : Seymour H. Fine

Download or read book Marketing the Public Sector written by Seymour H. Fine and published by Routledge. This book was released on 2017-07-12 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: The administrative officers of public and nonprofit organizations have become increasingly interested in marketing techniques during the 1990s. They reason that if commercial marketing methods can successfully move merchandise across the retail counter, those same techniques should be capable of creating a demand for such "social products" as energy conservation, women's rights, military enlistment, or day-care centers. The goal of this volume is to provide social sector executives with practical and effective guidelines on how to harness the power of marketing in order to improve service to their constituencies. Marketing the Public Sector builds upon two decades of research in social marketing and represents the current state of the art. The authors demonstrate how the principles developed in earlier studies can be applied in actual situations. Included here are case studies of marketing plans prepared for hospitals, political campaigns, Third World social change, and community foundations that proved to be as effective as those in the private sector. The case study approach is effectively supplemented by theoretical chapters that define first principles in essential matters such as product management, value determination, advertising, and analysis of market performance. This amalgamation of theory and application is suitable to middle-range social marketing sizes as well as full-scale projects that large agencies might undertake. The problems differ only in magnitude; no organization is too small or too large to adopt a consumer orientation. Marketing the Public Sector is not only a guide to marketing; it is also about communication, social change, propaganda, and education. It will be of great interest to sociologists; public sector administrators; and specialists in communications, public relations, fund-raising, and community affairs.

Pushing in Silence

Author : Isabel M. Córdova
Publisher : University of Texas Press
ISBN 13 : 1477314121
Total Pages : 249 pages
Book Rating : 4.4/5 (773 download)

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Book Synopsis Pushing in Silence by : Isabel M. Córdova

Download or read book Pushing in Silence written by Isabel M. Córdova and published by University of Texas Press. This book was released on 2017-12-20 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: As Puerto Rico rapidly industrialized from the late 1940s until the 1970s, the social, political, and economic landscape changed profoundly. In the realm of heath care, the development of medical education, new medical technologies, and a new faith in science radically redefined childbirth and its practice. What had traditionally been a home-based, family-oriented process, assisted by women and midwives and "accomplished" by mothers, became a medicalized, hospital-based procedure, "accomplished" and directed by biomedical, predominantly male, practitioners, and, ultimately reconfigured, after the 1980s, into a technocratic model of childbirth, driven by doctors' fears of malpractice suits and hospitals' corporate concerns. Pushing in Silence charts the medicalization of childbirth in Puerto Rico and demonstrates how biomedicine is culturally constructed within regional and historical contexts. Prior to 1950, registered midwives on the island outnumbered registered doctors by two to one, and they attended well over half of all deliveries. Isabel M. Córdova traces how, over the next quarter-century, midwifery almost completely disappeared as state programs led by scientifically trained experts and organized by bureaucratic institutions restructured and formalized birthing practices. Only after cesarean rates skyrocketed in the 1980s and 1990s did midwifery make a modest return through the practices of five newly trained midwives. This history, which mirrors similar patterns in the United States and elsewhere, adds an important new chapter to the development of medicine and technology in Latin America.

Advanced Hybrid Information Processing

Author : Weina Fu
Publisher : Springer Nature
ISBN 13 : 3031287878
Total Pages : 806 pages
Book Rating : 4.0/5 (312 download)

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Book Synopsis Advanced Hybrid Information Processing by : Weina Fu

Download or read book Advanced Hybrid Information Processing written by Weina Fu and published by Springer Nature. This book was released on 2023-03-21 with total page 806 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set constitutes the post-conference proceedings of the 6th EAI International Conference on Advanced Hybrid Information Processing, ADHIP 2022, held in Changsha, China, in September 29-30, 2022. The 109 full papers presented were selected from 276 submissions and focus on theory and application of hybrid information processing technology for smarter and more effective research and application. The theme of ADHIP 2022 was Hybrid Information Processing in Meta World. The papers are named in topical sections as follows: Information Extracting and Processing in Digital World; Education Based methods in Learning and Teaching; Various Systems for Digital World.

Summary of The 22 Immutable Laws of Marketing – [Review Keypoints and Take-aways]

Author : PenZen Summaries
Publisher : by Mocktime Publication
ISBN 13 :
Total Pages : 16 pages
Book Rating : 4./5 ( download)

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Book Synopsis Summary of The 22 Immutable Laws of Marketing – [Review Keypoints and Take-aways] by : PenZen Summaries

Download or read book Summary of The 22 Immutable Laws of Marketing – [Review Keypoints and Take-aways] written by PenZen Summaries and published by by Mocktime Publication. This book was released on 2022-11-28 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: The summary of The 22 Immutable Laws of Marketing – Violate Them At Your Own Risk! presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of You will be equipped with the knowledge necessary to construct effective marketing strategies after reading The 22 Immutable Laws of Marketing . These ideas show you how to avoid common mistakes while ensuring that your marketing push will stand fast against the toughest competition by utilising examples from the real world and providing you with practical information. The 22 Immutable Laws of Marketing summary includes the key points and important takeaways from the book The 22 Immutable Laws of Marketing by Al Ries and Jack Trout. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].

A People's History of the Vampire Uprising

Author : Raymond A. Villareal
Publisher : Mulholland Books
ISBN 13 : 0316561657
Total Pages : 439 pages
Book Rating : 4.3/5 (165 download)

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Book Synopsis A People's History of the Vampire Uprising by : Raymond A. Villareal

Download or read book A People's History of the Vampire Uprising written by Raymond A. Villareal and published by Mulholland Books. This book was released on 2018-06-05 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this ambitious and wildly original debut -- part social-political satire, part international mystery -- a new virus turns people into something a bit more than human, upending society as we know it. This panoramic fictional oral history begins with one small mystery: the body of a young woman found in an Arizona border town, presumed to be an illegal immigrant, disappears from the town morgue. To the young CDC investigator called in to consult with the local police, it's an impossibility that threatens her understanding of medicine. Then, more bodies, dead from an inexplicable disease that solidified their blood, are brought to the morgue, only to also vanish. Soon, the U.S. government -- and eventually biomedical researchers, disgruntled lawmakers, and even an insurgent faction of the Catholic Church -- must come to terms with what they're too late to stop: an epidemic of vampirism that will sweep first the United States, and then the world. With heightened strength and beauty and a stead diet of fresh blood, these changed people, or "Gloamings," rapidly rise to prominence in all aspects of modern society. Soon people are beginning to be "re-created," willingly accepting the risk of death if their bodies can't handle the transformation. As new communities of Gloamings arise, society is divided, and popular Gloaming sites come under threat from a secret terrorist organization. But when a charismatic and wealthy businessman, recently turned, runs for political office -- well, all hell breaks loose. Told from the perspective of key players, including a cynical FBI agent, an audacious campaign manager, and a war veteran turned nurse turned secret operative, A People's History of the Vampire Uprising is an exhilarating, genre-bending debut that is as addictive as the power it describes.

Basics Marketing 02: Online Marketing

Author : Brian Sheehan
Publisher : AVA Publishing
ISBN 13 : 2940411336
Total Pages : 187 pages
Book Rating : 4.9/5 (44 download)

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Book Synopsis Basics Marketing 02: Online Marketing by : Brian Sheehan

Download or read book Basics Marketing 02: Online Marketing written by Brian Sheehan and published by AVA Publishing. This book was released on 2010-11-25 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains the concepts of online marketing, features the trends that will inspire new ideas in the future, and profiles some of the companies and individuals who developed innovative ideas that changed the field.

British Media and the Rwandan Genocide

Author : John Nathaniel Clarke
Publisher : Routledge
ISBN 13 : 1317382609
Total Pages : 255 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis British Media and the Rwandan Genocide by : John Nathaniel Clarke

Download or read book British Media and the Rwandan Genocide written by John Nathaniel Clarke and published by Routledge. This book was released on 2017-09-14 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout the 1990s, humanitarian interventionism sat at a crossroads, where ideas about rights and duties within and beyond borders collided with an international reality of civil conflict where the most basic human rights were violated in the most brutal manner. This growing awareness of humanitarian crises has been enabled by a more globalized media which increasingly shapes public perceptions of distant crises, public opinion, and political decision-making. Clarke examines the extent to which the public discourse, and particular concepts, including those of an ethical and legal nature, influenced British newspaper coverage of the 1994 crisis in Rwanda, and, in turn, the extent to which that coverage influenced the British Parliament’s response to the crisis. Through his development and application of a broader methodological approach that combines both quantitative and qualitative analyses, the book offers a fuller understanding of the relationship between media coverage, parliamentary debate, and policy formulation, and the central role that the globalized media plays in this process. Integrating ethics, law and empirical analysis of the media to obtain a more cohesive understanding of the chemistry of the media-public policy nexus, this work will be of interest to graduates and scholars in a range of areas, including Genocide Studies, the Responsibility to Protect, the Media & Politics and International Relations.

Barbarians in the Boardroom

Author : Owen Walker
Publisher : Pearson UK
ISBN 13 : 1292114002
Total Pages : 265 pages
Book Rating : 4.2/5 (921 download)

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Book Synopsis Barbarians in the Boardroom by : Owen Walker

Download or read book Barbarians in the Boardroom written by Owen Walker and published by Pearson UK. This book was released on 2016-06-07 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt:

NO BUDGET FILMMAKING or How to be a Well-Known Filmmaker & Be Broke at the Same Time

Author : Jack Truman
Publisher : Lulu.com
ISBN 13 : 1300615184
Total Pages : 201 pages
Book Rating : 4.3/5 (6 download)

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Book Synopsis NO BUDGET FILMMAKING or How to be a Well-Known Filmmaker & Be Broke at the Same Time by : Jack Truman

Download or read book NO BUDGET FILMMAKING or How to be a Well-Known Filmmaker & Be Broke at the Same Time written by Jack Truman and published by Lulu.com. This book was released on 2013-01-09 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: An informative, alternative, out-of-the-box reference book for the film industry, NO BUDGET FILMMAKING covers a wide range of tips and tools: from proven filmmaking techniques, valuable industry resources, and more, this book guides the aspiring filmmaker from concept to distribution on the film festival circuit, and beyond. A must-have resource for anyone who needs help with making a low budget film on their own, NO BUDGET FILMMAKING is a breakthrough book for the next generation of filmmakers.

The Public Relations Journal

Author :
Publisher :
ISBN 13 :
Total Pages : 480 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis The Public Relations Journal by :

Download or read book The Public Relations Journal written by and published by . This book was released on 1963 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt:

NFL Exam PDF-National Fertilizers Limited Management Trainee (Marketing) Exam Marketing Subject Practice Sets eBook

Author : Chandresh Agrawal
Publisher : Chandresh Agrawal
ISBN 13 :
Total Pages : 88 pages
Book Rating : 4./5 ( download)

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Book Synopsis NFL Exam PDF-National Fertilizers Limited Management Trainee (Marketing) Exam Marketing Subject Practice Sets eBook by : Chandresh Agrawal

Download or read book NFL Exam PDF-National Fertilizers Limited Management Trainee (Marketing) Exam Marketing Subject Practice Sets eBook written by Chandresh Agrawal and published by Chandresh Agrawal. This book was released on 2023-11-02 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: SGN. The NFL Exam PDF-National Fertilizers Limited Management Trainee (Marketing) Exam Marketing Subject Practice Sets eBook Covers Objective Questions With Answers.

The Minds Behind PlayStation 2 Games

Author : Patrick Hickey, Jr.
Publisher : McFarland
ISBN 13 : 1476648433
Total Pages : 245 pages
Book Rating : 4.4/5 (766 download)

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Book Synopsis The Minds Behind PlayStation 2 Games by : Patrick Hickey, Jr.

Download or read book The Minds Behind PlayStation 2 Games written by Patrick Hickey, Jr. and published by McFarland. This book was released on 2023-02-09 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring interviews with the creators of 37 popular video games--including SOCOM, Shadow of the Colossus, Tekken Tag Tournament and Sly Cooper--this book gives a behind-the-scenes look at the creation of some of the most influential and iconic (and sometimes forgotten) games of the original PlayStation 2 era. Recounting endless hours of painstaking development, the challenges of working with mega publishers and the uncertainties of public reception, the interviewees reveal the creative processes that produced some of gaming's classic titles.