The Perception of Quality

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Publisher : Springer
ISBN 13 : 1447166272
Total Pages : 269 pages
Book Rating : 4.4/5 (471 download)

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Book Synopsis The Perception of Quality by : George N. Kenyon

Download or read book The Perception of Quality written by George N. Kenyon and published by Springer. This book was released on 2014-11-25 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the quality of these products and services. It offers readers an improved understanding of how and why the design process must consider how the consumer will perceive a product or service. In order to facilitate the presentation and understanding of these concepts, illustrations and case examples are also provided throughout the book. This book provides an invaluable resource for managers, designers, manufacturers, professional practitioners and academics interested in quality management. It also offers a useful supplementary text for marketing and quality management courses.

Your Customers' Perception of Quality

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Author :
Publisher : CRC Press
ISBN 13 : 1439845824
Total Pages : 228 pages
Book Rating : 4.4/5 (398 download)

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Book Synopsis Your Customers' Perception of Quality by : Baboo Kureemun

Download or read book Your Customers' Perception of Quality written by Baboo Kureemun and published by CRC Press. This book was released on 2011-06-13 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing the insight and tools needed to improve the perception your customers have about the quality of your product or service, Your Customers' Perception of Quality: What It Means to Your Bottom Line and How to Control It introduces a ground-breaking model for measuring the impact of quality perception on your bottom line. Allowing you to look at quality from an outside-in, truly customer-centric perspective, the authors pave a concrete connection between enhanced customer perception and increased profitability. The book introduces cutting-edge concepts in customer-centric quality—explaining exactly how to identify, plan, cost justify, manage, and deliver consistent improvements to the factors that matter most to your customers. Helping you harness the power of the universal set of tools, techniques, and methods at your disposal in the field of quality, the book: Unveils a model that provides quantifiable information for determining the impact of customer perception on your bottom line Details a strategic model for attaining long-term benefits—including the tools required to make the necessary tactical changes Includes a wealth of customizable tools to help kick-start implementation efforts The text clearly illustrates how to implement methods proven to improve operational efficiencies, foster customer loyalty, and drive increased revenue through positive word of mouth. Complete with helpful checklists, templates, tools, and detailed instructions on how to tailor them to your company, the authors guide you through the path of evaluating, analyzing, and implementing the value-adding adjustments needed to drive profits and boost customer loyalty.

Perceived Quality

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Author :
Publisher : Lexington Books
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Perceived Quality by : Jacob Jacoby

Download or read book Perceived Quality written by Jacob Jacoby and published by Lexington Books. This book was released on 1985 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Your Customers' Perception of Quality

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Author :
Publisher : CRC Press
ISBN 13 : 1439891230
Total Pages : 225 pages
Book Rating : 4.4/5 (398 download)

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Book Synopsis Your Customers' Perception of Quality by : Baboo Kureemun

Download or read book Your Customers' Perception of Quality written by Baboo Kureemun and published by CRC Press. This book was released on 2011-04-25 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing the insight and tools needed to improve the perception your customers have about the quality of your product or service, Your Customers' Perception of Quality: What It Means to Your Bottom Line and How to Control It introduces a ground-breaking model for measuring the impact of quality perception on your bottom line. Allowing you to look

Proceedings of the 1993 World Marketing Congress

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Publisher : Springer
ISBN 13 : 3319173235
Total Pages : 674 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Proceedings of the 1993 World Marketing Congress by : M. Joseph Sirgy

Download or read book Proceedings of the 1993 World Marketing Congress written by M. Joseph Sirgy and published by Springer. This book was released on 2015-06-20 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1993 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​

Quality Management for Competitive Advantage in Global Markets

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Author :
Publisher : IGI Global
ISBN 13 : 1799850374
Total Pages : 297 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Quality Management for Competitive Advantage in Global Markets by : Saiz-Álvarez, José Manuel

Download or read book Quality Management for Competitive Advantage in Global Markets written by Saiz-Álvarez, José Manuel and published by IGI Global. This book was released on 2020-09-04 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quality should be treated as a culture of success in the market. Enterprises focused on quality will survive in the long term in this new environment because quality is what may create a real and robust link between a company and its clients, and these clients should always be considered the heart of any business; without them, there is neither option nor sense to continue any activity in a company. Quality Management for Competitive Advantage in Global Markets is an essential reference source that discusses the importance of quality practices and global market practices. With research that allows practitioners to improve their understanding of the strategic role of quality in the information and knowledge society, it focuses on describing a global economy formed by networks, organizations, teams, workgroups, information systems, and finally, actors in networked environments. Featuring research on topics such as consumer satisfaction, human capital, and quality management, the target audience of this book is composed of professionals and researchers working in the field of information and knowledge management in various disciplines including library, information and communication sciences, administrative sciences and management, education, adult education, sociology, computer science, and information technology. Moreover, the book provides insights and supports executives concerned with the management of expertise, knowledge, information, and organizational development in different types of work communities and environments.

Voice and Speech Quality Perception

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 3540288600
Total Pages : 208 pages
Book Rating : 4.5/5 (42 download)

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Book Synopsis Voice and Speech Quality Perception by : Ute Jekosch

Download or read book Voice and Speech Quality Perception written by Ute Jekosch and published by Springer Science & Business Media. This book was released on 2005-12-16 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Foundations of Voice and Speech Quality Perception starts out with the fundamental question of: "How do listeners perceive voice and speech quality and how can these processes be modeled?" Any quantitative answers require measurements. This is natural for physical quantities but harder to imagine for perceptual measurands. This book approaches the problem by actually identifying major perceptual dimensions of voice and speech quality perception, defining units wherever possible and offering paradigms to position these dimensions into a structural skeleton of perceptual speech and voice quality. The emphasis is placed on voice and speech quality assessment of systems in artificial scenarios. Many scientific fields are involved. This book bridges the gap between two quite diverse fields, engineering and humanities, and establishes the new research area of Voice and Speech Quality Perception.

Food, People and Society

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Publisher : Springer Science & Business Media
ISBN 13 : 3662046016
Total Pages : 467 pages
Book Rating : 4.6/5 (62 download)

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Book Synopsis Food, People and Society by : Lynn J. Frewer

Download or read book Food, People and Society written by Lynn J. Frewer and published by Springer Science & Business Media. This book was released on 2013-03-09 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique insight into the decision-making and food consumption of the European consumer. The volume is essential reading for those involved in product development, market research and consumer science in food and agro industries and academic research. It brings together experts from different disciplines in order to address the fundamental issues related to predicting food choice, consumer behavior and societal trust in quality and safety regulatory systems. The importance of the social and psychological context and the cross-cultural differences and how they influence food choice are also covered in great detail.

Paradox and Perception

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Author :
Publisher : Rowman & Littlefield
ISBN 13 : 0815703953
Total Pages : 274 pages
Book Rating : 4.8/5 (157 download)

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Book Synopsis Paradox and Perception by : Carol L. Graham

Download or read book Paradox and Perception written by Carol L. Graham and published by Rowman & Littlefield. This book was released on 2010-09-01 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The "quality of life" concept of quality of life is a broad one. It incorporates basic needs but also extends beyond them to include capabilities, the "livability" of the environment, and life appreciation and happiness. Latin America's diversity in culture and levels of development provide a laboratory for studying how quality of life varies with a number of objective and subjective measures. These measures range from income levels to job insecurity and satisfaction, to schooling attainment and satisfaction, to measured and self-assessed health, among others. Paradox and Perception greatly improves our understanding of the determinants of well-being in Latin America based on a broad "quality of life" concept that challenges some standard assumptions in economics, including those about the relationship between happiness and income. The authors' analysis builds upon a number of new approaches in economics, particularly those related to the study of happiness and finds a number of paradoxes as the region's respondents evaluate their well-being. These include the paradox of unhappy growth at the macroeconomic level, happy peasants and frustrated achievers at the microlevel, and surprisingly high levels of satisfaction with public services among the region's poorest. They also have important substantive links with several of the region's realities, such as high levels of income inequality, volatile macroeconomic performance, and low expectations of public institutions and faith in the capacity of the state to deliver. Identifying these perceptions, paradoxes, and their causes will contribute to the crafting of better public policies, as well as to our understanding of why "populist" politics still pervade in much of the region.

Price and the Perception of Quality

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Publisher :
ISBN 13 :
Total Pages : 58 pages
Book Rating : 4.:/5 (211 download)

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Book Synopsis Price and the Perception of Quality by : Joseph H. Thaman

Download or read book Price and the Perception of Quality written by Joseph H. Thaman and published by . This book was released on 1988 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Quality Uncertainty and Perception

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 3790821950
Total Pages : 148 pages
Book Rating : 4.7/5 (98 download)

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Book Synopsis Quality Uncertainty and Perception by : Lalit Wankhade

Download or read book Quality Uncertainty and Perception written by Lalit Wankhade and published by Springer Science & Business Media. This book was released on 2010-06-16 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: It has been observed that the studies of quality are pursued in various disciplines like economics, quality management, and marketing science, and are seen isolated. The treatments imparted to these studies are also different and has the backdrop of discipline in which the work has been pursued. The nature of isolation is equally seen when quality uncertainty and perceived quality were pursued separately without showing any inkling that these can be complimentary. Economist and Nobel Laureate, Akerlof (1970), wrote a seminal piece “The market for lemons: quality uncertainty and market mechanism”, where he described quality uncertainty due to information asymmetry. It refers to the fact that a party in a transaction may have more information than the other. This is information asymmetry. If the seller has more information than the buyer about the product quality, he/she may sell it, as if it is a high-quality product. In reality, it could be a low-quality product. The buyer does not have the information regarding the quality of the offered product. The market condition that led to this transaction is quality uncertainty due to information asymmetry.

Perception and Knowledge

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Author :
Publisher : Cambridge University Press
ISBN 13 : 1139502794
Total Pages : 259 pages
Book Rating : 4.1/5 (395 download)

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Book Synopsis Perception and Knowledge by : Walter Hopp

Download or read book Perception and Knowledge written by Walter Hopp and published by Cambridge University Press. This book was released on 2011-04-07 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a provocative, clear and rigorously argued account of the nature of perception and its role in the production of knowledge. Walter Hopp argues that perceptual experiences do not have conceptual content, and that what makes them play a distinctive epistemic role is not the features which they share with beliefs, but something that in fact sets them radically apart. He explains that the reason-giving relation between experiences and beliefs is what Edmund Husserl called 'fulfilment' - in which we find something to be as we think it to be. His book covers a wide range of central topics in contemporary philosophy of mind, epistemology and traditional phenomenology. It is essential reading for contemporary analytic philosophers of mind and phenomenologists alike.

Marketing Opportunities and Challenges in a Changing Global Marketplace

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Publisher : Springer Nature
ISBN 13 : 3030391655
Total Pages : 701 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis Marketing Opportunities and Challenges in a Changing Global Marketplace by : Shuang Wu

Download or read book Marketing Opportunities and Challenges in a Changing Global Marketplace written by Shuang Wu and published by Springer Nature. This book was released on 2020-06-15 with total page 701 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Featuring the full proceedings from the 2019 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, this book explores and assess the rate of change that drives companies to evaluate and adapt their marketing strategies to remain competitive. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

The Quality of Life in Latin American Cities

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Publisher : World Bank Publications
ISBN 13 : 0821382136
Total Pages : 296 pages
Book Rating : 4.8/5 (213 download)

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Book Synopsis The Quality of Life in Latin American Cities by : Eduardo Lora

Download or read book The Quality of Life in Latin American Cities written by Eduardo Lora and published by World Bank Publications. This book was released on 2010-05-04 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: A growing number of cities around the world have established systems for monitoring the quality of urban life. Many of those systems combine objective information with subjective opinions and cover a wide variety of topics. This book assesses a method that takes advantage of both types of information and offers criteria to identify and rank the issues of potential importance for urban dwellers. This method which combines the so-called 'hedonic price' and 'life satisfaction' approaches to value public goods was tested in pilot studies in six Latin American cities: Bogot , Buenos Aires, Lima, Medell n, Montevideo, and San Jos of Costa Rica. It provides valuable insights to address key questions such as, Which urban problems have the greatest impact on people s opinions of city management and the most widespread effects on their lives? Do gaps between perception and reality vary from one area of the city to another, especially between high- and low-income neighborhoods? Where can homebuilders most feasibly seek solutions to problems such as inadequate road infrastructure, a lack of recreational areas, or poor safety conditions? Which problems should government authorities address first, in light of their impact on the well-being of various groups of individuals and given private actors abilities to respond? Which homeowners benefit the most from public infrastructure or services? When can or should property taxes be used to finance the provision of certain services or the solution of certain problems? 'The Quality of Life in Latin American Cities: Markets and Perception' proposes a monitoring system that is easy to operate and that entails reasonable costs but also has a solid conceptual basis. Long the ideal of many scholars and practitioners, such a system may soon become a reality and have the potential to make a significant contribution to the decision-making processes in any city concerned with the well-being of its residents.

Exploring Omnichannel Retailing

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Publisher : Springer
ISBN 13 : 3319982737
Total Pages : 292 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Exploring Omnichannel Retailing by : Wojciech Piotrowicz

Download or read book Exploring Omnichannel Retailing written by Wojciech Piotrowicz and published by Springer. This book was released on 2018-12-05 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. It highlights case studies and examples related to each of the many barriers to an omnichannel approach, demonstrating not just success stories, but also failures. While omnichannel has already been recognized as an emerging retail trend, the articles in this book fill an important gap in research on the topic. Providing readers with essential insights on the omnichannel strategy and its implementation, the book will also stimulate academic discussion on this emerging trend.

The Consumer Mind

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Publisher : Kogan Page Publishers
ISBN 13 : 0749465719
Total Pages : 200 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis The Consumer Mind by : Pepe Martínez

Download or read book The Consumer Mind written by Pepe Martínez and published by Kogan Page Publishers. This book was released on 2012-06-03 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Consumer Mind explores the relationship between consumers and brands, analysing the types of communication and their perception of brands. Based on research from Millward Brown, one of the world's leading research agencies, it provides expert advice for marketing practitioners on how brands, products, services and communications reach the mind of the consumer. With insights based on the latest advances in neuroscience and psychology, it analyses the daily mental functions of consumers, in relation to others and their environment, and the implications for brands. The Consumer Mind encourages marketers to think about people and their everyday lives, enabling them to influence the way that their brands are perceived and to encourage trial and repeat purchases.

Proceedings of the International Symposium for Production Research 2019

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Author :
Publisher : Springer
ISBN 13 : 9783030313425
Total Pages : 853 pages
Book Rating : 4.3/5 (134 download)

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Book Synopsis Proceedings of the International Symposium for Production Research 2019 by : Numan M. Durakbasa

Download or read book Proceedings of the International Symposium for Production Research 2019 written by Numan M. Durakbasa and published by Springer. This book was released on 2019-10-26 with total page 853 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the conference that forms a unique platform to bring together academicians and practitioners from industrial engineering and management engineering as well as from other disciplines working on production function applying the tools of operational research and production/operational management. Topics treated include: computer-aided manufacturing, Industry 4.0, big data and analytics, flexible manufacturing systems, fuzzy logic, industrial applications, information technologies in production management, optimization, production economy, production planning and control, productivity and performance management, project management, quality management, risk analysis and management, and supply chain management