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The Opportunities Of Made In Italy Food In Chinese Market
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Book Synopsis Cultural Mobilities Between China and Italy by : Valentina Pedone
Download or read book Cultural Mobilities Between China and Italy written by Valentina Pedone and published by Springer Nature. This book was released on 2023-11-12 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a critical analysis of global mobilities across China and Italy in history. In three periods in the twentieth century, new patterns of physical mobilities and cultural contact were established between the two countries which were either novel at the time of their emergence or impactful on subsequent periods. The first two chapters provide overviews of writings by Italians in China and by Chinese in Italy in the twentieth century. The remaining chapters cover: Republican China’s relationships with Italy and Italian Fascist colonialism in China during the 1920s–1930s; Italian travelers to China during the Cold War from the 1950s to the 1970s; migrations between China and Italy during the 2000s–2010s. In analyzing these cultural mobilities, this book opens a new line of inquiry in Chinese-Italian Cultural Studies, which has been dominated by historical study, and contributes a significant case study to the scholarship on global cultural mobilities.
Book Synopsis International Marketing and the Country of Origin Effect by : G. Bertoli
Download or read book International Marketing and the Country of Origin Effect written by G. Bertoli and published by Edward Elgar Publishing. This book was released on 2013-01-01 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The approach of the chapters that comprise this volume is academically rigorous and at the same time managerially relevant, which is why I believe the book helps to push the made-in research agenda forward at the same time as it provides practitioners with new ideas they can apply to their brands.' – Nicolas Papadopoulos, Carleton University, Canada The country of origin of goods and services can have positive or negative effect on customers' intentions to purchase. This book analyzes the impact of this effect on the international development of Italian companies in emerging markets. The chapters refer to a wide range of issues, including made-in effects in relation to ethnocentrism and to corporate social responsibility in small and medium-sized enterprises; the interactions and synergistic effects between product-related made-in images and the images of places as tourism destinations; distribution channel issues; 'made-in topics' in relation to emerging markets; and a review of the relevant literature on country of origin effects. The contributors propose strategies and tools that companies might leverage to develop their international marketing and suggest policies that might strengthen these efforts. This original work will prove to be a valuable resource for students and researchers of international marketing and strategy as well as policy makers.
Book Synopsis "Made in Italy" branding in China by : Zunyue Liu
Download or read book "Made in Italy" branding in China written by Zunyue Liu and published by Lampi di stampa. This book was released on 2015-04-15 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: The research is about "Made in Italy" branding in Chinese market, and it is an international research. Through the process of Italian brands branding in China, I try to find more about the role of design and also some useful information for designer get a better job. I try to focus on this branding process from Italy to China, with the studies from the materials which I have collected, and certainly, I will find out some useful solutions, and this research will give out several good advices specially for the Italian SMEs who are thinking to enter into Chinese market with their “Made in Italy” products.
Book Synopsis Harnessing Marine Macroalgae for Industrial Purposes in an Australian Context: Emerging Research and Opportunities by : Roos, Göran
Download or read book Harnessing Marine Macroalgae for Industrial Purposes in an Australian Context: Emerging Research and Opportunities written by Roos, Göran and published by IGI Global. This book was released on 2018-09-07 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s environmental and economic climate, it is important for businesses to drive development towards sustainable and zero-waste industries, responsibly leveraging renewable low-cost inputs to generate high-value outputs for the global market. Marine macroalgae presents modern businesses with opportunities for the development of a new and vibrant industry sector that largely fulfills these requirements. Harnessing Marine Macroalgae for Industrial Purposes in an Australian Context: Emerging Research and Opportunities provides emerging perspectives on the theoretical and practical aspects of developing a new business sector within the bio-marine industry. Featuring coverage on a broad range of topics such as competitive advantage, food industry, and production systems, this publication is ideally designed for environmental researchers, business students, engineers, and academicians seeking current research on the economics, regulation, and policy in supporting the development of the macroalgal industry sector in the global market.
Book Synopsis International Marketing Strategy by : Giovanna Pegan
Download or read book International Marketing Strategy written by Giovanna Pegan and published by Springer Nature. This book was released on 2019-11-26 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defined by globalization can result in very different purchasing behaviors, including those influenced by the 'country of origin'. This book investigates this effect, one of the most controversial fields of consumer literature, from a company perspective. In particular, it demonstrates the strategic relevance of the country of origin in creating and making use of the value in foreign markets. It also addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international marketing channels. Further, it considers the role of international importers and international retailers’ assortment strategies in terms of value creation in foreign markets. Combining theory and practice, the book features diverse company perspectives and interviews with importers and retailers.
Book Synopsis Marketing in Culturally Distant Countries by : Giovanna Magnani
Download or read book Marketing in Culturally Distant Countries written by Giovanna Magnani and published by Springer Nature. This book was released on 2022-06-28 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this book is to offer up-to-date insights into the challenges for international firms represented by managing their marketing mix in “distant” countries, especially considering the role played by cultural distance. Building on the famous McCarthy’s “4Ps,” and on the concept of “cultural distance,” the book outlines some key challenges and opportunities for firms that manage international marketing policies about “product,” “price,” “place,” and “promotion” in culturally distant markets. At the same time, the book looks at extant conceptualizations and approaches considering the evolving environmental forces, which are contributing to further challenges for firms that are confronted with changing economic and social scenarios. Indeed, markets and societies are increasingly affected by multiculturalism, and new patterns in consumers’ behaviors have emerged due to the proliferation of digital technologies and, more recently, due to several market disruptions such as the COVID-19 pandemic. How do firms manage culturally distant and increasingly evolving cultural environments is a relevant topic worthy of discussion from both a theoretical perspective and a practice-based approach, through the analysis of real-world case studies. Researchers of cross-cultural marketing and practitioners intending to get acquainted with the latest research on the topic would particularly benefit from this book.
Book Synopsis China Versus the West by : Ivan Tselichtchev
Download or read book China Versus the West written by Ivan Tselichtchev and published by John Wiley & Sons. This book was released on 2011-12-27 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: China Versus the West is an innovative book. The author, a leading specialist on the international and Asian economy and business, presents the most comprehensive picture of the changing power balance between the emerging superpower China and the "old" developed economies of the West: mainly the US, Europe and Japan. The reader can clearly see in what areas and to what extent China has become the world leader, in what areas it is catching up and in what areas the West retains its superiority and has a chance to strengthen it further. At the same time, I. Tselichtchev unveils a breath-taking story of the global economy and business in the brave new world which is non-"West-led" and where major growth dynamics are coming from large emerging economies. A radically changing economic environment requires new government policies and business strategies. The book contains many valuable suggestions and ideas. Using his own analytical framework, the author presents a set of options and alternatives for Western businesses in the wake of China's production and export offensive. The book provides a uniquely sharp and thought-provoking analysis of the factors behind the global crisis of 2008-2009, largely different from what we see in other publications, and examines its implications for the global power balance. I. Tselichtchev vividly shows that it was not global, but Western crisis of a structural character which drastically changed the China-West power balance in the former's favor. He provides strong arguments showing that today's China is structurally and macro-economically stronger than most countries of the West. This leads him to rethinking the very essence of the Chinese model of capitalism and to its new definition. He expresses unconventional, sometimes controversial, but well-founded views about China's problems and weaknesses and the prospects for its political evolution. The book ends with invaluable insights into China's unique role in the world economic history, the essence of the non-"West-led" multipolar world and the positions of its major players. Arguing that from now on no single country will be ever able to "rule the world", it shows new opportunities dynamic China is opening for the West. Thoroughly analyzing and discussing a wide range of the key, often complicated issues which are now in the focus of the world's attention, the book remains very reader-friendly. It is written in the form of an unconstrained dialogue with the reader, containing a lot of the author's on-the-spot impressions, interesting facts, remarks and quotations. China Versus the West is a must reading for everyone who wants to know more about the global developments, China and the West, and also, perhaps, to get valuable inputs and hints to find his or her own place in today's new world. It is highly recommended for policy-makers, business people, academics, analysts and journalists. It is a valuable source for professors and students of the universities and business schools.
Book Synopsis Nation Branding in Europe by : João Freire
Download or read book Nation Branding in Europe written by João Freire and published by Routledge. This book was released on 2021-07-26 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an explanation of nation branding theory and practice within the European context, exploring how countries build and manage their reputations globally. Each chapter focuses on a specific European country, selected from a cross-section of large, medium-sized and small countries to provide a breadth of cases from across the continent. The chapters are written from a wide range of academic and practitioner perspectives. Nation Branding in Europe is valuable supplementary reading for advanced undergraduate, postgraduate and doctoral students interested in nation branding and will appeal to students from marketing, communications, and international relations disciplines. Outside of academia, the book will be of interest to those working in the areas of public diplomacy and strategic communications, as well as public relations and branding practitioners involved in designing nation branding campaigns.
Book Synopsis Cross-cultural Management by : Dipak Kumar Bhattacharyya
Download or read book Cross-cultural Management written by Dipak Kumar Bhattacharyya and published by PHI Learning Pvt. Ltd.. This book was released on 2010 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: And, as multinational corporations (MNCs) and Transnational Corporations (TNCs) spread their wings across nations with numerous employees of different nationalities, with their different cultures, different mores and different behaviours, organizations have to reconcile these differences and have to forge a unified organizational culture to achieve their mission, vision and objectives. This book eminently suits as a text to address these goals. Divided into 14 chapters, this comprehensive and well-organized text discusses in detail the many cultural issues facing organizations. Professor Bhattacharyya, with his expertise and wealth of experience, provides a masterly analysis of the subject, harmoniously blending the theory and practice of cross-cultural management, making it a unified whole. Not only does the text give a thorough understanding of culture, showing that it is an amalgam of shared values and behaviours of groups as well as a phenomenon applicable to individuals, it also delineates the many facets of corporate culture. The text discusses the entire gamut of organizational culture, cultural differences, diversity management, cross-cultural management, globalization, impact of culture on globalization, and the impact of technology and culture on organization. In addition, it focuses on cross-cultural communication, cultural issues in mergers and acquisitions, resource management, cross-cultural decision making, and ways and means of managing cross-cultural teams.
Book Synopsis China and the Belt and Road Initiative by : Young-Chan Kim
Download or read book China and the Belt and Road Initiative written by Young-Chan Kim and published by Springer Nature. This book was released on 2022-01-01 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers critical insights into the China-led Belt and Road Initiative (BRI) from an EU perspective. It analyzes the political, cultural, and diplomatic effectiveness of Xi's efforts to expand socio-cultural ties and build new trade corridors between Europe and the Far East, and sheds light on the lasting success and influence of China-led economic programs. The book is divided into three parts. The first part provides an overview of the various dimensions of the BRI initiative, including the challenges and opportunities of the EU-China trade relationship, China's geopolitical interests, and foreign policy approaches. The second part analyzes BRI cooperation from the perspective of the business sector, while the third part presents case studies that examine the impacts and responses of various European countries to the BRI.
Book Synopsis Expatriates in China by : I. Boncori
Download or read book Expatriates in China written by I. Boncori and published by Springer. This book was released on 2013-08-08 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focuses on the individual experiences of Western expatriates in China by merging academic knowledge and real-life testimonials given by interviewees. The author also draws on her own experience of living and working in China, to explore a range of challenges and opportunities met by Western expatriates.
Book Synopsis Global Branding and Country of Origin by : Gaetano Aiello
Download or read book Global Branding and Country of Origin written by Gaetano Aiello and published by Routledge. This book was released on 2016-04-14 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the contemporary environment, business and customers are increasingly developing multi-faceted relationships nurtured by global drivers, such as international brands, but also by embedded elements, such the impact of specific geographical networks on creativity. As a result, the impact of Country of Origin on branding is, once again, a key topic in the global management field. This collection provides an opportunity for leading marketing scholars to share up-to-date research while addressing both domestic and multinational strategies for understanding global marketing and consumers. The chapters include brand-consumer relationships in a global environment, Country of Origin impact on business to consumer and business to business markets and creativity at the territorial level from a network perspective. This book was originally published as a special issue of Journal of Global Scholars Marketing Science.
Book Synopsis History of Soybeans and Soyfoods in China, in Chinese Cookbooks and Restaurants, and in Chinese Work with Soyfoods Outside China (Including Taiwan, Manchuria, Hong Kong & Tibet) (1949-2022) by : William Shurtleff; Akiko Aoyagi
Download or read book History of Soybeans and Soyfoods in China, in Chinese Cookbooks and Restaurants, and in Chinese Work with Soyfoods Outside China (Including Taiwan, Manchuria, Hong Kong & Tibet) (1949-2022) written by William Shurtleff; Akiko Aoyagi and published by Soyinfo Center. This book was released on 2022-01-11 with total page 1569 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world's most comprehensive, well documented, and well illustrated book on this subject. With extensive subject and geographic index. 231 photographs and illustrations - mostly color. Free of charge in digital PDF format.
Book Synopsis Mind the Sustainable Food: New Insights in Food Psychology by : Valentina Carfora
Download or read book Mind the Sustainable Food: New Insights in Food Psychology written by Valentina Carfora and published by Frontiers Media SA. This book was released on 2022-01-24 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Asian Migrants and European Labour Markets by : Ernst Spaan
Download or read book Asian Migrants and European Labour Markets written by Ernst Spaan and published by Routledge. This book was released on 2007-04-11 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an era of globalization and demographic transition international migration has become an important issue for European governments. The past decades have seen an increasing and diversifying flow of migrants from different parts of the world, including many from South, Southeast and East Asia. It has become apparent that in several European countries the demand for workers in certain sectors of the labour market is increasing and that Asia has become the source for these workers. This collection explores the phenomenon of Asian immigration in Europe, particularly focusing on the ways in which Asian immigrants gain access to local labour markets. The book includes studies of several countries including Germany, France and the United Kingdom - shedding light on the labour market positions of different ethnic groups within Europe. Asian Migrants and European Labour Markets will interest scholars in the field of labour economics, population and migration studies and international business.
Download or read book Beyond Chinatown written by Mette Thunø and published by NIAS Press. This book was released on 2007 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: - A sweeping study of Chinese migration past and present - Highlights the growing pride in their roots among ex-pat Chinese - Of vital interest to migration scholars, but also to the Chinese diaspora and to anyone interested in the issues of migration today A bachelor society, men brought in by the shipload to labour in harsh, slave-like conditions, often for decades. Aliens despised and feared by their hosts. The hope: to return home as rich men. This was the exceptional and ambivalent nature of much of Chinese migration in the 19th and early 20th centuries--quite different in nature to the permanent migration of families and individuals from Europe to the New World at that same time. But stay, some Chinese did; rough camps and shantytowns became more settled Chinatowns across the globe. Slavery is not dead. Thousands still leave China for the industrialized world, their freedom and livelihoods in pawn to people smugglers. But China has changed, transformed by decades of economic liberalization and rapid economic growth. Most migrants--both women and men--now leave China for a more promising future and often find ways to bring their families with them. Chinese migration is no longer exceptional, yet distinct. Today, China matters--all around the world. Both its insatiable demand for raw materials and its flood of exported manufactures affect everyone; distant corners of the Third World that once had never heard of China now have a thriving Chinese presence. And, suddenly, third-generation Chinese who once could not wait to escape their Chinatown now proudly proclaim their ethnic Chinese identity. Because it opens a new approach to the study of recent Chinese migration, this volume will be of vital interest in the field of both general and Chinese migration studies. But, bringing to life as it does the momentous changes sweeping the Chinese world in all parts of the globe, it will also attract a far wider readership.
Book Synopsis Country-of-Origin Effect in International Business by : Anna Grudecka
Download or read book Country-of-Origin Effect in International Business written by Anna Grudecka and published by Taylor & Francis. This book was released on 2023-10-20 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Various phenomena in the global economy, such as intensifying firm internationalization and international sourcing resulting in a growing number of hybrid products, raise the question of whether the country-of-origin (COO) and the country-of-origin effect (COE) still matter in contemporary international business. This book points out various aspects of COO, its dimensions and COE that remain significant challenges for consumers, companies and brands not only from emerging and developing countries but also from developed ones. This edited book offers a multifaceted approach to COO and COE. It explores COO communication/neutralization, economic and legal issues, as well as semiotic and anthropological aspects of COO communication in advertising. The book also discusses the impact of COO on consumer behaviour, including in the luxury goods market, and the role of consumer ethnocentrism. It takes a novel, interdisciplinary approach to the field, covering various aspects of the COO, its implications for international business, further theoretical developments within this phenomenon and empirical evidence delivered by scholars representing different fields of science. This book is addressed predominantly to the academic community – academics, scholars and upper-level students – in international marketing, international business and consumer behaviour.
