The Phrase Finder

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Phrases That Sell

Author : Sally Germain
Publisher : McGraw-Hill Education
ISBN 13 : 9780809229772
Total Pages : 162 pages
Book Rating : 4.2/5 (297 download)

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Book Synopsis Phrases That Sell by : Sally Germain

Download or read book Phrases That Sell written by Sally Germain and published by McGraw-Hill Education. This book was released on 1998 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An excellent 'ready reference' both for copywriters and for those entering the field." -- Robert Goldsborough, Special Projects Director Advertising Age "Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life?" -- Denny Hatch, Editor Target Marketing Six seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you've made your sale. Use the wrong one, and you've lost your opportunity . . . maybe forever. Choosing the right phrase or slogan is vital to your success. And so is Phrases That Sell. It's the ultimate resource for anyone needing hands-on, instant access to the key phrases, slogans, and attention grabbers that will gain more attention and sell more product. Organized by category . . . indexed and cross-referenced for ease of use . . . loaded with expert advice on how to write copy that sells, Phrases That Sell covers everything, including those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143 selling phrases to describe service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more! In this book you'll find: 5,000+ sales phrases for consumer and business-to-business products and services a copywriter's primer called "10 Basic Rules of Copywriting," with insider's tips on usage a special section on the seven steps to writing winning slogans Expert advice on how to target your message to specific audiences Whether you sell products, ideas, or services . . . whether you are a novice or an old pro . . . this creative toolbox will give you fresh ideas, new perspectives, and renewed confidence. With Phrases That Sell at your side you'll be able to enthusiastically tackle the most challenging copywriting tasks and eliminate that dreaded "writer's block."

The Ultimate Spanish Phrase Finder

Author : Whit Wirsing
Publisher : McGraw Hill Professional
ISBN 13 : 007150933X
Total Pages : 960 pages
Book Rating : 4.0/5 (715 download)

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Book Synopsis The Ultimate Spanish Phrase Finder by : Whit Wirsing

Download or read book The Ultimate Spanish Phrase Finder written by Whit Wirsing and published by McGraw Hill Professional. This book was released on 2007-03-22 with total page 960 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get instant access to thousands of common Spanish phrases As you know it is next to impossible to deduce the Spanish equivalents of common English phrases such as "take a break" or "have an idea" using only a bilingual dictionary. That's where The Ultimate Spanish Phrase Finder comes in. Containing 37,000 common phrases and idiomatic expressions in each language, The Ultimate Spanish Phrase Finder gives you invaluable guidance on phrase construction, along with a range of synonyms to choose from. Examples--including common proverbs and book and movie titles--provide you with vivid illustrations of how specific word combinations are used in everyday contexts in Spain and Latin America.

Origins of Words and Phrases

Author : Reader's Digest Association, Limited
Publisher : Reader's Digest Association
ISBN 13 : 9780276442445
Total Pages : 382 pages
Book Rating : 4.4/5 (424 download)

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Book Synopsis Origins of Words and Phrases by : Reader's Digest Association, Limited

Download or read book Origins of Words and Phrases written by Reader's Digest Association, Limited and published by Reader's Digest Association. This book was released on 2008-02-01 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reveals the secrets, scandals and surprises behind the words used every day. This book includes the stories and the personalities that have helped shape the English language from William Shakespeare and Lord Byron, to Rudyard Kipling and Salmon Rushdie.

Word Finder

Author : Hubert Vansant Coryell
Publisher :
ISBN 13 :
Total Pages : 168 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Word Finder by : Hubert Vansant Coryell

Download or read book Word Finder written by Hubert Vansant Coryell and published by . This book was released on 1921 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Ultimate Spanish Phrase Finder : The 2-in-1 Bilingual Dictionary of 75,000 Phrases, Idioms, and Word Combinations for Rapid Reference

Author : Whit Wirsing
Publisher : McGraw Hill Professional
ISBN 13 : 0071433031
Total Pages : 961 pages
Book Rating : 4.0/5 (714 download)

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Book Synopsis The Ultimate Spanish Phrase Finder : The 2-in-1 Bilingual Dictionary of 75,000 Phrases, Idioms, and Word Combinations for Rapid Reference by : Whit Wirsing

Download or read book The Ultimate Spanish Phrase Finder : The 2-in-1 Bilingual Dictionary of 75,000 Phrases, Idioms, and Word Combinations for Rapid Reference written by Whit Wirsing and published by McGraw Hill Professional. This book was released on 2009-06-09 with total page 961 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get instant access to thousands of common Spanish phrases As you know it is next to impossible to deduce the Spanish equivalents of common English phrases such as "take a break" or "have an idea" using only a bilingual dictionary. That's where The Ultimate Spanish Phrase Finder comes in. Containing 37,000 common phrases and idiomatic expressions in each language, The Ultimate Spanish Phrase Finder gives you invaluable guidance on phrase construction, along with a range of synonyms to choose from. Examples--including common proverbs and book and movie titles--provide you with vivid illustrations of how specific word combinations are used in everyday contexts in Spain and Latin America.

Letter Tile Word Puzzles EBook

Author :
Publisher : Primary Concepts
ISBN 13 : 1601841795
Total Pages : 132 pages
Book Rating : 4.6/5 (18 download)

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Book Synopsis Letter Tile Word Puzzles EBook by :

Download or read book Letter Tile Word Puzzles EBook written by and published by Primary Concepts. This book was released on 2009-02 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Creative Writer's Phrase-finder

Author : Edward Prestwood
Publisher :
ISBN 13 :
Total Pages : 388 pages
Book Rating : 4.3/5 (9 download)

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Book Synopsis The Creative Writer's Phrase-finder by : Edward Prestwood

Download or read book The Creative Writer's Phrase-finder written by Edward Prestwood and published by . This book was released on 1984 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: A compendium offering thousands of descriptive phrases to help writers who are stuck trying to find the right words.

The BS Dictionary

Author : Bob Wiltfong
Publisher : Association for Talent Development
ISBN 13 : 1950496171
Total Pages : 306 pages
Book Rating : 4.9/5 (54 download)

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Book Synopsis The BS Dictionary by : Bob Wiltfong

Download or read book The BS Dictionary written by Bob Wiltfong and published by Association for Talent Development. This book was released on 2020-04-28 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Speak for Yourself Do you yearn for a book to disambiguate words and phrases commonly used in business settings, your workplace, and in life in general? Do you wish the kimono would open on idioms and clichés that stretch the bandwidth of understanding and make you wonder if your career is scalable? What are you really saying when you go against the grain and are aboveboard? What do you hear when your colleague wants face time or to move the needle? The BS Dictionary: Uncovering the Origins and True Meanings of Business Speak provides the real-world definitions to about 300 of the world's most commonly-used business terms and gives you the origin story (who coined the term? when did it start to be used figuratively in the business world?) for each one. Get the language clarity you need and have fun learning the full etymology of favorite phrases. Read humorous commentary about how phrases might be misused or misunderstood. If you are interested in language, business speak, writing, and trivia knowledge, this book is for you! Get The BS Dictionary and impress your friends with your newfound wealth of phrases and their history.

The Word Factory

Author : Oscar Whinge
Publisher : Partridge Africa
ISBN 13 : 1482860317
Total Pages : 906 pages
Book Rating : 4.4/5 (828 download)

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Book Synopsis The Word Factory by : Oscar Whinge

Download or read book The Word Factory written by Oscar Whinge and published by Partridge Africa. This book was released on 2016-05-18 with total page 906 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unquestionably, The Word Factory is the perfect guide to better English Grammar and effortless writing. According to one newspaper report, universities in England had begun to penalise students who employed incorrect grammar in their essays. In South Africa, the analysis of seventy-four thousand short stories found that written work of children was littered with SMS language, American slang, exclamation marks, and references to celebrities. All through my formative years, I had to contend with five different languagesEnglish, Afrikaans, and two other dialects, which for the most part, accounted for my inability to translate thought into words effortlessly and inhibited my willingness to participate in lively social discussions especially in the course of my high school years. However, possessed of determination, I had vowed to overcome that infirmity. My need to succeed at all costs precipitated the memorisation of the entire Pocket Oxford Dictionary, an accomplishment that spanned ten long years, following which a further ten years were spent in acquainting myself with most English phrases, idiomatic expressions, and collecting the data and fully researching it. I decided to name the compilation The Word Factory. The fruits of my efforts, but more specifically the extensive employment of The Word Factory, not only marked my rise onto the podiums as master of ceremonies and public speaker, but had also enabled me to write approximately twenty-five articles to the Cape Argus, Cape Towns pre-eminent newspaper, within the space of two years, with 100 per cent publication rate.

Glocal English

Author : Farooq A. Kperogi
Publisher : Peter Lang
ISBN 13 : 1433129264
Total Pages : 271 pages
Book Rating : 4.4/5 (331 download)

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Book Synopsis Glocal English by : Farooq A. Kperogi

Download or read book Glocal English written by Farooq A. Kperogi and published by Peter Lang. This book was released on 2015-06-22 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Glocal English compares the usage patterns and stylistic conventions of the world’s two dominant native varieties of English (British and American English) with Nigerian English, which ranks as the English world’s fastest-growing non-native variety courtesy of the unrelenting ubiquity of the Nigerian (English-language) movie industry in Africa and the Black Atlantic Diaspora. Using contemporary examples from the mass media and the author’s rich experiential data, the book isolates the peculiar structural, grammatical, and stylistic characteristics of Nigerian English and shows its similarities as well as its often humorous differences with British and American English. Although Nigerian English forms the backdrop of the book, it will benefit teachers of English as a second or foreign language across the world. Similarly, because it presents complex grammatical concepts in a lucid, personal narrative style, it is useful both to a general and a specialist audience, including people who study anthropology and globalization. The true-life experiential encounters that the book uses to instantiate the differences and similarities between Nigerian English and native varieties of English will make it valuable as an empirical data mine for disciplines that investigate the movement and diffusion of linguistic codes across the bounds of nations and states in the age of globalization.

High Points in the Work of the High Schools of New York City

Author : New York (N.Y.). Board of Education
Publisher :
ISBN 13 :
Total Pages : 764 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis High Points in the Work of the High Schools of New York City by : New York (N.Y.). Board of Education

Download or read book High Points in the Work of the High Schools of New York City written by New York (N.Y.). Board of Education and published by . This book was released on 1955 with total page 764 pages. Available in PDF, EPUB and Kindle. Book excerpt:

French Phrase Finder

Author : Josiane Nicolas
Publisher : Harpercollins Pub Limited
ISBN 13 : 9780004702858
Total Pages : 256 pages
Book Rating : 4.7/5 (28 download)

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Book Synopsis French Phrase Finder by : Josiane Nicolas

Download or read book French Phrase Finder written by Josiane Nicolas and published by Harpercollins Pub Limited. This book was released on 1993 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for easy use, this pocket-sized Dutch mini-dictionary has over 70 topics listed alphabetically. The flexible phrases can be tailored to suit individual situations. A simple pronunciation guide allows English-speakers to reproduce the right sounds without being daunted by foreign spelling.

Endangered Phrases

Author : Steven D. Price
Publisher : Skyhorse Publishing Inc.
ISBN 13 : 161608247X
Total Pages : 225 pages
Book Rating : 4.6/5 (16 download)

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Book Synopsis Endangered Phrases by : Steven D. Price

Download or read book Endangered Phrases written by Steven D. Price and published by Skyhorse Publishing Inc.. This book was released on 2011-06-22 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Collects phrases that were once part of everyday speech, but no longer are due to the evolution of language and cultural changes.

Presentations For Dummies

Author : Malcolm Kushner
Publisher : John Wiley & Sons
ISBN 13 : 1118069897
Total Pages : 384 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Presentations For Dummies by : Malcolm Kushner

Download or read book Presentations For Dummies written by Malcolm Kushner and published by John Wiley & Sons. This book was released on 2011-04-27 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you’re dealing with one person or one thousand, the ability to transmit ideas in a coherent and compelling fashion is one of the most important skills you can ever develop. Want to impress your colleagues? Convince your clients? Prove your point? The key to success is what you say. To get what you want in life, you have to present yourself forcefully, credibly, and convincingly. If you need to land that big consulting job or launch a new initiative at the office, knowing how to present your case is half the battle. Luckily, Presentations For Dummies shows you the way. It gives you all the tools and tips you need to make your presentations flawless and effective, including proven advice on: Relating to your audience Overcoming stage fright Adding flare with personal stories Using humor to loosen up the crowd Making your point with visual aids From getting prepared to dealing with unexpected problems while you’re the focus of attention, this handy guide covers everything you need to make all your presentations flawless. You’ll learn how to create fantastic, effective visual aids that make your point with passion, and a whole lot more: Gathering sources and compiling data Organizing your ideas Improving your timing for maximum impact Using your pre-presentation nerves as an asset Choosing the perfect word in every instance Crafting an introduction, conclusion, and transitions Using PowerPoint to make your point Understanding what body language says about you Simple tricks for every situation Written by consultant, humorist, and professional speaker Malcolm Kushner, Presentations For Dummies tells you everything you need to know — and do — to get it right from the start. But be careful, this powerful resource could make your presentations so good that you might have to give more of them.

Methods in Dialectology

Author : Alan R. Thomas
Publisher : Multilingual Matters
ISBN 13 : 9781853590221
Total Pages : 718 pages
Book Rating : 4.5/5 (92 download)

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Book Synopsis Methods in Dialectology by : Alan R. Thomas

Download or read book Methods in Dialectology written by Alan R. Thomas and published by Multilingual Matters. This book was released on 1988 with total page 718 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reflects the current concerns of dialectologists, as they exploit methodological tools in the twin contexts of insights which derive from sociology via sociolinguistics, and their awareness of the interplay between synchronic variation and linguistic change.

A Writer's Guide to Freelance Journalism

Author :
Publisher : Launchpoint Publishing
ISBN 13 : 1907138196
Total Pages : 136 pages
Book Rating : 4.9/5 (71 download)

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Book Synopsis A Writer's Guide to Freelance Journalism by :

Download or read book A Writer's Guide to Freelance Journalism written by and published by Launchpoint Publishing. This book was released on with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Using Software in Qualitative Research

Author : Christina Silver
Publisher : SAGE
ISBN 13 : 1473905222
Total Pages : 385 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis Using Software in Qualitative Research by : Christina Silver

Download or read book Using Software in Qualitative Research written by Christina Silver and published by SAGE. This book was released on 2014-05-01 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using Software in Qualitative Research is an essential introduction to the practice and principles of Computer Assisted Qualitative Data Analysis (CAQDAS). The book will help you to choose the most appropriate package for your needs and get the most out of the software once you are using it. This book considers a wide range of tasks and processes in the data management and analysis process, and shows how software can help you at each stage. In the new edition, the authors present three case studies with different forms of data (text, video and mixed data) and show how each step in the analysis process for each project could be supported by software. The new edition is accompanied by an extensive companion website with step-by-step instructions produced by the software developers themselves. Software programmes covered in second edition include the latest versions of: ATLAS.ti DEDOOSE HyperRESEARCH MAXQDA NVivo QDA Miner TRANSANA Ann Lewins and Christina Silver are leading experts in the field of CAQDAS and have trained thousands of students and researchers in using software. Reading this book is like having Ann and Christina at your shoulder as you analyse your data!