The Neuro Revolution

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The Neuro Revolution

Author : Zack Lynch
Publisher : St. Martin's Press
ISBN 13 : 1429988231
Total Pages : 256 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis The Neuro Revolution by : Zack Lynch

Download or read book The Neuro Revolution written by Zack Lynch and published by St. Martin's Press. This book was released on 2009-07-21 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: History has already progressed through an agricultural revolution, an industrial revolution, and an information revolution. The Neuro Revolution foretells a fast approaching fourth epoch, one that will radically transform how we all work, live and play. Neurotechnology—brain imaging and other new tools for both understanding and influencing our brains—is accelerating the pace of change almost everywhere, from financial markets to law enforcement to politics to advertising and marketing, artistic expression, warfare, and even religious belief. The Neuro Revolution introduces you to the brilliant people leading this worldwide transformation, taking you into their laboratories, boardrooms and courtrooms for a unique, insider's glimpse into the startling future now appearing at our doorstep. From foolproof lie detectors to sure-fire investment strategies to super-enhanced religious and aesthetic experiences, the insights and revelations within The Neuro Revolution will foster wonder, debate, and in some cases consternation. Above all, though, they need to be understood by those who will be most affected—all of us.

Glial Man

Author : Yves Agid
Publisher : Oxford University Press
ISBN 13 : 0192587013
Total Pages : 161 pages
Book Rating : 4.1/5 (925 download)

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Book Synopsis Glial Man by : Yves Agid

Download or read book Glial Man written by Yves Agid and published by Oxford University Press. This book was released on 2020-11-26 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Glial cells play an essential role in initiating and controlling our behaviours, playing a major role in communication between brain cells. They share certain properties with neurons, including the ability to use information from the environment to formulate behaviors. Understanding these cells is key to explaining human movement, emotion, and thoughts. Moreover, glial cells provide a panoply of new therapeutic targets for the treatment of neuropsychiatric disorders. This book is the 'brain' child of two scientist physicians: Pierre Magistretti, a leading expert in cerebral metabolism and glial cell biology, and Yves Agid, an expert in the treatment of nervous system diseases and a researcher in the field of neurodegenerative diseases. This book provides many examples of the decisive role glial cells play in the functioning of the human brain, as well as in neurological and psychiatric pathologies. The result is a revolution in our understanding of the brain and a beacon of hope in the treatment of neuropsychiatric disorders.

The Brain Revolution

Author : Dr. Evian Gordon
Publisher : Dog Ear Publishing
ISBN 13 : 1457545152
Total Pages : 124 pages
Book Rating : 4.4/5 (575 download)

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Book Synopsis The Brain Revolution by : Dr. Evian Gordon

Download or read book The Brain Revolution written by Dr. Evian Gordon and published by Dog Ear Publishing. This book was released on 2016-03-29 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revolutionize Your Authentic Self: 1. Safety 1st dominates your brain function. 2. Align your nonconscious biases and conscious limitations to maximize your effectiveness. 3. Train Peak performance by being nonconsciously in the moment. 4. Deepen your personal relationships through sharing each other’s core brain insights. 5. Become brain aware about all the information in your environment.

NeuroRevolution: Awaken Your Brain's Hidden Power

Author : Shu Chen Hou
Publisher : KOKOSHUNGSAN®
ISBN 13 :
Total Pages : 109 pages
Book Rating : 4./5 ( download)

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Book Synopsis NeuroRevolution: Awaken Your Brain's Hidden Power by : Shu Chen Hou

Download or read book NeuroRevolution: Awaken Your Brain's Hidden Power written by Shu Chen Hou and published by KOKOSHUNGSAN®. This book was released on with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unleash Your True Potential with "NeuroRevolution: Awaken Your Brain's Hidden Power!" Are you ready to embark on a journey of self-discovery and transformation unlike any other? Dive into the groundbreaking world of neuroscience and unlock the astonishing power of your brain with "NeuroRevolution: Awaken Your Brain's Hidden Power." 🧠 Reimagine What's Possible: Imagine a life where your mental abilities are boundless, where your memory is razor-sharp, and your creativity knows no bounds. "NeuroRevolution" is your roadmap to make this vision a reality. 🚀 Ignite Your Cognitive Fire: Understand the brain's inner workings and discover the keys to neuroplasticity. Learn how to reshape your mind, eliminate mental roadblocks, and tap into your hidden potential. 🌟 A Personalized Blueprint: Crafting your unique path to brain empowerment has never been easier. Develop a personalized brain-boosting plan that aligns with your goals and aspirations. Your transformation starts here. 🍏 Optimal Brain Nutrition: Discover the secrets of brain-boosting nutrition. Learn which foods and supplements can enhance your cognitive prowess and fuel your brain for peak performance. 💡 Unlock Creativity and Innovation: Explore the art of creativity through the lens of neuroscience. Master techniques to foster innovation and artistic expression, whether you're an entrepreneur, artist, or simply curious. 🌊 Manage Stress, Embrace Emotional Intelligence: Uncover the science of stress management and emotional regulation. Equip yourself with tools to navigate life's challenges with poise and resilience. 🏋️ Mind-Body Synergy: Explore the profound connection between physical health and mental well-being. Learn how exercise, mindfulness, and sleep optimization can rejuvenate your cognitive abilities. 🌐 Ethical Brain Enhancement: Dive into the ethical considerations surrounding cognitive enhancement. Understand how to use emerging technologies responsibly while preserving your integrity. 🌠 Real-Life Transformation: Be inspired by real stories of individuals who embarked on their own neuro-revolution journeys. Witness their remarkable successes and learn from their experiences. 🔮 The Future Awaits: Peek into the future of brain science and cognitive enhancement. Stay ahead of the curve and be prepared for the incredible breakthroughs on the horizon. Don't miss your chance to be part of the NeuroRevolution! Unleash the incredible potential hidden within your brain and transform your life beyond your wildest dreams. Are you ready to awaken your brain's hidden power? Order your copy of "NeuroRevolution" today and join the movement towards a brighter, smarter, and more empowered future! 📚 Click "Add to Cart" now and embark on your journey to unlock your brain's true potential.

The Fourth Industrial Revolution

Author : Klaus Schwab
Publisher : Currency
ISBN 13 : 1524758876
Total Pages : 192 pages
Book Rating : 4.5/5 (247 download)

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Book Synopsis The Fourth Industrial Revolution by : Klaus Schwab

Download or read book The Fourth Industrial Revolution written by Klaus Schwab and published by Currency. This book was released on 2017-01-03 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: World-renowned economist Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolution, which will fundamentally alter how we live and work. Schwab argues that this revolution is different in scale, scope and complexity from any that have come before. Characterized by a range of new technologies that are fusing the physical, digital and biological worlds, the developments are affecting all disciplines, economies, industries and governments, and even challenging ideas about what it means to be human. Artificial intelligence is already all around us, from supercomputers, drones and virtual assistants to 3D printing, DNA sequencing, smart thermostats, wearable sensors and microchips smaller than a grain of sand. But this is just the beginning: nanomaterials 200 times stronger than steel and a million times thinner than a strand of hair and the first transplant of a 3D printed liver are already in development. Imagine “smart factories” in which global systems of manufacturing are coordinated virtually, or implantable mobile phones made of biosynthetic materials. The fourth industrial revolution, says Schwab, is more significant, and its ramifications more profound, than in any prior period of human history. He outlines the key technologies driving this revolution and discusses the major impacts expected on government, business, civil society and individuals. Schwab also offers bold ideas on how to harness these changes and shape a better future—one in which technology empowers people rather than replaces them; progress serves society rather than disrupts it; and in which innovators respect moral and ethical boundaries rather than cross them. We all have the opportunity to contribute to developing new frameworks that advance progress.

The Brain Revolution

Author : Marilyn Ferguson
Publisher :
ISBN 13 :
Total Pages : 413 pages
Book Rating : 4.:/5 (138 download)

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Book Synopsis The Brain Revolution by : Marilyn Ferguson

Download or read book The Brain Revolution written by Marilyn Ferguson and published by . This book was released on 1975 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Intermittent Fasting Revolution

Author : Mark P. Mattson
Publisher : MIT Press
ISBN 13 : 0262545985
Total Pages : 249 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis The Intermittent Fasting Revolution by : Mark P. Mattson

Download or read book The Intermittent Fasting Revolution written by Mark P. Mattson and published by MIT Press. This book was released on 2023-04-04 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: How intermittent fasting can enhance resilience, improve mental and physical performance, and protect against aging and disease. Most of us eat three meals a day with a smattering of snacks because we think that’s the normal, healthy way to eat. This book shows why that’s not the case. The human body and brain evolved to function well in environments where food could be obtained only intermittently. When we look at the eating patterns of our distant ancestors, we can see that an intermittent fasting eating pattern is normal—and eating three meals a day is not. In The Intermittent Fasting Revolution, prominent neuroscientist Mark Mattson shows that intermittent fasting is not only normal but also good for us; it can enhance our ability to cope with stress by making cells more resilient. It also improves mental and physical performance and protects against aging and disease. Intermittent fasting is not the latest fad diet; it doesn’t dictate food choice or quantity. It doesn’t make money for the pharmaceutical, processed food, or health care industries. Intermittent fasting is an eating pattern that includes frequent periods of time with little or negligible amounts of food. It is often accompanied by weight loss, but, Mattson says, studies show that its remarkable beneficial effects cannot be accounted for by weight loss alone. Mattson—whose pioneering research uncovered the ways that the brain responds to fasting and exercise—explains how thriving while fasting became an evolutionary adaptation. He describes the specific ways that intermittent fasting slows aging; reduces the risk of diseases, including obesity, Alzheimer’s, and diabetes; and improves both brain and body performance. He also offers practical advice on adopting an intermittent fasting eating pattern as well as information for parents and physicians.

A Thousand Brains

Author : Jeff Hawkins
Publisher : Basic Books
ISBN 13 : 1541675800
Total Pages : 251 pages
Book Rating : 4.5/5 (416 download)

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Book Synopsis A Thousand Brains by : Jeff Hawkins

Download or read book A Thousand Brains written by Jeff Hawkins and published by Basic Books. This book was released on 2021-03-02 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: A bestselling author, neuroscientist, and computer engineer unveils a theory of intelligence that will revolutionize our understanding of the brain and the future of AI. For all of neuroscience's advances, we've made little progress on its biggest question: How do simple cells in the brain create intelligence? Jeff Hawkins and his team discovered that the brain uses maplike structures to build a model of the world—not just one model, but hundreds of thousands of models of everything we know. This discovery allows Hawkins to answer important questions about how we perceive the world, why we have a sense of self, and the origin of high-level thought. A Thousand Brains heralds a revolution in the understanding of intelligence. It is a big-think book, in every sense of the word. One of the Financial Times' Best Books of 2021 One of Bill Gates' Five Favorite Books of 2021

Mindfield

Author : Lone Frank
Publisher : ONEWorld Publications
ISBN 13 : 9781851686490
Total Pages : 0 pages
Book Rating : 4.6/5 (864 download)

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Book Synopsis Mindfield by : Lone Frank

Download or read book Mindfield written by Lone Frank and published by ONEWorld Publications. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The realization that the fundamental building blocks of our world consist of brains rather than nations, electrons, or even DNA, is ushering in a 'neurocentric' revolution that will change how we think about everything from morality to stock markets, from gods to ourselves.

The Brain That Changes Itself

Author : Norman Doidge
Publisher : Penguin
ISBN 13 : 1101147113
Total Pages : 447 pages
Book Rating : 4.1/5 (11 download)

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Book Synopsis The Brain That Changes Itself by : Norman Doidge

Download or read book The Brain That Changes Itself written by Norman Doidge and published by Penguin. This book was released on 2007-03-15 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Fascinating. Doidge’s book is a remarkable and hopeful portrait of the endless adaptability of the human brain.”—Oliver Sacks, MD, author of The Man Who Mistook His Wife for a Hat What is neuroplasticity? Is it possible to change your brain? Norman Doidge’s inspiring guide to the new brain science explains all of this and more An astonishing new science called neuroplasticity is overthrowing the centuries-old notion that the human brain is immutable, and proving that it is, in fact, possible to change your brain. Psychoanalyst, Norman Doidge, M.D., traveled the country to meet both the brilliant scientists championing neuroplasticity, its healing powers, and the people whose lives they’ve transformed—people whose mental limitations, brain damage or brain trauma were seen as unalterable. We see a woman born with half a brain that rewired itself to work as a whole, blind people who learn to see, learning disorders cured, IQs raised, aging brains rejuvenated, stroke patients learning to speak, children with cerebral palsy learning to move with more grace, depression and anxiety disorders successfully treated, and lifelong character traits changed. Using these marvelous stories to probe mysteries of the body, emotion, love, sex, culture, and education, Dr. Doidge has written an immensely moving, inspiring book that will permanently alter the way we look at our brains, human nature, and human potential.

Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior

Author : Chkoniya, Valentina
Publisher : IGI Global
ISBN 13 : 1799831175
Total Pages : 546 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior by : Chkoniya, Valentina

Download or read book Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior written by Chkoniya, Valentina and published by IGI Global. This book was released on 2020-04-03 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anthropology is a science specialized in the study of the past and present of societies, especially the study of humans and human behavior. The disciplines of anthropology and consumer research have long been separated; however, it is now believed that joining them will lead to a more profound knowledge and understanding of consumer behaviors and will lead to further understanding and predictions for the future. Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior is a cutting-edge research publication that examines an anthropological approach to the study of the consumer and as a key role to the development of societies. The book also provides a range of marketing possibilities that can be developed from this approach such as understanding the evolution of consumer behavior, delivering truly personalized customer experiences, and potentially creating new products, brands, and services. Featuring a wide range of topics such as artificial intelligence, food consumption, and neuromarketing, this book is ideal for marketers, advertisers, brand managers, consumer behavior analysts, managing directors, consumer psychologists, academicians, social anthropologists, entrepreneurs, researchers, and students.

Neuromarketing

Author : Patrick Renvoise
Publisher : HarperCollins Leadership
ISBN 13 : 1418570303
Total Pages : 257 pages
Book Rating : 4.4/5 (185 download)

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Book Synopsis Neuromarketing by : Patrick Renvoise

Download or read book Neuromarketing written by Patrick Renvoise and published by HarperCollins Leadership. This book was released on 2007-09-30 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The latest brain research is changing the way we think about sales. How can this help you increase your business? With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness. Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers. In Neuromarketing, Renvoisé and Morin will help you learn: The six stimuli that always trigger a response The four steps to align content and delivery of your message The six message building blocks to address the "old brain" The seven powerful impact boosters to set your delivery apart from the rest Once you know how the decision-making part of the brain works, you'll quickly begin to deliver more convincing sales presentations, close more deals, create more effective marketing strategies, and radically improve your ability to influence others.

Reading Minds

Author : Michael Moskowitz
Publisher : Routledge
ISBN 13 : 0429918402
Total Pages : 256 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Reading Minds by : Michael Moskowitz

Download or read book Reading Minds written by Michael Moskowitz and published by Routledge. This book was released on 2018-03-26 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reading Minds is a practical guide to the cognitive science revolution. With fascinating descriptions of studies of the mind, from the brain scans of lovers and liars in London to the eye movements of babies in Budapest, this book takes the reader into the laboratories of the most innovative psychological researchers around the world. Using anecdotes from everyday life and his clinical practice, renowned psychotherapist and academic the author shows how to use the insights of science to better understand and relate to others.

Law and Neuroscience

Author : Owen D. Jones
Publisher : Aspen Publishing
ISBN 13 : 1543823319
Total Pages : 1004 pages
Book Rating : 4.5/5 (438 download)

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Book Synopsis Law and Neuroscience by : Owen D. Jones

Download or read book Law and Neuroscience written by Owen D. Jones and published by Aspen Publishing. This book was released on 2022-10-27 with total page 1004 pages. Available in PDF, EPUB and Kindle. Book excerpt: The implications for law of new neuroscientific techniques and findings are now among the hottest topics in legal, academic, and media venues. Law and Neuroscience—a collaboration of professors in law, neuroscience, and biology—is the first and still only coursebook to chart this new territory, providing the world’s most comprehensive collection of neurolaw materials. This text will be of interest to many professors teaching Criminal Law and Torts courses, who would like to incorporate the most current thinking on how biology intersects with the law. New to the Second Edition: Extensively revised chapters, updated with new findings and materials. New chapter on Aging Brains Hundreds of new references and citations to recent developments. Over 600 new references and citations to recent developments, with 260 new readings, including 27 new case selections Highly current material; 45% of cases and publications in the Second Edition were published since the first edition in 2014 Professors and students will benefit from: Technical subjects explained in an accessible manner Extensive glossary of key terms Photos and illustrations enliven the text Professors of any background can teach this course

The Neuro-Consumer

Author : Anne-Sophie Bayle-Tourtoulou
Publisher : Routledge
ISBN 13 : 1000055523
Total Pages : 274 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis The Neuro-Consumer by : Anne-Sophie Bayle-Tourtoulou

Download or read book The Neuro-Consumer written by Anne-Sophie Bayle-Tourtoulou and published by Routledge. This book was released on 2020-04-24 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Neuroscientific research shows that the great majority of purchase decisions are irrational and driven by subconscious mechanisms in our brains. This is hugely disruptive to the rational, logical arguments of traditional communication and marketing practices and we are just starting to understand how organizations must adapt their strategies. This book explains the subconscious behavior of the "neuro-consumer" and shows how major international companies are using these findings to cast light on their own consumers’ behavior. Written in plain English for business and management readers with no scientific background, it focuses on: how to adapt marketing and communication to the subconscious and irrational behaviors of consumers; the direct influence of the primary senses (sight, hearing, smell, taste, touch) on purchasing decisions and the perception of communications by customers’ brains; implications for innovation, packaging, price, retail environments and advertising; the use of "nudges" and artifices to increase marketing and communication efficiency by making them neuro-compatible with the brain’s subconscious expectations; the influence of social media and communities on consumers’ decisions – when collective conscience is gradually replacing individual conscience and recommendation becomes more important than communication; and the ethical limits and considerations that organizations must heed when following these principles. Authored by two globally recognized leaders in business and neuroscience, this book is an essential companion to marketers and brand strategists interested in neuroscience and vital reading for any advanced student or researcher in this area.

The Neuro-Consumer

Author : Anne-Sophie Bayle-Tourtoulou
Publisher : Routledge
ISBN 13 : 1000055485
Total Pages : 322 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis The Neuro-Consumer by : Anne-Sophie Bayle-Tourtoulou

Download or read book The Neuro-Consumer written by Anne-Sophie Bayle-Tourtoulou and published by Routledge. This book was released on 2020-04-24 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Neuroscientific research shows that the great majority of purchase decisions are irrational and driven by subconscious mechanisms in our brains. This is hugely disruptive to the rational, logical arguments of traditional communication and marketing practices and we are just starting to understand how organizations must adapt their strategies. This book explains the subconscious behavior of the "neuro-consumer" and shows how major international companies are using these findings to cast light on their own consumers’ behavior. Written in plain English for business and management readers with no scientific background, it focuses on: how to adapt marketing and communication to the subconscious and irrational behaviors of consumers; the direct influence of the primary senses (sight, hearing, smell, taste, touch) on purchasing decisions and the perception of communications by customers’ brains; implications for innovation, packaging, price, retail environments and advertising; the use of "nudges" and artifices to increase marketing and communication efficiency by making them neuro-compatible with the brain’s subconscious expectations; the influence of social media and communities on consumers’ decisions – when collective conscience is gradually replacing individual conscience and recommendation becomes more important than communication; and the ethical limits and considerations that organizations must heed when following these principles. Authored by two globally recognized leaders in business and neuroscience, this book is an essential companion to marketers and brand strategists interested in neuroscience and vital reading for any advanced student or researcher in this area.

Leadership is Upside Down

Author : Silvia Damiano
Publisher :
ISBN 13 : 9780980786231
Total Pages : pages
Book Rating : 4.7/5 (862 download)

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Book Synopsis Leadership is Upside Down by : Silvia Damiano

Download or read book Leadership is Upside Down written by Silvia Damiano and published by . This book was released on 2014-05-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: There have always been many expectations and pressures on the leaders at the top and few on the rest. Silvia Damiano proposes to look at leadership through new lenses by turning the pyramid upside down and encouraging everybody to embrace their own leadership.In ?Leadership is Upside Down?, Silvia provides invaluable tools to enable anyone and everyone to unlock their potential and create their own personal leadership style by increasing self-awareness and providing a link on how our brain functions with our own inner capabilities. This ensures that regardless of our position or title, we are able to inspire, motivate and empower others to excel and create a more positive, engaged and productive culture that meets the demands of the new ?era of work?.The i4 Neuroleader Revolution is an invaluable concept to anyone who wants to develop as an exceptional leader. The i4 Model has been created as a result of many years of Silvia?s work in the field of leadership development and is reflective of the interactions that she has had with a diverse range of people from various backgrounds and positions, who share an inherent desire to become inspirational and transformational leaders.The i4 Neuroleader is a personal leadership model made up of four key competencies with sixteen underpinning pillars that is explored in detail throughout the book. This set of capabilities can unlock anyone's potential to succeed as a leader in any endeavour.By providing a greater insight and understanding firstly of ourselves and then of others, the i4 Neuroleader Model & Tool empowers us to make a real and positive impact upon our professional and personal lives and those of others, and ensures that we have the necessary skills and knowledge to be catalyst for change.