The New Guide to Identity

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Author :
Publisher : Routledge
ISBN 13 : 1351885103
Total Pages : 178 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis The New Guide to Identity by : Wolff Olins

Download or read book The New Guide to Identity written by Wolff Olins and published by Routledge. This book was released on 2017-03-02 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is, of course, commonplace for corporations to operate sophisticated identity programmes. But identity has now moved way beyond the commercial area. We live in a world in which cities, charities, universities, clubs - in fact any activity that involves more than two or three people - all seem to have identities too. However, very few of these organizations have released the full potential that effective management of identity can achieve. In this book, the world’s leading authority on corporate identity shows how managing identity can create and sustain behavioural change in an organization as well as achieving the more traditional outcome of influencing its external audiences. The New Guide to Identity provides a simple clear guide to identity, including what it is and how it can be used to full effect. If a change of identity is required, the whole process is described from start-up (including investigation and analysis of the current identity), through developing the new identity structure, to implementation and launch. For anyone responsible for the identity of an organization, or for designing it for someone else, or attempting to achieve change in their organization, or studying the subject, this straightforward guide is essential reading.

Designing Brand Identity

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118418743
Total Pages : 338 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis Designing Brand Identity by : Alina Wheeler

Download or read book Designing Brand Identity written by Alina Wheeler and published by John Wiley & Sons. This book was released on 2012-10-11 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity

Identity Designed

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Publisher : Rockport Publishers
ISBN 13 : 1631595946
Total Pages : 291 pages
Book Rating : 4.6/5 (315 download)

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Book Synopsis Identity Designed by : David Airey

Download or read book Identity Designed written by David Airey and published by Rockport Publishers. This book was released on 2019-01-22 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.

Creating a Brand Identity: A Guide for Designers

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Author :
Publisher : Laurence King Publishing
ISBN 13 : 1780679807
Total Pages : 427 pages
Book Rating : 4.7/5 (86 download)

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Book Synopsis Creating a Brand Identity: A Guide for Designers by : Catharine Slade-Brooking

Download or read book Creating a Brand Identity: A Guide for Designers written by Catharine Slade-Brooking and published by Laurence King Publishing. This book was released on 2016-01-18 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.

Book of Branding

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Author :
Publisher : Brand Nu Limited
ISBN 13 : 0993540031
Total Pages : 313 pages
Book Rating : 4.9/5 (935 download)

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Book Synopsis Book of Branding by : Radim Malinic

Download or read book Book of Branding written by Radim Malinic and published by Brand Nu Limited. This book was released on 2019-11-11 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book of Branding is an essential addition to the start-up toolkit, designed for entrepreneurs, founders, visual designers, brand creators and anyone seeking to decode the complicated world of brand identity. The conversational, jargon free, tone of the book helps the reader to understand essential elements of the brand identity process. Offering first hand experience, insights and tips throughout, the book uses real life case studies to show how great collaborative work can be achieved. Book of Branding is a creative guide for new businesses, start-ups and individuals, which puts visual identity at the heart of brand strategy.

Seeing Gender

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Author :
Publisher : Chronicle Books
ISBN 13 : 1797224271
Total Pages : 211 pages
Book Rating : 4.7/5 (972 download)

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Book Synopsis Seeing Gender by : Iris Gottlieb

Download or read book Seeing Gender written by Iris Gottlieb and published by Chronicle Books. This book was released on 2022-12-06 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now with a new foreword by National Book Award Winner Kacen Callender, this fascinating book on a relevant subject illustrates the complexities of gender and sexuality through history, science, sociology, and the author's own story. Gender is an intensely personal, yet universal, facet of humanity. In this vibrant book, queer author and artist Iris Gottlieb visually explores gender in all of its complexities, answering questions and providing guidance while also mining history and pop culture for the stories and people who have shaped the conversation on gender. Informed by Gottlieb's personal experiences, this deeply researched and brilliantly rendered book demystifies this fluid topic at a critical time. For LGBTQIA+ people, Seeing Gender offers a space for self-exploration, giving comfort, advice, and reassurance in the sometimes confusing process of navigating one's identity. For allies, this book is an essential tool for understanding and thoughtfully participating in this necessary cultural conversation. Whatever one's position, Seeing Gender is a must-read people who are passionate about changing the way we see and talk about gender and sexuality in the twenty-first century. CULTURALLY RELEVANT AND IMPORTANT TOPIC: An inclusive, sensitive, and accessible book for those interested in learning more about gender identity and sexuality. HELPFUL: The perfect book for nonjudgmental exploration of gender for the queer, transgender, asexual, uncertain, and for people struggling with their gender identity. INVITATIONAL: A wonderful intro to thoughtfully participating in this important conversation. Perfect for: • Those exploring their gender identity and sexuality • Parents/friends/relatives of those exploring their gender identity and sexuality • LGBTQ+ people • Allies who want to understand, empathize, and participate in this movement

The Complete Idiot's Guide to Recovering from Identity Theft

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Author :
Publisher : Penguin
ISBN 13 : 1101197781
Total Pages : 327 pages
Book Rating : 4.1/5 (11 download)

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Book Synopsis The Complete Idiot's Guide to Recovering from Identity Theft by : Mari J. Frank

Download or read book The Complete Idiot's Guide to Recovering from Identity Theft written by Mari J. Frank and published by Penguin. This book was released on 2010-05-04 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: A clear path out of the nightmare Identity theft is one of the fastest growing crimes in the United States and in many cases the victim has no knowledge of the theft until the situation is dire. Author Mari J. Frank, an attorney and advocate for victims of identity theft, takes the reader through every step necessary to reclaim their identity and wipe the records of theft off of all reports. • Covers every kind of fraud including bank, credit card, loans, insurance, medical, government, tax, professional license, business, employer, and online • A step–by–step process to reclaiming identity and wiping the records of theft off all reports

The Big Book of Corporate Identity Design

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Author :
Publisher :
ISBN 13 : 9783931884796
Total Pages : 384 pages
Book Rating : 4.8/5 (847 download)

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Book Synopsis The Big Book of Corporate Identity Design by : David E. Carter

Download or read book The Big Book of Corporate Identity Design written by David E. Carter and published by . This book was released on 2001 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an overview of some of the corporate identity programs by design firms from the USA and around the world.

You and Your Gender Identity

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1510723072
Total Pages : 448 pages
Book Rating : 4.5/5 (17 download)

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Book Synopsis You and Your Gender Identity by : Dara Hoffman-Fox

Download or read book You and Your Gender Identity written by Dara Hoffman-Fox and published by Simon and Schuster. This book was released on 2017-09-26 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you wrestling with questions surrounding your gender that just don’t seem to go away? Do you want answers to questions about your gender identity, but aren’t sure how to get started? In this groundbreaking guide, Dara Hoffman-Fox, LPC—accomplished gender therapist and thought leader whose articles, blogs, and videos have empowered thousands worldwide—helps you navigate your journey of self-discovery in three approachable stages: preparation, reflection, and exploration. In You and Your Gender Identity, you will learn: Why understanding your gender identity is core to embracing your full being How to sustain the highs and lows of your journey with resources, connection, and self-care How to uncover and move through your feelings of fear, loneliness, and doubt Why it’s important to examine your past through the lens of gender exploration How to discover and begin living as your authentic self What options you have after making your discoveries about your gender identity

A Portable Identity

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Author :
Publisher : Wordwright.Biz Incorporated
ISBN 13 : 9781932196146
Total Pages : 264 pages
Book Rating : 4.1/5 (961 download)

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Book Synopsis A Portable Identity by : Debra R. Bryson

Download or read book A Portable Identity written by Debra R. Bryson and published by Wordwright.Biz Incorporated. This book was released on 2003-05-01 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors pen a woman's guide to maintaining a sense of self while moving overseas, whether to start a new life or to follow a spouse.

Designing Brand Identity

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Author :
Publisher : Wiley
ISBN 13 : 9780471746843
Total Pages : 288 pages
Book Rating : 4.7/5 (468 download)

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Book Synopsis Designing Brand Identity by : Alina Wheeler

Download or read book Designing Brand Identity written by Alina Wheeler and published by Wiley. This book was released on 2006-03-10 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative approach -- blending practicality and creativity -- is now in full-color! From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper. Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities.

A Guide for Sustaining Conversations on Racism, Identity, and Our Mutual Humanity

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Author :
Publisher :
ISBN 13 : 9781516557028
Total Pages : 302 pages
Book Rating : 4.5/5 (57 download)

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Book Synopsis A Guide for Sustaining Conversations on Racism, Identity, and Our Mutual Humanity by : Steve Burghardt

Download or read book A Guide for Sustaining Conversations on Racism, Identity, and Our Mutual Humanity written by Steve Burghardt and published by . This book was released on 2017-08-21 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Guide for Sustaining Conversations on Racism, Identity, and our Mutual Humanity is a hands-on guide for teachers, students, and agency professionals seeking to respond skillfully and sensitively to the often daunting challenges of classrooms, as students demand both answers and accountability concerning issues of race, power, privilege, and oppression and the emotional responses they provoke. The guide includes suggestions to implement before entering the classroom, so that the necessary personal, community, and institutional infrastructure can support authentic, sustainable conversations. It discusses how educators can respond appropriately in the classroom to the hot-button issues of the day. There are also lessons for critical pedagogy and management that help educators reimagine classrooms and learn to create mutually supportive learning environments. Written by four experienced anti-racist educators and practitioners, the book takes a direct, compassionate approach designed to diminish dogma and fear. By examining how socially different people respond to the same difficult questions, A Guide for Sustaining Conversations on Racism, Identity, and our Mutual Humanity creates a rich set of options for readers to use in their own classrooms, agencies, and field placements.

Amongst Ourselves

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Author :
Publisher :
ISBN 13 :
Total Pages : 260 pages
Book Rating : 4.X/5 (4 download)

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Book Synopsis Amongst Ourselves by : Tracy Alderman

Download or read book Amongst Ourselves written by Tracy Alderman and published by . This book was released on 1998 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amongst Ourselves is a self-help guide written expressly for individuals with DID/MPD--and the first to provide readers with the practical steps they can take to cope with the condition and emerge with greater self-awareness and the skills to live a rich and rewarding life. Authors Tracy Alderman and Karen Marshall explain what DID is and provide a clear account of its underlying causes and symptoms. They describe what it's like to live with DID and make practical suggestions for coming to terms with the condition, managing the confusion and self-destructive behaviors that often accompany it, and deciding to "come out" to others. Karen lends a unique and immensely important perspective, in that she is able to speak as both a therapist and as an individual with DID. Through her insights, as well as guided exercises throughout the text, readers learn: New skills and strategies to help them manage living with DID An appreciation for DID's positive aspects What to expect from therapy and available treatment options How to become more aware of themselves and the ways in which DID affects their lives

The Wolff Olins Guide to Corporate Identity

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Author :
Publisher : Ashgate Publishing
ISBN 13 : 9780850722604
Total Pages : 80 pages
Book Rating : 4.7/5 (226 download)

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Book Synopsis The Wolff Olins Guide to Corporate Identity by : Wally Olins

Download or read book The Wolff Olins Guide to Corporate Identity written by Wally Olins and published by Ashgate Publishing. This book was released on 1990-01-01 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Real U Guide to Identity Theft

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Author :
Publisher : Real U Guides
ISBN 13 : 9781932999013
Total Pages : 0 pages
Book Rating : 4.9/5 (99 download)

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Book Synopsis Real U Guide to Identity Theft by : Frank W. Abagnale

Download or read book Real U Guide to Identity Theft written by Frank W. Abagnale and published by Real U Guides. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find out how to protect yourself from the number one crime in the U.S. Former con-man-turned-FBI-consultant Frank Abagnale, whose life was the basis for the Steven Spielberg movie "Catch Me If You Can, " is the premiere authority on identity theft. In this guide, he reveals everything you need to know to avoid becoming a victim yourself. " "In addition to excellent, up-to-date advice about the newest identity scams and how to avoid them, Frank Abagnale (played by Leonardo DiCaprio in the movie) offers up choice tidbits from his life story, which demonstrate how easy it is to take advantage of unsuspecting victims. No one knows better than Abagnale just how prevalent identity theft has become. Among the facts he has uncovered, perhaps the most alarming is this: 49% of all victims have no idea how their identity was stolen, and they "never find out. " The guide does answer many key questions, however, including: -How to protect your personal information at the office, at home, and online -How to decipher your credit report -How to find out if this crime has "already" happened to you -How and why identity thieves get away with it Although the facts are chilling, the Real U Guide to Identity Theft" "is anything but cold. In typical Real U style, Abagnale takes a wry look at the truth and spells out the facts in colorful, magazine-style spreads, so that learning how to protect yourself from this crime is almost as much fun as catching one of the criminals would be.

The Modern Identity Changer

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Author :
Publisher :
ISBN 13 : 9780873649469
Total Pages : 0 pages
Book Rating : 4.6/5 (494 download)

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Book Synopsis The Modern Identity Changer by : Sheldon Charrett

Download or read book The Modern Identity Changer written by Sheldon Charrett and published by . This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally, here is an all-new instruction book on how to obtain a new identity, produce supporting documents for it and use it safely in today's society. Learn how to get Social Security numbers, driver's licenses and more. For academic study only.

The New Guide to Identity

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Author :
Publisher :
ISBN 13 :
Total Pages : 89 pages
Book Rating : 4.:/5 (772 download)

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Book Synopsis The New Guide to Identity by : Wolff Olins

Download or read book The New Guide to Identity written by Wolff Olins and published by . This book was released on 1995 with total page 89 pages. Available in PDF, EPUB and Kindle. Book excerpt: