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The Mirage Of Global Markets
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Book Synopsis The Mirage of Global Markets by : David Arnold
Download or read book The Mirage of Global Markets written by David Arnold and published by Financial Times/Prentice Hall. This book was released on 2004 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arnold reveals why multinationals are actually losing market share--and how the world is rapidly accelerating towards "segments of one." Next, he offers a comprehensive new blueprint for maximizing profitability in a world of local markets.
Book Synopsis The Global Market by : John A. Quelch
Download or read book The Global Market written by John A. Quelch and published by John Wiley & Sons. This book was released on 2004-05-18 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational presence with the demands of the "unglobal consumer" who does not have a "one size fits all" need. Here, HBS Professors John Quelch and Deshpande bring together 13 Harvard Business School professors to discuss these and other problems and benefits encountered by executives in global markets. Topics to be discussed include: operating costs of global advertising and marketing services, global product standards; managing global supply chains; global account management; global brands; global knowledge sharing and performance drivers; managing global customers; and social marketing for global economic development.
Book Synopsis Global Marketing Management by : Masaaki (Mike) Kotabe
Download or read book Global Marketing Management written by Masaaki (Mike) Kotabe and published by John Wiley & Sons. This book was released on 2022-10-04 with total page 802 pages. Available in PDF, EPUB and Kindle. Book excerpt: An indispensable resource for students of marketing, management, and international business In the newly revised ninth edition of Global Marketing Management, a decorated team of international marketing professionals delivers an authoritative discussion of the realities of global marketing in today’s economy and an insightful exploration of the future of marketing to an international audience. You’ll obtain an integrated understanding of marketing best practices on a global scale, complete with relevant historical background and descriptions of current marketing environments. The latest edition builds on four major structural changes to the global marketing environment: growing anti-globalization sentiment, the growth of information technology tools, the increasing demand for personalization, and the environmental impact of business activity. In-depth case studies offer lively discussions of real-world global marketing campaigns and are accessible online. Global Marketing Management also provides: Thoroughly updated examples and case studies with contemporary information An ongoing emphasis on the increased volatility and uncertainty of today’s global markets Updated discussions of the balance to be struck between pursuing economies of scale and respecting unique cultural sensitivities New explorations of major global environmental and ethical issues New chapters on emerging markets, internet marketing, and corporate social responsibility
Book Synopsis Global Capital Markets by : Maurice Obstfeld
Download or read book Global Capital Markets written by Maurice Obstfeld and published by Cambridge University Press. This book was released on 2004-02-19 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Description
Book Synopsis Global Algorithmic Capital Markets by : Walter Mattli
Download or read book Global Algorithmic Capital Markets written by Walter Mattli and published by . This book was released on 2019 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book illustrates the dramatic recent transformations in capital markets worldwide. Market making by humans in centralized markets has been replaced by super computers and algorithms in often highly fragmented markets. This book discusses how this impacts public policy objectives and how market governance could be strengthened.
Book Synopsis Global Marketing by : Carlyle Farrell
Download or read book Global Marketing written by Carlyle Farrell and published by SAGE. This book was released on 2015-09-10 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America. These emerging markets are given balanced coverage alongside developed markets and the text also includes a dedicated chapter on emerging markets multinationals. Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment. Key features include: A full-colour text design with photos to help bring the content to life and enhance students′ learning ′Spotlight on Research’ and ‘Expand Your Knowledge’, introducing students to some of the seminal scholarly research undertaken in the field ′Real World Challenges’ offering additional engaging practice-led examples to Case Studies in chapters and providing a scenario for students to analyse and reflect upon via questions A companion website (https://study.sagepub.com/farrell) offering a range of instructor and student support materials including PowerPoint slides, a testbank for instructors and quizzes for students
Book Synopsis Strategic Market Management by : David A. Aaker
Download or read book Strategic Market Management written by David A. Aaker and published by John Wiley & Sons. This book was released on 2010 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Suitable for all business students studying strategy and marketing courses in the UK and in Europe, this text also looks at important issues such as the financial aspects of marketing.
Book Synopsis The Soviet Union and the Construction of the Global Market by : Oscar Sanchez-Sibony
Download or read book The Soviet Union and the Construction of the Global Market written by Oscar Sanchez-Sibony and published by Cambridge University Press. This book was released on 2023-04-30 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Oscar Sanchez-Sibony reveals the origins of our current era in the dissolution of the institutions that governed the architecture of energy and finance during the Bretton Woods era. He shows how, in the second half of the 1960s, the Soviet Union sought to dismantle the compartmentalized nature of Bretton Woods in order to escape its material ostracism and pave a path to global finance and exchange that the United States had vetoed during the 1950s and 1960s. Through the construction of a set of pipelines that helped Europe's energy regime change from coal to oil and gas, the Soviet Union succeeded in developing market relations and a relationship with Western capital as durable as the pipelines themselves. He shows how a history of the development of capitalism needs to integrate the socialist world in bringing about the new form of capitalism that regiments our lives today.
Book Synopsis Analyzing the Cultural Diversity of Consumers in the Global Marketplace by : Alcántara-Pilar, Juan Miguel
Download or read book Analyzing the Cultural Diversity of Consumers in the Global Marketplace written by Alcántara-Pilar, Juan Miguel and published by IGI Global. This book was released on 2015-04-30 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a culturally-diverse target market. Providing innovative solutions for global brands, this publication is ideally designed for use by marketing professionals, executives, students, as well as researchers.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1609605888 Total Pages :2628 pages Book Rating :4.6/5 (96 download)
Book Synopsis Global Business: Concepts, Methodologies, Tools and Applications by : Management Association, Information Resources
Download or read book Global Business: Concepts, Methodologies, Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2011-05-31 with total page 2628 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This multi-volume reference examines critical issues and emerging trends in global business, with topics ranging from managing new information technology in global business operations to ethics and communication strategies"--Provided by publisher.
Book Synopsis The New Laws of the Stock Market Jungle by : Michael J. Panzner
Download or read book The New Laws of the Stock Market Jungle written by Michael J. Panzner and published by Pearson Education. This book was released on 2004-06-29 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: To survive in the jungle, you must recognize thesubtle nuances that signal danger and opportunity. That's how it is inthe stock market, too. But the market's radically changed: followyesterday's signals and you'll get eaten alive. The New Laws of theStock Market Jungle systematically explains what's new -- and what itmeans to investors. Michael J. Panzner illuminates the impact ofchanging technologies, market participants, investment time horizons,speculative behavior, investor psychology, risk preferences, pricepatterns, performance metrics, and more. For the unaware, these changesmake the market far more treacherous. For those who know, they offerimmense opportunities. Join those who know: read this book.
Book Synopsis Global Marketing by : Kate Gillespie
Download or read book Global Marketing written by Kate Gillespie and published by Routledge. This book was released on 2015-07-03 with total page 825 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook introduces students to the important concepts of global marketing today, and their managerial implications. Designed to be shorter than many other textbooks, Global Marketing focuses on getting to the point faster. Increasingly, marketing activities must be integrated at a global level. Yet, the enduring influence of culture requires marketers to adapt local strategies in light of cultural differences. Global Marketing takes a similar strategic approach, recognizing the need to address both the forces of globalization and those of localization. Other key features include: Coverage of often overlooked topics, such as the competitive rise of China’s state-owned enterprises; the importance of diasporas as target markets; and the emerging threat to legitimate marketers from transnational criminal organizations A chapter dedicated to understanding global and local competitors, setting the stage for ongoing discussion of both buyers and competitors in an increasingly competitive global marketplace Extensive real-life examples and cases from developed and emerging markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East Written in a student-friendly style, previous editions have received praise from both students and instructors. This edition continues to build on this strong foundation, making this the book of choice for students of global marketing classes.
Book Synopsis Global Marketing by : Warren J. Keegan
Download or read book Global Marketing written by Warren J. Keegan and published by Prentice Hall. This book was released on 2005 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt: WHAT MAKES THIS BOOK UNIQUE? Warren Keegan and Mark Green approached the fourth edition of "Global Marketing" with this goal: To write a book that reflects current issues and events, features conceptual and analytical tools that will help the reader apply the "4P"s to global marketing, and is authoritative in content yet relaxed and assured in style and tone.
Book Synopsis Handbook of Marketing Strategy by : Venkatesh Shankar
Download or read book Handbook of Marketing Strategy written by Venkatesh Shankar and published by Edward Elgar Publishing. This book was released on 2012 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing. The Handbook comprises seven broad topics. Part I focuses on the conceptual and organizational aspects of marketing strategy while Part II deals with understanding competition. Customers and customer-based strategy, marketing strategy decisions, and branding and brand strategies are covered in the next three parts while Part VI looks at marketing strategy dynamics. The final part discusses the impact of marketing strategy on performance variables such as sales, market share, shareholder value and stakeholder value. All of the chapters in this Handbook offer in-depth analyses of research developments, provide frameworks for analyzing key issues, and highlight important unresolved problems in marketing strategy. Collectively, they provide a deep understanding of and key insights into the foundations, antecedents and consequences of marketing strategy. This compendium is an essential resource guide for researchers, doctoral students, practitioners, and consultants in the field of marketing strategy.
Download or read book Buy Gold Now written by S. McGuire and published by John Wiley & Sons. This book was released on 2008-05-23 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Masterfully researched, and written in a straightforward style, Buy Gold Now makes a case for buying gold as protection against the rising risks of an unprecedented global currency crisis and as a profitable investment vehicle. Divided into five comprehensive parts, this reliable resource examines our country’s current financial situation from a historical perspective and addresses some of the alarming issues that many economists are currently pointing to with concern.
Book Synopsis Occupying Architecture by : Jonathan Hill
Download or read book Occupying Architecture written by Jonathan Hill and published by Routledge. This book was released on 2005-07-28 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Occupying Architecture focuses on the importance of the user of architecture. It emphasises the cross-currents between design, theory and use, and the need for a wider cross-cultural approach to architecture. Beginning with the architect, the book proceeds to explore models for architectural practice that actively engage the issue of use, and concludes with examination of the user. The authors draw on illustrations and examples from London, Las Vegas, Barcelona and Bruges to discuss how and why architecture ignores the user. The apparant contradictions between the 'producer' and the 'product' of architecture are highlighted before the activities of the architect and the actions of the user are explored. This book illustrates that architecture is not just a building: it is the relation between an object and its occupant.
Book Synopsis Global Justice and Development by : J. Culp
Download or read book Global Justice and Development written by J. Culp and published by Springer. This book was released on 2014-08-08 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Defending a procedural conception of global justice that calls for the establishment of reasonably democratic arrangements within and beyond the state, this book argues for a justice-based understanding of social development and justifies why a democracy-promoting international development practice is a requirement of global justice.
