The Popcorn Principles Strike Back

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The Popcorn Principles Strike Back

Author : John Gaspard
Publisher : Albert's Bridge Books
ISBN 13 :
Total Pages : 234 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Popcorn Principles Strike Back by : John Gaspard

Download or read book The Popcorn Principles Strike Back written by John Gaspard and published by Albert's Bridge Books. This book was released on 2024-07-15 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mastering Fiction with Hollywood's Finest Writers Discover the secrets of successful storytelling from twelve acclaimed writers who have mastered the art of captivating audiences across both the screen and the page. From Nicholas Meyer (The Seven-Per-Cent Solution) to Dennis Palumbo (My Favorite Year), Lawrence Allan (Big Fat F@!k Up), April Smith (Cagney & Lacey), Ken Levine (M*A*S*H, Cheers), Matt Goldman (Seinfeld), Phoef Sutton (Cheers, Boston Legal), Ellen Byron (Wings, Just Shoot Me), John August (Big Fish, Charlie and the Chocolate Factory), Kellye Garrett (Cold Case), Nick Mohammed (Intelligence), and Tom Straw (Night Court), these accomplished authors share their wisdom, wit, and inspiration, providing a master class in storytelling. These storytellers offer invaluable advice on character development, plot structure, dialogue, and more, drawing from their unique experiences in film and television and how those insights have shaped their approach to writing novels. Whether you're an aspiring novelist looking to learn from the best or a film buff curious about the creative process behind your favorite movies and shows, "The Popcorn Principles Strike Back" is a must-read. Don't miss this opportunity to take your writing to the next level with the help of these talented writers. Get your copy today and start applying their invaluable lessons to your own storytelling journey!

The Self-Working Trick (and other stories)

Author : John Gaspard
Publisher : Albert's Bridge Books
ISBN 13 :
Total Pages : 260 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Self-Working Trick (and other stories) by : John Gaspard

Download or read book The Self-Working Trick (and other stories) written by John Gaspard and published by Albert's Bridge Books. This book was released on 2024-06-03 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: More Twisty, Tricky Tales and Mysteries to enjoy with Eli Marks 2022 Winner of Best Adult Fiction Award from the Minnesota Library Foundation. It’s just one thing after another for magician Eli Marks: The bizarre death of a barista. Performing close-up magic at a funeral. A homicidal husband looking for ideas. An unexpected customer encounter. An impossible stabbing during a show. A Halloween murder. A life-changing magic lesson. A mystifying murder/suicide. A puzzling jewel heist and an even odder painting theft. And more! A dozen new Eli Marks short stories (ten never-before published). Which means you now have a dozen more reasons to spend some quality time with Eli Marks. Grab your copy and jump into Eli Marks’ world today! ★★★★★ Readers and critics LOVE the Eli Marks Mystery Series. “It’s full of magic, mystery, danger and misdirection, as a good magic trick should be. I love this cozy mystery series, a thoroughly delightful read.”—Sweet Mystery Books "An intriguing cross between noir and cozy, with fascinating details about magic tricks and plenty of quirky characters. An easy, enjoyable read for mystery buffs seeking a bit of an escape from the usual crime fiction fare."—Library Journal “Before I had even finished the first chapter I had fallen in love with Eli. He is intelligent, sensitive, witty and, suddenly, the main suspect in a series of murders…well written, fast paced and exciting.”—The Frugal Mennonite “The deftly-plotted mystery is enriched by Eli’s relationships with his ex-wife, her new husband, his old-school stage magician Uncle Harry, and an interesting collection of people and places in and around St. Paul…This stylish novel is filled with interesting details, snappy dialogue, and appealing characters.”—More Than a Review “This story is very well written and fun to read. I would definitely read another Eli Marks Mystery!” —A Simple Taste for Reading

The Magic Square

Author : John Gaspard
Publisher : Albert's Bridge Books
ISBN 13 :
Total Pages : 262 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Magic Square by : John Gaspard

Download or read book The Magic Square written by John Gaspard and published by Albert's Bridge Books. This book was released on 2024-06-03 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Puzzling Clue to an Unconventional Murder… "You will just LOVE these books!"—VANISH Magazine When an old family friend is arrested for murder at a magic convention, Uncle Harry urges Eli to step in and solve the bizarre homicide. Eli’s attempt to sort through all the suspects is stymied after a second murder and then a third murder attempt–or was it merely an accident? Is someone trying to knock off the top mentalists in the country? And if they are, why do the clues keep pointing to Eli’s friend? As the body count rises, Eli must race against the clock to trap this clever killer before becoming the final victim. Grab this fun and funny mystery today! ★★★★★ Praise for Eli Marks Mystery Series: "If David Copperfield and Sherlock Holmes had a child, it would be Eli Marks.”—The Magic Word Podcast “This is an instant classic, in a league with Raymond Chandler, Dashiell Hammett and Arthur Conan Doyle.”—Rosebud Book Reviews “It’s full of magic, mystery, danger and misdirection, as a good magic trick should be. I love this cozy mystery series, a thoroughly delightful read.”—Sweet Mystery Books “Before I had even finished the first chapter I had fallen in love with Eli. He is intelligent, sensitive, witty and, suddenly, the main suspect in a series of murders…well written, fast-paced and exciting.”—The Frugal Mennonite “This story is very well written and fun to read. I would definitely read another Eli Marks Mystery!”_A Simple Taste for Reading “Hands-down the funniest thing I have read in a long time, expertly paced and hilariously detailed.”—Seattle Book Mama

The Ambitious Card

Author : John Gaspard
Publisher : Albert's Bridge Books
ISBN 13 :
Total Pages : 318 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Ambitious Card by : John Gaspard

Download or read book The Ambitious Card written by John Gaspard and published by Albert's Bridge Books. This book was released on 2019-07-22 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Magician Eli Marks is the top suspect in a series of murders. His greatest trick? Not becoming the next victim. ★★★★★ Psychics are being murdered and all the clues point to magician Eli Marks: one of his playing cards keeps turning up at every crime scene. What begins as a simple Halloween magic show turns into a deadly cat-and-mouse encounter as the body count rises while Eli frantically attempts to clear his name. It doesn't help that his ex-wife's new husband is the lead Homicide Detective on the case. Or that Eli appears to be the only thread tying all the murders together. Then things get really complicated when romance blooms with a beautiful psychic who may—or may not—hold the final clue to this murderous mystery. Eli can't help but be drawn to her, even though falling in love in the midst of a murder spree is never a good idea. As all the pieces of this deadly puzzle begin to fall into place, Eli must use every trick he knows to uncover the true killer … before he becomes the final victim. “This is a hugely entertaining crime novel, packed full of comedy….Warm, funny and well-plotted—a book to brighten any grey day. Do read it!”—FictionFan’s Book Reviews “The Ambitious Card is intelligently written and ... entirely engrossing.” – Ellery Queen Mystery Magazine Grab your copy and get started on this fantastic and funny series right now! ★★★★★ “The Ambitious Card is a must read!” —Books and Looks “Before I had even finished the first chapter I had fallen in love with Eli. He is intelligent, sensitive, witty and, suddenly, the main suspect in a series of murders…well written, fast paced and exciting.”—The Frugal Mennonite “The deftly-plotted mystery is enriched by Eli’s relationships with his ex-wife, her new husband, his old-school stage magician Uncle Harry, and an interesting collection of people and places in and around St. Paul…This stylish novel is filled with interesting details, snappy dialogue, and appealing characters.”—More Than a Review “This story is very well written and fun to read. I would definitely read another Eli Marks Mystery!” —A Simple Taste for Reading “I had a great time reading The Ambitious Card. I don’t read many series, but I’m definitely willing to go on another adventure with Eli.” —The Writerly Reader “Well, Dear Reader, would I recommend The Ambitious Card? Would I read another Eli Marks mystery? Yes, I would do both.”—Charlie Britten, Write On

The Linking Rings

Author : John Gaspard
Publisher : Albert's Bridge Books
ISBN 13 :
Total Pages : 274 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Linking Rings by : John Gaspard

Download or read book The Linking Rings written by John Gaspard and published by Albert's Bridge Books. This book was released on 2024-06-03 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Did Uncle Harry just murder a fellow magician? On stage in front of a full audience? It’s up to Eli to prove that, in the world of magic, you can’t always believe your eyes! "You will just LOVE these books."—VANISH Magazine ★★★★★ Eli's trip to London with his uncle Harry quickly turns homicidal when the older magician finds himself accused of murder. It’s clear someone is knocking off Harry's elderly peers in bizarrely effective ways. But who? The odd gets odder when the prime suspect appears to be a bitter performer with a grudge...who committed suicide over thirty years before. "Highly recommended."—Orson Bean, Actor, Magician, Author of Safe at Home GRAB YOUR COPY TODAY! Praise for Eli Marks Mystery Series: "You will just LOVE these books.”—VANISH Magazine “This is an instant classic, in a league with Raymond Chandler, Dashiell Hammett and Arthur Conan Doyle.”—Rosebud Book Reviews “It’s full of magic, mystery, danger and misdirection, as a good magic trick should be. I love this cozy mystery series, a thoroughly delightful read.”—Sweet Mystery Books “Before I had even finished the first chapter I had fallen in love with Eli. He is intelligent, sensitive, witty and, suddenly, the main suspect in a series of murders…well written, fast-paced and exciting.”—The Frugal Mennonite “This story is very well written and fun to read. I would definitely read another Eli Marks Mystery!”_A Simple Taste for Reading “Hands-down the funniest thing I have read in a long time, expertly paced and hilariously detailed.”—Seattle Book Mama

The Professor’s Nightmare (and Other Stories)

Author : John Gaspard
Publisher : Albert's Bridge Books
ISBN 13 :
Total Pages : 256 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Professor’s Nightmare (and Other Stories) by : John Gaspard

Download or read book The Professor’s Nightmare (and Other Stories) written by John Gaspard and published by Albert's Bridge Books. This book was released on 2024-06-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mystery and Magic at the Old Folks' Home! When the residents of Lakeview Haven retirement community start experiencing vivid nightmares and hallucinations, amateur sleuth Eli grows suspicious. Could someone be causing these disturbing visions on purpose? Teaming up with his magician uncle Harry, Eli begins investigating the residents and staff at the senior facility. Using a clever trap involving illusions, they attempt to catch the perpetrator red-handed. But will their scheme backfire on them and help the criminal disappear into thin air? This volume also includes the novellas “Lost In the Shuffle” and “The Square Circle.” Lost in the Shuffle When Eli takes a pitstop for a cinnamon bun en route to Magic Camp, he bites into more than he bargained for, finding himself swirled into a zany whirlwind of unexpected danger. With his magician's skill and a sprinkling of humor, Eli turns a dreaded trip into an exhilarating, high-stakes escapade. The Square Circle Eli finds himself entangled in a kidnapping case while planning a surprise party for his astute Uncle Harry. As the mystery deepens, Eli applies his unique knowledge of magic to decipher a bizarre web of clues. But when he finally unravels the riddle, Eli finds himself face-to-face with the ruthless mastermind behind the scheme.

The Zombie Ball

Author : John Gaspard
Publisher : Albert's Bridge Books
ISBN 13 :
Total Pages : 181 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Zombie Ball by : John Gaspard

Download or read book The Zombie Ball written by John Gaspard and published by Albert's Bridge Books. This book was released on 2024-06-03 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: "You will just LOVE these books."—VANISH Magazine Meet Eli Marks: Full-time magician, part-time crime-solver. His greatest trick? Not becoming the next victim. Eli’s asked to perform his magic act at a swanky charity gala, The Zombie Ball– a former zombie pub crawl which has grown into an annual high-class social event. What begins as a typical stage show for Eli turns deadly when two of the evening’s sponsors are found murdered under truly unusual circumstances. Compounding this drama is the presence of Eli’s ex-wife and her new husband, Homicide Detective Fred Hutton. Under pressure to solve the crime before all the guests depart, Eli and his detective nemesis go head-to-head to uncover the bizarre clues that will unravel this macabre mystery. This book is the perfect way to get into the Eli Marks series -- grab it today! ★★★★★ Praise for Eli Marks Mystery Series: "If David Copperfield and Sherlock Holmes had a child, it would be Eli Marks.”—The Magic Word Podcast “This is an instant classic, in a league with Raymond Chandler, Dashiell Hammett and Arthur Conan Doyle.”—Rosebud Book Reviews “It’s full of magic, mystery, danger and misdirection, as a good magic trick should be. I love this cozy mystery series, a thoroughly delightful read.”—Sweet Mystery Books “Before I had even finished the first chapter I had fallen in love with Eli. He is intelligent, sensitive, witty and, suddenly, the main suspect in a series of murders…well written, fast-paced and exciting.”—The Frugal Mennonite “This story is very well written and fun to read. I would definitely read another Eli Marks Mystery!”_A Simple Taste for Reading “Hands-down the funniest thing I have read in a long time, expertly paced and hilariously detailed.”—Seattle Book Mama

More Popcorn Principles: The Sequel!

Author : John Gaspard
Publisher : Albert's Bridge Books
ISBN 13 :
Total Pages : 161 pages
Book Rating : 4./5 ( download)

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Book Synopsis More Popcorn Principles: The Sequel! by : John Gaspard

Download or read book More Popcorn Principles: The Sequel! written by John Gaspard and published by Albert's Bridge Books. This book was released on 2024-06-04 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock Your Novel's Full Potential with More Popcorn Principles: The Sequel! John Gaspard's "More Popcorn Principles: The Sequel! (Further Cinematic Storytelling Strategies for Novelists)" is an illuminating guide that takes you on a cinematic journey, revealing the secrets to crafting compelling narratives and characters that resonate. This book is an invaluable tool for any aspiring or seasoned novelist, blending Gaspard's deep understanding of the art of storytelling with inspiration from the world of film. Gaspard presents 23 power-packed principles that will revolutionize your approach to writing. Just as a film director uses a camera to capture the most captivating scenes, Gaspard teaches you to wield your pen to craft striking narratives and unforgettable characters. This accessible guide allows you to jump to topics that spark your interest, with each chapter concluding with thought-provoking questions and a curated viewing list, engaging your mind and stoking your creative fires. Gaspard’s approach is grounded in his comprehensive understanding of storytelling and is shaped by his vast experience in both novel-writing and filmmaking. "More Popcorn Principles: The Sequel!" is not just a book— it's an immersive masterclass, a transformative journey that will empower and enlighten you, helping you shape your experiences, ideas, and passion into a captivating narrative. As you turn its pages, you'll discover how to harness your narrative voice, master the craft of dialogue, and weave plots that will leave your readers wanting more. Get ready to take your novel-writing journey to the next level! You'll learn key concepts, such as: The challenge of beginning a novel Harnessing your unconscious mind during drafting Managing self-doubt and negative internal voices Ignoring external voices that hinder creativity The role of theme in guiding the writing process Raising the stakes to create tension and engagement Taking big creative risks for original storytelling Using repetition intentionally for dramatic effect Getting straight to the point to engage readers Crafting effective cliffhanger endings Avoiding frustrating cliffhangers that lack closure The importance of taking breaks from writing The art of movie dialogue Blending fact and fiction in historical storytelling Playing with story structure for innovative storytelling The role of personal cost in story stakes Implementing a ticking clock for increased tension Making the antagonist formidable Testing the main character's values

The Popcorn Principles

Author : John Gaspard
Publisher : Albert's Bridge Books
ISBN 13 :
Total Pages : 170 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Popcorn Principles by : John Gaspard

Download or read book The Popcorn Principles written by John Gaspard and published by Albert's Bridge Books. This book was released on 2023-02-01 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take your novel to the next level. Unlock the power of the silver screen with The Popcorn Principles, a guide to fiction and novel writing. It will help you: • Craft unforgettable characters • Write compelling scenes • Hide exposition • Structure powerful endings With this book (and the movies it draws on), you'll learn the tools and techniques used by screenwriters, which you can apply to your own writing. Craft your next novel and become a better writer with The Popcorn Principles. (Popcorn not included.) Includes interviews and tips from Roger Corman, Jon Favreau, Steven Soderbergh, George Romero, Bob Odenkirk, Stuart Gordon, Miranda July, Academy-Award winner Kenneth Lonergan, editor Carol Littleton (“The Big Chill”), Dan O’Bannon (“Alien”), Tom DiCillo (“Living in Oblivion), Academy-Award nominees Whit Stillman (“Metropolitan”) and Dan Futterman (“Capote”), and Alex Cox (“Repo Man”).

Darth Paper Strikes Back (Origami Yoda #2)

Author : Tom Angleberger
Publisher : Abrams
ISBN 13 : 1613122780
Total Pages : 180 pages
Book Rating : 4.6/5 (131 download)

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Book Synopsis Darth Paper Strikes Back (Origami Yoda #2) by : Tom Angleberger

Download or read book Darth Paper Strikes Back (Origami Yoda #2) written by Tom Angleberger and published by Abrams. This book was released on 2012-08-07 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: The hilarious, clever, and much-anticipated follow-up to the breakout hit, The Strange Case of Origami Yoda! It is a dark time at Ralph McQuarrie Middle School. After suffering several Origami Yoda–related humiliations, Harvey manages to get Dwight suspended from school for being a “troublemaker.” Origami Yoda pleads with Tommy and Kellen to save Dwight by making a new case file—one that will show how Dwight’s presence benefits McQuarrie. With the help of their friends, Tommy and Kellen record cases such as “Origami Yoda and the Pre-eaten Wiener,” “Origami Yoda and the Exploding Pizza Bagels,” and “Origami Yoda and Wonderland: The Musical.” But Harvey and his Darth Paper puppet have a secret plan that could make Dwight’s suspension permanent . . . This is the second case file in the blockbuster bestselling Origami Yoda series, written by Tom Angleberger, author of Star Wars: Return of the Jedi: Beware the Power of the Dark Side, showcasing his proven knack for authentically capturing the intrigues, fads, and dramas of middle school in “a satisfying tale of friendship and just resistance to authority” (Kirkus Reviews, starred review). Praise for Darth Paper Strikes Back STARRED REIVEW“Angleberger’s just-as-funny follow-up to The Strange Case of Origami Yoda delves deeper into the mystery of the helpful paper Yoda in a satisfying tale of friendship and just resistance to authority.Pitch-perfect middle-school milieu and enough Star Wars references (and laughs) to satisfy fans and win new ones.”—Kirkus Reviews, starred review “In this imaginative sequel…author Tom Angleberger has his finger puppet squarely on the erratic pulse of middle-school life, with its shifting allegiances, squeals, moans and misgivings.”—Washington Post “As with this story’s predecessor, the well-observed middle-school dynamics (and Angleberger’s sharp sense of humor) are greatly amplified by the book's design, which includes faux wrinkled pages, abundant doodles, and other scrawled marginalia. It's a natural step up from the Wimpy Kid series, with more text and narrative complexity, but just as much on-target humor and all-around fun.” —Publishers Weekly “This book is honest, funny, and immensely entertaining. The illustrations and design will engage readers. Based on the positive reception Origami Yoda has received, kids will be clamoring for this sequel. They won’t be disappointed.” —School Library Journal “The Force is with Tom Angleberger in this sequel to his funny and clever novel/comics hybrid, The Strange Case of Origami Yoda. A sequel to equal the funny and clever novel/comics debut of the Origami Yoda, as Dwight’s friends try to save him from reform school.—Shelf Awareness “With the same deft touch that made The Strange Case of Origami Yoda a pleasure, Angleberger takes readers through the ups and downs of adolescence.” —Portland Book Review “Darth Paper offers further proof that Angleberger really understands middle-schoolers and the daily dramas that engulf them, while still finding the humor inherent in their situations.—Scripps News

Language Maven Strikes Again

Author : William Safire
Publisher : Doubleday
ISBN 13 : 030780058X
Total Pages : 573 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis Language Maven Strikes Again by : William Safire

Download or read book Language Maven Strikes Again written by William Safire and published by Doubleday. This book was released on 2011-11-16 with total page 573 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good news! America’s master wordsmith strikes again with a new collection of erudite, witty, provocative, sometimes barbed, frequently hilarious “On Language” columns. Published in The New York Times and syndicated in more than three hundred other newspapers, these opinions from the “Supreme Court of Current English Usage” cover everything from the bottom line on tycoonese and the accesses* of computerese to portmanteau words like televangelist and Draconomics (the language maven’s own plan for our bloated economy). Although Safire makes an admirable case for adverbs and adjectives, advocates of strong verbs will be heartened to hear that he also: pleads for the preservation of the subjunctive mood; delivers, hot off the college campus, the latest lingo in which ‘rents means parents and yesterday’s wimps are today’s squids; decries the brevity-is-next-to-godliness literary school; bids farewell to anxiety (it’s been replaced by trendy stress or swangst); noodles over such weighty geopolitical questions as “when an intercept of a fighter is a buzz”; bemoans the loss of roughage to fiber; and rides herd over the language spoken in Marlboro Country. More good news! Safire again spices his own wit and wisdom with correspondence from Lexicographic irregulars, those zealous readers and letter writers who reply to his columns with praise, scorn, corrections and nitpicks—anything to match wits with Super-maven. If You Could Look It Up and Take My Word for It occupy prominent spots in your bookcase, then Language Maven Strikes Again belongs there too. If they don’t, then begin with this Safire and work your way back. *That’s not a typo—that’s a pun.

Showmen's Motion Picture Trade Review

Author :
Publisher :
ISBN 13 :
Total Pages : 612 pages
Book Rating : 4.:/5 (334 download)

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Book Synopsis Showmen's Motion Picture Trade Review by :

Download or read book Showmen's Motion Picture Trade Review written by and published by . This book was released on 1954 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Why Popcorn Costs So Much at the Movies

Author : Richard B. McKenzie
Publisher : Springer Science & Business Media
ISBN 13 : 0387770011
Total Pages : 332 pages
Book Rating : 4.3/5 (877 download)

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Book Synopsis Why Popcorn Costs So Much at the Movies by : Richard B. McKenzie

Download or read book Why Popcorn Costs So Much at the Movies written by Richard B. McKenzie and published by Springer Science & Business Media. This book was released on 2008-04-17 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This entertaining book seeks to unravel an array of pricing puzzles from the one captured in the book’s title to why so many prices end with "9" (as in $2.99 or $179). Along the way, the author explains how the 9/11 terrorists have, through the effects of their heinous acts on the relative prices of various modes of travel, killed more Americans since 9/11 than they killed that fateful day. He also explains how well-meaning efforts to spur the use of alternative, supposedly environmentally friendly fuels have starved millions of people around the world and given rise to the deforestation of rainforests in Malaysia and Indonesia.

From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans

Author : Jon Picoult
Publisher : McGraw Hill Professional
ISBN 13 : 1264258798
Total Pages : 289 pages
Book Rating : 4.2/5 (642 download)

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Book Synopsis From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans by : Jon Picoult

Download or read book From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans written by Jon Picoult and published by McGraw Hill Professional. This book was released on 2021-10-12 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’re aspiring to satisfy your customers, then you’re aspiring to mediocrity. That’s the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business. Acclaimed customer experience expert Jon Picoult explains why building customer loyalty requires leaving indelible positive impressions on everyone you work with—not just shaping their experiences, but also shaping their memories. Picoult explores the cognitive science behind great customer experiences, pinpointing the breakthrough, psychology-based strategies that both industry leaders (like Apple, Disney, and Southwest Airlines) as well as fast-growing startups (like BILT and Framebridge) use to shape people’s perceptions and sculpt unforgettable impressions—thereby turning more sales prospects into customers, and more customers into obsessed brand ambassadors. Packed with intriguing case studies, engaging stories, and eye-opening research, the book details these proven principles and illustrates how they can be applied to almost any type of business or customer. Examples include cases that show how to: • Create Peaks & Avoid Valleys—leverage the science of memory to etch positive impressions in people’s minds, by creating greater experiential peaks and fewer experiential valleys. • Give the Perception of Control—the almost magical power of giving customers a sense of agency, via choice and expectation-setting, causing them to feel better about the experience a business is already delivering. • Make It Effortless—make interactions easy for customers, not just from a physical perspective, but also a cognitive one, to satisfy today’s demand for simplicity and convenience. • Stir Emotion—harness the power of emotion as a memory cue, by infusing customer experiences with emotional resonance, highlighting positive feelings while stemming negative ones. No matter what kind of constituency you serve—customers or colleagues, individuals or institutions, employees or employment candidates—this book will help you do it with distinction. Picoult’s message is particularly relevant for managers, as he shows the parallels between how great companies cultivate engagement with customers, and how great leaders accomplish the same with their workforce. From Impressed to Obsessed reveals the what, the why, and—most importantly—the how behind great customer experiences. Filled with actionable insights, the book provides an invaluable roadmap for becoming the company that everyone wants to do business with, the employer everyone wants to work for, and the leader everyone wants to follow.

The Press Gang

Author : Godfrey Cheshire
Publisher : Seven Stories Press
ISBN 13 : 1609809785
Total Pages : 818 pages
Book Rating : 4.6/5 (98 download)

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Book Synopsis The Press Gang by : Godfrey Cheshire

Download or read book The Press Gang written by Godfrey Cheshire and published by Seven Stories Press. This book was released on 2020-09-29 with total page 818 pages. Available in PDF, EPUB and Kindle. Book excerpt: A dialogue about cinema's legacy and best directors through essays by three of the best long-form critics out there, collected from the legendary NYPress for the first time. Comprising of the kind of long-form criticism that is all too rare these days, the weekly film columns in the NYPress included polemics, reviews, interviews, festival reports and features. A far cry from what is often derisively termed the "consumer report" mode of criticism, Cheshire, Seitz and White were passionately engaged with the film culture of both their own time, and what had come before. They constituted three distinctly different voices: equally accomplished, yet notably individual, perspectives on cinema. Their distinctive tastes and approaches were often positioned in direct dialogue with each other, a constant critical conversation that frequently saw each writer directly challenging his colleagues. Dialogue is important in criticism, and here you can find a healthy example of it existing under one proverbial roof. This three-way dialogue between Cheshire, Seitz and White assesses the 1990s in cinema, along with pieces on New York's vibrant repertory scene that allow us to read the authors' takes on directors such as Hitchcock, Lean, Kubrick, Welles, Fassbinder and Bresson; as well as topics such as the legacy of Star Wars, film noir, early film projection in New York City, the New York Film Critics Circle, Sundance, the terrorist attacks of 9/11 and the emerging cinema of Iran and Taiwan.

The Undercover Economist Strikes Back

Author : Tim Harford
Publisher : Penguin
ISBN 13 : 159463291X
Total Pages : 274 pages
Book Rating : 4.5/5 (946 download)

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Book Synopsis The Undercover Economist Strikes Back by : Tim Harford

Download or read book The Undercover Economist Strikes Back written by Tim Harford and published by Penguin. This book was released on 2015-01-06 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: A provocative and lively exploration of the increasingly important world of macroeconomics, by the author of the bestselling The Undercover Economist. Thanks to the worldwide financial upheaval, economics is no longer a topic we can ignore. From politicians to hedge fund managers to middle-class IRA holders, everyone must pay attention to how and why the global economy works the way it does. Enter Financial Times columnist and bestselling author Tim Harford. In this new book that demystifies macroeconomics, Harford strips away the spin, the hype, and the jargon to reveal the truth about how the world’s economy actually works. With the wit of a raconteur and the clear grasp of an expert, Harford explains what’s really happening beyond today’s headlines, why all of us should care, and what we can do about it to understand it better.

Lunar Attractions

Author : Clark Blaise
Publisher : Erin, Ont. : Porcupine's Quill
ISBN 13 : 9780889841055
Total Pages : 304 pages
Book Rating : 4.8/5 (41 download)

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Book Synopsis Lunar Attractions by : Clark Blaise

Download or read book Lunar Attractions written by Clark Blaise and published by Erin, Ont. : Porcupine's Quill. This book was released on 1990 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: David has always been special, attuned to the dark side of things, pulled toward the disturbing undercurrents beneath the slick surface of American life. As a whimsical, misunderstood boy growing up in the Florida backwoods, he maps out a reality less hostile than the snapping gators and insensitive school teachers of his rural home. As an adolescent he gets a shocking introduction to sensuality, a sexual initiation in stark contrast to the gentle first-kiss fantasies of teenaged dreams. Lunar Attractions brilliantly captures the manic nature of our times.