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The Olympic Games Effect
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Book Synopsis The Olympic Games Effect by : John A. Davis
Download or read book The Olympic Games Effect written by John A. Davis and published by John Wiley & Sons. This book was released on 2012-01-11 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing at the Olympics, the attraction and the rewards Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated second edition of The Olympic Games Effect offers fascinating sports marketing and branding insights into the promotion of the Games themselves, and their unique attraction for corporations in particular. The important lessons of past Olympics will be used to show a hundred year-plus tradition based on a several thousand year old testament to the love of sports and competition, revealing how, in recent years, this has evolved into a seductively attractive vehicle for a wide range of audiences, from consumers to corporations. Loaded with historical information on the Olympics, the book traces the history of the Olympics back to 776 BC. This legacy is vital to the ongoing success of the Olympics, and is at the heart of why brands care so much Packed with illustrations that illustrate how the Games have become arguably the world's most successful sports event and the marketing opportunities this has led to Includes relevant business strategies and recommendations to help companies understand how to make more effective sports sponsorship decisions This timely new edition of The Olympic Games Effect shows the value contributed by sponsoring the world's premier sporting event, and explains how, by extension, other global sports events have the potential to generate similarly impressive results for their sponsors.
Book Synopsis The Olympic Games by : Kristine Toohey
Download or read book The Olympic Games written by Kristine Toohey and published by CABI. This book was released on 2007-11-08 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 2nd edition of a highly successful book (published in 2000) provides a comprehensive, critical analysis of the Olympic Games using a multi-disciplinary social science approach. This revised edition contains much new data relating to the Sydney 2000 Games and their aftermath; and preparations for Athens 2004 and Beijing 2008 Games. The book is broad-ranging and independent in its coverage, and includes the use of drugs, sex testing, accusations of power abuse among members of the IOC, the Games as a stage for political protest, media-related controversies, economic costs and benefits of the Games and historical conflicts between organizers and host communities.
Book Synopsis The 'Olympic and Paralympic' Effect on Public Policy by : Daniel Bloyce
Download or read book The 'Olympic and Paralympic' Effect on Public Policy written by Daniel Bloyce and published by Routledge. This book was released on 2016-04-14 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Set against the backdrop of the London 2012 Olympic and Paralympic Games, this book examines the impact on public policy from broader political decisions taken in relation to Olympic- and Paralympic-related policy. It considers the major political justifications for hosting these global sports events, evidence for their expected impacts, and topical issues including environmental protection and sustainability, the use of technology, and political protest. The book will be essential reading for anyone with an interest in sport policy and politics, and how broader political decisions come to impact on the development of Olympic and Paralympic sport. This book was published as a special issue of the International Journal of Sport Policy and Politics.
Book Synopsis The Olympic Games Effect by : John Davis
Download or read book The Olympic Games Effect written by John Davis and published by John Wiley & Sons. This book was released on 2008-12-03 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains and examines why companies vie to be Olympic sponsors and the tangible and intangible returns they reap for their investment.
Book Synopsis Marketing And Management Sciences - Proceedings Of The International Conference On Icmms 2008 by : Damianos P Sakas
Download or read book Marketing And Management Sciences - Proceedings Of The International Conference On Icmms 2008 written by Damianos P Sakas and published by World Scientific. This book was released on 2010-01-20 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. The papers focus on how globalization has had significant impact on companies, societies and individuals alike. They discuss the need for new strategies and practices that can help cope with changes that arise due to globalization. Written in a simple manner, this book will be of interest to academics studying and teaching marketing and management courses and to managers dealing with strategies to cope with changes due to globalization./a
Book Synopsis The Impact of the 2008 Olympic Games on Human Rights and the Rule of Law in China by : United States. Congressional-Executive Commission on China
Download or read book The Impact of the 2008 Olympic Games on Human Rights and the Rule of Law in China written by United States. Congressional-Executive Commission on China and published by . This book was released on 2008 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Economics of Staging the Olympics by : Holger Preuss
Download or read book The Economics of Staging the Olympics written by Holger Preuss and published by Edward Elgar Publishing. This book was released on 2004-01-01 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book arises from the need to analyse, in detail, the various economic aspects that the Olympic Games mean for host cities. Since 1984 increasingly more cities in the world have announced their interest in staging the Olympic Games, making it a festival with significant economic dimensions. What followed have been economic triumphs and tragedies, glories and fiascos - all are included in the 36 years of Olympic history reviewed in this book." - foreword.
Book Synopsis Hosting the Olympic Games by : John Rennie Short
Download or read book Hosting the Olympic Games written by John Rennie Short and published by Routledge. This book was released on 2018-04-24 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hosting the Olympic Games reveals the true costs involved for the cities that hold these large-scale sporting events. It uncovers the financing of the Games, reviewing existing studies to evaluate the costs and benefits, and draws on case study experiences of the Summer and Winter Games from the past forty years to assess the short- and long-term urban legacies for host cities. Written in an easily accessible style and format, it provides an in-depth critical analysis into the franchise model of the International Olympic Committee (IOC) and offers an alternative vision for future Games. This book is an important contribution to understanding the consequences for the host cities of Olympic Games.
Book Synopsis Hosting the Olympic Games by : Marie Delaplace
Download or read book Hosting the Olympic Games written by Marie Delaplace and published by Routledge. This book was released on 2019-08-13 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hosting the Olympic Games: Uncertainty, Debates and Controversy provides a broad and comprehensive analysis of past Olympic and Paralympic events, shedding critical light on the future of the Games with a specific look at the upcoming Paris 2024 Olympics. It draws attention to the debates and paradox that hosting the Games presents for the contemporary city. Employing a range of interdisciplinary theoretical and methodological approaches, individual chapters highlight the various controversies of the Games throughout the bidding process, the event itself and its aftermath. Social Science-based chapters place strong emphasis on the vital importance of sustainable strategy for contemporary host cities. Along with environmental concerns whether atmospheric, microbiological or otherwise, many other requirements, costs and risks involving security and public expenditure among others are explored throughout the book. Including a variety of international and comparative case studies from a range of contributing academics, this will be essential reading for students and researchers in the field of Event studies as well as various disciplines including Tourism, Heritage studies and Urban and Environmental studies.
Book Synopsis The Olympic Games Explained by : Vassil Girginov
Download or read book The Olympic Games Explained written by Vassil Girginov and published by Psychology Press. This book was released on 2005 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new student textbook explores the history and meaning of the modern Olympic Games, providing a comprehensive overview of 'Olympism' from the Ancient Greeks origins through to the beginnings of the International Olympic Committee.
Book Synopsis Tourism at the Olympic Games by : Mike Robinson
Download or read book Tourism at the Olympic Games written by Mike Robinson and published by Routledge. This book was released on 2017-10-02 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: Going far beyond being just a mega sport event, the Olympic Games are, and have been in the past, important settings for tourism and cultural change. Hosting the Olympic Games presents a unique opportunity for countries to promote, regenerate, and develop cities and regions, and to firmly locate them within an increasingly competitive global tourism marketplace. From Athens to Rio de Janeiro, Olympic landmark buildings, ‘districts’, and ‘parks’ have permanently transformed cities and regions, and gained tremendous material and symbolic value as tourist attractions. On another level, the Olympic Games produce a kaleidoscopic range of intangible and quasi-religious engagements with place and spectacle. They have a tremendous impact on the image of the host country, while invoking collective memories and touching on emotions such as suspense, compassion, togetherness, and pride. Tourism has also become a major watchword in ongoing debates on the ‘legacy’ of the Olympic Games, and it deeply penetrates discourses on social justice and cultural change on a local, national and global scale. This book was originally published as a special issue of the Journal of Tourism and Cultural Change.
Book Synopsis Success and Failure of Countries at the Olympic Games by : Danyel Reiche
Download or read book Success and Failure of Countries at the Olympic Games written by Danyel Reiche and published by Routledge. This book was released on 2016-07-01 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Olympic Games is undoubtedly the greatest sporting event in the world, with over 200 countries competing for success. This important new study of the Olympics investigates why some countries are more successful than others. Which factors determine their failure or success? What is the relationship between these factors? And how can these factors be manipulated to influence a country’s performance in sport? This book addresses these questions and discusses the theoretical concepts that explain why national sporting success has become a policy priority around the globe. Danyel Reiche reassesses our understanding of success in sport and challenges the conventional explanations that population size and economic strength are the main determinants for a country’s Olympic achievements. He presents a theory of countries’ success and failure, based on detailed investigations of the relationships between a wide variety of factors that influence a country’s position in the Olympic medals table, including geography, ideology, policies such as focusing on medal promising sports, home advantage and the promotion of women. This book fills a long-standing gap in literature on the Olympics and will provide valuable insights for all students, scholars, policy makers and journalists interested in the Olympic Games and the wider relationship between sport, politics, and nationalism.
Book Synopsis The Games: A Global History of the Olympics by : David Goldblatt
Download or read book The Games: A Global History of the Olympics written by David Goldblatt and published by W. W. Norton & Company. This book was released on 2016-07-26 with total page 755 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A people’s history of the Olympics.”—New York Times Book Review A Boston Globe Best Book of the Year A Kirkus Reviews Best Nonfiction Book of the Year The Games is best-selling sportswriter David Goldblatt’s sweeping, definitive history of the modern Olympics. Goldblatt brilliantly traces their history from the reinvention of the Games in Athens in 1896 to Rio in 2016, revealing how the Olympics developed into a global colossus and highlighting how they have been buffeted by (and affected by) domestic and international conflicts. Along the way, Goldblatt reveals the origins of beloved Olympic traditions (winners’ medals, the torch relay, the eternal flame) and popular events (gymnastics, alpine skiing, the marathon). And he delivers memorable portraits of Olympic icons from Jesse Owens to Nadia Comaneci, the Dream Team to Usain Bolt.
Book Synopsis Celebration Capitalism and the Olympic Games by : Jules Boykoff
Download or read book Celebration Capitalism and the Olympic Games written by Jules Boykoff and published by Routledge. This book was released on 2013-08-15 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Olympic Games have become the world’s greatest media and marketing event—a global celebration of exceptional athletics gilded with corporate cash. Huge corporations vie for association with the "Olympic Image" in the hope of gaining a worldwide marketing audience of billions. In this provocative critical study of the contemporary Olympics, Jules Boykoff argues that the Games have become a massive planned economy designed to shield the rich from risk while providing them with a spectacle to treasure. Placing political economy at the center of the analysis, and drawing on interdisciplinary research in sociology, politics, geography, history, and economics, Boykoff develops an innovative theory of "celebration capitalism", the manipulation of state actors as partners that drives us towards public–private partnerships in which the public pays and the private profits. He argues that the Athens Games in 2004 marked the full emergence of celebration capitalism, with London 2012 representing its quintessential expression, characterized by a state of exception, unfettered commercialism, repression of dissent, questionable sustainability claims, and the complicity of the mainstream media. Controversial, challenging, and forthright, this book opens up a fascinating new avenue for understanding the contemporary Olympics in the context of global capitalist society. It is essential reading for anybody with an interest in the Olympic Games, the relationship between sport and society, or global politics and culture.
Book Synopsis The Olympic Effect by : Andrew K. Rose
Download or read book The Olympic Effect written by Andrew K. Rose and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economists are skeptical about the economic benefits of hosting "mega-events" such as the Olympic Games or the World Cup, since such activities have considerable cost and seem to yield few tangible benefits. These doubts are rarely shared by policy-makers and the population, who are typically quite enthusiastic about such spectacles. In this paper, we reconcile these positions by examining the economic impact of hosting mega-events like the Olympics; we focus on trade. Using a variety of trade models, we show that hosting a mega-event like the Olympics has a positive impact on national exports. This effect is statistically robust, permanent, and large; trade is around 30% higher for countries that have hosted the Olympics. Interestingly however, we also find that unsuccessful bids to host the Olympics have a similar positive impact on exports. We conclude that the Olympic effect on trade is attributable to the signal a country sends when bidding to host the games, rather than the act of actually holding a mega-event. We develop a political economy model that formalizes this idea, and derives the conditions under which a signal like this is used by countries wishing to liberalize
Book Synopsis 1984 Olympic Games Construction and Refurbishment by :
Download or read book 1984 Olympic Games Construction and Refurbishment written by and published by . This book was released on 1981 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Action Sports and the Olympic Games by : Belinda Wheaton
Download or read book Action Sports and the Olympic Games written by Belinda Wheaton and published by Routledge. This book was released on 2021-11-04 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on a decade of research by two leading action sports scholars, this book maps the relationship between action sports and the Olympic Movement, from the inclusion of the first action sports to those featuring for the first time in the Tokyo Olympic Games and beyond. In an effort to remain relevant to younger audiences, four new action sports, surfing, skateboarding, sport climbing, and BMX freestyle were included in the Tokyo Olympic program. Drawing upon interviews with Olympic insiders, as well as leaders, athletes, and participants in these action sports communities, the book details the impacts on the action sports industry and cultures, and offers national comparisons to show the uneven effects resulting from Olympic inclusion. It reveals the intricate workings of power and politics in contemporary sports organisations, and maps key trends in this changing sporting landscape. Action Sports and the Olympic Games is a fascinating read for anybody studying the Olympics, the sociology of sport, action sports, or sport policy.
