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Author : Nancy E. Morrison
Publisher :
ISBN 13 :
Total Pages : 128 pages
Book Rating : 4.:/5 (275 download)
Download or read book The Portrayal of Women in Television Advertisements - 1987/1988 written by Nancy E. Morrison and published by . This book was released on 1989 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sharon Leigh Johnson
Publisher :
ISBN 13 :
Total Pages : 160 pages
Book Rating : 4.:/5 (23 download)
Download or read book The Portrayal of Women in Television Commercials: 1971, 1976, 1987 written by Sharon Leigh Johnson and published by . This book was released on 1989 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Erving Goffman
Publisher : Palgrave
ISBN 13 : 9780333239537
Total Pages : 84 pages
Book Rating : 4.2/5 (395 download)
Download or read book Gender Advertisements written by Erving Goffman and published by Palgrave. This book was released on 1979 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Liora Schor-Kalish
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (73 download)
Download or read book The Portrayal of Women in Television Advertising written by Liora Schor-Kalish and published by . This book was released on 1991 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Barrie Gunter
Publisher : Routledge
ISBN 13 : 1317684028
Total Pages : 231 pages
Book Rating : 4.3/5 (176 download)
Download or read book Media and the Sexualization of Childhood written by Barrie Gunter and published by Routledge. This book was released on 2014-04-29 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media and the Sexualization of Childhood examines the on-going debates surrounding the prominence of sexual themes in children’s lives, from clothes and accessories, toys and games, to music, entertainment media, advertising, and new media platforms. Parents, educators and politicians around the developed world have raised concerns about the effects all these experiences can have on the socialisation and psychological development of children and the extent to which the premature introduction of sexuality into their lives can place them at risk of unwanted attention. This book explores these issues using an evidence based approach that draws on research findings from around the world, representing the most comprehensive single account of the field. The book will be invaluable to students studying topics surrounding children and the media and childhood studies, as well as students of communication, media, cultural studies, sociology, psychology and health science.
Author : Angharad N. Valdivia
Publisher : John Wiley & Sons
ISBN 13 : 1405171952
Total Pages : 606 pages
Book Rating : 4.4/5 (51 download)
Download or read book A Companion to Media Studies written by Angharad N. Valdivia and published by John Wiley & Sons. This book was released on 2008-04-15 with total page 606 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Companion to Media Studies is a comprehensive collection that brings together new writings by an international team to provide an overview of the theories and methodologies that have produced this most interdisciplinary of fields. Tackles a variety of central concepts and controversies, organized into six areas of study: foundations, production, media content, media audiences, effects, and futures Provides an accessible point of entry into this expansive and interdisciplinary field Includes the writings of renowned media scholars, including McQuail, Schiller, Gallagher, Wartella, and Bryant Now available in paperback for the course market.
Author : Hong Cheng
Publisher : John Wiley & Sons
ISBN 13 : 1118378458
Total Pages : 574 pages
Book Rating : 4.1/5 (183 download)
Download or read book The Handbook of International Advertising Research written by Hong Cheng and published by John Wiley & Sons. This book was released on 2014-01-21 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area Covers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territories Comprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education Highlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future research Contributors represent the most highly respected academics among international advertising researchers
Author : Nerisa Pillay
Publisher :
ISBN 13 :
Total Pages : 182 pages
Book Rating : 4.:/5 (775 download)
Download or read book The Portrayal of Women in Television Advertisements on SABC3 written by Nerisa Pillay and published by . This book was released on 2008 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sandra Diehl
Publisher : Springer Science & Business Media
ISBN 13 : 3835057022
Total Pages : 477 pages
Book Rating : 4.8/5 (35 download)
Download or read book International Advertising and Communication written by Sandra Diehl and published by Springer Science & Business Media. This book was released on 2006-09-19 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Effects; Advertising and Information Processing; Communication and Branding; Emotional, Social and Individual Aspects of Communication; Communication and New Media; International Advertising and, finally, Perspectives on the Future of International Advertising
Author : Ruth J. Mapgaonkar
Publisher :
ISBN 13 :
Total Pages : 158 pages
Book Rating : 4.:/5 (166 download)
Download or read book Television Advertising's Portrayal of Women written by Ruth J. Mapgaonkar and published by . This book was released on 2005 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Z. Arlsdale
Publisher : Nova Publishers
ISBN 13 : 9781590337264
Total Pages : 214 pages
Book Rating : 4.3/5 (372 download)
Download or read book Trends in Social Psychology written by John Z. Arlsdale and published by Nova Publishers. This book was released on 2003 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents original research results on the leading edge of psychology. Each chapter has been carefully selected in an attempt to present substantial advances across a broad spectrum. Contents: Preface; Comparison of the Psychosocial Association of Japanese Children and their Parents in the US and in Rural Area in Japan; The Importance of Relationship Information for Children's Evaluation of Peers and Social Situations; When People Belong to more than one Social Group: A Fit-Based Approach to Multiple Categorisation; Gender Role Stereotyping in Television Advertisements: A Comparative Study of British and Serbian Television; Applications of Social and Personality Psychology to Computer Mediated Communications; Preference for Freedom of Choice: Opportunity for Choice, Efficacy of Choice, and Number of Alternatives; MultiTrait-MultiMethod Matrices to Study Bias in Social Measurement; Accurately Estimating Age: Implications for Controlling Youth Access to Tobacco; Comparison Strategies in Response to Threat: When Does Social Comparison Make a Difference?; Injury Mortality Rates: Examination of the CDC Injury Mortality Atlas; Linear Confirmatory Models for MTMM Matrices: The Ca
Author : Jean Kilbourne
Publisher : Simon and Schuster
ISBN 13 : 1451698410
Total Pages : 621 pages
Book Rating : 4.4/5 (516 download)
Download or read book Can't Buy My Love written by Jean Kilbourne and published by Simon and Schuster. This book was released on 2012-06-26 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: "When was the last time you felt this comfortable in a relationship?" -- An ad for sneakers "You can love it without getting your heart broken." -- An ad for a car "Until I find a real man, I'll settle for a real smoke." -- A woman in a cigarette ad Many advertisements these days make us feel as if we have an intimate, even passionate relationship with a product. But as Jean Kilbourne points out in this fascinating and shocking exposé, the dreamlike promise of advertising always leaves us hungry for more. We can never be satisfied, because the products we love cannot love us back. Drawing upon her knowledge of psychology, media, and women's issues, Kilbourne offers nothing less than a new understanding of a ubiquitous phenomenon in our culture. The average American is exposed to over 3,000 advertisements a day and watches three years' worth of television ads over the course of a lifetime. Kilbourne paints a gripping portrait of how this barrage of advertising drastically affects young people, especially girls, by offering false promises of rebellion, connection, and control. She also offers a surprising analysis of the way advertising creates and then feeds an addictive mentality that often continues throughout adulthood.
Author : Patrick Jamieson
Publisher : Oxford University Press
ISBN 13 : 0190451106
Total Pages : 480 pages
Book Rating : 4.1/5 (94 download)
Download or read book The Changing Portrayal of Adolescents in the Media Since 1950 written by Patrick Jamieson and published by Oxford University Press. This book was released on 2008-07-22 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adolescents are eager consumers of mass media entertainment and are particularly susceptible to various forms of media influence, such as modeling, desensitization, and contagion. These once controversial phenomena are now widely accepted along with the recognition that th media are a major socializer of youth During the economic boom of the post-World War II era, marketers and advertisers identified adolescents as a major audience, which led to the emergence of a pervasive youth culture. Enormous changes ensued in the media's portrayal of adolescents and the behaviors they emulate. These changes were spurred by increased availability and consumption of television, which joined radio, film, and magazines as major influence on youth. Later, the rapid growth of the video game industry and the internet contributed to the encompassing presence of the media. Today, opportunities for youthful expression about to the point where adolescents can easily create and disseminate content with little control by traditional media gatekeepers. In The Changing Portrayals of Adolescents in the Media since 1950, leading scholars analyze the emergence of youth culture in music and powerful trends in gender and ethnic-racial representation, sexuality, substance use, violence, and suicide portrayed in the media. This book illuminates the evolution of teen portrayal, the potential consequences of these changes, and the ways policy-makers and parents can respond.
Author : Michael D. Dauria
Publisher :
ISBN 13 :
Total Pages : 150 pages
Book Rating : 4.3/5 (129 download)
Download or read book The Portrayal of Men and Women in American Television Commercials written by Michael D. Dauria and published by . This book was released on 1979 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 : 9780731656172
Total Pages : 14 pages
Book Rating : 4.6/5 (561 download)
Download or read book The Portrayal of Women in Advertisements written by and published by . This book was released on 1988 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Brant R. Burleson
Publisher : Routledge
ISBN 13 : 1135152659
Total Pages : 477 pages
Book Rating : 4.1/5 (351 download)
Download or read book Communication Yearbook 20 written by Brant R. Burleson and published by Routledge. This book was released on 2012-03-22 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Communication Yearbook annuals publish diverse, state-of-the-discipline literature reviews that advance knowledge and understanding of communication systems, processes, and impacts across the discipline. Sponsored by the International Communication Association, each volume provides a forum for the exchange of interdisciplinary and internationally diverse scholarship relating to communication in its many forms. This volume re-issues the yearbook from 1997.
Author : Paul Marris
Publisher : NYU Press
ISBN 13 : 9780814756478
Total Pages : 892 pages
Book Rating : 4.7/5 (564 download)
Download or read book Media Studies written by Paul Marris and published by NYU Press. This book was released on 2000-03 with total page 892 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Studies: A Reader provides a thorough introduction to the full range of theoretical perspectives on the mass media from the past thirty years. Ranging from the arguments between the American mass communication tradition and the Europe-centered Frankfurt School of the 1940s, to the analyses of communication technologies by Marshall McLuhan and Raymond Williams in the 1960s, Media Studies: A Reader maps the mass media field, its varied and often conflicting histories, and its current debates. Sixty-five articles provide comprehensive coverage of all the main theorists and approaches. The first half, Studying the Media, explores in detail three core elements of media studies: production and regulation of mass media; media texts; and reception and consumption of media. The second half brings together concrete examples of how theoretical debates can be realized in a series of case studies on soap operas, the news, and advertising. A general introduction and introductions to each section summarize and contextualize the debates. Contributors include: Theodor W. Adorno, Marshal McLuhan, Raymond Williams, Stuart Hall, Annette Kuhn, Jürgen Habermas, John Fiske, Richard Dyer, Niki Strange, Danae Clark, Angela McRobbie, Bill Nichols, Lynne Joyrich, David Morley, Ien Ang, Janice Radway, Henry Jenkins, Tania Modleski, Anne McClintock, Sadie Plant.
