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Author :
Publisher :
ISBN 13 :
Total Pages : 544 pages
Book Rating : 4.F/5 ( download)
Download or read book Dissertation Abstracts International written by and published by . This book was released on 2001 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : American Academy of Advertising. Conference
Publisher :
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.3/5 (97 download)
Download or read book Proceedings of the ... Conference of the American Academy of Advertising written by American Academy of Advertising. Conference and published by . This book was released on 2001 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Abraham Tesser
Publisher : John Wiley & Sons
ISBN 13 : 0470998504
Total Pages : 704 pages
Book Rating : 4.4/5 (79 download)
Download or read book Blackwell Handbook of Social Psychology written by Abraham Tesser and published by John Wiley & Sons. This book was released on 2008-04-15 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume on intraindividual processes is one of a set of four handbooks in the social psychology field and covers social cognition, attitudes, and attribution theory. Includes contributions by academics and other experts from around the world to ensure a truly international perspective. Provides a comprehensive overview of classic and current research and likely future trends. Fully referenced chapters and bibliographies allow easy access to further study. Now available in full text online via xreferplus, the award-winning reference library on the web from xrefer. For more information, visit www.xreferplus.com
Author : Sela Sar
Publisher :
ISBN 13 :
Total Pages : 310 pages
Book Rating : 4.:/5 (319 download)
Download or read book The Effects of Mood on Memory of Advertising Claims and Advertising Evaluation in Attribute Versus Benefit Focused Advertisements written by Sela Sar and published by . This book was released on 2006 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 468 pages
Book Rating : 4.X/5 (2 download)
Download or read book AMA Winter Educators' Conference written by and published by . This book was released on 1993 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 586 pages
Book Rating : 4.:/5 (318 download)
Download or read book Journal of Marketing written by and published by . This book was released on 1992 with total page 586 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Xi Chen
Publisher : Frontiers Media SA
ISBN 13 : 2832551076
Total Pages : 146 pages
Book Rating : 4.8/5 (325 download)
Download or read book Behavioral Processes in Online Identity-Related Issues written by Xi Chen and published by Frontiers Media SA. This book was released on 2024-07-11 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the development of advanced media technologies, cyberspace is gradually transforming from temporal immersion into a state of new normal. An increasing proportion of our daily lives has become a mix of physical and virtual worlds. As a complex social psychological phenomenon, online social identity has attracted widespread attention from academia to industry. Identity-related issues have been noted as an important subject of Internet interdisciplinary research, including social psychology, sociology, personality psychology, and health psychology. Communication in cyberspace always carries some degrees of anonymity, for users present virtual identities constructed by themselves in cyberspace, hiding their real identities and constructing their online identities as a form of social identity enactment. On the other hand, online media provides tools and environments for virtual identity building. Although the anonymity of the internet facilitates the subjects' construction of their virtual identity, their online virtual identity is not completely anonymous and can be identified and authenticated online, thereby meaning we can research how online identity relates to real world identity. Identification is a social process that matches internal self-identity with external identity types, and it is also a process and a reflection of internal perceptions, and mere identification with a group has been shown to dramatically affect behavior (as per social identity theory).
Author : Frank Kardes
Publisher : Routledge
ISBN 13 : 1351137700
Total Pages : 541 pages
Book Rating : 4.3/5 (511 download)
Download or read book Handbook of Research Methods in Consumer Psychology written by Frank Kardes and published by Routledge. This book was released on 2019-04-15 with total page 541 pages. Available in PDF, EPUB and Kindle. Book excerpt: What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption-related decisions. Kardes, Herr, and Schwarz provide an in-depth analysis of the scientific research methods needed to understand consumption-related judgments and decisions. The book is split into five parts, demonstrating the breadth of the volume: classic approaches, contemporary approaches, online research methods, data analysis, and philosophy of science. A variety of leading researchers give insight into a wide range of topics, reflecting both long-standing debate and more recent developments in the field to encourage discussion and the advancement of consumer research. The Handbook of Research Methods in Consumer Psychology is essential reading for researchers, students, and professionals interested in consumer psychology and behavior.
Author : Kartik Pashupati
Publisher :
ISBN 13 :
Total Pages : 302 pages
Book Rating : 4.3/5 (129 download)
Download or read book The Effects of Attitude Toward the Ad on Attitude Toward the Brand written by Kartik Pashupati and published by . This book was released on 1996 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Cait Lamberton
Publisher : Cambridge University Press
ISBN 13 : 1009243942
Total Pages : 873 pages
Book Rating : 4.0/5 (92 download)
Download or read book The Cambridge Handbook of Consumer Psychology written by Cait Lamberton and published by Cambridge University Press. This book was released on 2023-04-06 with total page 873 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology.
Author : Joseph P. Forgas
Publisher : Cambridge University Press
ISBN 13 : 9780521822480
Total Pages : 446 pages
Book Rating : 4.8/5 (224 download)
Download or read book Social Judgments written by Joseph P. Forgas and published by Cambridge University Press. This book was released on 2003-08-18 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sample Text
Author : J. R. Averill
Publisher : Springer Science & Business Media
ISBN 13 : 1461257433
Total Pages : 404 pages
Book Rating : 4.4/5 (612 download)
Download or read book Anger and Aggression written by J. R. Averill and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, a great deal has been written on the topic of aggression; another book on the same topic might seem superfluous at this time. However, the present volume is not just-or even primarily-about aggres sion. It is, rather, a book on anger. Anger and aggression are closely related phenomena, and it is not possible to discuss one without the other. Yet, not all anger is aggressive, nor can all aggression be attributed to anger. Therefore, somewhat different considerations apply to each. Even more importantly, the type of theoretical generalizations one can make differs depending upon whether the primary focus is on anger or aggression. The present volume is subtitled "an essay on emotion." This indicates that the generalizations to be drawn have more to do with emotional responses (e.g., grief, love, envy, etc.) than with various forms of aggression (e.g., riots, war, crimes of violence, etc.). Stated somewhat differently, anger is here being used as a paradigm case for the study of emotion, not for the study of aggression.
Author : Joseph P. Forgas
Publisher : Taylor & Francis
ISBN 13 : 1136874313
Total Pages : 358 pages
Book Rating : 4.1/5 (368 download)
Download or read book Psychology of Self-Regulation written by Joseph P. Forgas and published by Taylor & Francis. This book was released on 2011-02-25 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ability to regulate and control our behaviors is a key accomplishment of the human species, yet the psychological mechanisms involved in self-regulation remain incompletely understood. This book presents contributions from leading international researchers who survey the most recent developments in this fascinating area. The chapters shed new light on the subtle and often subconscious ways that the people seek to regulate their thoughts, feelings and behaviors in everyday social life. The contributions seek answers to such intriguing questions as: How can we improve our ability to control our actions? How do people make decisions about which goals to pursue? How do we maintain and manage goal-oriented behavior? What happens when we run out of self-regulation resources? Can we match people and the regulatory demands of to specific tasks so as to optimize performance? What role does self-regulation play in sports performance, in maintaining successful relationships, and in managing work situations? The book offers a highly integrated and representative coverage of this important field, and is suitable as a core textbook in advanced courses dealing with social behavior and the applications of psychology to real-life problems.
Author : James A. Coan
Publisher : Oxford University Press
ISBN 13 : 0195169158
Total Pages : 492 pages
Book Rating : 4.1/5 (951 download)
Download or read book Handbook of Emotion Elicitation and Assessment written by James A. Coan and published by Oxford University Press. This book was released on 2007-04-19 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emotion research has become a mature branch of psychology, with its own standardized measures, induction procedures, data-analysis challenges, and sub-disciplines. During the last decade, a number of books addressing major questions in the study of emotion have been published in response to a rapidly increasing demand that has been fueled by an increasing number of psychologists whose research either focus on or involve the study of emotion. Very few of these books, however, have presented an explicit discussion of the tools for conducting research, despite the facts that the study of emotion frequently requires highly specialized procedures, instruments, and coding strategies, and that the field has reached a place where a large number of excellent elicitation procedures and assessment instruments have been developed and validated. Emotion Elicitation and Assessment corrects this oversight in the literature by organizing and detailing all the major approaches and instruments for the study of emotion. It is the most complete reference for methods and resources in the field, and will serve as a pragmatic resource for emotion researchers by providing easy access to a host of scales, stimuli, coding systems, assessment tools, and innovative methodologies. This handbook will help to advance research in emotion by encouraging researchers to take greater advantage of standard and well-researched approaches, which will increase both the productivity in the field and the speed and accuracy with which research can be communicated.
Author : Eric Eich
Publisher : Oxford University Press
ISBN 13 : 0198027311
Total Pages : 272 pages
Book Rating : 4.1/5 (98 download)
Download or read book Cognition and Emotion written by Eric Eich and published by Oxford University Press. This book was released on 2000-08-24 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent years have witnessed a revival of research in the interplay between cognition and emotion. The reasons for this renaissance are many and varied. In the first place, emotion theorists have come to recognize the pivotal role of cognitive factors in virtually all aspects of the emotion process, and to rely on basic cognitive factors and insight in creating new models of affective space. Also, the successful application of cognitive therapies to affective disorders has prompted clinical psychologists to work towards a clearer understanding of the connections between cognitive processes and emotional problems. And whereas the cognitive revolutionaries of the 1960s regarded emotions with suspicion, viewing them as nagging sources of "hot" noise in an otherwise cool, rational, and computer-like system of information processing, cognitive researchers of the 1990s regard emotions with respect, owing to their potent and predictable effects on tasks as diverse as object perception, episodic recall, and risk assessment. These intersecting lines of interest have made cognition and emotion one of the most active and rapidly developing areas within psychological science. Written in debate format, this book covers developing fields such as social cognition, as well as classic areas such as memory, learning, perception and categorization. The links between emotion and memory, learning, perception, categorization, social judgements, and behavior are addressed. Contributors come from the U.S., Canada, Australia, and France.
Author : Joop Pligt
Publisher : Taylor & Francis
ISBN 13 : 1317212347
Total Pages : 269 pages
Book Rating : 4.3/5 (172 download)
Download or read book The Psychology of Influence written by Joop Pligt and published by Taylor & Francis. This book was released on 2016-10-04 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether it’s our choice of a new car or what we think about our neighbours, our opinions and attitudes are a way of negotiating the world around us. The Psychology of Influence explores how these preferences and behaviours are influenced and affected by the messages we receive in daily life. From consumer choices to political, lifestyle and financial decisions, the book examines how and why we may be influenced by a range of sources, from written text and television to social media and interpersonal communication. In a field that has fascinated scholars since Plato, the book addresses the key questions across cognitive, social and emotional domains: When do arguments become persuasive? What influence do role models have? What role do simple rules of thumb, social norms or emotions play? Which behaviours are difficult to influence, and why? Covering topics from attraction, prejudice and discrimination to reward, punishment and unconscious bias, The Psychology of Influence will be invaluable reading for students and researchers across a range of areas within applied and social psychology, as well as those in political science, communications, marketing and business and management.
Author : Christian E. Waugh
Publisher : Springer Nature
ISBN 13 : 3030829650
Total Pages : 343 pages
Book Rating : 4.0/5 (38 download)
Download or read book Affect Dynamics written by Christian E. Waugh and published by Springer Nature. This book was released on 2021-11-27 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book features cutting edge research on the theory and measurement of affect dynamics from the leading experts in this emerging field. Authors will discuss how affect dynamics are instantiated across neural, psychological and behavioral levels of processing and provide state of the art analytical and computational techniques for assessing temporal changes in affective experiences. In the section on Within-episode Affect Dynamics, the authors discuss how single emotional episodes may unfold including the duration of affective responses, the dynamics of regulating those affective responses and how these are instantiated in the brain. In the section on Between-episode Affect Dynamics, the authors discuss how emotions and moods at one point in time may influence subsequent emotions and moods, and the importance of the time-scales on which we assess these dynamics. In the section on Between-person Dynamics the authors propose that interactions and relationships with others form much of the basis of our affect dynamics. Lastly, in the section on Computational Models of Affect, authors provide state of the art analytical techniques for assessing and modeling temporal changes in affective experiences. Affect Dynamics will serve as a reference for both seasoned and beginning affective science researchers to explore affect changes across time, how these affect dynamics occur, and the causal antecedents of these dynamics.
