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Author : Julian Harty
Publisher :
ISBN 13 : 9780997069402
Total Pages : pages
Book Rating : 4.0/5 (694 download)
Download or read book The Mobile Analytics Playbook written by Julian Harty and published by . This book was released on 2015-12-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lowell Fryman
Publisher : Morgan Kaufmann
ISBN 13 : 0128025476
Total Pages : 292 pages
Book Rating : 4.1/5 (28 download)
Download or read book The Data and Analytics Playbook written by Lowell Fryman and published by Morgan Kaufmann. This book was released on 2016-08-12 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Data and Analytics Playbook: Proven Methods for Governed Data and Analytic Quality explores the way in which data continues to dominate budgets, along with the varying efforts made across a variety of business enablement projects, including applications, web and mobile computing, big data analytics, and traditional data integration. The book teaches readers how to use proven methods and accelerators to break through data obstacles to provide faster, higher quality delivery of mission critical programs. Drawing upon years of practical experience, and using numerous examples and an easy to understand playbook, Lowell Fryman, Gregory Lampshire, and Dan Meers discuss a simple, proven approach to the execution of multiple data oriented activities. In addition, they present a clear set of methods to provide reliable governance, controls, risk, and exposure management for enterprise data and the programs that rely upon it. In addition, they discuss a cost-effective approach to providing sustainable governance and quality outcomes that enhance project delivery, while also ensuring ongoing controls. Example activities, templates, outputs, resources, and roles are explored, along with different organizational models in common use today and the ways they can be mapped to leverage playbook data governance throughout the organization. Provides a mature and proven playbook approach (methodology) to enabling data governance that supports agile implementation Features specific examples of current industry challenges in enterprise risk management, including anti-money laundering and fraud prevention Describes business benefit measures and funding approaches using exposure based cost models that augment risk models for cost avoidance analysis and accelerated delivery approaches using data integration sprints for application, integration, and information delivery success
Author : Google Inc.
Publisher : Google Play Books
ISBN 13 :
Total Pages : 116 pages
Book Rating : 4./5 ( download)
Download or read book The Outsourcing Playbook (for Android development) written by Google Inc. and published by Google Play Books. This book was released on 2016-04-25 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide takes you through the steps to getting a great application developed for you by a software development agency. Software development agencies can get access to the latest tools and technologies from the Google Developer Agency program, to help them deliver high quality apps for their clients. Find out more about the program and download the PDF version of this guide here: https://goo.gl/4Qvg1c Please give us your feedback on this guide: https://goo.gl/UGMZns This guide is a companion to The Secrets to App Success on Google Play, which you can get here: https://goo.gl/A1WylT
Author : Moataz Nabil
Publisher : Packt Publishing Ltd
ISBN 13 : 1803246499
Total Pages : 384 pages
Book Rating : 4.8/5 (32 download)
Download or read book Mobile DevOps Playbook written by Moataz Nabil and published by Packt Publishing Ltd. This book was released on 2023-09-28 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to use mobile DevOps for faster, more efficient mobile development by uncovering the secrets of mobile application development lifecycle Key Features Discover best practices and mobile DevOps tools for test automation, app releases, performance optimization, security, error tracking, and more Enhance efficiency, speed, and quality of your development process with mobile DevOps Explore mobile DevOps components like continuous integration, testing, deployment, and monitoring Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionTo build mobile apps, you need to understand mobile-first features, tools, and processes that help you build, test, and release robust apps faster and more efficiently. The multitude of challenges stemming from mobile development's inherent complexities, including native iOS and Android app creation, cross-platform frameworks, and the implementation of scalable architectures within extensive teams, collectively contribute to a substantial number of obstacles that can significantly prolong the release process. This book will help you understand and implement the best practices of mobile DevOps for continuous integration, testing, delivery, deployment, and monitoring. You’ll explore different challenges faced by developers due to varied OSs, the unforgiving nature of mobile applications, and continuous updates to mobile phones and learn how to maneuver through these challenges. You’ll also get to grips with the latest trends while discovering the potential future of mobile DevOps, with valuable insights and guidance about integrating mobile development teams into your organization. By the end of this book, you’ll be well-equipped to successfully implement mobile DevOps and build fast, qualitative, and efficient mobile apps for your team or organization.What you will learn Discover the principles, components, and concepts of mobile DevOps Develop a successful mobile CI/CD strategy in your organization Identify the tools and processes for mobile app release and distribution Develop and release mobile applications efficiently and reliably Implement continuous testing with mobile DevOps Leverage Mobile DevSecOps to improve security, efficiency of your Mobile app development process Understand how Platform Engineering and IDP Teams can improve Developer Productivity in Mobile DevOps Identify and fix problems with mobile application performance and data usage Who this book is forThis book is for DevOps engineers looking to learn more about mobile DevOps to build effective processes for releasing mobile apps quickly and frequently. It’s also an excellent resource for mobile developers, mobile release managers, mobile architects, mobile platform engineers, and QA engineers, involved in mobile app development. Familiarity with DevOps and mobile app challenges related to testing, releasing, and monitoring especially at scale is a prerequisite.
Author : Alistair Croll
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1098168151
Total Pages : 403 pages
Book Rating : 4.0/5 (981 download)
Download or read book Lean Analytics written by Alistair Croll and published by "O'Reilly Media, Inc.". This book was released on 2024-02-23 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you're a startup founder trying to disrupt an industry or an entrepreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction. This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. Packed with more than thirty case studies and insights from over a hundred business experts, Lean Analytics provides you with hard-won, real-world information no entrepreneur can afford to go without. Understand Lean Startup, analytics fundamentals, and the data-driven mindset Look at six sample business models and how they map to new ventures of all sizes Find the One Metric That Matters to you Learn how to draw a line in the sand, so you'll know it's time to move forward Apply Lean Analytics principles to large enterprises and established products
Author : Alex Gonçalves
Publisher : Apress
ISBN 13 : 1484231023
Total Pages : 302 pages
Book Rating : 4.4/5 (842 download)
Download or read book Social Media Analytics Strategy written by Alex Gonçalves and published by Apress. This book was released on 2017-11-12 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing. Social Media Analytics Strategy speaks to marketers who do not have a technical background and creates a bridge into the digital world. Comparable books are either too technical for marketers (aimed at software developers) or too basic and do not take strategy into account. They also lack an overview of the entire process around using analytics within a company project. They don’t go into the everyday details and also don’t touch upon common mistakes made by marketers. This book highlights patterns of common challenges experienced by marketers from entry level to directors and C-level executives. Social media analytics are explored and explained using real-world examples and interviews with experienced professionals and founders of social media analytics companies. What You’ll Learn Get a clear view of the available data for social media marketing and how to access all of it Make use of data and information behind social media networks to your favor Know the details of social media analytics tools and platforms so you can use any tool in the market Apply social media analytics to many different real-world use cases Obtain tips from interviews with professional marketers and founders of social media analytics platforms Understand where social media is heading, and what to expect in the future Who This Book Is For Marketing professionals, social media marketing specialists, analysts up to directors and C-level executives, marketing students, and teachers of social media analytics/social media marketing
Author : Brian Clifton
Publisher : John Wiley & Sons
ISBN 13 : 111805959X
Total Pages : 384 pages
Book Rating : 4.1/5 (18 download)
Download or read book Advanced Web Metrics with Google Analytics written by Brian Clifton and published by John Wiley & Sons. This book was released on 2011-01-11 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase your site's ROI.
Author : Google Inc.
Publisher : Google Play Books
ISBN 13 :
Total Pages : 360 pages
Book Rating : 4./5 ( download)
Download or read book The News Publisher Playbook (for Android development) written by Google Inc. and published by Google Play Books. This book was released on 2016-04-25 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a news publisher, you know that many readers are switching from print to their smartphones and tablets to access news. This guide will help you find the best ways to take your content mobile, better engage readers, and find new ones. It includes details of features, best practices, and useful tips that you can use to build your brand and grow your revenue on Android and Google Play.
Author : Google, Inc.
Publisher : Google Play Books
ISBN 13 :
Total Pages : 99 pages
Book Rating : 4./5 ( download)
Download or read book The Building for Billions Playbook (for developers) written by Google, Inc. and published by Google Play Books. This book was released on 2016-05-18 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide for Android developers to help you get your app or game ready to meet the needs of billions of Android users, globally. Learn about the features, tips, and best practices to optimize your app and grow your business. Please share your feedback here: http://goo.gl/pnLuVw. And get The Secrets to App Success here: https://goo.gl/wpIaa5.
Author : Caroline Carruthers
Publisher : Facet Publishing
ISBN 13 : 178330474X
Total Pages : 243 pages
Book Rating : 4.7/5 (833 download)
Download or read book The Chief Data Officer's Playbook written by Caroline Carruthers and published by Facet Publishing. This book was released on 2020-12-20 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fully revised and updated edition of the bestselling Chief Data Officer’s Playbook offers new insights into the role of the CDO and the data environment. Written by two of the world’s leading experts in data driven transformation, it addresses the changes that have taken place in ‘data’, in the role of the ‘CDO’, and the expectations and ambitions of organisations. Most importantly, it will place the role of the CDO into the context of a c-suite player for organisations that wish to recover quickly and with long-term stability from the current global economic downturn. New coverage includes: - the evolution of the CDO role, what those changes mean for organisations and individuals, and what the future might hold - a focus on ethics, the data revolution and all the areas that help readers take their first steps on the data journey - new conversations and experiences from an alumni of data leaders compiled over the past three years - new chapters and reflections on being a third generation CDO and on working across a broad spectrum of organisations who are all on different parts of their data journey. Written in a highly accessible and practical manner, The Chief Data Officer’s Playbook, Second Edition brings the most up-to-date guidance to CDO’s who wish to understand their position better; to those aspiring to become CDO’s; to those who might be recruiting a CDO and to recruiters to understand an organisation seeking a CDO and the CDO landscape.
Author : Daniel Rowles
Publisher : Kogan Page Publishers
ISBN 13 : 0749469390
Total Pages : 280 pages
Book Rating : 4.7/5 (494 download)
Download or read book Mobile Marketing written by Daniel Rowles and published by Kogan Page Publishers. This book was released on 2013-11-03 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile Marketing provides an in-depth hardware and software review of mobile technology - including mobile platforms, app development, social media and location-based services - and information on how to exploit the software to boost marketing, communications and advertising strategies. It explains the dynamics between the key players and how these forces are shaping future developments in terms of service provision, media integration and content strategy. Supported by in-depth case studies such as Sony, L'Oreal and Ernst & Young which illustrate the potential pitfalls and rewards of mobile marketing initiatives, Mobile Marketing shows how our new mobile lifestyle can be a rewarding environment for those businesses willing to embrace new technology and, with imagination and creativity, develop mobile marketing strategies that can win customers, boost brand awareness, raise profile and increase profits.
Author : Gohar F. Khan
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781977543974
Total Pages : 510 pages
Book Rating : 4.5/5 (439 download)
Download or read book Creating Value with Social Media Analytics written by Gohar F. Khan and published by Createspace Independent Publishing Platform. This book was released on 2018-04-23 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: Often termed as the ''new gold,'' the vast amount of social media data can be employed to identify which customer behavior and actions create more value. Nevertheless, many brands find it extremely hard to define what the value of social media is and how to capture and create value with social media data.In Creating Value with Social Media Analytics, we draw on developments in social media analytics theories and tools to develop a comprehensive social media value creation framework that allows readers to define, align, capture, and sustain value through social media data. The book offers concepts, strategies, tools, tutorials, and case studies that brands need to align, extract, and analyze a variety of social media data, including text, actions, networks, multimedia, apps, hyperlinks, search engines, and location data. By the end of this book, the readers will have mastered the theories, concepts, strategies, techniques, and tools necessary to extract business value from big social media that help increase brand loyalty, generate leads, drive traffic, and ultimately make sound business decisions. Here is how the book is organized. Chapter 1: Creating Value with Social Media Analytics Chapter 2: Understanding Social Media Chapter 3: Understanding Social Media Analytics Chapter 4: Analytics-Business Alignment Chapter 5: Capturing Value with Network Analytics Chapter 6: Capturing Value with Text Analytics Chapter 7: Capturing Value with Actions Analytics Chapter 8: Capturing Value with Search Engine Analytics Chapter 9: Capturing Value with Location Analytics Chapter 10: Capturing Value with Hyperlinks Analytics Chapter 11: Capturing Value with Mobile Analytics Chapter 12: Capturing Value with Multimedia Analytics Chapter 13: Social Media Analytics CapabilitiesChapter 14: Social Media Security, Privacy, & Ethics The book has a companion site (https://analytics-book.com/), which offers useful instructor resources. Praises for the book "Gohar F. Khan has a flair for simplifying the complexity of social media analytics. Creating Value with Social Media Analytics is a beautifully delineated roadmap to creating and capturing business value through social media. It provides the theories, tools, and creates a roadmap to leveraging social media data for business intelligence purposes. Real world analytics cases and tutorials combined with a comprehensive companion site make this an excellent textbook for both graduate and undergraduate students."-Robin Saunders, Director of the Communications and Information Management Graduate Programs, Bay Path University. "Creating Value with Social Media Analytics offers a comprehensive framework to define, align, capture, and sustain business value through social media data. The book is theoretically grounded and practical, making it an excellent resource for social media analytics courses."-Haya Ajjan, Director & Associate Prof., Elon Center for Organizational Analytics, Elon University. "Gohar Khan is a pioneer in the emerging domain of social media analytics. This latest text is a must-read for business leaders, managers, and academicians, as it provides a clear and concise understanding of business value creation with social media data from a social lens."-Laeeq Khan, Director, Social Media Analytics Research Team, Ohio University. "Whether you are coming from a business, research, science or art background, Creating Value with Social Media Analytics is a brilliant induction resource for those entering the social media analytics industry. The insightful case studies and carefully crafted tutorials are the perfect supplements to help digest the key concepts introduced in each chapter."-Jared Wong, Social Media Data Analyst, Digivizer "It is one of the most comprehensive books on analytics that I have come across recently."-Bobby Swar, Prof. Concordia Uni.
Author : Gary Angel
Publisher : FT Press
ISBN 13 : 0134195132
Total Pages : 322 pages
Book Rating : 4.1/5 (341 download)
Download or read book Measuring the Digital World written by Gary Angel and published by FT Press. This book was released on 2015-11-20 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. The definitive guide to next generation digital measurement; Indispensable insight for building high-value digital experiences! Helps you capture the knowledge you need to deliver deep personalization at scale Reflects today’s latest insights into digital behavior and consumer psychology For every digital marketer, analyst, and executive who wants to improve performance To win at digital, you must capture the right data, quickly transform it into the right knowledge,and use them both to deliver deep personalization at scale. Conventional digital metrics simply aren’t up to the task. Now, Gary Angel shows how to reinvent digital measurement so it delivers all you need to create richer, more compelling digital experiences. Angel shows how to transform “raw facts” about digital behavior into meaningful knowledge about your visitors... what they were trying to accomplish...how well you helped them... how you can personalize and optimize their digital experiences from now on... how you can use measurement to provide deep personalization at scale.
Author : Cesar A. Brea
Publisher : Pearson Education
ISBN 13 : 0133592928
Total Pages : 250 pages
Book Rating : 4.1/5 (335 download)
Download or read book Marketing and Sales Analytics written by Cesar A. Brea and published by Pearson Education. This book was released on 2014 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, an effective marketing analytics executive is even more important than a brilliant data scientist. That's because successful analytics investments now require managerial orchestration of many elements that go far beyond conventional definitions of analytics. Marketing and Sales Analytics examines the experiences of sales and marketing leaders and practitioners who have successfully built high value analytics capabilities in multiple industries. Then, drawing on their experiences, top analytics consultant Cesar Brea introduces overarching frameworks and specific tools that can help you achieve the same levels of success in your own organization. Brea shows how to: Establish the "ecosystemic" conditions for analytic success Reconcile the diverse perspectives that impact analytics initiatives ("Business v. IT," "Sales v. Marketing," "Analysts v. Creatives v. Managers," and "Everyone v. Finance") Decide what success will "look like" Agree on the questions to ask Organize both internal and external data Establish operational flexibility, and balance flexibility with efficiency Recruit the right people and organize them optimally Intelligently decide what to do yourself, and what to hire vendors for Balance research, analytics, and testing Implement proven research, analytics, and testing strategies Deliver results through storytelling (and recognize its limitations) Control the biases that creep into analytics research Maintain momentum, implement governance, and "keep score"
Author : Jin Kang Moller
Publisher : Marshall Cavendish International Asia Pte Ltd
ISBN 13 : 9814893951
Total Pages : 279 pages
Book Rating : 4.8/5 (148 download)
Download or read book The Simplicity Playbook for Innovators: Creating Lovable Experiences in a Complicated World written by Jin Kang Moller and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2020-08-24 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simplicity is a hard thing. As the legendary Jony Ive, Apple's former Chief Design Officer, once said, the challenge is "to solve incredibly complex problems and make their resolution appear inevitable and incredibly simple". Today, as technology becomes more complex than we can process, how do we hold on to that precious thread of simplicity? How do we design products and systems that are human-centred? How do we put innovation back in our own hands, even as we drive radical digital transformation? The Simplicity Playbook for Innovators shows the way. It introduces five strategic shifts that will transform the way you look at your business - from customer research to product/service development. In each strategic shift, you will find a wealth of practical tools that have been applied and tested, particularly in legacy companies dealing with complex processes and systems. When we focus on simplicity instead of innovation-for-the-sake-of-innovation, customers love the experience. With this illuminating step-by-step guide, you will rediscover how to focus on what really matters for your business, and learn the methods to create experiences that win customers' hearts
Author : Ryan D Mason
Publisher : Ryan D Mason
ISBN 13 :
Total Pages : 84 pages
Book Rating : 4./5 ( download)
Download or read book The Digital Playbook written by Ryan D Mason and published by Ryan D Mason. This book was released on 2020-11-29 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Digital Playbook, author, entrepreneur, and digital marketing expert Ryan Mason draws on years of experience as a successful founder and CEO his passion for motivating others to offer you a proven and powerful game plan for marketing your internet business, local business, or personal brand as a social influencer, even if you have no experience with social media marketing or generating digital content. Outlined within this revolutionary viral marketing book are methods that Ryan has used to win business with Good Morning America, NFL Network, Foot Locker, Adidas, Yahoo, Fox News and more. Additionally, you will learn step-by-step, hands-on strategies to increase social media visibility, grow brand awareness within a company, how to supercharge engagement and ways to drive both leads and conversions: Learn how to set up your analytics to determine where any additional ounce of effort or dollar in advertising budget can make the most difference Learn how to define your goals or numerically driven targets and authentic statements to drive content that converts at each stage of the funnel Learn how to use the power of mobile videos and high-authority promotional content to drive huge internet traffic at a fraction of the cost of other methods Learn how to target primed audiences that are already segmented on existing social media platforms Learn how to amplify the most important pieces of content to attract the most relevant audiences and drive engagement for $1 Dollar A Day And learn how to identify and optimize what’s working to maximize the conversion rate and ROI (Return on Investment) for your marketing and advertising efforts The Digital Playbook takes all of the guesswork out of setting up a marketing mix for your business and best of all, it is offered to you at a small fraction of the cost of much less effective marketing plan products found online for hundreds of dollars. Instead, you can use the proven business growth plan provided here and use the extra money you saved to launch your new viral paid advertising campaign and reach thousands of new customers!
Author : Prashanth Southekal
Publisher : Technics Publications
ISBN 13 : 9781634628273
Total Pages : 208 pages
Book Rating : 4.6/5 (282 download)
Download or read book Analytics Best Practices written by Prashanth Southekal and published by Technics Publications. This book was released on 2020-04-22 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Deliver enterprise data analytics success by following Prashanth's prescriptive and practical techniques. Today, organizations across the globe are looking at ways to glean insights from data analytics and make good business decisions. However, not many business enterprises are successful in data analytics. According to Gartner, 80% of analytics programs do not deliver business outcomes. Mckinsey consulting says, less than 20% of the companies have achieved analytics at scale. So, how can a business enterprise avoid analytics failure and deliver business results? This book provides ten key analytics best practices that will improve the odds of delivering enterprise data analytics solutions successfully. It is intended for anyone who has a stake and interest in deriving insights from data analytics. The three key differentiating aspects of this book are: Practicality. This book offers prescriptive, superior, and practical guidance. Completeness. This book looks at data analytics holistically across the four key data analytics domains - data management, data engineering, data science, and data visualization. Neutrality. This book is technologically agnostic and looks at analytics concepts without any reference to commercial analytics products and technologies. Dr. Southekal proves why he is one of the leading thinkers on data and analytics today. 'Analytics Best Practices' is an indispensable guide for business leaders and those looking to get into the analytics field on the nuances, challenges, and immense opportunities with data. Douglas B. Laney Principal, Data & Analytics Strategy, Caserta, and author of "Infonomics"
