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The Nurses Guide To Marketing
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Book Synopsis The Nurse's Guide to Marketing by : Ruth R. Alward
Download or read book The Nurse's Guide to Marketing written by Ruth R. Alward and published by Singular. This book was released on 1991 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Entrepreneuring written by Gerry Vogel and published by Jones & Bartlett Learning. This book was released on 1994 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: You have a great idea for a new business, but you're unsure about how to begin. You dream of the independence of being your own boss. In today's tough job market, starting your own business can be the best way to get the autonomy, security, and recognition you deserve. This all new, second edition contains the most up-to-date, practical information available on issues in health care, nursing, technology, business, politics, and finance. Successful health care entrepreneurs discuss their challenges and accomplishments and offer step-by-step methods for ventures in clinical practices, consulting, home care, product support, and much more.
Book Synopsis Marketing Strategies for Nurse Managers by : Kunkle, Vi
Download or read book Marketing Strategies for Nurse Managers written by Kunkle, Vi and published by . This book was released on 1990 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides nursing administrators and managers with a complete guide to developing and implementing a nursing marketing plan. it includes a marketing model, guidelines for practical application, and numerous examples, forms, and other handy tools, and it describes how the nursing marketing plan relates to, or is integrated with, strategic plans, business plans, product lines, And The hospitals or institutions marketing efforts.
Book Synopsis Self-Employed RN by : Patricia Ann Bemis
Download or read book Self-Employed RN written by Patricia Ann Bemis and published by National Nurses in Business. This book was released on 2007 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Brittney Wilson Publisher :Createspace Independent Publishing Platform ISBN 13 :9781546566823 Total Pages :180 pages Book Rating :4.5/5 (668 download)
Book Synopsis The Nurse's Guide to Blogging by : Brittney Wilson
Download or read book The Nurse's Guide to Blogging written by Brittney Wilson and published by Createspace Independent Publishing Platform. This book was released on 2017-05-31 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two of the most influential nurse bloggers have put their heads together to create a one-stop resource for nurses looking to grow their own blog, audience, and brand. Brittney Wilson, BSN RN (TheNerdyNurse.com) and Kati Kleber, BSN RN CCRN (FreshRN.com), who attract hundreds of thousands of readers to their blogs each month, demystify the art of science of nurse blogging. Learn from the experts as they share their personal journeys, mistakes, and best practices. This book takes a dive deep into the practical aspects of how to set up and maintain a blog, create a community, earn revenue, and strategic business considerations. The Nurse's Guide to Blogging: Building a Brand and a Profitable Brand as a Nurse Influencer is engineered for any nurse who is interested in blogging. It addresses many of the issues unique to the nursing profession including patient privacy, upholding the integrity of the profession, and understanding your unique value. If you're a nurse and want to blog, this book is for you. As a nurse, a blog can help you: Become more confident and empowered Develop a personal brand and reputation as a thought leader Expand your career horizons and climb the clinical ladder Be an advocate for the nursing profession and the patients you serve Increase your earning potential through traditional and entrepreneurial means Every nurse should blog. Whether for profit or professional growth and development, there are too many advantages to list. Find Out What You Must Know Before Starting a Blog This book will shave years off your learning curve in the world of nurse blogging. Kati and Brittney's combined experience can help you avoid costly errors and skyrocket your pageviews and readership in a matter of months rather than years. This book focuses on the practical and philosophical aspects of blogging. It first asks you to examine your purpose but then rolls full steam ahead into turning that purpose into a full-fledged profitable business. With 10 action-packed chapters, you'll learn how to define and refine your message and niche, cultivate an engaged audience through social media and email marketing, and even which technology you should use to achieve the most success. This book is written in a fun style and is filled with personal commentary and real-world examples and stories of recommended practices in action. It's filled with knowledge that you'll use for years to come. You won't be able to read through this book once and put it down. This will be your manual for building your profitable nursing blog. You should probably buy an highlighter. You'll need it. If you want to make an impact on the nursing profession, and maybe even the world, a blog is a step to leaving a lasting professional legacy.
Book Synopsis Marketing Yourself and Your Profession by : Candice O'Sullivan
Download or read book Marketing Yourself and Your Profession written by Candice O'Sullivan and published by . This book was released on 2013-08 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Joyce J. Fitzpatrick, PhD, MBA, RN, FAAN Publisher :Springer Publishing Company ISBN 13 :0826119352 Total Pages :249 pages Book Rating :4.8/5 (261 download)
Book Synopsis Managing Your Practice by : Joyce J. Fitzpatrick, PhD, MBA, RN, FAAN
Download or read book Managing Your Practice written by Joyce J. Fitzpatrick, PhD, MBA, RN, FAAN and published by Springer Publishing Company. This book was released on 2003-05-30 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designated a Doody's Core Title! Are you establishing a solo or collaborative health care practice? This concise reference book is designed to provide the basic business and management skills you need. It is packed with practical information, from writing your mission statement to preparing and implementing a business plan, to marketing and legal considerations. Three sample business plans are included as an appendix.
Book Synopsis Business Basics for Nurses by : Suzanne Waddill-Goad
Download or read book Business Basics for Nurses written by Suzanne Waddill-Goad and published by Sigma Theta Tau. This book was released on 2017-06-12 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Basics for Nurses is a practical guide that informs and expands thinking for nurses considering or already involved in business. Written to stimulate and enhance creative thinking and showcase how business acumen will make any nurse a better practitioner, author Suzanne Waddill-Goad establishes that the behind-the-scenes business of healthcare can be just as important as clinical care. Filled with tips, exercises, and real-world case studies, Business Basics for Nurses is a shortcut to familiarity with business processes prevalent in healthcare systems today. This excellent resource provides guidance on: · Evaluating business processes · Understanding marketing, demonstrating leadership, and leveraging technology · Determining value · Building business plans · Creating or assessing infrastructure · Ensuring compliance, understanding finance, and capitalizing on expertise · Influencing external and internal environments
Download or read book Entreprenurse written by Janine Kelbach and published by . This book was released on 2018-07 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis How to Start an Independent Practice by : Carolyn R. Zaumeyer
Download or read book How to Start an Independent Practice written by Carolyn R. Zaumeyer and published by F A Davis Company. This book was released on 2003 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teach your students how to do it. This practical, user-friendly, easy-to-read resource manual takes the mystery out of setting up a practice -- from planning through start up, to daily operation. It contains an array of practical topics and basic how to's, and includes forms for completing a self-assessment of personal skills, strengths and weaknesses, and understanding the basics of research. Appendices at the end of chapters include real examples of applications, resumes, CVs, protocols, charts, forms, consents, patient information sheets, and more
Book Synopsis The Nurse's Guide to Innovation by : Bonnie Clipper
Download or read book The Nurse's Guide to Innovation written by Bonnie Clipper and published by . This book was released on 2019-07-23 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can you answer the call of the Entreprenurse? How do you build a culture of innovation? How can you develop an innovator's mindset? How can you use a more human-centered approach to solving your challenges? These are among the topics covered in The Nurses Guide to Innovation. This book is the perfect "how-to" guide for nurses, nurse leaders, and even other clinicians, who have inventions, innovations and an entrepreneurial spirit. No matter where you are on the journey of innovation, whether you have just come up with the "million-dollar idea", are a few years into your business, or want to learn to think like an innovator, this book is a great resource. The team of authors provides guidance and practical tips on; entrepreneurship, developing a business or marketing plan, protecting intellectual property, securing financing, or engaging nurses in innovation that will help you advance your innovation, invention, idea or even enhance engagement in the change process. The competencies shared in this book represent those that are present in successful entrepreneurs and innovators. Written for nurses, by nurses this book shares personal stories of both failure and success and presents readers with the tactics that are key to successfully advancing any innovative idea.
Book Synopsis Health Policy and Politics by : Jeri A. Milstead
Download or read book Health Policy and Politics written by Jeri A. Milstead and published by Jones & Bartlett Publishers. This book was released on 2014-12 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Policy and Politics: A Nurse’s Guide, Fifth Edition encompasses the entire health policy process from agenda setting through policy and program evaluation. This is an essential text for both graduate and undergraduate students. The Fifth Edition includes expanded information on the breadth of policy making and includes the impact of social media, economics, finance and other timely topics. The authors draw from their experience and provide concrete examples of real-life situations that help students understand the link between policy theory and political action. New to the Fifth Edition: Updated case studies involve the reader in making the connection between theory and active participation in policy making New chapter on inter-professional practice, education, and research Reference to the Affordable Care Act and other laws that affect the health care of consumers and the organization of health care system Expanded content on economics and finance New co
Book Synopsis Self-Care for New and Student Nurses, Second Edition by : Dorrie K. Fontaine
Download or read book Self-Care for New and Student Nurses, Second Edition written by Dorrie K. Fontaine and published by Sigma Theta Tau. This book was released on 2024-08-20 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: “The authors have created a brilliant, reader-centric, practical, powerful, and evidence-based guide designed for new and student nurses, yet effective for preceptors and faculty alike. Imagine a resource so engaging and effective you turn to it time and time again to inform and support your whole-person well-being.” –Teri Pipe, PhD, RN Richard E. Sinaiko Professor in Health Care Leadership School of Nursing Core Faculty, Center for Healthy Minds Distinguished Fellow, National Academies of Practice University of Wisconsin-Madison “This extraordinary book will be the voice in the ear of every young nurse who reads it throughout their career, sustaining them through the hard times and providing what it takes to be the skillful, compassionate nurses they dreamed of being.” –Bonnie Barnes, FAAN Doctor of Humane Letters (h.c) Co-founder, The DAISY Foundation “This is an astonishingly rich and relevant text that truly should be required in every nursing program. If widely adopted, this text has the potential to transform the profession.” –Mary Jo Kreitzer, PhD, RN, FAAN Director, Earl E. Bakken Center for Spirituality & Healing Professor, University of Minnesota School of Nursing As a nursing student, you’re taught to expect a variety of challenges while caring for your patients and juggling competing priorities as you begin your career. And, though you may know better, your personal well-being can become the last thing you consider in your hectic student or new-nurse life. This second edition of Self-Care for New and Student Nurses equips you to confidently face stressors now and in the future. No matter where you are in your nursing career, this book offers you multiple strategies to prioritize your own mental, physical, and emotional health. Authors Dorrie K. Fontaine, Tim Cunningham, and Natalie May showcase a group of strong contributors whose valuable tips and exercises will help you: · Find joy and a sense of mattering at work · Manage anxiety, loneliness, and depression · Address imposter syndrome, practice self-compassion, and thrive during clinicals · Cope and seek help with racial tensions, substance abuse, suicide risks, and other traumas · Spot the stressors that lead to burnout · Prioritize sleep, exercise, and nutrition · Build a toolkit of self-care techniques, including in-the-moment practices for an ideal workday · Develop a resilient mindset · Establish boundaries TABLE OF CONTENTS Section 1: Fundamentals Chapter 1: The Fundamentals of Stress, Burnout, and Self-Care Chapter 2: The Fundamentals of Resilience, Growth, and Wisdom Chapter 3: Developing a Resilient Mindset Using Appreciative Practices Section II: The Mind of a Nurse Chapter 4: Self-Care, Communal Care, and Resilience Among Underrepresented Minoritized Nursing Professionals and Students Chapter 5: Self-Care for LGBTQIA+ Nursing Students Chapter 6: Racial Trauma and Healing Chapter 7: Narrative Practices Chapter 8: Self-Care and Systemic Change: What You Need to Know Chapter 9: Strengths-Based Self-Care: Good Enough, Strong Enough, Wise Enough Section III: The Body and Spirit of a Nurse Chapter 10: Reclaiming, Recalling, and Remembering: Spirituality and Self-Care Chapter 11: Sleep, Exercise, and Nutrition: Self-Care the Kaizen Way Chapter 12: Reflections on Self-Care and Your Clinical Practice Section IV: The Transition to Nursing Practice Chapter 13: Supportive Professional Relationships: Nurse Residency Programs, Preceptors, and Mentors Chapter 14: Healthy Work Environment: How to Choose One for Your First Job Chapter 15: Self-Care for Humanitarian Aid Workers Section V: The Heart of a Nurse Chapter 16: Mattering: Creating a Rich Work Life Chapter 17: Integrating a Life That Works With a Life That Counts Chapter 18: Providing Compassionate Care and Addressing Unmet Social Needs Can Reduce Your Burnout Chapter 19: Showing Up With Grit and Grace: How to Lead Under Pressure as a Nurse Clinician and Leader Chapter 20: Coaching Yourself When Things Are Hard
Book Synopsis Fast Facts for the Hospice Nurse by : Patricia Moyle Wright, PhD, MBA, MSN, CRNP, ACNS-BC, CHPN, CNE, FPCN
Download or read book Fast Facts for the Hospice Nurse written by Patricia Moyle Wright, PhD, MBA, MSN, CRNP, ACNS-BC, CHPN, CNE, FPCN and published by Springer Publishing Company. This book was released on 2017-01-28 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: An on-the-go reference for hospice nurses and those interested in end-of-life care, this practical guide covers the essential elements in the compassionate and holistic care of terminally ill patients and their families. Nurses care for patients facing end-of-life issues in every practice specialty and, as the U.S. population continues to age, the need for proficiency in end-of-life skills will become increasingly important. Fast Facts for the Hospice Nurse: A Concise Guide to End-of-Life Care is an invaluable resource that provides emotional, administrative, and palliative support, whether in a hospice, long-term care facility, or acute care setting. This vital go-to text clearly and concisely lays out not only how to care for patients facing end-of-life issues, but also how to engage in self-care and cope with occupational stress. Beginning with an overview of hospice care, including its history and philosophy, this book offers a timeline of the growth of the hospice movement in the United States. Subsequent sections include up-to-date information on the clinical responsibilities of the hospice nurse in addressing the physical, psychological, and spiritual needs of terminally ill patients and their families in a culturally sensitive way. This book also outlines the administrative duties of the hospice nurse, including hospice documentation, a review of hospice regulations, and quality management. The closing section focuses on occupational stress in hospice nursing and how to engage in self-care. This text can serve as a useful clinical resource and also as a reference for nurses seeking hospice certification from the Hospice and Palliative Credentialing Center. Key Features Organized within the context of the scope and standards of practice of the Hospice and Palliative Nurses Association. Addresses key points about issues unique to hospice nursing and highlights evidence-based interventions Addresses important Medicare regulations and reimbursement Offers numerous clinical resources to assist with hospice nursing practice Serves as a concise study resource for hospice nursing certification
Book Synopsis The Nurse's Guide to Managed Care by : Susan Odegaard Turner
Download or read book The Nurse's Guide to Managed Care written by Susan Odegaard Turner and published by Jones & Bartlett Learning. This book was released on 1999 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential reference for nursing students in developing and implementing the competencies necessary in caring for critically ill patients! Synergy for Clinical Excellence: The AACN Synergy Model for Patient Care enhances the understanding of The Synergy Model in practice. Based on a decade of work by the American Association of Critical-Care Nurses, the text encompasses the history and development of the nurse and patient characteristic inherent in The Synergy Model, and then thoroughly addresses each characteristic individually and applies the model in practice. Includes sample test questions relevant to the model that will assist nursing students in preparing for certification through AACN, and provide further examples of the integration of the Synergy Model in practice.
Book Synopsis The Complete Guide to Hospital Marketing, Second Edition by : Patrick T. Buckley
Download or read book The Complete Guide to Hospital Marketing, Second Edition written by Patrick T. Buckley and published by HC Pro, Inc.. This book was released on 2009-09-10 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete guide for the thoroughly modern healthcare marketer. Written for the marketer in the field using everyday language and scenarios that will help all members of the marketing department do their jobs better, meet the challenges of accountability, and spend marketing dollars wisely, The Complete Guide to Hospital Marketing, Second Edition looks at the complex field of healthcare marketing in a straightforward but engaging way with information, tips, and strategies that facilities of all sizes, types, and budgets can use right away This unique guide also comes with a CD-ROM containing ready-to-use customizable forms, checklists, and other tools and examples that will help marketers promote quality, create a buzz, and face challenges within an organization, including internal marketing.
Book Synopsis A Guide to the Hospital Role in Marketing Nursing's Image by : Eileen J. Alessandro
Download or read book A Guide to the Hospital Role in Marketing Nursing's Image written by Eileen J. Alessandro and published by . This book was released on 1982 with total page 9 pages. Available in PDF, EPUB and Kindle. Book excerpt: