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The Persuasive Edge
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Author :Richard J. Crawford Publisher :Lawyers & Judges Publishing Company ISBN 13 :9781933264998 Total Pages :244 pages Book Rating :4.2/5 (649 download)
Book Synopsis The Persuasive Edge by : Richard J. Crawford
Download or read book The Persuasive Edge written by Richard J. Crawford and published by Lawyers & Judges Publishing Company. This book was released on 2011 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Drawing on the premise that persuasion must be purposeful, The Persuasive Edge lays out the case for making meaningful choices at each stage in trial preparation and at trial. The Persuasive Edge is a must for every trial lawyer, teacher and student of law or communication, and anyone else whose practice or profession depends on human persuasion"--Provided by publisher.
Book Synopsis The Persuasive Edge by : Myles Martel
Download or read book The Persuasive Edge written by Myles Martel and published by Fawcett. This book was released on 1989 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Prepare a complete start-to-finish communication campaign to maximize your persuasiveness, build customer confidence, overcome speech anxiety, use the mass media effectively"--Cover.
Book Synopsis Writing to Persuade: How to Bring People Over to Your Side by : Trish Hall
Download or read book Writing to Persuade: How to Bring People Over to Your Side written by Trish Hall and published by Liveright Publishing. This book was released on 2019-06-11 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the former New York Times Op-Ed page editor, a definitive and entertaining resource for writers of every stripe on the neglected art of persuasion. In the tradition of The Elements of Style comes Trish Hall’s essential new work on writing well—a sparkling instructional guide to persuading (almost) anyone, on (nearly) anything. As the person in charge of the Op-Ed page for the New York Times, Hall spent years immersed in argument, passion, and trendsetting ideas—but also in tangled sentences, migraine-inducing jargon, and dull-as-dishwater writing. Drawing on her vast experience editing everyone from Nobel Prize winners and global strongmen (Putin) to first-time pundits (Angelina Jolie), Hall presents the ultimate guide to writing persuasively for students, job applicants, and rookie authors looking to get published. She sets out the core principles for connecting with readers—laid out in illuminating chapters such as “Cultivate Empathy,” “Abandon Jargon,” and “Prune Ruthlessly.” Combining boisterous anecdotes with practical advice (relayed in “tracked changes” bubbles), Hall offers an infinitely accessible primer on the art of effectively communicating above the digital noise of the twenty-first century.
Download or read book Edge City written by Joel Garreau and published by Anchor. This book was released on 2011-07-27 with total page 575 pages. Available in PDF, EPUB and Kindle. Book excerpt: First there was downtown. Then there were suburbs. Then there were malls. Then Americans launched the most sweeping change in 100 years in how they live, work, and play. The Edge City.
Book Synopsis Constructing the Persuasive Portfolio by : Margaret Fletcher
Download or read book Constructing the Persuasive Portfolio written by Margaret Fletcher and published by Routledge. This book was released on 2016-09-13 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Constructing the Persuasive Portfolio helps you learn the art of designing a compelling and effective architectural portfolio. Margaret Fletcher categorizes the architectural portfolio design process into a step-by-step method that you can manage and understand. The full-color book includes 400 portfolio examples from 55 designers, along with more than 50 diagrams, and a set of 48 design actions that are marked throughout. You will learn how to: -Identify your readership -Collect, document, and catalog your work -Organize your portfolio -Visually structure your portfolio -Design your layout -Manage both printed and digital portfolio formats As your ultimate persuasive tool, your portfolio is the single most important design exercise of your academic and professional career. Constructing the Persuasive Portfolio shows you everything you need to know to create your portfolio and is the only portfolio design book you will ever need!
Download or read book Edge written by Laura Huang and published by National Geographic Books. This book was released on 2020-01-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Laura Huang, an award-winning Harvard Business School professor, shows that success is about gaining an edge: that elusive quality that gives you an upper hand and attracts attention and support. Some people seem to naturally have it. Now, Huang teaches the rest of us how to create our own from the challenges and biases we think hold us back, and turning them to work in our favor. How do you find a competitive edge when the obstacles feel insurmountable? How do you get people to take you seriously when they're predisposed not to, and perhaps have already written you off? Laura Huang has come up against that problem many times--and so has anyone who's ever felt out of place or underestimated. Many of us sit back quietly, hoping that our hard work and effort will speak for itself. Or we try to force ourselves into the mold of who we think is "successful," stifling the creativity and charm that makes us unique and memorable. In Edge, Huang offers a different approach. She argues that success is rarely just about the quality of our ideas, credentials, and skills, or our effort. Instead, achieving success hinges on how well we shape others' perceptions--of our strengths, certainly, but also our flaws. It's about creating our own edge by confronting the factors that seem like shortcomings and turning them into assets that make others take notice. Huang draws from her groundbreaking research on entrepreneurial intuition, persuasion, and implicit decision-making, to impart her profound findings and share stories of previously-overlooked Olympians, assistants-turned-executives, and flailing companies that made momentous turnarounds. Through her deeply-researched framework, Huang shows how we can turn weaknesses into strengths and create an edge in any situation. She explains how an entrepreneur scored a massive investment despite initially being disparaged for his foreign accent, and how a first-time political candidate overcame voters' doubts about his physical disabilities. Edge shows that success is about knowing who you are and using that knowledge unapologetically and strategically. This book will teach you how to find your unique edge and keep it sharp.
Book Synopsis Persuasive Technology by : B.J. Fogg
Download or read book Persuasive Technology written by B.J. Fogg and published by Morgan Kaufmann. This book was released on 2003 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: B.J. Fogg proposes conceptual examples of possible new technologies, discusses ethical implications of persuasive computing and offers theoretical insights into persuasion processes.
Book Synopsis The Character Edge by : Robert L. Caslen, Jr.
Download or read book The Character Edge written by Robert L. Caslen, Jr. and published by St. Martin's Press. This book was released on 2020-10-13 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The former superintendent at West Point and a psychologist explain why all successful leaders rely on a foundation of strong character. Among the most successful leaders throughout history—from Abe Lincoln to Rosa Parks, Mahatma Gandhi to Susan B. Anthony, Martin Luther King, Jr. to Nelson Mandela—some were brilliant mathematicians and economists, others were creative visionaries, still others were masterful at strategic planning. Their mastery of their field wasn’t the secret to their highly effective leadership. All of their skill, grit, resilience, charisma, and courage emanated from one thing: their strength of character. Character—the moral values and habits of an individual—is in the spotlight now more than perhaps at any other point in modern history. Politicians distort facts. Corporations cheat customers and investors. Athletes are caught using illegal supplements. In addition to harming our culture at large, these failures of character have a profound and undermining impact on leadership. The authors of this book are experts on the value of character, its correlation with successful leadership, and how to build it in individuals and prospective leaders. General Robert L. Caslen, Jr. served the US Army for over 43 years and served as Superintendent at the US Military Academy at West Point. Psychologist Dr. Michael D. Matthews is a Professor of Engineering Psychology at West Point who has focused on the psychology of character for years. Together they witnessed firsthand that raw talent is not enough to stand on its own; successful leadership relies on the critical foundation of a strong character. In The Character Edge they leverage their perspectives to offer an empowering, story-driven argument—backed by the latest scientific research—that character is vital to success. They give readers the tools to build and sustain character in themselves and their organizations by testing readers' strengths of the gut, head and heart and teaching how to build trust and nurture the seeds of character.
Book Synopsis 7 Secrets of Persuasion by : James C. Crimmins
Download or read book 7 Secrets of Persuasion written by James C. Crimmins and published by Red Wheel/Weiser. This book was released on 2016-09-19 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Jim Crimmins explains what really drives human behavior. For anyone who hopes to influence what people do or what they buy, Jim's book is required reading." —Keith Reinhard, chairman emeritus of DDB Worldwide and a member of the Advertising Hall of Fame 7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion. Whether your goal is to persuade one person--a husband, child, or boss--or the millions who might purchase an Apple Watch or a Budweiser, 7 Secrets of Persuasion will show you how to: Unearth the motivation that actually changes a behavior like smoking, voting, or buying, even though people don't know why they do what they do. Tap into the mental process that gives religious symbols, political symbols, and commercial logos their power. Make a promise that is delayed, uncertain, and rational more compelling by making it immediate, certain, and emotional. Transform your candidate, service, or product into the one people want by utilizing what psychologists call the "fundamental attribution error."
Download or read book Nonsense written by Jamie Holmes and published by Crown. This book was released on 2016-10-11 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: An illuminating look at the surprising upside of ambiguity—and how, properly harnessed, it can inspire learning, creativity, even empathy Life today feels more overwhelming and chaotic than ever. Whether it’s a confounding work problem or a faltering relationship or an unclear medical diagnosis, we face constant uncertainty. And we’re continually bombarded with information, much of it contradictory. Managing ambiguity—in our jobs, our relationships, and daily lives—is quickly becoming an essential skill. Yet most of us don’t know where to begin. As Jamie Holmes shows in Nonsense, being confused is unpleasant, so we tend to shutter our minds as we grasp for meaning and stability, especially in stressful circumstances. We’re hard-wired to resolve contradictions quickly and extinguish anomalies. This can be useful, of course. When a tiger is chasing you, you can’t be indecisive. But as Nonsense reveals, our need for closure has its own dangers. It makes us stick to our first answer, which is not always the best, and it makes us search for meaning in the wrong places. When we latch onto fast and easy truths, we lose a vital opportunity to learn something new, solve a hard problem, or see the world from another perspective. In other words, confusion—that uncomfortable mental place—has a hidden upside. We just need to know how to use it. This lively and original book points the way. Over the last few years, new insights from social psychology and cognitive science have deepened our understanding of the role of ambiguity in our lives and Holmes brings this research together for the first time, showing how we can use uncertainty to our advantage. Filled with illuminating stories—from spy games and doomsday cults to Absolut Vodka’s ad campaign and the creation of Mad Libs—Nonsense promises to transform the way we conduct business, educate our children, and make decisions. In an increasingly unpredictable, complex world, it turns out that what matters most isn’t IQ, willpower, or confidence in what we know. It’s how we deal with what we don’t understand.
Book Synopsis The Persuasive Project Manager: Communicating for Understanding by : Bill Brantley Pmp
Download or read book The Persuasive Project Manager: Communicating for Understanding written by Bill Brantley Pmp and published by Independently Published. This book was released on 2019-02-03 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: You may have heard that "90% of a project manager's work is communication." But, have you heard why communication is so important and what is good project management communication? Answering those questions is why I spent the last ten years studying project management communication and what makes a successful project. Not only as a working project manager but as a communication researcher. I found that project management communication needs to be reinvented for today's more complex and agile projects. Communication is no longer just the transfer of information and giving directives to project teams. Modern communication theory is based upon creating shared understanding - "the coordinated management of meaning." And nowhere is it more important to manage and coordinate meaning - and understanding - than in projects. In my book, I will explain: -How to communicate for understanding instead of just giving information.-What Aristotle taught us about effective communication and why his 2,000-year old advice is still vital to persuasive communication.-How the "Coordinated Management of Meaning" can help you develop and lead high-performing project teams.-Why the project manager is the communication hub and how you can better manage the flow of project communication.-Why project managers need to master both emotional intelligence and cultural intelligence when communicating with their project teams and stakeholders. Be more effective in negotiations when you understand the hidden emotional and cultural subtexts.-What cognitive biases are and how they are barriers to understanding. This book will teach you how to recognize and overcome cognitive biases to better communicate your message.-How to effectively communicate online with a distributed workforce by virtually "present."-Why communicating for understanding is the foundation of being a coaching, situational leadership, and servant leadership project manager.This is not just a book on theory; I also give the working project manager practical tips and tools to help him or her improve their project management communication. These workplace-tested tips and tools are ready to use today as you manage your projects.I wrote this book because I couldn't find many books on project management communication. And the books I found were mainly focused on the outdated information transfer model. Because communication is important to project success, this book is dedicated to giving project managers the latest communication research and methods so he or she can create a culture of understanding in projects and increase the chances for project success.
Download or read book Persuasion Edge written by Crawford and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Underdog Edge by : Amy Showalter
Download or read book The Underdog Edge written by Amy Showalter and published by Morgan James Publishing. This book was released on 2011-08-01 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: A prominent consultant reveals secrets to help you influence and persuade others—even when you aren’t in a position of power. We all have occasions in which we want or need to persuade someone of greater clout, prestige, or authority to see things our way. There are books that show how to effect change from a leadership position or how to work with peers within your own organization—but what can you do when you need to exert “upward influence” with decision makers who can help you achieve your goals? In this book, a popular speaker and successful consultant with expertise in grassroots efforts shows which tactics are most successful when you’re the underdog. She also shares real-world stories of everyday people who have achieved persuasion success in politics and business with someone up the food chain, the peer-reviewed science behind their success—as well as insights from those whose minds they changed.
Download or read book Flipnosis written by Kevin Dutton and published by Random House. This book was released on 2011-01-11 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'What if I were to tell you that a psychopathic arsonist might also be the person most likely to save you from a burning building?' *This book is about a special kind of persuasion: 'flipnosis'. It has an incubation period of just seconds, and can instantly disarm even the most discerning mind. Flipnosis is black-belt mind control. It doesn't just turn the tables, it kicks them over. *From the malign but fascinating powers of psychopaths, serial killers and con men to the political genius of Winston Churchill - via the grandmasters of martial arts, Buddhist monks, magicians, advertisers, salesmen, CEOs and frogs that mug each other - Kevin Dutton's brilliantly original and revelatory book explores what cutting-edge science can teach us about the techniques of persuasion.
Download or read book Persuade written by Philip Hesketh and published by John Wiley & Sons. This book was released on 2015-09-24 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to influence others and get your own way more often Wouldn't it be great if you could get the pay rise you've asked for, win the business you've pitched for or get that job you so desperately want? Well, with this book you can learn how to get inside the head of the person making the decision and find out exactly what is it that's going to get them to say yes! Persuade explains the seven psychological drivers that motivate us all. By understanding these drivers and the impact they have on our own lives, we can gain valuable insights into how we can motivate ourselves, improve our relationships, negotiate more effectively, get people to like us and ultimately get our own way more often. Persuade: Is written in Philip's trademark humorous, yet well-researched style Draws from scientific and psychological sources Is delivered in short, accessible, bite-sized chapters
Book Synopsis The Necessary Art of Persuasion by : Jay A. Conger
Download or read book The Necessary Art of Persuasion written by Jay A. Conger and published by Harvard Business Review Press. This book was released on 2008-09-08 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.
Book Synopsis Experiments With People by : Robert P. Abelson
Download or read book Experiments With People written by Robert P. Abelson and published by Psychology Press. This book was released on 2014-04-04 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experiments With People showcases 28 intriguing studies that have significantly advanced our understanding of human thought and social behavior. These studies, mostly laboratory experiments, shed light on the irrationality of everyday thinking, the cruelty and indifference of 'ordinary' people, the operation of the unconscious mind, and the intimate bond between the self and others. This book tells the inside story of how social psychological research gets done and why it matters. Each chapter focuses on the details and implications of a single study, but cites related research and real-life examples. All chapters are self-contained, allowing them to be read in any order. Each chapter is divided into: *Background--provides the rationale for the study; *What They Did--outlines the design and procedure used; *What They Found--summarizes the results obtained; *So What?--articulates the significance of those results; *Afterthoughts--explores the broader issues raised by the study; and *Revelation--encapsulates the 'take-home message' of each chapter. This paperback is ideal as a main or supplementary text for courses in social psychology, introductory psychology, or research design.
