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The Peoples Automobile
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Book Synopsis The People’s Car by : Bernhard Rieger
Download or read book The People’s Car written by Bernhard Rieger and published by Harvard University Press. This book was released on 2013-04-16 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the Berlin Auto Show in 1938, Adolf Hitler presented the prototype for a small, oddly shaped, inexpensive family car that all good Aryans could enjoy. Decades later, that automobile—the Volkswagen Beetle—was one of the most beloved in the world. Bernhard Rieger examines culture and technology, politics and economics, and industrial design and advertising genius to reveal how a car commissioned by Hitler and designed by Ferdinand Porsche became an exceptional global commodity on a par with Coca-Cola. Beyond its quality and low cost, the Beetle’s success hinged on its uncanny ability to capture the imaginations of people across nations and cultures. In West Germany, it came to stand for the postwar “economic miracle” and helped propel Europe into the age of mass motorization. In the United States, it was embraced in the suburbs, and then prized by the hippie counterculture as an antidote to suburban conformity. As its popularity waned in the First World, the Beetle crawled across Mexico and Latin America, where it symbolized a sturdy toughness necessary to thrive amid economic instability. Drawing from a wealth of sources in multiple languages, The People’s Car presents an international cast of characters—executives and engineers, journalists and advertisers, assembly line workers and car collectors, and everyday drivers—who made the Beetle into a global icon. The Beetle’s improbable story as a failed prestige project of the Third Reich which became a world-renowned brand illuminates the multiple origins, creative adaptations, and persisting inequalities that characterized twentieth-century globalization.
Book Synopsis The People's Car by : Bernhard Rieger
Download or read book The People's Car written by Bernhard Rieger and published by Harvard University Press. This book was released on 2013-04-09 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bernhard Rieger reveals how a car commissioned by Hitler and designed by Ferdinand Porsche became a global commodity on a par with Coca-Cola. The Beetle's success hinged on its uncanny ability to capture the imaginations of executives, engineers, advertisers, car collectors, suburbanites, hippies, and everyday drivers aross nations and cultures.
Download or read book People's Car written by Sarasij Majumder and published by . This book was released on 2018-11-06 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: People's Car studies divergent populist responses to land acquisition for industries in rural India. It contends that landownership enables small landowners to aspire and look forward to social mobility in the non-farm sector, which are contingent upon industrialization. The protests against land acquisition, thus, have contradictory tendencies.
Book Synopsis Hitler's Chariots by : Blaine Taylor
Download or read book Hitler's Chariots written by Blaine Taylor and published by Schiffer Pub Limited. This book was released on 2009 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first ever illustrated study on the often photographed - but never fully explained - mechanical marvel, the Mercedes-Benz G-4 cross-country touring car, the vehicle that carried Adolf Hitler across much of Europe before and during World War II. Culled from the rich photo archives of Daimler-Benz, as well as from captured German albums in U.S. archives, this work depicts the G-4 in fascinating images and detailed text. Volume 2 will cover the Daimler-Benz 770K Grosser Mercedes. ILLUSTRATIONS 300 b/w images
Download or read book Thinking Small written by Andrea Hiott and published by Ballantine Books. This book was released on 2012-01-17 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car’s story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world. Andrea Hiott’s wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today’s automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford’s Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler’s concept of “the people’s car” would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world’s most huggable automobile. Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler’s monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon. Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility—a triumph not of the will but of the imagination.
Book Synopsis Unsafe at Any Speed by : Ralph Nader
Download or read book Unsafe at Any Speed written by Ralph Nader and published by New York : Grossman. This book was released on 1965 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Account of how and why cars kill, and why the automobile manufacturers have failed to make cars safe.
Book Synopsis The Automobile and American Life, 2d ed. by : John Heitmann
Download or read book The Automobile and American Life, 2d ed. written by John Heitmann and published by McFarland. This book was released on 2018-08-14 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now revised and updated, this book tells the story of how the automobile transformed American life and how automotive design and technology have changed over time. It details cars' inception as a mechanical curiosity and later a plaything for the wealthy; racing and the promotion of the industry; Henry Ford and the advent of mass production; market competition during the 1920s; the development of roads and accompanying highway culture; the effects of the Great Depression and World War II; the automotive Golden Age of the 1950s; oil crises and the turbulent 1970s; the decline and then resurgence of the Big Three; and how American car culture has been represented in film, music and literature. Updated notes and a select bibliography serve as valuable resources to those interested in automotive history.
Book Synopsis Where Is My Flying Car? by : J. Storrs Hall
Download or read book Where Is My Flying Car? written by J. Storrs Hall and published by Stripe Press. This book was released on 2021-11-30 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: From an engineer and futurist, an impassioned account of technological stagnation since the 1970s and an imaginative blueprint for a richer, more abundant future The science fiction of the 1960s promised us a future remade by technological innovation: we’d vacation in geodesic domes on Mars, have meaningful conversations with computers, and drop our children off at school in flying cars. Fast-forward 60 years, and we’re still stuck in traffic in gas-guzzling sedans and boarding the same types of planes we flew in over half a century ago. What happened to the future we were promised? In Where Is My Flying Car?, J. Storrs Hall sets out to answer this deceptively simple question. What starts as an examination of the technical limitations of building flying cars evolves into an investigation of the scientific, technological, and social roots of the economic stagnation that started in the 1970s. From the failure to adopt nuclear energy and the suppression of cold fusion technology to the rise of a counterculture hostile to progress, Hall recounts how our collective ambitions for the future were derailed, with devastating consequences for global wealth creation and distribution. Hall then outlines a framework for a future powered by exponential progress—one in which we build as much in the world of atoms as we do in the world of bits, one rich in abundance and wonder. Drawing on years of original research and personal engineering experience, Where Is My Flying Car?, originally published in 2018, is an urgent, timely analysis of technological progress over the last 50 years and a bold vision for a better future.
Download or read book The Yugo written by Jason Vuic and published by Macmillan + ORM. This book was released on 2011-03-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Six months after its American introduction in 1985, the Yugo was a punch line; within a year, it was a staple of late-night comedy. By 2000, NPR's Car Talk declared it "the worst car of the millennium." And for most Americans that's where the story begins and ends. Hardly. The short, unhappy life of the car, the men who built it, the men who imported it, and the decade that embraced and discarded it is rollicking and astounding, and one of the greatest untold business-cum-morality tales of the 1980s. Mix one rabid entrepreneur, several thousand "good" communists, a willing U.S. State Department, the shortsighted Detroit auto industry, and improvident bankers, shake vigorously, and you've got The Yugo: The Rise and Fall of the Worst Car in History. Brilliantly re-creating the amazing confluence of events that produced the Yugo, Yugoslav expert Jason Vuic uproariously tells the story of the car that became an international joke: The American CEO who happens upon a Yugo right when his company needs to find a new import or go under. A State Department eager to aid Yugoslavia's nonaligned communist government. Zastava Automobiles, which overhauls its factory to produce an American-ready Yugo in six months. And a hole left by Detroit in the cheap subcompact market that creates a race to the bottom that leaves the Yugo . . . at the bottom.
Download or read book Asphalt Nation written by Jane Holtz Kay and published by Crown. This book was released on 2012-06-20 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: Asphalt Nation is a major work of urban studies that examines how the automobile has ravaged America’s cities and landscape, and how we can fight back. The automobile was once seen as a boon to American life, eradicating the pollution caused by horses and granting citizens new levels of personal freedom and mobility. But it was not long before the servant became the master—public spaces were designed to accommodate the automobile at the expense of the pedestrian, mass transportation was neglected, and the poor, unable to afford cars, saw their access to jobs and amenities worsen. Now even drivers themselves suffer, as cars choke the highways and pollution and congestion have replaced the fresh air of the open road. Today our world revolves around the car—as a nation, we spend eight billion hours a year stuck in traffic. In Asphalt Nation, Jane Holtz Kay effectively calls for a revolution to reverse our automobile-dependency. Citing successful efforts in places from Portland, Maine, to Portland, Oregon, Kay shows us that radical change is not impossible by any means. She demonstrates that there are economic, political, architectural, and personal solutions that can steer us out of the mess. Asphalt Nation is essential reading for everyone interested in the history of our relationship with the car, and in the prospect of returning to a world of human mobility.
Book Synopsis Classic Speedsters by : Ronald Sieber
Download or read book Classic Speedsters written by Ronald Sieber and published by . This book was released on 2021-11 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Classic Speedsters: The Cars, The Times, and The Characters Who Drove Them chronicles the most significant vehicles ever to have traveled American roads and racetracks. Speedsters were the pizzazz cars of their era. Speedsters were owned by entertainers, captains of industry, the wealthy, and in some cases, the everyday guy or gal. They were often expensive, but always fast and sexy. Speedsters were America's first sports cars.Each chapter frames the birth and evolution of a company that produced a speedster model in its lineup and includes a biography of a famous owner of the period. This book traces the journey of the speedster concept across several time periods and among twelve automotive companies. It answers three fundamental questions:· Why were these cars so important and influential?· Why did so many prominent people own them?· What message do they have for modern design?
Book Synopsis The Automobile Age by : James J. Flink
Download or read book The Automobile Age written by James J. Flink and published by MIT Press. This book was released on 1990-07-19 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this sweeping cultural history, James Flink provides a fascinating account of the creation of the world's first automobile culture. He offers both a critical survey of the development of automotive technology and the automotive industry and an analysis of the social effects of "automobility" on workers and consumers.
Book Synopsis Volkswagen Chronicle - From the Beetle to a Global Player by : Manfred Grieger
Download or read book Volkswagen Chronicle - From the Beetle to a Global Player written by Manfred Grieger and published by . This book was released on 2015-07-21 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Roads Were Not Built for Cars by : Carlton Reid
Download or read book Roads Were Not Built for Cars written by Carlton Reid and published by Island Press. This book was released on 2015-04-09 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Roads Were Not Built for Cars, Carlton Reid reveals the pivotal—and largely unrecognized—role that bicyclists played in the development of modern roadways. Reid introduces readers to cycling personalities, such as Henry Ford, and the cycling advocacy groups that influenced early road improvements, literally paving the way for the motor car. When the bicycle morphed from the vehicle of rich transport progressives in the 1890s to the “poor man’s transport” in the 1920s, some cyclists became ardent motorists and were all too happy to forget their cycling roots. But, Reid explains, many motor pioneers continued cycling, celebrating the shared links between transport modes that are now seen as worlds apart. In this engaging and meticulously researched book, Carlton Reid encourages us all to celebrate those links once again.
Book Synopsis Strong Towns by : Charles L. Marohn, Jr.
Download or read book Strong Towns written by Charles L. Marohn, Jr. and published by John Wiley & Sons. This book was released on 2019-10-01 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new way forward for sustainable quality of life in cities of all sizes Strong Towns: A Bottom-Up Revolution to Build American Prosperity is a book of forward-thinking ideas that breaks with modern wisdom to present a new vision of urban development in the United States. Presenting the foundational ideas of the Strong Towns movement he co-founded, Charles Marohn explains why cities of all sizes continue to struggle to meet their basic needs, and reveals the new paradigm that can solve this longstanding problem. Inside, you’ll learn why inducing growth and development has been the conventional response to urban financial struggles—and why it just doesn’t work. New development and high-risk investing don’t generate enough wealth to support itself, and cities continue to struggle. Read this book to find out how cities large and small can focus on bottom-up investments to minimize risk and maximize their ability to strengthen the community financially and improve citizens’ quality of life. Develop in-depth knowledge of the underlying logic behind the “traditional” search for never-ending urban growth Learn practical solutions for ameliorating financial struggles through low-risk investment and a grassroots focus Gain insights and tools that can stop the vicious cycle of budget shortfalls and unexpected downturns Become a part of the Strong Towns revolution by shifting the focus away from top-down growth toward rebuilding American prosperity Strong Towns acknowledges that there is a problem with the American approach to growth and shows community leaders a new way forward. The Strong Towns response is a revolution in how we assemble the places we live.
Book Synopsis Place of Remembrance of Forced Labor in the Volkswagen Factory by :
Download or read book Place of Remembrance of Forced Labor in the Volkswagen Factory written by and published by . This book was released on 1999-12 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Car Book written by Steve Setford and published by Dorling Kindersley Ltd. This book was released on 2011-05-02 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive visual history of the automobile The Car Book stylishly shows you everything you might want to know about the history of the automobile. With stunning visual images and over 2,000 cars featured, the evolution of the car is tracked from decade to decade and across international borders, from India�s Ambassador to Italy�s Alfa Romeo. Ever wondered how Porsche and Chevrolet became household names? Discover the stories behind the men and the machines that created the most famous marques and take a virtual tour of the anatomy of iconic cars from each era. If you love cars, then you�ll love this � The Car Book is simply a must-have title for all car enthusiasts.
