Power of Partnership

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Publisher :
ISBN 13 : 9781951414030
Total Pages : 252 pages
Book Rating : 4.4/5 (14 download)

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Book Synopsis Power of Partnership by : Lucy Mercer-Mapstone

Download or read book Power of Partnership written by Lucy Mercer-Mapstone and published by . This book was released on 2020-01-24 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an engaging and accessible collection that celebrates the nuance and depth of student-faculty partnerships in higher education. It aims to break the mold of traditional and power-laden academic writing by showcasing creative genres such as reflection, poetry, dialogue, interview, vignette, and essay. The collection has invited chapters from renowned scholars in the field alongside new student and staff voices, and it reflects and embodies a wide range of student-staff partnership perspectives from different roles, identities, cultures, countries, and institutions.

Communities in Action

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Publisher : National Academies Press
ISBN 13 : 0309452961
Total Pages : 583 pages
Book Rating : 4.3/5 (94 download)

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Book Synopsis Communities in Action by : National Academies of Sciences, Engineering, and Medicine

Download or read book Communities in Action written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2017-04-27 with total page 583 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the United States, some populations suffer from far greater disparities in health than others. Those disparities are caused not only by fundamental differences in health status across segments of the population, but also because of inequities in factors that impact health status, so-called determinants of health. Only part of an individual's health status depends on his or her behavior and choice; community-wide problems like poverty, unemployment, poor education, inadequate housing, poor public transportation, interpersonal violence, and decaying neighborhoods also contribute to health inequities, as well as the historic and ongoing interplay of structures, policies, and norms that shape lives. When these factors are not optimal in a community, it does not mean they are intractable: such inequities can be mitigated by social policies that can shape health in powerful ways. Communities in Action: Pathways to Health Equity seeks to delineate the causes of and the solutions to health inequities in the United States. This report focuses on what communities can do to promote health equity, what actions are needed by the many and varied stakeholders that are part of communities or support them, as well as the root causes and structural barriers that need to be overcome.

Principles of Accounting Volume 1 - Financial Accounting

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Publisher :
ISBN 13 : 9781680922912
Total Pages : 1056 pages
Book Rating : 4.9/5 (229 download)

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Book Synopsis Principles of Accounting Volume 1 - Financial Accounting by : Mitchell Franklin

Download or read book Principles of Accounting Volume 1 - Financial Accounting written by Mitchell Franklin and published by . This book was released on 2019-04-11 with total page 1056 pages. Available in PDF, EPUB and Kindle. Book excerpt: The text and images in this book are in grayscale. A hardback color version is available. Search for ISBN 9781680922929. Principles of Accounting is designed to meet the scope and sequence requirements of a two-semester accounting course that covers the fundamentals of financial and managerial accounting. This book is specifically designed to appeal to both accounting and non-accounting majors, exposing students to the core concepts of accounting in familiar ways to build a strong foundation that can be applied across business fields. Each chapter opens with a relatable real-life scenario for today's college student. Thoughtfully designed examples are presented throughout each chapter, allowing students to build on emerging accounting knowledge. Concepts are further reinforced through applicable connections to more detailed business processes. Students are immersed in the "why" as well as the "how" aspects of accounting in order to reinforce concepts and promote comprehension over rote memorization.

Life's Too Short for a Bad Business Partner

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Publisher :
ISBN 13 : 9781733564502
Total Pages : 106 pages
Book Rating : 4.5/5 (645 download)

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Book Synopsis Life's Too Short for a Bad Business Partner by : William Piercy

Download or read book Life's Too Short for a Bad Business Partner written by William Piercy and published by . This book was released on 2019-02-22 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Partnership Economy

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Publisher : John Wiley & Sons
ISBN 13 : 1119819717
Total Pages : 294 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis The Partnership Economy by : David A. Yovanno

Download or read book The Partnership Economy written by David A. Yovanno and published by John Wiley & Sons. This book was released on 2022-02-10 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the enormous potential of strategic partnerships You think you know partnerships, don’t you? But the nature — and growth potential — of partnerships for business has transformed in recent years. In The Partnership Economy, partnership automation expert and impact.com CEO David A. Yovanno delivers an insightful, actionable guide to navigating this newly defined era and growing your company’s revenue far beyond expectations. Using real-life examples from well-known brands such as Fabletics, Target, Ticketmaster, Walmart, and more, the book offers practical frameworks on how to unlock the value of modern partnerships. Along with showing how partnerships build brand awareness, customer loyalty, and competitive advantage, Yovanno reveals the tremendous possibilities for growth when partnership agreements work in concert across all partnership types, such as influencers, commerce content publishers, business-to-business integrations, and affiliate rewards. In this book, you’ll learn: Why and how the most innovative companies, both large and small, and across industries, invest in their partnership programs and consequently drive up to a third or more revenue for their organization How a variety of partnership types, including influencers, commerce content, traditional affiliate programs, and more, operate and how each can make a difference in your business Why you don’t have to wait — you can begin your partnerships strategy today, either in-house or through agency partners, with a point-by-point startup plan and roadmap for growth What partnership maturity means and how to diversify and grow your partnerships program to fully unleash your organization’s growth potential Perfect for founders, executives, managers, and anyone responsible for revenue acquisition in any industry or sector, The Partnership Economy is an indispensable guide for anyone planning to grow their business and its revenue.

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Author :
Publisher : Smocot Ionut Mihai
ISBN 13 :
Total Pages : 82 pages
Book Rating : 4./5 ( download)

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Book Synopsis by :

Download or read book written by and published by Smocot Ionut Mihai. This book was released on with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Rural School Turnaround and Reform

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Publisher : IAP
ISBN 13 : 1648026753
Total Pages : 227 pages
Book Rating : 4.6/5 (48 download)

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Book Synopsis Rural School Turnaround and Reform by : Coby V. Meyers

Download or read book Rural School Turnaround and Reform written by Coby V. Meyers and published by IAP. This book was released on 2022-01-01 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: We have entitled the fourth book in the series Rural School Turnaround and Reform: It’s Hard Work! Overall, the body of scholarly work and research that examines school turnaround and reform in rural areas is slim; as such, this volume adds to the body of work and contributes to new knowledge in a much-needed area. In this volume, we present chapters that speak to the challenges, successes, and opportunities to improve low-performing rural schools. Chapters range from conceptual arguments to policy analyses or research findings, as well as some combination of these or other ways to consider rural school turnaround and reform.

Managing the Partners in Strategic Alliances

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Publisher : IAP
ISBN 13 : 1648025927
Total Pages : 407 pages
Book Rating : 4.6/5 (48 download)

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Book Synopsis Managing the Partners in Strategic Alliances by : T. K. Das

Download or read book Managing the Partners in Strategic Alliances written by T. K. Das and published by IAP. This book was released on 2021-07-01 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing the Partners in Strategic Alliances is a volume in the book series Research in Strategic Alliances that focuses on providing a robust and comprehensive forum for new scholarship in the field of strategic alliances. In particular, the books in the series cover new views of interdisciplinary theoretical frameworks and models, significant practical problems of alliance organization and management, and emerging areas of inquiry. The series also includes comprehensive empirical studies of selected segments of business, economic, industrial, government, and non-profit activities with wide prevalence of strategic alliances. Through the ongoing release of focused topical titles, this book series seeks to disseminate theoretical insights and practical management information that should enable interested professionals to gain a rigorous and comprehensive understanding of the field of strategic alliances. Managing the Partners in Strategic Alliances contains contributions by leading scholars in the field of strategic alliance research. The 14 chapters in this volume deal with significant issues relating to the management of the partners in strategic alliances. These issues run the gamut from deterring deceitful behaviors, partner selection and control, interpartner learning, harmony, negotiation, tensions, and diversities, to partner management and alliance performance. The chapters contain empirical as well as conceptual treatments of the selected topics, and collectively present a wide-ranging review of the noteworthy research perspectives on managing the partners in strategic alliances.

How to Start a Business Selling Eco Friendly Home Appliances

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Author :
Publisher : AS [Author]
ISBN 13 :
Total Pages : 84 pages
Book Rating : 4./5 ( download)

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Book Synopsis How to Start a Business Selling Eco Friendly Home Appliances by : AS

Download or read book How to Start a Business Selling Eco Friendly Home Appliances written by AS and published by AS [Author]. This book was released on with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Start a Business About the Book: Unlock the essential steps to launching and managing a successful business with How to Start a Business books. Part of the acclaimed How to Start a Business series, this volume provides tailored insights and expert advice specific to the industry, helping you navigate the unique challenges and seize the opportunities within this field. What You'll Learn Industry Insights: Understand the market, including key trends, consumer demands, and competitive dynamics. Learn how to conduct market research, analyze data, and identify emerging opportunities for growth that can set your business apart from the competition. Startup Essentials: Develop a comprehensive business plan that outlines your vision, mission, and strategic goals. Learn how to secure the necessary financing through loans, investors, or crowdfunding, and discover best practices for effectively setting up your operation, including choosing the right location, procuring equipment, and hiring a skilled team. Operational Strategies: Master the day-to-day management of your business by implementing efficient processes and systems. Learn techniques for inventory management, staff training, and customer service excellence. Discover effective marketing strategies to attract and retain customers, including digital marketing, social media engagement, and local advertising. Gain insights into financial management, including budgeting, cost control, and pricing strategies to optimize profitability and ensure long-term sustainability. Legal and Compliance: Navigate regulatory requirements and ensure compliance with industry laws through the ideas presented. Why Choose How to Start a Business books? Whether you're wondering how to start a business in the industry or looking to enhance your current operations, How to Start a Business books is your ultimate resource. This book equips you with the knowledge and tools to overcome challenges and achieve long-term success, making it an invaluable part of the How to Start a Business collection. Who Should Read This Book? Aspiring Entrepreneurs: Individuals looking to start their own business. This book offers step-by-step guidance from idea conception to the grand opening, providing the confidence and know-how to get started. Current Business Owners: Entrepreneurs seeking to refine their strategies and expand their presence in the sector. Gain new insights and innovative approaches to enhance your current operations and drive growth. Industry Professionals: Professionals wanting to deepen their understanding of trends and best practices in the business field. Stay ahead in your career by mastering the latest industry developments and operational techniques. Side Income Seekers: Individuals looking for the knowledge to make extra income through a business venture. Learn how to efficiently manage a part-time business that complements your primary source of income and leverages your skills and interests. Start Your Journey Today! Empower yourself with the insights and strategies needed to build and sustain a thriving business. Whether driven by passion or opportunity, How to Start a Business offers the roadmap to turning your entrepreneurial dreams into reality. Download your copy now and take the first step towards becoming a successful entrepreneur! Discover more titles in the How to Start a Business series: Explore our other volumes, each focusing on different fields, to gain comprehensive knowledge and succeed in your chosen industry.

Human Relationship Skills

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Publisher : Routledge
ISBN 13 : 1134171048
Total Pages : 282 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis Human Relationship Skills by : Richard Nelson-Jones

Download or read book Human Relationship Skills written by Richard Nelson-Jones and published by Routledge. This book was released on 2006-09-27 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human Relationship Skills: Coaching and Self-Coaching presents a practical 'how to' guide to relationship skills, showing how readers can improve and, where necessary, repair relationships. This thoroughly revised and updated fourth edition reflects the increased interest in coaching, showing how it can be applied to everyday life. In this essential book, Richard Nelson-Jones takes a cognitive-behavioural approach to coaching people in relationship skills. These skills are viewed as sequences of choices that people can make well or poorly; covering a range of skill areas the book assists readers to make affirming rather than destructive choices in their relationships. It begins by addressing the questions of "what are relationship skills?" and "what are coaching skills?", and follows with a series of chapters which thoroughly detail and illuminate various relationship skills including: - listening and showing understanding - managing shyness - intimacy and companionship - assertiveness and managing anger - managing relationship problems and ending relationships The book concludes with a chapter on how users can maintain and improve their skills by coaching themselves. Accessibly written and using activities, the book will be appropriate for those involved in 'life coaching' as well as general counselling and therapy. It will be essential reading for lecturers, coaches and trainers as well as students and anyone who wishes to improve their relationship skills.

Focusing Partnerships

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Publisher : Routledge
ISBN 13 : 113656554X
Total Pages : 359 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis Focusing Partnerships by : Janelle Plummer

Download or read book Focusing Partnerships written by Janelle Plummer and published by Routledge. This book was released on 2013-05-13 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the increasing occurrence of policies aimed at mobilising the financial and human resources of the private sector, most urban local governments responsible for urban basic services in the South do not have the capacity to initiate and sustain partnerships. Nor do they understand how they can create partnerships that target the poor. This sourcebook provides practical information and guidance to do so. With extensive illustrative material from Africa, Asia and Latin America, it sets out a strategic framework for building municipal capacity to create pro-poor partnerships. It focuses on implementation rather than policy. It locates private sector participation within the broader urban governance and poverty reduction agenda. And it is above all concerned to supply information on the issues and processes involved in making the public?private partnership (PPP) approach appropriate for service delivery in developing countries. The second in a series of capacity-building sourcebooks, it will be invaluable for those concerned with the capacity of local levels of government: policy-makers, municipal authorities, development agencies and practitioners, and all those involved in urban governance and poverty reduction.

How to Start a Cloud based Accounting Software Business

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Author :
Publisher : AS [Author]
ISBN 13 :
Total Pages : 114 pages
Book Rating : 4./5 ( download)

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Book Synopsis How to Start a Cloud based Accounting Software Business by : AS

Download or read book How to Start a Cloud based Accounting Software Business written by AS and published by AS [Author]. This book was released on with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Start a Business About the Book: Unlock the essential steps to launching and managing a successful business with How to Start a Business books. Part of the acclaimed How to Start a Business series, this volume provides tailored insights and expert advice specific to the industry, helping you navigate the unique challenges and seize the opportunities within this field. What You'll Learn Industry Insights: Understand the market, including key trends, consumer demands, and competitive dynamics. Learn how to conduct market research, analyze data, and identify emerging opportunities for growth that can set your business apart from the competition. Startup Essentials: Develop a comprehensive business plan that outlines your vision, mission, and strategic goals. Learn how to secure the necessary financing through loans, investors, or crowdfunding, and discover best practices for effectively setting up your operation, including choosing the right location, procuring equipment, and hiring a skilled team. Operational Strategies: Master the day-to-day management of your business by implementing efficient processes and systems. Learn techniques for inventory management, staff training, and customer service excellence. Discover effective marketing strategies to attract and retain customers, including digital marketing, social media engagement, and local advertising. Gain insights into financial management, including budgeting, cost control, and pricing strategies to optimize profitability and ensure long-term sustainability. Legal and Compliance: Navigate regulatory requirements and ensure compliance with industry laws through the ideas presented. Why Choose How to Start a Business books? Whether you're wondering how to start a business in the industry or looking to enhance your current operations, How to Start a Business books is your ultimate resource. This book equips you with the knowledge and tools to overcome challenges and achieve long-term success, making it an invaluable part of the How to Start a Business collection. Who Should Read This Book? Aspiring Entrepreneurs: Individuals looking to start their own business. This book offers step-by-step guidance from idea conception to the grand opening, providing the confidence and know-how to get started. Current Business Owners: Entrepreneurs seeking to refine their strategies and expand their presence in the sector. Gain new insights and innovative approaches to enhance your current operations and drive growth. Industry Professionals: Professionals wanting to deepen their understanding of trends and best practices in the business field. Stay ahead in your career by mastering the latest industry developments and operational techniques. Side Income Seekers: Individuals looking for the knowledge to make extra income through a business venture. Learn how to efficiently manage a part-time business that complements your primary source of income and leverages your skills and interests. Start Your Journey Today! Empower yourself with the insights and strategies needed to build and sustain a thriving business. Whether driven by passion or opportunity, How to Start a Business offers the roadmap to turning your entrepreneurial dreams into reality. Download your copy now and take the first step towards becoming a successful entrepreneur! Discover more titles in the How to Start a Business series: Explore our other volumes, each focusing on different fields, to gain comprehensive knowledge and succeed in your chosen industry.

How to Make Partner and Still Have a Life

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 0749478810
Total Pages : 336 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis How to Make Partner and Still Have a Life by : Heather Townsend

Download or read book How to Make Partner and Still Have a Life written by Heather Townsend and published by Kogan Page Publishers. This book was released on 2016-09-03 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The burning question on every ambitious fee-earner's lips is: 'how do I make partner at this firm?' Fully updated with the latest insights to tackle all the most current challenges in this fast developing industry, this 2nd edition of How to Make Partner and Still Have a Life is your route map to making it to the top in a professional services firm. It shows you how to stand out, be in the right place at the right time and build your kitbag of skills to overcome the many hurdles and reach the Holy Grail of becoming partner. This book reveals what it really takes to make it, and what it will involve once you're there. It helps you make an informed decision on whether or not this is the right step for you, and guides you on how to become a partner and still sustain a healthy work/life balance. Heather Townsend and Jo Larbie show you the rules of the game, laying bare exactly what you need to do to take the ultimate step.

How to Start a Dance Theraphy Business

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Author :
Publisher : Authors Society
ISBN 13 :
Total Pages : 270 pages
Book Rating : 4./5 ( download)

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Book Synopsis How to Start a Dance Theraphy Business by : AS

Download or read book How to Start a Dance Theraphy Business written by AS and published by Authors Society. This book was released on 2024-08-01 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Start a XXXX Business About the Book Unlock the essential steps to launching and managing a successful business with How to Start a XXXX Business. Part of the acclaimed How to Start a Business series, this volume provides tailored insights and expert advice specific to the XXX industry, helping you navigate the unique challenges and seize the opportunities within this field. What You'll Learn Industry Insights: Understand the market, including key trends, consumer demands, and competitive dynamics. Learn how to conduct market research, analyze data, and identify emerging opportunities for growth that can set your business apart from the competition. Startup Essentials: Develop a comprehensive business plan that outlines your vision, mission, and strategic goals. Learn how to secure the necessary financing through loans, investors, or crowdfunding, and discover best practices for effectively setting up your operation, including choosing the right location, procuring equipment, and hiring a skilled team. Operational Strategies: Master the day-to-day management of your business by implementing efficient processes and systems. Learn techniques for inventory management, staff training, and customer service excellence. Discover effective marketing strategies to attract and retain customers, including digital marketing, social media engagement, and local advertising. Gain insights into financial management, including budgeting, cost control, and pricing strategies to optimize profitability and ensure long-term sustainability. Legal and Compliance: Navigate regulatory requirements and ensure compliance with industry laws through the ideas presented. Why Choose How to Start a XXXX Business? Whether you're wondering how to start a business in the industry or looking to enhance your current operations, How to Start a XXX Business is your ultimate resource. This book equips you with the knowledge and tools to overcome challenges and achieve long-term success, making it an invaluable part of the How to Start a Business collection. Who Should Read This Book? Aspiring Entrepreneurs: Individuals looking to start their own business. This book offers step-by-step guidance from idea conception to the grand opening, providing the confidence and know-how to get started. Current Business Owners: Entrepreneurs seeking to refine their strategies and expand their presence in the sector. Gain new insights and innovative approaches to enhance your current operations and drive growth. Industry Professionals: Professionals wanting to deepen their understanding of trends and best practices in the business field. Stay ahead in your career by mastering the latest industry developments and operational techniques. Side Income Seekers: Individuals looking for the knowledge to make extra income through a business venture. Learn how to efficiently manage a part-time business that complements your primary source of income and leverages your skills and interests. Start Your Journey Today! Empower yourself with the insights and strategies needed to build and sustain a thriving business. Whether driven by passion or opportunity, How to Start a XXXX Business offers the roadmap to turning your entrepreneurial dreams into reality. Download your copy now and take the first step towards becoming a successful entrepreneur! Discover more titles in the How to Start a Business series: Explore our other volumes, each focusing on different fields, to gain comprehensive knowledge and succeed in your chosen industry.

Department of Energy Science and Technology Partnership Act

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Author :
Publisher :
ISBN 13 :
Total Pages : 288 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Department of Energy Science and Technology Partnership Act by : United States. Congress. Senate. Committee on Energy and Natural Resources

Download or read book Department of Energy Science and Technology Partnership Act written by United States. Congress. Senate. Committee on Energy and Natural Resources and published by . This book was released on 1991 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:

How to Start a Logistics Business

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Author :
Publisher : Authors Society
ISBN 13 :
Total Pages : 252 pages
Book Rating : 4./5 ( download)

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Book Synopsis How to Start a Logistics Business by : AS

Download or read book How to Start a Logistics Business written by AS and published by Authors Society. This book was released on 2024-08-01 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Start a XXXX Business About the Book Unlock the essential steps to launching and managing a successful business with How to Start a XXXX Business. Part of the acclaimed How to Start a Business series, this volume provides tailored insights and expert advice specific to the XXX industry, helping you navigate the unique challenges and seize the opportunities within this field. What You'll Learn Industry Insights: Understand the market, including key trends, consumer demands, and competitive dynamics. Learn how to conduct market research, analyze data, and identify emerging opportunities for growth that can set your business apart from the competition. Startup Essentials: Develop a comprehensive business plan that outlines your vision, mission, and strategic goals. Learn how to secure the necessary financing through loans, investors, or crowdfunding, and discover best practices for effectively setting up your operation, including choosing the right location, procuring equipment, and hiring a skilled team. Operational Strategies: Master the day-to-day management of your business by implementing efficient processes and systems. Learn techniques for inventory management, staff training, and customer service excellence. Discover effective marketing strategies to attract and retain customers, including digital marketing, social media engagement, and local advertising. Gain insights into financial management, including budgeting, cost control, and pricing strategies to optimize profitability and ensure long-term sustainability. Legal and Compliance: Navigate regulatory requirements and ensure compliance with industry laws through the ideas presented. Why Choose How to Start a XXXX Business? Whether you're wondering how to start a business in the industry or looking to enhance your current operations, How to Start a XXX Business is your ultimate resource. This book equips you with the knowledge and tools to overcome challenges and achieve long-term success, making it an invaluable part of the How to Start a Business collection. Who Should Read This Book? Aspiring Entrepreneurs: Individuals looking to start their own business. This book offers step-by-step guidance from idea conception to the grand opening, providing the confidence and know-how to get started. Current Business Owners: Entrepreneurs seeking to refine their strategies and expand their presence in the sector. Gain new insights and innovative approaches to enhance your current operations and drive growth. Industry Professionals: Professionals wanting to deepen their understanding of trends and best practices in the business field. Stay ahead in your career by mastering the latest industry developments and operational techniques. Side Income Seekers: Individuals looking for the knowledge to make extra income through a business venture. Learn how to efficiently manage a part-time business that complements your primary source of income and leverages your skills and interests. Start Your Journey Today! Empower yourself with the insights and strategies needed to build and sustain a thriving business. Whether driven by passion or opportunity, How to Start a XXXX Business offers the roadmap to turning your entrepreneurial dreams into reality. Download your copy now and take the first step towards becoming a successful entrepreneur! Discover more titles in the How to Start a Business series: Explore our other volumes, each focusing on different fields, to gain comprehensive knowledge and succeed in your chosen industry.

Marketing and Managing Tourism Destinations

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1000876160
Total Pages : 898 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Marketing and Managing Tourism Destinations by : Alastair M. Morrison

Download or read book Marketing and Managing Tourism Destinations written by Alastair M. Morrison and published by Taylor & Francis. This book was released on 2023-07-31 with total page 898 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic. This third edition has been updated to include: four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”) new and updated international case examples to show the practical realities and approaches to managing different destinations around the world coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others a significantly improved illustration program keyword lists It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.