The New Frontier Playbook

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The New Frontier Playbook

Author : Scott Phillips
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.3/5 (289 download)

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Book Synopsis The New Frontier Playbook by : Scott Phillips

Download or read book The New Frontier Playbook written by Scott Phillips and published by Independently Published. This book was released on 2024-06-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New Frontier Playbook maps out a political economic plan for an American program in space that offers a vast payoff in public value back here on Earth. This is what it could mean: Minimum wage jobs that pay $250/hour or more, come with a 5-year contract, and end with $1M in savings. An economy in space that operates at an exponentially higher level of prices and wages (an Economic Conjugate) than our current domestic economy on Earth, which RESULTS in: A massive public return on investment (ROI) on public funds invested in space collected via taxes and fees on that space economy, which then DELIVERS: A Trifecta Economy on Earth of low taxes, high benefits, and no public debt, which FINANCES: The cost of a full transition to a carbon-free, net-zero economy, the elimination of all poverty, and the creation of modern institutions and services from higher education to healthcare that are accessible to everyone and the pride of all. This book challenges status quo, static thinking when it comes to the space frontier. It offers a new vision and framework focused on the practical political and economic building blocks that must align to create a more powerful case for betting big on our own future: Growth, jobs, and economic prosperity. This is a vision for a future where America is coming together, not racing apart, and families can be confident that their children will have a future that is bolder and more prosperous than their own. The New Frontier Playbook offers a roadmap to a bolder American and human future.

The Devil's Playbook

Author : Lauren Etter
Publisher : Crown
ISBN 13 : 0593237994
Total Pages : 512 pages
Book Rating : 4.5/5 (932 download)

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Book Synopsis The Devil's Playbook by : Lauren Etter

Download or read book The Devil's Playbook written by Lauren Etter and published by Crown. This book was released on 2021-05-25 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES EDITORS’ CHOICE • Big Tobacco meets Silicon Valley in this “deeply reported and illuminating” (The New York Times Book Review) corporate exposé of what happened when two of the most notorious industries collided—and the vaping epidemic was born. “The best business book I’ve read since Bad Blood.”—Jonathan Eig, New York Times bestselling author of Ali: A Life Howard Willard lusted after Juul. As the CEO of tobacco giant Philip Morris’s parent company and a veteran of the industry’s long fight to avoid being regulated out of existence, he grew obsessed with a prize he believed could save his company—the e-cigarette, a product with all the addictive upside of the original without the same apparent health risks and bad press. Meanwhile, in Silicon Valley, Adam Bowen and James Monsees began working on a device that was meant to save lives and destroy Big Tobacco, but they ended up baking the industry’s DNA into their invention’s science and marketing. Ultimately, Juul’s e-cigarette was so effective and so market-dominating that it put the company on a collision course with Philip Morris and sparked one of the most explosive public health crises in recent memory. In a deeply reported account, award-winning journalist Lauren Etter tells a riveting story of greed and deception in one of the biggest botched deals in business history. Etter shows how Philip Morris’s struggle to innovate left Willard desperate to acquire Juul, even as his own team sounded alarms about the startup’s reliance on underage customers. And she shows how Juul’s executives negotiated a lavish deal that let them pocket the lion’s share of Philip Morris’s $12.8 billion investment while government regulators and furious parents mounted a campaign to hold the company’s feet to the fire. The Devil’s Playbook is the inside story of how Juul’s embodiment of Silicon Valley’s “move fast and break things” ethos wrought havoc on American health, and how a beleaguered tobacco company was seduced by the promise of a new generation of addicted customers. With both companies’ eyes on the financial prize, neither anticipated the sudden outbreak of vaping-linked deaths that would terrorize a nation, crater Juul’s value, end Willard’s career, and show the costs in human life of the rush to riches—while Juul’s founders, board members, and employees walked away with a windfall.

The Startup Playbook

Author : David Kidder
Publisher : Chronicle Books
ISBN 13 : 1452105049
Total Pages : 289 pages
Book Rating : 4.4/5 (521 download)

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Book Synopsis The Startup Playbook by : David Kidder

Download or read book The Startup Playbook written by David Kidder and published by Chronicle Books. This book was released on 2012 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: " ... [The author] shares the inspiring experiences, lessons, and words to the wise from more than forty founders, along with his own playbook for startup success"--Page 4 of cover.

The Propagandists' Playbook

Author : Francesca Bolla Tripodi
Publisher : Yale University Press
ISBN 13 : 0300248946
Total Pages : 287 pages
Book Rating : 4.3/5 (2 download)

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Book Synopsis The Propagandists' Playbook by : Francesca Bolla Tripodi

Download or read book The Propagandists' Playbook written by Francesca Bolla Tripodi and published by Yale University Press. This book was released on 2022-08-16 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Propagandists' Playbook peels back the layers of the right-wing media manipulation machine to reveal why its strategies are pervasive, while humanizing the people whose worldviews and media practices conservatism embodies. Based on interviews and ethnographic observations of two Republican groups over the course of the 2017 Virginia gubernatorial race--including the author's firsthand experience of the 2017 Unite the Right rally--the book considers how Google algorithms, YouTube playlists, pundits, and politicians can manipulate search, reaffirm beliefs, and expose audiences to extremist ideas, blurring the lines between reality and fiction. Tripodi argues that conservatives who embody the Christian worldview give authoritative weight to original texts and interrogate the media using the same tools taught to them in Bible study--for example, using Google to "fact check" the news. The result of this practice, tied to conservative marketing tactics, is a radicalization of content and a changing of narratives adopted by the media.

The Game Designer's Playbook

Author : Samantha Stahlke
Publisher : Oxford University Press
ISBN 13 : 0192584782
Total Pages : 401 pages
Book Rating : 4.1/5 (925 download)

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Book Synopsis The Game Designer's Playbook by : Samantha Stahlke

Download or read book The Game Designer's Playbook written by Samantha Stahlke and published by Oxford University Press. This book was released on 2022-07-14 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Video games have captivated us for over 50 years, giving us entire worlds to explore, new ways to connect with friends, thought-provoking stories, or just a fun way to pass the time. Creating games is a dream for many, but making great games is challenging. The Game Designer's Playbook is about meeting that challenge. More specifically, it's a book about game interaction design; in other words, shaping what players can do and how they do it to make a game satisfying and memorable. Our time with a game is built on interaction, from basic things like pushing buttons on a controller, to making complicated strategic decisions and engaging with the narrative. If you've ever felt the adrenaline rush from beating a perfectly tuned boss fight or been delighted by the fanfare of picking up that last collectible, you've experienced good interaction design firsthand. The Game Designer's Playbook is about learning what makes for great (or terrible!) interaction design in games, exploring things like controls, feedback, story, and tutorial design by analyzing existing games. It also looks at how newer and still-developing tech like VR and streaming are changing the ways we play, and how you can bring great interaction design to your own games.

The B2B Executive Playbook

Author : Sean Geehan
Publisher : Clerisy Press
ISBN 13 : 157860446X
Total Pages : 258 pages
Book Rating : 4.5/5 (786 download)

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Book Synopsis The B2B Executive Playbook by : Sean Geehan

Download or read book The B2B Executive Playbook written by Sean Geehan and published by Clerisy Press. This book was released on 2011-11-29 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book completely focused on successfully running B2B, which is very different from B2C. The fate of a B2B lies in the hands of a few individuals so what ultimately determines if a company thrives, or even survives, is how these key relationships are targeted, structured and managed. Over 30 percent of all B2B product development, marketing, and other discretionary dollars are wasted. When the realities of B2B marketplace are not integrated into a company’s SOP, it is more likely that the company is wasting money as well as the employees’ time and efforts. If the budget and plans aren’t structured for B2B specifically, they won’t move the meter. But there is good news — there is a corresponding equal amount of potential revenue, growth and prosperity. The leading B2B companies dramatically build their top and bottom lines when leaders realize that success, undeniably and unquestionably, resides with how they engage with the their customers and how that will drive their internal alignment and operations. What is it that they are doing differently than their competition and others in their industry that drive revenue growth, deliver predictable earnings, retain and grow customers and develop new offerings that customers will not only buy, but for which they will pay premiums.

The Digital Transformation Playbook - SECOND Edition

Author : PMI
Publisher : Project Management Institute
ISBN 13 : 1628258128
Total Pages : 245 pages
Book Rating : 4.6/5 (282 download)

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Book Synopsis The Digital Transformation Playbook - SECOND Edition by : PMI

Download or read book The Digital Transformation Playbook - SECOND Edition written by PMI and published by Project Management Institute. This book was released on 2023-09-01 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Digital Transformation Playbook: What You Need to Know and Do is anindispensable resource for you and your organization as you embark on theexciting and challenging journey of digital transformation. It features insightfulideas and best practices that drive digital transformation. Contributorsinclude leading thinkers and practitioners drawn from around the world.

The Developer's Playbook for Large Language Model Security

Author : Steve Wilson
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 109816217X
Total Pages : 200 pages
Book Rating : 4.0/5 (981 download)

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Book Synopsis The Developer's Playbook for Large Language Model Security by : Steve Wilson

Download or read book The Developer's Playbook for Large Language Model Security written by Steve Wilson and published by "O'Reilly Media, Inc.". This book was released on 2024-09-03 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Large language models (LLMs) are not just shaping the trajectory of AI, they're also unveiling a new era of security challenges. This practical book takes you straight to the heart of these threats. Author Steve Wilson, chief product officer at Exabeam, focuses exclusively on LLMs, eschewing generalized AI security to delve into the unique characteristics and vulnerabilities inherent in these models. Complete with collective wisdom gained from the creation of the OWASP Top 10 for LLMs list—a feat accomplished by more than 400 industry experts—this guide delivers real-world guidance and practical strategies to help developers and security teams grapple with the realities of LLM applications. Whether you're architecting a new application or adding AI features to an existing one, this book is your go-to resource for mastering the security landscape of the next frontier in AI. You'll learn: Why LLMs present unique security challenges How to navigate the many risk conditions associated with using LLM technology The threat landscape pertaining to LLMs and the critical trust boundaries that must be maintained How to identify the top risks and vulnerabilities associated with LLMs Methods for deploying defenses to protect against attacks on top vulnerabilities Ways to actively manage critical trust boundaries on your systems to ensure secure execution and risk minimization

The AI Marketing Playbook

Author : Mark Lamplugh
Publisher : Stylus Publishing, LLC
ISBN 13 : 1501520040
Total Pages : 297 pages
Book Rating : 4.5/5 (15 download)

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Book Synopsis The AI Marketing Playbook by : Mark Lamplugh

Download or read book The AI Marketing Playbook written by Mark Lamplugh and published by Stylus Publishing, LLC. This book was released on 2024-09-17 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore the transformative world of AI-driven marketing by integrating Artificial Intelligence into modern marketing strategies. This book is designed to help businesses optimize their operations, personalize customer experiences, and harness the full potential of AI to drive growth and innovation. You will learn the foundational concepts of AI and machine learning, discover best practices for data hygiene, structuring, and optimization, and explore how AI tools can transform customer data into actionable insights, enhancing your ability to create personalized and effective marketing campaigns. The book is tailored for marketing professionals, business owners, and digital strategists who are eager to integrate AI into their marketing practices. It is equally valuable for beginners and experienced marketers who want to stay at the forefront of the rapidly evolving digital marketing landscape. FEATURES: Includes step-by-step guides for implementing AI tools in SEO, social media, and email Covers the use of AI to analyze customer behavior, benefits of chatbots, and AI-powered customer service Features real-world cases from leading companies like Netflix, Amazon, and Spotify Uses AI tools to transform customer data into actionable insights for more effective campaigns

The Digital Playbook: How to win the strategic technology game

Author : Stephen J. Andriole
Publisher : Pearson UK
ISBN 13 : 1292443057
Total Pages : 225 pages
Book Rating : 4.2/5 (924 download)

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Book Synopsis The Digital Playbook: How to win the strategic technology game by : Stephen J. Andriole

Download or read book The Digital Playbook: How to win the strategic technology game written by Stephen J. Andriole and published by Pearson UK. This book was released on 2023-03-15 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This readable and engaging book will help managers and executives understand the major trends affecting digital technology so they are prepared to make the right decisions for their organisation. With case studies, and practical guidance, it’s split into short sections you can dip into at any time.

Scramble for the Skies

Author : Namrata Goswami
Publisher : Rowman & Littlefield
ISBN 13 : 1498583121
Total Pages : 465 pages
Book Rating : 4.4/5 (985 download)

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Book Synopsis Scramble for the Skies by : Namrata Goswami

Download or read book Scramble for the Skies written by Namrata Goswami and published by Rowman & Littlefield. This book was released on 2020-10-06 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a focus on China, the United States, and India, this book examines the economic ambitions of the second space race. The authors argue that space ambitions are informed by a combination of factors, including available resources, capability, elite preferences, and talent pool. The authors demonstrate how these influences affect the development of national space programs as well as policy and law.

New Frontier

Author : Wilson Rockwell
Publisher :
ISBN 13 :
Total Pages : 286 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis New Frontier by : Wilson Rockwell

Download or read book New Frontier written by Wilson Rockwell and published by . This book was released on 1938 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Immersive Metaverse Playbook for Business Leaders

Author : Irena Cronin
Publisher : Packt Publishing Ltd
ISBN 13 : 1837631999
Total Pages : 458 pages
Book Rating : 4.8/5 (376 download)

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Book Synopsis The Immersive Metaverse Playbook for Business Leaders by : Irena Cronin

Download or read book The Immersive Metaverse Playbook for Business Leaders written by Irena Cronin and published by Packt Publishing Ltd. This book was released on 2023-11-30 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover what the metaverse can do for your business by exploring AR and VR, core support technologies, and use cases, while developing an understanding of its benefits, dangers, and future Key Features Understand the metaverse and learn how augmented reality and virtual reality are integral to it Get a solid understanding of core metaverse technologies Become a metaverse business thought leader by learning from real-world use cases Purchase of the print or Kindle book includes a free PDF eBook Book Description“The metaverse” has become a widely known term within a very short time span. The Immersive Metaverse Playbook for Business Leaders explicitly explains what it really refers to and shows you how to plot your business road map using the metaverse. This book helps you understand the concept of the metaverse, along with the implementation of generative AI in it. You'll not only get to grips with the underlying concepts, but also take a closer look at key technologies that power the metaverse, enabling you to plan your business road map. The chapters include use cases on social interaction, work, entertainment, art, and shopping to help you make better decisions when it comes to metaverse product and service development. You’ll also explore the overall societal benefits and dangers related to issues such as privacy encroachment, technology addiction, and sluggishness. The concluding chapters discuss the future of AR and VR roles in the metaverse and the metaverse as a whole to enable you to make long-term business plans. By the end of this book, you'll be able to successfully invest, build, and market metaverse products and services that set you apart as a progressive technology leader.What you will learn Get to grips with the concept of the metaverse, its origin, and its present state Understand how AR and VR strategically fit into the metaverse Delve into core technologies that power the metaverse Dig into use cases that enable finer strategic decision-making Understand the benefits and possible dangers of the metaverse Plan further ahead by understanding the future of the metaverse Who this book is for If you are a C-suite technology and business executive, this book is for you. Investors, entrepreneurs, and other tech professionals will also find it beneficial. This book does not require any previous understanding of the metaverse or immersive technologies.

The Next Space Race

Author : Richard M. Harrison
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 140 pages
Book Rating : 4.2/5 (161 download)

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Book Synopsis The Next Space Race by : Richard M. Harrison

Download or read book The Next Space Race written by Richard M. Harrison and published by Bloomsbury Publishing USA. This book was released on 2023-03-31 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: If China's space ambitions continue unchallenged, America will be seriously economically and militarily disadvantaged. This book provides a comprehensive strategy to secure U.S. primacy in the space domain. From Moon landings to plans for asteroid mining, China is beginning to exploit space to achieve its great power ambitions. Its strategy could, over time, severely and adversely impact U.S. economic and military security. The United States needs to structure its approach to space to ensure that it can meet or surpass PRC timelines. Authors Richard M. Harrison and Peter A. Garretson, both from the American Foreign Policy Council, review the literature on Chinese space ambitions and assess U.S. space-related initiatives across the government, military, and private sector to understand the maturity of technology available to support space initiatives. Their first-hand research and findings are supplemented by interviews with industry experts, corporate space leaders, and government and military officials. The Next Space Race describes and seeks to influence the development of American space policy to ensure the U.S. industrial base is ready to meet or surpass PRC milestones, empower and clarify the mission of the newly minted Space Force, provide guidance to NASA and other federal agencies, and incentivize private sector companies to contribute to ensuring American space primacy.

POWERHOUSE: Proven AI Playbook to 10x Your Business and Leadership Impact

Author : Anurag Jain
Publisher : Clever Fox Publishing
ISBN 13 :
Total Pages : 284 pages
Book Rating : 4./5 ( download)

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Book Synopsis POWERHOUSE: Proven AI Playbook to 10x Your Business and Leadership Impact by : Anurag Jain

Download or read book POWERHOUSE: Proven AI Playbook to 10x Your Business and Leadership Impact written by Anurag Jain and published by Clever Fox Publishing. This book was released on with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attention Aspiring Business Owners, Entrepreneurs, and Leaders: AI may not replace you, but someone using AI will. Don't get left behind! Are you ready to step into an AI-powered future? i) Ready to harness the power of Artificial Intelligence to 10x your growth? ii) Wondering how AI tools like CHATGPT can increase your productivity? iii) Seeking a proven playbook to integrate AI across Business functions like Market Research, Marketing, Sales, HR, Customer Support & more? iv) Looking for Actionable, AI-driven business templates tailored for your business as a Founder, Leader, or Aspiring Entrepreneur? v) Curious to learn about the practical application of AI to build a business from scratch and create wealth with limited resources? If you've nodded in agreement to any of the above, you're about to unlock the AI powerhouse within you. 10 Plug and Play AI Strategies for Entrepreneurs and Leaders: Crafted by a seasoned business expert, this playbook is your golden ticket to the AI-driven future. Strategically implement AI to skyrocket your growth. i) Unravel 10 proven strategies to Integrate AI into your Business. ii) Guaranteed to 10x your business and leadership impact. iii) Understand Best AI Tools, Prompt Engineering, Automation and more with AI. iv) Step-by-step playbook to Apply AI with 10 Live Examples of Launching different businesses like E-Commerce, D2C, Digital Marketing Agency, and more. v) AI handbook for Business Owners, Leaders, Entrepreneurs, and Students. BONUS: 10 ready-to-use AI-driven business launch templates! Who Needs this Book: Aspiring Entrepreneurs, Leaders, Career Professionals or Anyone aspiring to build their business or career with no prior experience. About the Author: Anurag Jain, a seasoned business leader, has spent over two decades building and consulting brands across diverse sectors like consumer, healthcare, e-commerce, fashion, travel, and tech. Click the BUY NOW button and gain proven guide on using AI to build or scale your business by 10x.

Social Media Playbook for Business

Author : Tom Funk
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313386277
Total Pages : 276 pages
Book Rating : 4.3/5 (133 download)

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Book Synopsis Social Media Playbook for Business by : Tom Funk

Download or read book Social Media Playbook for Business written by Tom Funk and published by Bloomsbury Publishing USA. This book was released on 2011-02-02 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical guide can help any business or organization make sense of the social media buzz and build a successful online community. Social media can be an incredibly powerful marketing tool that brings a company or organization huge rewards. But for beginners in this new world, the potential risks are also high. Consumers are particularly passionate in the online world; the most active social networkers are poised to be your brand's gushing fans—or your most scathing critics. Both multimillion-dollar profits and self-inflicted PR fiascos are possible via social media. This guidebook begins by defining "social media," "social networking," and other terms that may be ambiguous, then details what recent market research reveals about the scope and growth rate of the social media landscape. Real-world examples of both large and small organizations who have successfully implemented social media strategies are showcased, and the hype and failed promise of famous flash-in-the-pan social networks are examined. The author outlines a comprehensive strategy for success with social media, including practical information on watching metrics, establishing beachheads, determining your driver, building a checklist of driver "amplifications," and combating the "what now?" factor.

Zero Trust Overview and Playbook Introduction

Author : Mark Simos
Publisher : Packt Publishing Ltd
ISBN 13 : 1800561466
Total Pages : 241 pages
Book Rating : 4.8/5 (5 download)

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Book Synopsis Zero Trust Overview and Playbook Introduction by : Mark Simos

Download or read book Zero Trust Overview and Playbook Introduction written by Mark Simos and published by Packt Publishing Ltd. This book was released on 2023-10-30 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enhance your cybersecurity and agility with this thorough playbook, featuring actionable guidance, insights, and success criteria from industry experts Key Features Get simple, clear, and practical advice for everyone from CEOs to security operations Organize your Zero Trust journey into role-by-role execution stages Integrate real-world implementation experience with global Zero Trust standards Purchase of the print or Kindle book includes a free eBook in the PDF format Book DescriptionZero Trust is cybersecurity for the digital era and cloud computing, protecting business assets anywhere on any network. By going beyond traditional network perimeter approaches to security, Zero Trust helps you keep up with ever-evolving threats. The playbook series provides simple, clear, and actionable guidance that fully answers your questions on Zero Trust using current threats, real-world implementation experiences, and open global standards. The Zero Trust playbook series guides you with specific role-by-role actionable information for planning, executing, and operating Zero Trust from the boardroom to technical reality. This first book in the series helps you understand what Zero Trust is, why it’s important for you, and what success looks like. You’ll learn about the driving forces behind Zero Trust – security threats, digital and cloud transformations, business disruptions, business resilience, agility, and adaptability. The six-stage playbook process and real-world examples will guide you through cultural, technical, and other critical elements for success. By the end of this book, you’ll have understood how to start and run your Zero Trust journey with clarity and confidence using this one-of-a-kind series that answers the why, what, and how of Zero Trust!What you will learn Find out what Zero Trust is and what it means to you Uncover how Zero Trust helps with ransomware, breaches, and other attacks Understand which business assets to secure first Use a standards-based approach for Zero Trust See how Zero Trust links business, security, risk, and technology Use the six-stage process to guide your Zero Trust journey Transform roles and secure operations with Zero Trust Discover how the playbook guides each role to success Who this book is forWhether you’re a business leader, security practitioner, or technology executive, this comprehensive guide to Zero Trust has something for you. This book provides practical guidance for implementing and managing a Zero Trust strategy and its impact on every role (including yours!). This is the go-to guide for everyone including board members, CEOs, CIOs, CISOs, architects, engineers, IT admins, security analysts, program managers, product owners, developers, and managers. Don't miss out on this essential resource for securing your organization against cyber threats.