The New Rules Of Fitness Marketing

Download The New Rules Of Fitness Marketing full books in PDF, epub, and Kindle. Read online The New Rules Of Fitness Marketing ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

The New Rules of Fitness Marketing

Author : Lisa Shaughnessy
Publisher :
ISBN 13 : 9781483983677
Total Pages : 176 pages
Book Rating : 4.9/5 (836 download)

DOWNLOAD NOW!

Book Synopsis The New Rules of Fitness Marketing by : Lisa Shaughnessy

Download or read book The New Rules of Fitness Marketing written by Lisa Shaughnessy and published by . This book was released on 2013-04-09 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attract Clients and Build a Successful Fitness Business Even if You Hate Selling!Are you a fitness professional that dreads selling? Does the thought of marketing make you break out in a cold sweat?As a small business owner myself I can relate. Selling sucks! Feeling like a used car salesman sucks! But so does not making money or being able to help people that need your services and products to lead a healthier lifestyle.Good news! You don't have to use sleazy sales tactics to grow your successful fitness business. This book will show you how to focus your marketing efforts on developing relationships, connecting with current and prospective clients, building communities and partnering with others to create the fitness business that you want.The New Rules of Fitness Marketing features interviews with 26 successful fitness professionals who are using a variety of marketing tactics to attract clients and build their fitness businesses.They contributed to this information-packed book with 14 chapters, 28 topics and 89 innovative and actionable ideas. And because each deals with one marketing-related topic, you can flip around in search of new ideas and best practices in the areas that interest you most.Although the standards are here (with new twists), there's also some you may not have thought about like podcasting, becoming a fitness brand ambassador, partnering beyond the usual health professionals and so much more!You don't have to use an idea exactly the way someone else did, either. That's why most chapters begin with "Key Points" summary and end with "Make It Your Own" suggestions. Reading what others are doing can spark an idea on how to tailor it for your business and clients.No matter what your business model, you will hear from someone you can relate to in this book.There's super successful gym owners like Rick Daman, Scott Bisbee and Mark Ehnis.There's fitness professionals tearing it up with online coaching such as Rog Lawson, JC Deen, Sirena Bernal and Nia Shanks.And there's the lucky few who own a successful gym and are killing it online like Travis Stoetzel and Tony Gentilcore.Find out how to join them in the ranks of a highly successful fitness business owner.

The New Rules of Marketing and PR

Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 1119362474
Total Pages : 447 pages
Book Rating : 4.1/5 (193 download)

DOWNLOAD NOW!

Book Synopsis The New Rules of Marketing and PR by : David Meerman Scott

Download or read book The New Rules of Marketing and PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2017-07-12 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.' The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising. The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard. Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers Offers a wealth of compelling case studies and real-world examples Includes information on new platforms including Facebook Live and Snapchat Shows both small and large organizations how to best use Web-based communication Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.

The New Rules of Lifting For Life

Author : Lou Schuler
Publisher : Penguin
ISBN 13 : 1101580674
Total Pages : 495 pages
Book Rating : 4.1/5 (15 download)

DOWNLOAD NOW!

Book Synopsis The New Rules of Lifting For Life by : Lou Schuler

Download or read book The New Rules of Lifting For Life written by Lou Schuler and published by Penguin. This book was released on 2012-04-26 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: A customizable-and realistic-fitness program specifically created for midlifers who want to lose weight, revitalize energy, and build habits for increased longevity. Today's exercising adults are caught in a bind: Those who take it seriously and work out aggressively end up with chronic aches and pains in midlife because they don't know how to adjust their programs as they get older. And those who take it easy end up with overfed, underdeveloped bodies that don't respond well when they decide to get serious about exercise. Lou Schuler and Alwyn Cosgrove, fitness experts and authors of The New Rules of Lifting series know all too well that these readers need a program of their own. That's because they are these readers. Schuler started working out in his early teens. After forty years, he realized he couldn't do the programs in his own books without lots of modifications. And Cosgrove, a former European champion in tae kwon do, is a two- time survivor of stage IV cancer who found himself with limited endurance and a body that stubbornly refused to add muscle or shed fat. So the authors set out to create a new template for exercise, one that delivers serious results but is also flexible enough to accommodate individual limitations. The New Rules of Lifting for Life offers a six-month plan that balances total-body strength, endurance, mobility, balance, coordination, and athleticism. The workouts are challenging and, in conjunction with the suggested diet modifications, will help readers change the way their bodies look, feel, and perform. And not just temporarily- The New Rules of Lifting for Life allows you to enjoy productive and pain-free workouts for many years to come.

The New Rules of Marketing & PR

Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 1118711076
Total Pages : 464 pages
Book Rating : 4.1/5 (187 download)

DOWNLOAD NOW!

Book Synopsis The New Rules of Marketing & PR by : David Meerman Scott

Download or read book The New Rules of Marketing & PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2013-06-19 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.

The New Rules of Green Marketing

Author : Jacquelyn A. Ottman
Publisher : Berrett-Koehler Publishers
ISBN 13 : 160509868X
Total Pages : 274 pages
Book Rating : 4.6/5 (5 download)

DOWNLOAD NOW!

Book Synopsis The New Rules of Green Marketing by : Jacquelyn A. Ottman

Download or read book The New Rules of Green Marketing written by Jacquelyn A. Ottman and published by Berrett-Koehler Publishers. This book was released on 2011-02-07 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. That's because savvy green marketers are no longer targeting "deep green" consumers with a "save the planet" pitch. Instead, they're promoting the added value their products provide: better health, superior performance, good taste, or cost-effectiveness. In this innovative book Ottman argues that emphasizing primary benefits -- the New Rules -- is critical to winning over the mainstream consumer. Drawing on the latest poll data and incorporating lessons learned from her clients and other leading sustainable brands -- including GE, Nike, Method, Starbucks, Timberland, HP, NatureWorks, Procter & Gamble, Stonyfield Farm, and Wal-Mart -- Ottman provides practical strategies, tools, and inspiration for building every aspect of a credible value-based green marketing strategy. She covers such topics as spurring innovation through a proactive approach to sustainability, developing products that are green throughout their life cycle, communicating credibly to avoid accusations of "greenwashing," teaming up with stakeholders to maximize outreach to consumers, taking advantage of social media, and much more. The New Rules of Green Marketing captures the best of Ottman's two previous groundbreaking books on green marketing and places it within a 21st Century context. Focusing on a new generation of marketers who likely grew up with an appreciation for sustainability, it provides in one place essential strategies, tools, and inspiration for connecting effectively with mainstream consumers.

The New Rules of Lifting Supercharged

Author : Lou Schuler
Publisher : National Geographic Books
ISBN 13 : 1583335366
Total Pages : 0 pages
Book Rating : 4.5/5 (833 download)

DOWNLOAD NOW!

Book Synopsis The New Rules of Lifting Supercharged by : Lou Schuler

Download or read book The New Rules of Lifting Supercharged written by Lou Schuler and published by National Geographic Books. This book was released on 2013-12-31 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This supercharged new edition of The New Rules of Lifting features all-new workouts to build maximum muscle in both men and women. Lou Schuler and Alwyn Cosgrove’s The New Rules of Lifting, The New Rules of Lifting for Women, and The New Rules of Lifting for Abs have revolutionized how people lift weights. The New Rules of Lifting Supercharged is a total reboot of the weightlifting workout book that launched the series in 2006, packing even more power on every page. Featuring ten completely new workouts for both women and men, Supercharged emphasizes four major movements that do the most to change the way your body looks, feels, and performs: squat, deadlift, push, and pull. In addition, Cosgrove’s updated total-body workout program improves core strength, mobility, flexibility, balance, endurance, and athleticism . . . all in just three hours a week of exercise. Another big change from the original New Rules of Lifting is a self-customized workout system. Readers can choose their own exercises from a menu for each movement category, allowing beginner and advanced lifters to get tremendous results from the same basic plan. Each workout ends with a “finisher”—five to ten minutes of fun but high-effort drills such as complexes, intervals, and density training, with the choice of the reader’s favorite exercises. The ultimate guide to total-body strengthening, this supercharged edition of The New Rules of Lifting will lift readers to stratospheric results.

NEW RULES OF FITNESS

Author : MIKE. HENDRICKS
Publisher :
ISBN 13 : 9781912009763
Total Pages : pages
Book Rating : 4.0/5 (97 download)

DOWNLOAD NOW!

Book Synopsis NEW RULES OF FITNESS by : MIKE. HENDRICKS

Download or read book NEW RULES OF FITNESS written by MIKE. HENDRICKS and published by . This book was released on 2017 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sport Marketing

Author : George R. Milne
Publisher : Jones & Bartlett Learning
ISBN 13 : 9780763708733
Total Pages : 202 pages
Book Rating : 4.7/5 (87 download)

DOWNLOAD NOW!

Book Synopsis Sport Marketing by : George R. Milne

Download or read book Sport Marketing written by George R. Milne and published by Jones & Bartlett Learning. This book was released on 1999 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition presents cutting-edge conceptual and empirical approaches for managers to conduct relationships with consumers.

Events Marketing Management

Author : Ivna Reic
Publisher : Routledge
ISBN 13 : 1136289798
Total Pages : 358 pages
Book Rating : 4.1/5 (362 download)

DOWNLOAD NOW!

Book Synopsis Events Marketing Management by : Ivna Reic

Download or read book Events Marketing Management written by Ivna Reic and published by Routledge. This book was released on 2016-09-19 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. In order to market events effectively, it is vital to consider marketing of events from the organiser’s perspective and to link it to that of the consumers attending events. As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin – the supply and the demand – in the specific context of events. The book takes the reader from core marketing mix principles to exploring the event marketing landscape to consumer experience and involvement with event marketing and finally strategies and tactics employed to manage the marketing activities related to events. The use of technology, importance of sponsorship and PR are also considered. International case studies are integrated throughout to show practical realities of marketing and managing events and a range of useful learning aids are incorporated to aid navigation throughout the book, spur critical thinking and further students’ knowledge. This accessible and comprehensive account of Events Marketing and Management is essential reading for all students and future managers.

Essentials of Health Care Marketing

Author : Eric N. Berkowitz
Publisher : Jones & Bartlett Learning
ISBN 13 : 9780763732684
Total Pages : 430 pages
Book Rating : 4.7/5 (326 download)

DOWNLOAD NOW!

Book Synopsis Essentials of Health Care Marketing by : Eric N. Berkowitz

Download or read book Essentials of Health Care Marketing written by Eric N. Berkowitz and published by Jones & Bartlett Learning. This book was released on 2004 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Management for Health Services, Health Care Marketing, Marketing in Health Care Environments

The New Rules of Lifting for Women

Author : Lou Schuler
Publisher : Penguin
ISBN 13 : 1440685371
Total Pages : 272 pages
Book Rating : 4.4/5 (46 download)

DOWNLOAD NOW!

Book Synopsis The New Rules of Lifting for Women by : Lou Schuler

Download or read book The New Rules of Lifting for Women written by Lou Schuler and published by Penguin. This book was released on 2008-12-26 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The New Rules of Lifting for Women, authors Lou Schuler, Cassandra Forsythe and Alwyn Cosgrove present a comprehensive strength, conditioning and nutrition plan destined to revolutionize the way women work out. All the latest studies prove that strength training, not aerobics, provides the key to losing fat and building a fit, strong body. This book refutes the misconception that women will "bulk up" if they lift heavy weights. Nonsense! It's tough enough for men to pack on muscle, and they have much more of the hormone necessary to build muscle: natural testosterone. Muscles need to be strengthened to achieve a lean, healthy look. Properly conditioned muscles increase metabolism and promote weight loss -- it's that simple. The program demands that women put down the "Barbie" weights, step away from the treadmill and begin a strength and conditioning regime for the natural athlete in every woman. The New Rules of Lifting for Women will change the way women see fitness, nutrition and their own bodies.

The Six New Rules of Business

Author : Judy Samuelson
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1523089989
Total Pages : 245 pages
Book Rating : 4.5/5 (23 download)

DOWNLOAD NOW!

Book Synopsis The Six New Rules of Business by : Judy Samuelson

Download or read book The Six New Rules of Business written by Judy Samuelson and published by Berrett-Koehler Publishers. This book was released on 2021-01-12 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rules of business are changing dramatically. The Aspen Institute's Judy Samuelson describes the profound shifts in attitudes and mindsets that are redefining our notions of what constitutes business success. Dynamic forces are conspiring to clarify the new rules of real value creation—and to put the old rules to rest. Internet-powered transparency, more powerful worker voice, the decline in importance of capital, and the complexity of global supply chains in the face of planetary limits all define the new landscape. As executive director of the Aspen Institute Business and Society Program, Judy Samuelson has a unique vantage point from which to engage business decision makers and identify the forces that are moving the needle in both boardrooms and business classrooms. Samuelson lays out how hard-to-measure intangibles like reputation, trust, and loyalty are imposing new ways to assess risk and opportunity in investment and asset management. She argues that “maximizing shareholder value” has never been the sole objective of effective businesses while observing that shareholder theory and the practices that keep it in place continue to lose power in both business and the public square. In our globalized era, she demonstrates how expectations of corporations are set far beyond the company gates—and why employees are both the best allies of the business and the new accountability mechanism, more so than consumers or investors. Samuelson's new rules offer a powerful guide to how businesses are changing today—and what is needed to succeed in tomorrow's economic and social landscape.

Social Communication in Advertising

Author : William Leiss
Publisher : Routledge
ISBN 13 : 1135887349
Total Pages : 680 pages
Book Rating : 4.1/5 (358 download)

DOWNLOAD NOW!

Book Synopsis Social Communication in Advertising by : William Leiss

Download or read book Social Communication in Advertising written by William Leiss and published by Routledge. This book was released on 2013-05-13 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three. The third edition includes: * discussion of new technologies and issues, from the Internet to globalization * updated and expanded examples and illustrations * revisions throughout to address recent developments in advertising scholarship and the latest trends in advertising practice

Sports Marketing

Author : Matthew D. Shank
Publisher : Routledge
ISBN 13 : 131774344X
Total Pages : 662 pages
Book Rating : 4.3/5 (177 download)

DOWNLOAD NOW!

Book Synopsis Sports Marketing by : Matthew D. Shank

Download or read book Sports Marketing written by Matthew D. Shank and published by Routledge. This book was released on 2014-10-03 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book’s companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.

Algorithmic Marketing and EU Law on Unfair Commercial Practices

Author : Federico Galli
Publisher : Springer Nature
ISBN 13 : 3031136039
Total Pages : 280 pages
Book Rating : 4.0/5 (311 download)

DOWNLOAD NOW!

Book Synopsis Algorithmic Marketing and EU Law on Unfair Commercial Practices by : Federico Galli

Download or read book Algorithmic Marketing and EU Law on Unfair Commercial Practices written by Federico Galli and published by Springer Nature. This book was released on 2022-08-30 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial Intelligence (AI) systems are increasingly being deployed by marketing entities in connection with consumers’ interactions. Thanks to machine learning (ML) and cognitive computing technologies, businesses can now analyse vast amounts of data on consumers, generate new knowledge, use it to optimize certain processes, and undertake tasks that were previously impossible. Against this background, this book analyses new algorithmic commercial practices, discusses their challenges for consumers, and measures such developments against the current EU legislative framework on consumer protection. The book adopts an interdisciplinary approach, building on empirical findings from AI applications in marketing and theoretical insights from marketing studies, and combining them with normative analysis of privacy and consumer protection in the EU. The content is divided into three parts. The first part analyses the phenomenon of algorithmic marketing practices and reviews the main AI and AI-related technologies used in marketing, e.g. Big data, ML and NLP. The second part describes new commercial practices, including the massive monitoring and profiling of consumers, the personalization of advertising and offers, the exploitation of psychological and emotional insights, and the use of human-like interfaces to trigger emotional responses. The third part provides a comprehensive analysis of current EU consumer protection laws and policies in the field of commercial practices. It focuses on two main legal concepts, their shortcomings, and potential refinements: vulnerability, understood as the conceptual benchmark for protecting consumers from unfair algorithmic practices; manipulation, the substantive legal measure for drawing the line between fair and unfair practices.

Marketing and Advertising Law in a Process of Harmonisation

Author : Ulf Bernitz
Publisher : Bloomsbury Publishing
ISBN 13 : 1509900683
Total Pages : 288 pages
Book Rating : 4.5/5 (99 download)

DOWNLOAD NOW!

Book Synopsis Marketing and Advertising Law in a Process of Harmonisation by : Ulf Bernitz

Download or read book Marketing and Advertising Law in a Process of Harmonisation written by Ulf Bernitz and published by Bloomsbury Publishing. This book was released on 2017-05-04 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The law on marketing and advertising has undergone profound changes based on the EU directives on unfair commercial practices and misleading and comparative advertising. The legislation partially requires full harmonisation and contains a comprehensive blacklist of prohibited practices. However, in other areas, only minimum harmonisation is required. A comprehensive case law from the CJEU has emerged, but still many issues remain open, unclear and debated. The EU Commission has an active interest in the field and has published numerous reports on the question. In addition it has developed revised, comprehensive guidelines on marketing business to consumer (B2C), which are fully discussed here. Further Commission initiatives in the area on business to business (B2B) marketing are also in the making, underlining the importance of this new collection.

The New Rules of Sales and Service

Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 1119272424
Total Pages : 304 pages
Book Rating : 4.1/5 (192 download)

DOWNLOAD NOW!

Book Synopsis The New Rules of Sales and Service by : David Meerman Scott

Download or read book The New Rules of Sales and Service written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2016-06-27 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling'—there is only buying. When potential customers have near perfect information on the web, it means salespeople must transform from authority to consultant, product narratives must tell a story, and businesses must be agile enough to respond before opportunity is lost. The New Rules of Sales and Service demystifies the new digital commercial landscape and shows you how to stay ahead of the pack. Companies large and small are revolutionizing the way business gets done, and this book takes you inside the new methods and strategies that are critical to success in the modern market. Real-world examples illustrate the new marketplace in action, and demonstrate the brilliant utility of taking a new look at your customer and your business. This new edition has been updated to reflect the current reality of this rapidly-evolving sphere, with fresh strategies, new tools, and new stories. Whether you're an independent contractor, a multi-national corporation, a start-up, or a nonprofit, this book is your essential guide to navigating the new digital marketplace. David Meerman Scott provides up-to-the-minute analysis of the current state of the digital commercial landscape, plus expert guidance toward the concepts, strategies, and tools that every business needs now. Among the topics covered in detail: Why the old rules of sales and service no longer work in an always-on world The new sales cycle and how informative Web content drives the buying process Providing agile, real-time sales and service 24/7 without letting it rule your life The importance of defining and understanding the buyer personas How agile customer service retains existing clients and expands new business Why content-rich websites motivate interest, establish authority, and drive sales How social media is transforming the role of salesperson into valued consultant Because buyers are better informed, and come armed with more choices and opportunities than ever before, everything about sales has changed. Salespeople must adapt because the digital economy has turned the old model on its head, and those who don't keep up will be left behind. The New Rules of Sales and Service is required reading for anyone wanting to stay ahead of the game and grow business now.