The Proceedings of the 1999 Conference of the American Academy of Advertising

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Publisher : Amer Academy of Advertising
ISBN 13 : 9780931030222
Total Pages : 302 pages
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Download or read book The Proceedings of the 1999 Conference of the American Academy of Advertising written by Marilyn S. Roberts and published by Amer Academy of Advertising. This book was released on 1999 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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ISBN 13 :
Total Pages : 244 pages
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Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference

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Publisher : Springer
ISBN 13 : 3319118854
Total Pages : 524 pages
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Download or read book Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference written by Harlan E. Spotts and published by Springer. This book was released on 2014-11-05 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2000 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada.

Proceedings of the Annual Conference of the American Academy of Advertising

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ISBN 13 :
Total Pages : 360 pages
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Download or read book Proceedings of the Annual Conference of the American Academy of Advertising written by American Academy of Advertising. Conference and published by . This book was released on 1980 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Proceedings of the ... Conference of the American Academy of Advertising

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Total Pages : 632 pages
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The Proceedings of the 2000 Conference of the American Academy of Advertising

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ISBN 13 : 9780931030239
Total Pages : 0 pages
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The Proceedings of the 1998 Conference of the American Academy of Advertising

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Publisher : Amer Academy of Advertising
ISBN 13 : 9780931030215
Total Pages : 321 pages
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Advertising, Promotion, and New Media

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Publisher : Routledge
ISBN 13 : 1317477553
Total Pages : 349 pages
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Download or read book Advertising, Promotion, and New Media written by Marla R. Stafford and published by Routledge. This book was released on 2015-03-26 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-the-art overview of the newest media technologies and how they can be used in marketing communications - essential information for any organization that wants to maintain an effective advertising program, as well as for experts and students in the fields of advertising and mass communications. Advertising, Promotion, and New Media offers crucial insights on the use of cutting-edge techniques including 3-D advertising, mobile advertising, advergames, interactivity, and netvertising images, as well as more familiar Internet advertising formats such as banner ads and pop-ups. It also discusses such important topics as how to select online affiliates, and how to assess the effectiveness of new media advertising and compare it with traditional formats. Throughout the book, the chapter authors offer up-to-date information and thought provoking ideas on emerging technology and how it can be used effectively for advertising and promotion in the future.

The Proceedings of the 2018 Conference of the American Academy of Advertising

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ISBN 13 : 9780931030543
Total Pages : 181 pages
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The Proceedings of the 2001 Conference of the American Academy of Advertising

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Publisher : Amer Academy of Advertising
ISBN 13 : 9780931030246
Total Pages : 300 pages
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Download or read book The Proceedings of the 2001 Conference of the American Academy of Advertising written by American Academy of Advertising. Conference and published by Amer Academy of Advertising. This book was released on 2001-01-01 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Proceedings of the 2004 Conference of the American Academy of Advertising

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Publisher : Amer Academy of Advertising
ISBN 13 : 9780931030291
Total Pages : 266 pages
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Proceedings of the 1988 Conference of the American Academy of Advertising

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Publisher : Amer Academy of Advertising
ISBN 13 : 9780931030116
Total Pages : 188 pages
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The Proceedings of the 1990 Conference of the American Academy of Advertising

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Publisher : Amer Academy of Advertising
ISBN 13 : 9780931030130
Total Pages : 200 pages
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The Proceedings of the 1996 Conference of the American Academy of Advertising

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Publisher : Amer Academy of Advertising
ISBN 13 : 9780931030192
Total Pages : 265 pages
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The Proceedings of the 1994 Conference of the American Academy of Advertising

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Publisher : Amer Academy of Advertising
ISBN 13 : 9780931030178
Total Pages : 258 pages
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The Proceedings of the 1995 Conference of the American Academy of Advertising

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Publisher : Amer Academy of Advertising
ISBN 13 : 9780931030185
Total Pages : 256 pages
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Proceedings of the 1982 Conference of the American Academy of Advertising

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Author :
Publisher : American Academy of Advertising
ISBN 13 :
Total Pages : 136 pages
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