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The Portrayal Of Girls And Women In Advertisements On Zambian Television
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Book Synopsis The Portrayal of Girls and Women in Advertisements on Zambian Television by :
Download or read book The Portrayal of Girls and Women in Advertisements on Zambian Television written by and published by . This book was released on 1998 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Content Analysis of Roles Portrayed by Women in Advertisements in Selected South African Media by : Tania Maree
Download or read book Content Analysis of Roles Portrayed by Women in Advertisements in Selected South African Media written by Tania Maree and published by . This book was released on 2013 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Women have been portrayed in advertising in stereotypical roles for years. Typical stereotypes include the nurturing mother or the alluring seductress. Since the social climate and the roles of females have evolved through the years, the appropriate portrayal of women in today's media has become debatable. Findings from previous advertising research studies indicate that women are generally not depicted in powerful roles. This may limit the perceptions of women as it does not reflect their abilities and positions of power that they hold in real life. The primary objective of this study was to investigate the roles portrayed by women in magazine advertisements and television commercials in South Africa. Several secondary research objectives were set including inter alia the incidence of female models in advertisements and commercials, the ethnic representation of women in advertisements and commercials, and the types of products and services advertised using female models. Data were collected from full-page and double-page advertisements appearing in nine consumer magazines as well as commercials broadcasted during prime time on the four free-to-air television channels. The research method used was content analysis, which focused on the visual elements in advertisements and commercials - particularly the female model. The sample included 203 magazine advertisements and 245 television commercials. The results indicated that 55 per cent of magazine advertisements and 40 per cent of television commercials featured women. The findings also indicated various roles portrayed by women. The most prevalent role portrayal in magazine advertisements was that of a physically decorative woman (27%), typified as a woman that symbolises the physical ideal. In television commercials, women were most often depicted as product users, with 25 per cent of the portrayals showing a woman actually using or preparing to use the advertised product. The less prevalent portrayals included career woman, homemaker, mother, mannequin, romantic, sex object, social being, background elements as well as various other categories. From the other portrayals, the study has also identified new roles that had not been specifically identified in previous studies. The new roles identified in magazines were leisure woman and sportswoman, and in television commercials, customer and spokesperson. The results further revealed that women are used as visual attention-attracting focus points in advertisements across a range of different product or service categories. The product category that most often featured women in both media was personal care products (41% for magazine and 26% for television advertisements). The implications of the study are that South African advertisers need to consider the suitability of the models that are used to attract attention to their advertisements, as well as the fit between the role portrayal and the brand image. From a practical perspective, the study provides insight to advertisers regarding the relevance of female portrayals in advertising. One of the recommendations is that future research should be conducted to determine women's opinions on female portrayals in advertisements. The study contributes to the available literature on this topic in several ways. Firstly, current female roles in South African magazine and television advertising have been identified. Moreover, a number of new role portrayals were also identified and described. The information gained in the study could be utilised by other researchers as a basis for future studies.
Book Synopsis Woman's Channel, But Man's World by : Lorraine Marie Kaplan
Download or read book Woman's Channel, But Man's World written by Lorraine Marie Kaplan and published by . This book was released on 1992 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Gender and Media Baseline Study by :
Download or read book Gender and Media Baseline Study written by and published by . This book was released on 2003 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Selling Stereotypes written by Abhik Roy and published by . This book was released on 1998 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Portrayal of Women in Television Advertisements on SABC3 by : Nerisa Pillay
Download or read book The Portrayal of Women in Television Advertisements on SABC3 written by Nerisa Pillay and published by . This book was released on 2008 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Portrayal of Women in Television Advertising by : Liora Schor-Kalish
Download or read book The Portrayal of Women in Television Advertising written by Liora Schor-Kalish and published by . This book was released on 1991 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Gender and Media Baseline Study by :
Download or read book Gender and Media Baseline Study written by and published by . This book was released on 2003 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Portrayal of Women in Advertisements by :
Download or read book The Portrayal of Women in Advertisements written by and published by . This book was released on 1988 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Portrayal and Participation of Women in the Media by : Margaret Gallagher
Download or read book The Portrayal and Participation of Women in the Media written by Margaret Gallagher and published by . This book was released on 1979 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis How Women Perceive Their Portrayal Depicted by TV Commercials by : Khaled Gaweesh
Download or read book How Women Perceive Their Portrayal Depicted by TV Commercials written by Khaled Gaweesh and published by LAP Lambert Academic Publishing. This book was released on 2012-06 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the last three decades, many studies were concerned with the image of women in TV ads, which reflects the interest of the academic community in how women are portrayed and stereotyped. Although there are many studies on the image of women in television, we know little about how people perceive this image. In the content analysis studies of "the portrayal of women in TV ads," always we decide what is positive or negative according to our criteria as researchers, without giving the opportunity to respondents to decide in accordance with their frameworks of reference what are positive and negative images. the key research question of this research is "How women perceive their image presented by TV ads on Arab TV channels through providing an opportunity for female viewers to express, with their own language, how they perceive this image." People who are interested in effects of advertising and media, ethics of advertising, women rights, and intercultural communication may be interested in reading this book.
Book Synopsis ZARD Directory of Completed Projects, 1984-1999 by : Zambia Association for Research and Development
Download or read book ZARD Directory of Completed Projects, 1984-1999 written by Zambia Association for Research and Development and published by . This book was released on 1999 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Portrayal of Women in Beijing-area Television Commercials by : Xiaonan Chen
Download or read book Portrayal of Women in Beijing-area Television Commercials written by Xiaonan Chen and published by . This book was released on 1998 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Portrayal of Women in Television Advertisements - 1987/1988 by : Nancy E. Morrison
Download or read book The Portrayal of Women in Television Advertisements - 1987/1988 written by Nancy E. Morrison and published by . This book was released on 1989 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Portrayal of Women in Cable Television Commercials by : Alison Michel Crimmins
Download or read book The Portrayal of Women in Cable Television Commercials written by Alison Michel Crimmins and published by . This book was released on 1999 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Television Advertising's Portrayal of Women by : Ruth J. Mapgaonkar
Download or read book Television Advertising's Portrayal of Women written by Ruth J. Mapgaonkar and published by . This book was released on 2005 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Women Dimension on Television by : Ila Joshi
Download or read book Women Dimension on Television written by Ila Joshi and published by Concept Publishing Company. This book was released on 1991 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: