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Author : Richard Lee Ehler
Publisher :
ISBN 13 :
Total Pages : 304 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Print Media Planning Manual written by Richard Lee Ehler and published by . This book was released on 1991 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Helen Katz
Publisher : Routledge
ISBN 13 : 1134498071
Total Pages : 249 pages
Book Rating : 4.1/5 (344 download)
Download or read book The Media Handbook written by Helen Katz and published by Routledge. This book was released on 2014-05-09 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Media Handbook provides a practical introduction to the advertising media planning and buying process. Emphasizing basic calculations along with the practical realities of offering alternatives and evaluating the plan, this fifth edition reflects the critical changes in how media is planned, bought, and sold by today’s industry professionals. Author Helen Katz looks at the larger marketing, advertising, and media objectives, and follows with an exploration of major media categories, including digital media. She provides a comprehensive analysis of planning and buying, with a continued focus on how those tactical elements tie back to the strategic aims of the brand and client. Also available is a Companion Website that expands The Media Handbook’s content in an online forum. Here, students and instructors can find tools to enhance course studies such as chapter overviews, PowerPoint slides, and sample questions. With its emphasis on real-world industry practice, The Media Handbook provides an essential introduction to students in advertising, media planning, communication, and marketing. It serves as an indispensable reference for anyone pursuing a career in media planning, buying, and research.
Author : Helmut Kipphan
Publisher : Springer
ISBN 13 : 3540299009
Total Pages : 1221 pages
Book Rating : 4.5/5 (42 download)
Download or read book Handbook of Print Media written by Helmut Kipphan and published by Springer. This book was released on 2014-02-27 with total page 1221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Printers nowadays are having to learn new technologies if they are to remain competitive. This innovative, practical manual is specifically designed to cater to these training demands. Written by an expert in the field, the Handbook is unique in covering the entire spectrum of modern print media production. Despite its comprehensive treatment, it remains an easy-to-use, single-volume reference, with all the information clearly structured and readily retrievable. The author covers both traditional as well as computer-aided technologies in all stages of production, as well as electronic media and multimedia. He also deals with training, research, strategies and trends, showing readers how to implement the latest methods. With 1,200 pages, containing 1,500 illustrations - over half in colour - the Handbook conveys the current state of technology together with its specific terminology. The accompanying CD-ROM includes the entire manual in fully searchable form, plus additional software tools. Invaluable information for both beginners and "old hands" in printing works, publishing houses, trade associations, the graphics industry, and their suppliers.
Author : Helen E. Katz
Publisher : N T C Business Books
ISBN 13 :
Total Pages : 192 pages
Book Rating : 4.3/5 (97 download)
Download or read book The Media Handbook written by Helen E. Katz and published by N T C Business Books. This book was released on 1995 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jack Z. Sissors
Publisher : National Textbook Company
ISBN 13 : 9780844231624
Total Pages : 133 pages
Book Rating : 4.2/5 (316 download)
Download or read book Instructor's Manual for Media Planning Workbook written by Jack Z. Sissors and published by National Textbook Company. This book was released on 1989 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jim Surmanek
Publisher : National Textbook Company
ISBN 13 : 9780844230467
Total Pages : 186 pages
Book Rating : 4.2/5 (34 download)
Download or read book Media Planning written by Jim Surmanek and published by National Textbook Company. This book was released on 1985 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addresses basic questions regarding audience geography, scheduling, copy, coupons, reach, and frequency.
Author : Helen E. Katz
Publisher : Routledge
ISBN 13 : 9781138689169
Total Pages : 0 pages
Book Rating : 4.6/5 (891 download)
Download or read book The Media Handbook written by Helen E. Katz and published by Routledge. This book was released on 2016-09-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Media Handbook provides a practical introduction to the advertising media planning and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this sixth edition reflects the critical changes in how advertising in various media is planned, bought, and sold by today¿s industry professionals. Author Helen Katz looks at the larger marketing, advertising, and media objectives, and follows with an exploration of major media categories, covering paid, owned, and earned media forms, including digital media. She provides a comprehensive analysis of planning and buying, with a continued focus on how those tactical elements tie back to the strategic aims of the brand and the client. Also available is a Companion Website that expands The Media Handbook¿s content in an online forum. Here, students and instructors can find tools to enhance course studies such as chapter overviews, PowerPoint slides, and sample questions. With its emphasis on real-world industry practice, The Media Handbook provides an essential introduction to students in advertising, media planning, communication, and marketing. It serves as an indispensable reference for anyone pursuing a career in media planning, buying, and research.
Author : Larry D. Kelley
Publisher : Taylor & Francis
ISBN 13 : 1000814564
Total Pages : 312 pages
Book Rating : 4.0/5 (8 download)
Download or read book Advertising Media Planning written by Larry D. Kelley and published by Taylor & Francis. This book was released on 2022-12-30 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication planning, the different media channels available, and the process of preparing, presenting, and evaluating a media plan. This 5th edition has been fully updated to include: • An emphasis throughout on digital and global media planning • New chapters on the role of brand communication, media planning and data analytics, paid media, mobile media, influencer marketing, and B2B media • New mini-case studies and innovation-focused call-out boxes throughout, showcasing media examples from Europe, the United States, and Asia • Discussion questions to foster engagement and understanding A highly regarded new edition, this practical and integrated textbook should be core reading for advanced undergraduate and postgraduate students studying Media Planning, Advertising Management, Integrated Marketing Communication, and Brand Management. Instructor resources include: PowerPoint slides, a test bank, and an instructor manual.
Author : Larry D. Kelley
Publisher : Routledge
ISBN 13 : 1317519361
Total Pages : 362 pages
Book Rating : 4.3/5 (175 download)
Download or read book Advertising Media Planning written by Larry D. Kelley and published by Routledge. This book was released on 2015-03-27 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as well as those who must ultimately approve strategic media decisions. Full of current brand examples, the book is a "must-read" for all who will be involved in the media decision process on both the agency and client side. Its easy-to-read style and logical format make it ideal for classroom adoption, and students will benefit from the down-to-earth approach, and real-world business examples. Several new chapters have been added to the fourth edition, including: International advertising Campaign evaluation The changing role of media planning in agencies, to give the reader a better grounding in the role of media in an advertising and marketing plan today Evaluating media vehicles, filled with up-to-date examples Search engine marketing, and a thorough revision of the chapter on online display advertising to address the increased emphasis on digital media Gaming, and many new examples of the latest digital media with an emphasis on social media, and a new framework for analyzing current and future social media Increased coverage of communication planning Added focus on the importance of media strategy early on in the book Separate chapters for video and audio media (instead of lumping them together in broadcast). This creates a more in-depth discussion of radio in particular An online instructor's manual with PowerPoint slides and sample test questions is available to adopters.
Author : Larry D. Kelley
Publisher : Routledge
ISBN 13 : 9780765626356
Total Pages : 0 pages
Book Rating : 4.6/5 (263 download)
Download or read book Advertising Media Planning written by Larry D. Kelley and published by Routledge. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.
Author :
Publisher :
ISBN 13 :
Total Pages : 48 pages
Book Rating : 4.:/5 (982 download)
Download or read book Newspaper Planning Manual written by and published by . This book was released on 1995* with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : August B. Priemer
Publisher : Free Press
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.:/5 (321 download)
Download or read book Effective Media Planning written by August B. Priemer and published by Free Press. This book was released on 1989 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gerardus Blokdyk
Publisher : 5starcooks
ISBN 13 : 9780655186014
Total Pages : 124 pages
Book Rating : 4.1/5 (86 download)
Download or read book Media Planning a Complete Guide written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2018-04-30 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is maximizing Media planning protection the same as minimizing Media planning loss? How did the Media planning manager receive input to the development of a Media planning improvement plan and the estimated completion dates/times of each activity? What are the compelling business reasons for embarking on Media planning? How do mission and objectives affect the Media planning processes of our organization? How will you measure your Media planning effectiveness? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Media planning investments work better. This Media planning All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Media planning Self-Assessment. Featuring 693 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Media planning improvements can be made. In using the questions you will be better able to: - diagnose Media planning projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Media planning and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Media planning Scorecard, you will develop a clear picture of which Media planning areas need attention. Your purchase includes access details to the Media planning self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. Your exclusive instant access details can be found in your book.
Author : Jack Zanville Sissors
Publisher :
ISBN 13 :
Total Pages : 131 pages
Book Rating : 4.:/5 (432 download)
Download or read book Media Planning Workbook written by Jack Zanville Sissors and published by . This book was released on 1976 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Roger Baron
Publisher : McGraw Hill Professional
ISBN 13 : 0071738908
Total Pages : 496 pages
Book Rating : 4.0/5 (717 download)
Download or read book Advertising Media Planning, Seventh Edition written by Roger Baron and published by McGraw Hill Professional. This book was released on 2010-05-28 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: The industry standard for 30 years—updated to include the newest developments in digitization and the three screens of video Apply the latest advertising technologies Build your brand in every medium Create the right budget for each campaign Through six previous editions, Advertising Media Planning has proven essential to the success of both practicing and aspiring media planners. Now in its seventh edition, it continues to provide valuable insight into the construction of media plans that most effectively achieve marketing objectives. Advertising Media Planning, seventh edition, retains all the critical information you need to know about traditional media—including TV, radio, and print--while exploring the latest media forms, illustrated with major advertiser case histories. You’ll find comprehensive coverage of the latest media planning and digital technologies, including: • Organic and sponsored Google search • Digital out-of-home video • Internet banners • Computerized media channel planning • Cell phone mobile-media • DVR’s impact on TV commercial viewing • New online and traditional media measurement technologies • Interactive television • Cross-media planning • Data fusion • International competitive spending analysis This is an exciting time for media planners. Those with the most creativity, strategic insight, and knowledge of the market are sure to find the greatest rewards. Providing firm grounding on the fundamentals and bringing you up to speed on the latest developments in digitization, this updated classic is the best and most complete companion available for navigating the new frontier of media planning.
Author :
Publisher :
ISBN 13 :
Total Pages : 2216 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Cumulative Book Index written by and published by . This book was released on 1991 with total page 2216 pages. Available in PDF, EPUB and Kindle. Book excerpt: A world list of books in the English language.
Author : Luisa Belter
Publisher :
ISBN 13 : 9780620506809
Total Pages : 511 pages
Book Rating : 4.5/5 (68 download)
Download or read book The Nuts 'n Bolts of Media Planning written by Luisa Belter and published by . This book was released on 2010 with total page 511 pages. Available in PDF, EPUB and Kindle. Book excerpt:
