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Author : Oliver Budzinski
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (118 download)
Download or read book The New Media Economics of Video-on-demand Markets: Lessons for Competition Policy written by Oliver Budzinski and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Eli M. Noam
Publisher : Columbia University Press
ISBN 13 : 9780231061346
Total Pages : 484 pages
Book Rating : 4.0/5 (613 download)
Download or read book Video Media Competition written by Eli M. Noam and published by Columbia University Press. This book was released on 1985 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Arindam Basu
Publisher : Penprints Publication
ISBN 13 : 8195915876
Total Pages : 577 pages
Book Rating : 4.1/5 (959 download)
Download or read book Digital is the New Mainstream written by Arindam Basu and published by Penprints Publication. This book was released on 2023-07-17 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Digital is the New Mainstream" is a thought-provoking book published by Penprints, compiling the conclave proceedings conducted by the Department of Mass Communication & Journalism at Sister Nivedita University in Kolkata. This book delves into the transformative impact of the digital era on various aspects of our lives, particularly in the realms of communication, media, and journalism. Drawing insights from esteemed scholars, practitioners, and experts in the field, the book explores the evolving landscape of digital technologies and their implications for traditional media platforms. It offers a comprehensive analysis of the challenges and opportunities brought forth by the digital revolution, addressing topics such as social media, online journalism, digital storytelling, and the democratization of information. Through engaging discussions, the book examines the shifting dynamics of the media industry, the changing roles of journalists and communicators, and the new avenues for audience engagement and participation. It presents case studies, research findings, and practical strategies to navigate the digital age effectively, empowering media professionals, educators, and students to adapt and thrive in this ever-evolving digital landscape. "Digital is the New Mainstream" serves as a valuable resource for anyone seeking to understand the profound impact of digital technologies on communication and journalism. It invites readers to contemplate the future of media and encourages them to embrace the possibilities offered by the digital revolution while upholding the principles of responsible and ethical journalism.
Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1668462885
Total Pages : 2012 pages
Book Rating : 4.6/5 (684 download)
Download or read book Research Anthology on Social Media Advertising and Building Consumer Relationships written by Management Association, Information Resources and published by IGI Global. This book was released on 2022-05-13 with total page 2012 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.
Author : Eli Noam
Publisher : Edward Elgar Publishing
ISBN 13 : 1800375042
Total Pages : 424 pages
Book Rating : 4.8/5 (3 download)
Download or read book The Technology, Business, and Economics of Streaming Video written by Eli Noam and published by Edward Elgar Publishing. This book was released on 2021-01-29 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Along with its interrelated companion volume, The Content, Impact, and Regulation of Streaming Video, this book covers the next generation of TV—streaming online video, with details about its present and a broad perspective on the future. It reviews the new technical elements that are emerging, both in hardware and software, their long-term trend, and the implications. It discusses the emerging ‘media cloud’ of video and infrastructure platforms, and the organizational form of such TV.
Author : M. Bjørn Rimscha
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110587203
Total Pages : 462 pages
Book Rating : 4.1/5 (15 download)
Download or read book Management and Economics of Communication written by M. Bjørn Rimscha and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-06-08 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook combines the perspectives of communication studies, economics and management, and psychology in order to provide a comprehensive economic view on personal and mass communication. It is divided into six parts that comprise: 1. an overarching introduction that defines the field and provides a brief overview of its history (1 chapter) 2. the most commonly used theoretic frameworks for the analysis of communication economics and management (4 chapters) 3. the peculiarities of the quantitative and qualitative methods and data used in the field (3 chapters) 4. key issues of the field such as the economics of language, labor in creative industries, media concentration, branding etc. (10 chapters) 5. descriptions of the development, trends and peculiarities of the field in different parts of the world, written by scholars from the respective region (10 chapters) 6. reflections on future directions for the field, both from a managerial and from an economics perspective (1 chapter). The authors of the individual chapters represent different academic disciplines, research traditions, and geographic backgrounds. The reader will thus gain multifaceted insights into the management and economics of communication.
Author : Alex Vailati
Publisher : Springer Nature
ISBN 13 : 303078911X
Total Pages : 290 pages
Book Rating : 4.0/5 (37 download)
Download or read book Ethnographies of ‘On Demand’ Films written by Alex Vailati and published by Springer Nature. This book was released on 2021-09-30 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last two decades, the advent of cheap, user-friendly video technologies has contributed to a revolution in representational agency. Videos are now made by production units that are at times composed of families, churches, musical groups, community associations or other institutions. Thus, on-demand videos produced and distributed within local and atypical networks profoundly shape contemporary urban imaginaries. This book explores the intertwined relations among infrastructure, technology, and modernity through an ordinary, yet little studied field of "on-demand" audiovisual production, which involves processes of negotiation and interaction between clients and commissioned video makers. On-demand films are considered as a space of collaboration and self-representation, that allows to reflect on the potential of fiction, artifice, and montage to render material desires, aspirations, and ideas of the future.
Author : Eli Noam
Publisher : Edward Elgar Publishing
ISBN 13 : 1800375026
Total Pages : 424 pages
Book Rating : 4.8/5 (3 download)
Download or read book The Content, Impact, and Regulation of Streaming Video written by Eli Noam and published by Edward Elgar Publishing. This book was released on 2021-01-29 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Along with its interrelated companion volume, The Technology, Business, and Economics of Streaming Video, this book examines the next generation of TV—online video. It reviews the elements that lead to online platforms and video clouds and analyzes the software and hardware elements of content creation and interaction, and how these elements lead to different styles of video content.
Author : Eli Noam
Publisher : Edward Elgar Publishing
ISBN 13 : 9781800375031
Total Pages : pages
Book Rating : 4.3/5 (75 download)
Download or read book The Technology, Business, and Economics of Streaming Video written by Eli Noam and published by Edward Elgar Publishing. This book was released on 2021-01-28 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Along with its interrelated companion volume, The Content, Impact, and Regulation of Streaming Video, this book covers the next generation of TV--streaming online video, with details about its present and a broad perspective on the future. It reviews the new technical elements that are emerging, both in hardware and software, their long-term trend, and the implications. It discusses the emerging 'media cloud' of video and infrastructure platforms, and the organizational form of such TV. What kind of companies? What kind of business models? What kind of industries? What kind of impact on existing media? And what kind of market power in media industries around the world? The author addresses these questions with facts and figures, ranging across technology, economics, communications studies, business, policy, and law. Media professionals in academia, management, technology, policy, and creative production will appreciate the non-jargony yet thorough exploration of streaming online video in The Technology, Business, and Economics of Streaming Video.
Author : Tom Evens
Publisher : Springer
ISBN 13 : 3319742469
Total Pages : 307 pages
Book Rating : 4.3/5 (197 download)
Download or read book Platform Power and Policy in Transforming Television Markets written by Tom Evens and published by Springer. This book was released on 2018-04-04 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book seeks to investigate ‘platform power’ in the multi-platform era and unravels the evolution of power structures in the TV industry as a result of platformisation. Multiple TV platforms and modes of distribution are competing–not necessarily in a zero-sum game–to control the market. In the volume, the contributors work to extend established ‘platform theory’ to the TV industry, which has become increasingly organised as a platform economy. The book helps to understand how platform power arises in the industry, how it destabilises international relations, and how it is used in the global media value chain. Platform Power and Policy in Transforming Television Markets contributes to the growing field of media industry studies, and draws on scholarly work in communication, political economy and public policy whilst providing a deeper insight into the transformation of the TV industry from an economic, political and consumer level. Avoiding a merely legal analysis from a technology-driven perspective, the book provides a critical analysis of the dominant modes of power within the evolving structures of the global TV value chain.
Author : Petr Szczepanik
Publisher : Springer Nature
ISBN 13 : 3030448509
Total Pages : 303 pages
Book Rating : 4.0/5 (34 download)
Download or read book Digital Peripheries written by Petr Szczepanik and published by Springer Nature. This book was released on 2020-05-15 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. Media industry research and EU policymaking are predominantly tailored to large (and, in the latter case, Western) European markets. This open access book addresses the specific qualities of smaller media markets, highlighting their vulnerability to global digital competition and outlining survival strategies for them. New online distribution models and new trends in the consumption of audiovisual content are limited by, and pose new challenges for, existing audiovisual business models and their legal framework in the EU. The European Commission’s Digital Single Market (DSM) strategy, which was intended e.g. to remove obstacles to the cross-border distribution of audiovisual content, has triggered a heated debate on the transformation of the existing ecosystem for European screen industries. While most current discussions focus on the United States, Western Europe, and the multinational giants, this book approaches these industry trends and policy questions from the perspective of relatively small and peripheral (in terms of their population, language, cross-border cultural flows, and financial and/or symbolic capital) media markets.
Author : Paul Belleflamme
Publisher : Cambridge University Press
ISBN 13 : 1108625622
Total Pages : 275 pages
Book Rating : 4.1/5 (86 download)
Download or read book The Economics of Platforms written by Paul Belleflamme and published by Cambridge University Press. This book was released on 2021-11-11 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital platforms controlled by Alibaba, Alphabet, Amazon, Facebook, Netflix, Tencent and Uber have transformed not only the ways we do business, but also the very nature of people's everyday lives. It is of vital importance that we understand the economic principles governing how these platforms operate. This book explains the driving forces behind any platform business with a focus on network effects. The authors use short case studies and real-world applications to explain key concepts such as how platforms manage network effects and which price and non-price strategies they choose. This self-contained text is the first to offer a systematic and formalized account of what platforms are and how they operate, concisely incorporating path-breaking insights in economics over the last twenty years.
Author : Mercedes Medina
Publisher : John Wiley & Sons
ISBN 13 : 1119384664
Total Pages : 167 pages
Book Rating : 4.1/5 (193 download)
Download or read book Current and Emerging Issues in the Audiovisual Industry written by Mercedes Medina and published by John Wiley & Sons. This book was released on 2017-02-07 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the challenges of competition in television broadcasting markets. How is the evolution from a two-sided market to platform economics reshaping competition in television broadcasting? How are new market dynamics changing competition for content creation and acquisition and the revenue streams? Will content remain king? Or will new competitive dynamics undermine the sustainable creation of high quality content, especially in small media markets?
Author : Gillian Doyle
Publisher : SAGE
ISBN 13 : 141293186X
Total Pages : 193 pages
Book Rating : 4.4/5 (129 download)
Download or read book Understanding Media Economics written by Gillian Doyle and published by SAGE. This book was released on 2002-04-04 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: `This book provides an extremely well written and informative introduction to the subject of media economics, characterized by clarity in the explanation of concepts or frameworks and by a balanced discussion for the respective positions in areas of debate' - Paul MacDonald, Roehampton Institute Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. Understanding Media Economics offers a stimulating perspective on the contemporary media environment. This book will be an essential purchase for all students of the media and mass communication.
Author : Petr Szczepanik
Publisher : Springer
ISBN 13 : 9783030448493
Total Pages : 302 pages
Book Rating : 4.4/5 (484 download)
Download or read book Digital Peripheries written by Petr Szczepanik and published by Springer. This book was released on 2020-05-16 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. Media industry research and EU policymaking are predominantly tailored to large (and, in the latter case, Western) European markets. This open access book addresses the specific qualities of smaller media markets, highlighting their vulnerability to global digital competition and outlining survival strategies for them. New online distribution models and new trends in the consumption of audiovisual content are limited by, and pose new challenges for, existing audiovisual business models and their legal framework in the EU. The European Commission’s Digital Single Market (DSM) strategy, which was intended e.g. to remove obstacles to the cross-border distribution of audiovisual content, has triggered a heated debate on the transformation of the existing ecosystem for European screen industries. While most current discussions focus on the United States, Western Europe, and the multinational giants, this book approaches these industry trends and policy questions from the perspective of relatively small and peripheral (in terms of their population, language, cross-border cultural flows, and financial and/or symbolic capital) media markets.
Author : Massimo Motta
Publisher : Cambridge University Press
ISBN 13 : 9780521016919
Total Pages : 650 pages
Book Rating : 4.0/5 (169 download)
Download or read book Competition Policy written by Massimo Motta and published by Cambridge University Press. This book was released on 2004-01-12 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to provide a systematic treatment of the economics of antitrust (or competition policy) in a global context. It draws on the literature of industrial organisation and on original analyses to deal with such important issues as cartels, joint-ventures, mergers, vertical contracts, predatory pricing, exclusionary practices, and price discrimination, and to formulate policy implications on these issues. The interaction between theory and practice is one of the main features of the book, which contains frequent references to competition policy cases and a few fully developed case studies. The treatment is written to appeal to practitioners and students, to lawyers and economists. It is not only a textbook in economics for first year graduate or advanced undergraduate courses, but also a book for all those who wish to understand competition issues in a clear and rigorous way. Exercises and some solved problems are provided.
Author : Alan B. Albarran
Publisher : Taylor & Francis
ISBN 13 : 1000997782
Total Pages : 204 pages
Book Rating : 4.0/5 (9 download)
Download or read book The Media Economy written by Alan B. Albarran and published by Taylor & Francis. This book was released on 2023-11-30 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fully updated third edition analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. This textbook breaks new ground through its analysis of the rapidly changing and evolving media economy from two unique perspectives. First, the book explores how media industries function across global, national, household, and individual levels of society. Second, it assesses how key forces such as technology, globalization, regulation, and consumer aspects are constantly evolving and influencing media industries. This new edition incorporates thoroughly updated theory and research as well as expanded case studies that include examples from international markets such as Asia, Europe, and Latin America. It builds on the contributions of the previous edition by providing new references and current data to define and analyze today’s media markets and offers a more expansive assessment of streaming business models as well as the effects of Covid-19 on the media economy. Written in an accessible style and presenting a holistic global perspective of the role of media in the global economy, the textbook provides crucial insights for students and practitioners of media economics, media management and media industries.
