The Publicists Playbook

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The Public Relations Practitioner's Playbook

Author : M. Larry Litwin
Publisher : AuthorHouse
ISBN 13 : 1438994753
Total Pages : 586 pages
Book Rating : 4.4/5 (389 download)

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Book Synopsis The Public Relations Practitioner's Playbook by : M. Larry Litwin

Download or read book The Public Relations Practitioner's Playbook written by M. Larry Litwin and published by AuthorHouse. This book was released on 2009 with total page 586 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Public Relations Practitioner's Playbook" is how-to and hands-on. Theory is woven into thousands of proven techniques, tips, tactics, tools and strategies spread over nearly 600 pages. Explanations, examples and anecdotes are in a language that should appeal to experienced practitioners, college students and organization volunteers who assist with public relations and publicity. "The PR Practitioner's Playbook" - an anatomy of the public relations profession - relies on my experience as a reporter, editor, public relations counselor, and strategic advisor and evaluator. It demonstrates that successful writers practice their craft with poise and eloquence. It is an extension of the author's classroom, which many students call, "Litwin's laboratory for practical knowledge." As former KYW Newsradio colleague Kim Glovas observed," Larry's voice is the voice of this book." Among those considered mentors - and contributors to this book - are Nick George, former managing editor at ABC Radio News, ABC sportscaster Howard Cosell, KYW Newsradio anchor Bill Bransome, print journalist extraordinaire Everett S. Landers and legendary broadcast journalist Edward R. Murrow. They spent countless hours helping the author hone his skills and encouraging me to be an open, honest, thorough and valid (relevant) communicator. They stressed tangible tools, and such attributes as knowledge, loyalty, judgment, trust, credibility, ethics and integrity. "The Public Relations Practitioner's Playbook" serves as a basic or supplemental text in introduction to public relations and graduate overview courses. It offers a refreshing, down-to-earth approach to which many students are just not accustomed. Strategic advisors refer to it as a "potpourri of proven public relations techniques." The companion CD-Rom contains, among its many tactics, three PowerPoints(r) that summarize the 17 chapter

The Publicist's Playbook

Author : Ivan Booth
Publisher : Ivan Booth
ISBN 13 : 9780620803144
Total Pages : 124 pages
Book Rating : 4.8/5 (31 download)

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Book Synopsis The Publicist's Playbook by : Ivan Booth

Download or read book The Publicist's Playbook written by Ivan Booth and published by Ivan Booth. This book was released on 2018-07-12 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Valuable operational nuggets pepper this PR book that transcends media relations, social platforms & content creation. Benefit from unique client service insights collected over an extensive career that can easily be implemented by agency owners and agency employees. This is real-world PR advice for real-world agency life!

Public Relations Playbook

Author : Tom Hagley
Publisher :
ISBN 13 :
Total Pages : 519 pages
Book Rating : 4.5/5 (984 download)

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Book Synopsis Public Relations Playbook by : Tom Hagley

Download or read book Public Relations Playbook written by Tom Hagley and published by . This book was released on 2020 with total page 519 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Public Relations Playbook was selected by BookAuthority as one of the best new books in public relations to read in 2020. BookAuthority identifies and rates the best books in the world based on public mentions, recommendations, rating and sentiment. The Playbook invites readers to explore the PR profession. It doesn't sell or sugar-coat the profession. It provides in more than 80 chapters a transparent look at aspects of the profession from a multitude of thought-provoking angles. The Playbook responds to all the questions I got from students in teaching more than 50 classes over 10 years in PR plans, writing and campaigns, and from managing interns and entry-level professionals. Readers will find mind-set, self-examination and self-presentation topics. Readers will find wisdom that emphasizes learning lessons over experiencing consequences. Readers will find teaching points, nitty-gritty tactics and how-to-do-it guidelines that build skills and expedite work. Readers will find valuable insights from seasoned professionals and vignettes of some interesting, less considered but important areas of the profession. The Playbook should be seen as a companion to keep close by when you are dealing with public relations matters, especially when you are deep in thought about a situation, an action, a difficult decision, a worrisome or burdensome challenge, or feel that you need a little guidance or a nudge forward.

The Publicity Playbook

Author : Lindsey Walker
Publisher :
ISBN 13 : 9781953788870
Total Pages : 0 pages
Book Rating : 4.7/5 (888 download)

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Book Synopsis The Publicity Playbook by : Lindsey Walker

Download or read book The Publicity Playbook written by Lindsey Walker and published by . This book was released on 2023-07-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Publicity Playbook: 5 Phases to Getting Seen and Making Headlines provides coaches, entrepreneurs, and small business owners with the skills, tools, and expertise they need to increase their visibility and implement a successful PR campaign.Within this book, publicist Lindsey A. Walker reveals the proven framework that her publicity firm uses to land clients in top-tier publications, becoming well-known thought leaders and influencers within their industry.

The A-List Playbook

Author : Leslie Gornstein
Publisher : Simon and Schuster
ISBN 13 : 1626367094
Total Pages : 254 pages
Book Rating : 4.6/5 (263 download)

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Book Synopsis The A-List Playbook by : Leslie Gornstein

Download or read book The A-List Playbook written by Leslie Gornstein and published by Simon and Schuster. This book was released on 2009-02-22 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: If Hollywood is a sport, you want Leslie Gornstein on your team and this playbook in your ridiculously-oversized leather purse. The A-List Playbook is the perfect introduction for newcomers to the exciting alternate reality of the celebrity lifestyle. A must-read for anyone who cares why so many celebs are sporting "bumps," or whether they are really "just like us," this guide—nay, rulebook—lays down the law on what you need to know to play Hollywood in a simple and concise manner. (And if you don't care? You care. It's a celebrity culture; if you can't embrace it, mock it!) The voice is intelligently hilarious, and everyone's favorite Answer Bitch has been around the boulevard once or twice. (How else would she have scored a column on E! and a radio show on Sirius?) For the first time on the written page, she reveals the secrets to celebrity life. Here's everything you need to know to hire and fire assistants, develop a loyal entourage, get free makeup, and keep those inaccurate cellulite-inclusive photographs out of the press. With timeless anecdotes, razor sharp quotes, and illustrative charts, The A-List Playbook is the smart girl's response to People.

How to be Your Own Publicist

Author : Jessica Hatchigan
Publisher : McGraw Hill Professional
ISBN 13 : 9780071383325
Total Pages : 260 pages
Book Rating : 4.3/5 (833 download)

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Book Synopsis How to be Your Own Publicist by : Jessica Hatchigan

Download or read book How to be Your Own Publicist written by Jessica Hatchigan and published by McGraw Hill Professional. This book was released on 2002 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Excellent." -Jack Faris, CEO, National Federation of Independent Business "A breakthrough." -Jim Rohn, Mentor to Les Brown, Harvey Mackay, and Tony Robbins Do-it-yourself playbook shares insider secrets for scoring positive publicity Every entrepreneur knows that no matter how good his or her product or service, getting the word out is the key to success. While most think boosting business requires breaking the bank on paid advertising, publicity is a credible alternative for pumping up a company's profile without spending all of the profits. In "How to Be Your Own Publicist," PR maven Jessica Hatchigan proves that you don't have to run a Fortune 500 company, have a bottomless budget, or hire an outside PR firm in order to garner print and broadcast media attention. With this fast-paced, step-by-step playbook to the insider secrets of the publicity game, anyone can learn the basics of the biz--targeting your audience, courting the media, packaging your information, and leveraging your success. Tried-and-true tips will teach you how to: Zero in on the newsworthy aspects of your business Craft and distribute an effective news release Create a captivating press kit that won't get dumped in the circular file Maximize your publicity efforts with a far-reaching online campaign Written in an engaging style and packed with user-friendly checklists, templates, and sample documents, this guide provides all the tools necessary to generate major media buzz. You'll bask in the benefits of positive publicity as you pull customers to your business, make those you approach more receptive, and add to your professional prestige. Whether you're a small-business owner, solo service provider, or nonprofit organization, following the simple strategies in "How to Be Your Own Publicist" can make you a success.

PREP Manual

Author : LaQuita Washington
Publisher :
ISBN 13 : 9780578718804
Total Pages : pages
Book Rating : 4.7/5 (188 download)

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Book Synopsis PREP Manual by : LaQuita Washington

Download or read book PREP Manual written by LaQuita Washington and published by . This book was released on 2020-07-21 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This manual is designed to help navigate aspiring publicists and small business owners through the wonderful world of Public Relations and give them the necessary resources, tools and tips to help excel in their careers.

The Celebrity Playbook

Author : Leslie Gornstein
Publisher : Simon and Schuster
ISBN 13 : 1629149012
Total Pages : 176 pages
Book Rating : 4.6/5 (291 download)

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Book Synopsis The Celebrity Playbook by : Leslie Gornstein

Download or read book The Celebrity Playbook written by Leslie Gornstein and published by Simon and Schuster. This book was released on 2014-10-21 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Colbert is to politics as the FameFatale is to celebrity life—both deliciously irresistible. If Hollywood is a sport, you want Leslie Gornstein on your team and this playbook in your ridiculously oversized leather purse. The Celebrity Playbook is the perfect introduction for newcomers to the exciting alternate reality of the celebrity lifestyle. A must-read for anyone who cares why so many celebs are sporting “bumps,” or whether they are really “just like us,” this guide—nay, rulebook—lays down the law on what you need to know to play Hollywood in a simple and concise manner. (And if you don’t care? You care. It’s a celebrity culture; if you can’t embrace it, mock it!) The voice is intelligently hilarious, and everyone’s favorite Answer Bitch has been around the boulevard once or twice. For the first time on the written page, she reveals the secrets to celebrity life. Here’s everything you need to know to hire and fire assistants, develop a loyal entourage, get free makeup, and keep those inaccurate cellulite-inclusive photographs out of the press. With timeless anecdotes, razor-sharp quotes, and illustrative charts, The Celebrity Playbook is the smart girl’s response to People.

The Public Relations Practitioner's Playbook for (all) Strategic Communicators

Author : M. Larry Litwin, APR, Fellow PRSA
Publisher : Author House
ISBN 13 : 1491804521
Total Pages : 622 pages
Book Rating : 4.4/5 (918 download)

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Book Synopsis The Public Relations Practitioner's Playbook for (all) Strategic Communicators by : M. Larry Litwin, APR, Fellow PRSA

Download or read book The Public Relations Practitioner's Playbook for (all) Strategic Communicators written by M. Larry Litwin, APR, Fellow PRSA and published by Author House. This book was released on 2013-08-27 with total page 622 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some years ago, a young graduate student contributed to a book for educational public relations specialists. It was a “how-to-do-it book, light on theory and without footnotes” that offered hundreds of tips and “ideas.” Its title evolved into School Communication Ideas that Work. Like that successful and widely used book, published in 1972, The Public Relations Practitioner's Playbook for (all) Strategic Communicators is how-to and hands-on. Edition three was considered for the 2009 Pulitzer Prize. The theory it contains is woven into thousands of proven techniques, tips, tactics, tools and strategies spread over 626 pages. Explanations, examples and anecdotes are in a language that should appeal to experienced practitioners, college students and organization volunteers who assist with public relations, publicity and other strategic communication disciplines. It won't do the work for the would-be publicity or PR practitioner or counselor, but it will make his or her job much easier. Devotees of the Public Relations Practitioner's Playbook may have noticed, its title now includes for (all) Strategic Communicators. That's because the public relations profession has evolved into the more encompassing strategic communication, which includes not only public relations but public affairs, advertising, marketing, social media, graphic and web design and other areas of digital media convergence, strategic planning and campaigns. “Strategic communication occurs in corporate, non-profit, governmental and agency settings,” according to Elon (N.C.) University's website. “Organizations strategically communicate to audiences through publications and videos, crisis management through the news media, special events planning, building brand identity and product value, and communicating with stockholders (and stakeholders), clients or donors.

PR Rules

Author : Hope Katz Gibbs
Publisher :
ISBN 13 : 9780991301683
Total Pages : 200 pages
Book Rating : 4.3/5 (16 download)

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Book Synopsis PR Rules by : Hope Katz Gibbs

Download or read book PR Rules written by Hope Katz Gibbs and published by . This book was released on 2014-02-01 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Public Relations Campaigns

Author : Regina M. Luttrell
Publisher : SAGE Publications
ISBN 13 : 1506332536
Total Pages : 542 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis Public Relations Campaigns by : Regina M. Luttrell

Download or read book Public Relations Campaigns written by Regina M. Luttrell and published by SAGE Publications. This book was released on 2018-02-05 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations Campaigns: An Integrated Approach introduces you to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools you will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real examples and current case studies to help you develop practical skills for creating more effective PR campaigns. You are given multiple opportunities to practice and build your skills throughout the book by learning how to incorporate the PESO model—Paid media, Earned media, Social media, and Owned media. The PESO model helps students understand the importance of creating integrated campaigns that coordinate PR efforts with both advertising and marketing. Key Features The book offers a timely focus on the PESO model and its use in integrated campaigns, providing students with an understanding of today’s best practices in PR. Numerous case studies and exercises throughout the book aid in a deeper understanding of how research, perspective, and insights can be leveraged in public relations campaigns. Real-world information including sample PR plans with budgets prepare students for success in their future careers.

The Playbook

Author : Jennifer Jacquet
Publisher : Pantheon
ISBN 13 : 1101871016
Total Pages : 241 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis The Playbook by : Jennifer Jacquet

Download or read book The Playbook written by Jennifer Jacquet and published by Pantheon. This book was released on 2022-07-12 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: From an astute observer of business behavior and expert in climate denial comes a thought-provoking explanation of how corporations delay, distract, and deflect blame and spread disinformation surrounding health issues, pollution, and climate change. “Brilliantly subversive and witty. If you want to be a vile, greedy capitalist, this how-to book will be a great help. And if you want to identify vile, greedy capitalists, it will show you how to recognize them. A landmark book.” —Brian Eno Are you a corporation out to make your fortune at any cost? Are you worried about “facts” and “experts” getting in the way of your profits? Do you wish you could make scientists, journalists, and anyone who asks questions about your suspect business practices disappear? Now you can. Whether you are selling tobacco, dealing in oil, or pushing pharmaceuticals, denying climate change or exploiting workers, The Playbook is here to help you obfuscate your way to what you want. Including how to: Massage the statistics to suit your needs. Or, even better, fund studies to make up some new ones Attract and cultivate university professors who have an axe to grind and are short of cash Make your problem somebody else’s problem—ideally the government’s Remember: Tame journalists, PR firms, think tanks, lawyers, and threats of physical violence are your friends! Follow these rules and you are guaranteed to make a killing. It’s economic sense, after all.

The Startup Playbook

Author : David S. Kidder
Publisher : Chronicle Books
ISBN 13 : 1452124043
Total Pages : 256 pages
Book Rating : 4.4/5 (521 download)

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Book Synopsis The Startup Playbook by : David S. Kidder

Download or read book The Startup Playbook written by David S. Kidder and published by Chronicle Books. This book was released on 2012-12-14 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: According to the Kauffman Index of Entrepreneurial Activity, more than 565,000 new businesses were created in 2010 in the United States alone—each one of them hoping to strike gold. The Startup Playbook will help them succeed. Going insider to insider with unprecedented access, New York Times bestselling author and Clickable CEO, David Kidder, shares the hard-hitting experiences of some of the world’s most influential entrepreneurs and CEOs, revealing their most closely held advice. Face-to-face interviews with 40 founders give readers key insights into what it took to build PayPal, LinkedIn, AOL, TED, Flickr, and many others into household names. Special sections include topics ranging from how to select the right idea to pursue to finding funding and overcoming inevitable obstacles. In an economy demanding change, The Startup Playbook is the go-to for entrepreneurs big and small.

Brag Better

Author : Meredith Fineman
Publisher : Penguin
ISBN 13 : 0593086813
Total Pages : 290 pages
Book Rating : 4.5/5 (93 download)

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Book Synopsis Brag Better by : Meredith Fineman

Download or read book Brag Better written by Meredith Fineman and published by Penguin. This book was released on 2020-06-16 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This effortless and unapologetic approach to self-promotion will manage your anxiety and allow you to champion yourself. Does talking about your accomplishments feel scary or icky because you're worried people will think you're "obnoxious"? Does it feel more natural to "put your head down and do the work"? Are you tired of watching the loudest people in your industry get disproportionate praise and rewards? If you answered "yes" to any of the above, you might be self-sabotaging. You need to learn to Brag Better. Meredith Fineman has built a career working with "The Qualified Quiet": smart people who struggle to talk about themselves and thus go underestimated or unrecognized. Now, she shares the surefire and anxiety-proof strategies that have helped her clients effectively communicate their achievements and skillsets to others. Bragging Better doesn't require false bravado, talking over people, or pretending to be more qualified than you are. Instead, Fineman advocates finding quiet confidence in your opinions, abilities, and background, and then turning up the volume. In this book, you will learn the career-changing tools she's developed over the past decade that make bragging feel easy, including: Get remembered by focusing your personal brand and voice on key adjectives (like "effective, subtle, and edgy") Practice explaining what you do in simple, sticky terms to earn respect and recognition from the public and people at work. Eliminate words that undermine your work and find better ones--like your bio saying you're "trying" or "attempting" to do something instead that you ARE doing it. If you're ready to begin Bragging Better--to telling the truth about your accomplishments with grace and confidence--this book is for you.

Physical Education Technology Playbook

Author : Darla M. Castelli
Publisher : Human Kinetics
ISBN 13 : 9780736060554
Total Pages : 142 pages
Book Rating : 4.0/5 (65 download)

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Book Synopsis Physical Education Technology Playbook by : Darla M. Castelli

Download or read book Physical Education Technology Playbook written by Darla M. Castelli and published by Human Kinetics. This book was released on 2008 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's widely accepted that the increasing use of technology, such as TV and computers, has led to a reduction in physical activity. But in Physical Education Technology Playbook, authors Darla Castelli and Leah Holland Fiorentino show you how to use technology to increase physical activity and enhance learning about health and fitness. This book comes with detailed instructions and examples, so you can easily incorporate the described technologies into your teaching. --From cover.

Youtube Playbook 2024

Author : Jason P Smith
Publisher : Jason P Smith
ISBN 13 :
Total Pages : 65 pages
Book Rating : 4./5 ( download)

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Book Synopsis Youtube Playbook 2024 by : Jason P Smith

Download or read book Youtube Playbook 2024 written by Jason P Smith and published by Jason P Smith. This book was released on 2021-09-29 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: The power of YouTube to connect with audiences cannot be denied. The platform has become more than just a video-sharing site and a creative outlet. It has turned into a powerful marketing tool to bring ideas, products, and services in front of a massive audience. It does not matter if the business is small, medium, or large, YouTube has leveled the playing field for everyone. With YouTube, everyone starts with the same tools and everyone is given the same opportunity to connect with billions of people from around the world. This book will teach you everything you need to know to start a YouTube channel. You will learn the secrets of the trade when it comes to growing your subscribers and viewership. You will learn about the different revenue streams you can utilize when using YouTube as a marketing and advertising tool. The book covers not only the basics but also advanced YouTube tips and tricks that can elevate your video marketing game. Let’s get started.

The Community Manager's Playbook

Author : Lauren Perkins
Publisher : Apress
ISBN 13 : 143024996X
Total Pages : 304 pages
Book Rating : 4.4/5 (32 download)

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Book Synopsis The Community Manager's Playbook by : Lauren Perkins

Download or read book The Community Manager's Playbook written by Lauren Perkins and published by Apress. This book was released on 2015-01-05 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Savvy companies recognize the value of a strong community. Think of Nike and its community of runners, Nike+, and you’ll quickly understand that creating and fostering an online community around a product or brand is a powerful way to boost marketing efforts, gain valuable insight into consumers, increase revenue, improve consumer loyalty, and enhance customer service efforts. Companies now have the unprecedented opportunity to integrate their brand’s messaging into the everyday lives of their target audiences. But while supporting the growth of online communities should be at the top of every company’s priority list, all too often it falls by the wayside. That’s why brand strategy expert and digital marketer Lauren Perkins wrote The Community Manager’s Playbook (#CMplaybook on Twitter), a must-read guide for business and brand builders who need to strengthen their approach to online B2C community management and customer engagement. As Perkins explains, if companies want to create thriving online communities focused on their product or brand, they must do more than simply issue a few tweets a day, create (and then abandon) a Facebook page, and blog every once in a while. Instead, organizations of all sizes must treat community management as a central component of their overall marketing strategy. When they do, they will be rewarded handsomely with greater brand awareness, increased customer use and retention, lower acquisition costs, and a tribe of consumers who can’t wait to purchase their next product. Perkins not only teaches readers how to build an engaging community strategy from the ground up, but she also provides them with the tactical community management activities they need to acquire and retain customers, create compelling content, and track their results along the way. Distinctive in its comprehensive, step-by-step approach to creating online communities that are fully consistent with a company’s existing brand voice, The Community Manager’s Playbook: Explains how excellent community management provides a competitive advantage with a large impact on sales Provides an in-depth overview of brand and business alignment Teaches readers how to identify their community's online target audience and influence their needs and wants Details the appropriate online channels through which content should be distributed Champions the use of an agile approach through repeated testing to maximize the return on every company investment Discusses the many diverse metrics that can be used to measure community scope Today, there is no brand strategy without a community strategy. Companies that are not developing communities are losing control of their brands and missing opportunities to optimize their marketing investments. With The Community Manager’s Playbook as their guide, however, marketing professionals and the companies and brands they represent will be equipped with the tools they need to manage their online marketing efforts, engage their core customers at every level, leverage community insights into the product development cycle, and ensure that their messaging is heard across all corners of the digital landscape.