The Meaning of Shared Value

Download The Meaning of Shared Value PDF Online Free

Author :
Publisher : Taylor & Francis
ISBN 13 : 100094686X
Total Pages : 58 pages
Book Rating : 4.0/5 (9 download)

DOWNLOAD NOW!


Book Synopsis The Meaning of Shared Value by : Paolo Ricci

Download or read book The Meaning of Shared Value written by Paolo Ricci and published by Taylor & Francis. This book was released on 2023-06-20 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of Creating Shared Value (CSV) – creating 'economic' value in a way that also creates value for the whole of society – has risen in prominence as a corporate policy and a strategy in recent years, mainly for third sector or development organisations. However, while it has received considerable interest among business leaders and practitioners, it has also sparked a bitter debate among academics, proponents and sceptics of the idea. Starting from this argument, the book develops a meta-critical examination of the hidden presuppositions of both supporters and critics of Creating Shared Value, particular in relation to the concept of value. It is argued that there are not two separate types of value, i.e. an economic value and a social value, but only a unique one: which essentially means the creation of well-being. If anything, the distinction that is drawn relates to the value capture (how the value created is distributed among different staekholders) and not to value creation (additions to potential well-being) since the notion of value itself is univocal. Behind the debate are two implicit opposed viewpoints on the philosophy of history: an antagonistic (pessimistic) and a cooperative (optimistic) view. The authors are thus led to a discussion of which of the two visions appears to be the most rational in today's world. The book is addressed to readers with an interest in the core concept of value, primarily in economics, strategic management, and philosophy.

Creating Shared Value – Concepts, Experience, Criticism

Download Creating Shared Value – Concepts, Experience, Criticism PDF Online Free

Author :
Publisher : Springer
ISBN 13 : 3319488023
Total Pages : 168 pages
Book Rating : 4.3/5 (194 download)

DOWNLOAD NOW!


Book Synopsis Creating Shared Value – Concepts, Experience, Criticism by : Josef Wieland

Download or read book Creating Shared Value – Concepts, Experience, Criticism written by Josef Wieland and published by Springer. This book was released on 2017-01-05 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last years, “Creating Shared Value” has become a much discussed concept in business practice as well as in management theory and especially in the context of corporate social responsibility. This book offers a contribution to the current academic discussions on the well-received article of Michael Porter and Marc Kramer in Harvard Business Review in 2011. In the light of the increasing references to the shared value concept, it develops a critical discussion on its fundamentals and its implications for the relationship between economy and society. By that, the book seeks to shed light on the understanding of the role and the nature of the firm in a globalized economy. The result is a collection of interdisciplinary academic reviews which offer interdisciplinary reflections on “Creating Shared Value” to illuminate theoretical, conceptual and practical challenges of the topic. Within the fields of Business Ethics, Theory of the Firm, Management and Philosophy, researcher, students and practitioners will be given a deeper insight on how to approach to the concept in a conceptional and philosophical way.

From Me to We

Download From Me to We PDF Online Free

Author :
Publisher : Springer Nature
ISBN 13 : 3030874249
Total Pages : 217 pages
Book Rating : 4.0/5 (38 download)

DOWNLOAD NOW!


Book Synopsis From Me to We by : Ricardo Ernst

Download or read book From Me to We written by Ricardo Ernst and published by Springer Nature. This book was released on 2021-12-07 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shared value is a management strategy in which companies find business opportunities in social problems. While philanthropy and CSR focus efforts focus on “giving back” or minimizing the harm business has on society, shared value focuses company leaders on maximizing the competitive value of solving social problems in new customers and markets, cost savings, talent retention, and more. This book takes the concept of shared value to the next level, with the concept of “Me to We” (also abbreviated as “M2W”) and discusses the current state of the business-environment-government relationship and shows how the shared value model can contribute to each entity. Citing real cases and examples from multiple industries, the authors show that shared value promotes shareholder interests while serving as a successful business strategy. Chapters explore the emerging phenomenon of shared value, the shareholder-stakeholder comparisons, the role of government in the stakeholder environment, shared value as it related to competitiveness, and operational issues such as implementation, communication, and leadership in their relationship to shared value. Readers will find useful strategies of Me to We and its implementation by firms that have become leaders in their market. They will receive ideas and insights into business strategies that will overshadow CSR activities as a differentiation or brand development strategy of the past. Featuring interviews with corporate executives offering their perspectives on shared value, this book will discuss shared value within the context of business and society, competitiveness, and globalization.

CSR for Purpose, Shared Value and Deep Transformation

Download CSR for Purpose, Shared Value and Deep Transformation PDF Online Free

Author :
Publisher : Emerald Group Publishing
ISBN 13 : 1800430353
Total Pages : 272 pages
Book Rating : 4.8/5 (4 download)

DOWNLOAD NOW!


Book Synopsis CSR for Purpose, Shared Value and Deep Transformation by : Virginia Munro

Download or read book CSR for Purpose, Shared Value and Deep Transformation written by Virginia Munro and published by Emerald Group Publishing. This book was released on 2020-09-14 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: CSR for Purpose, Shared Value and Deep Transformation focuses on a new type of CSR, which includes entrepreneurial innovation, sustainable goals and shared and integrated value in a systems-oriented approach for deep transformation. All topics are backed by case studies, academic literature and future research opportunities.

Exploring Shared Value in Global Health and Safety

Download Exploring Shared Value in Global Health and Safety PDF Online Free

Author :
Publisher : National Academies Press
ISBN 13 : 0309442508
Total Pages : 157 pages
Book Rating : 4.3/5 (94 download)

DOWNLOAD NOW!


Book Synopsis Exploring Shared Value in Global Health and Safety by : National Academies of Sciences, Engineering, and Medicine

Download or read book Exploring Shared Value in Global Health and Safety written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2016-10-26 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies today are operating in a more complex and competitive environment where traditional models for doing business are no longer sufficient and expectations of business are growing both internally and externally. Many companies have long and robust histories of contributing to their communities as well as to more global societal needs, but this has been done primarily and historically through philanthropy and more traditional corporate social responsibility. However, companies are increasingly seeking greater alignment of these activities with their business interests in order to increase their value proposition. These same companies are also under increased pressure to build their business in a sustainable manner through innovative approaches. The National Academies of Sciences, Engineering, and Medicine convened a workshop to explore the concept of shared value for global health and safety stakeholders in both the public and private sectors; roles, responsibilities, incentives, and opportunities for different stakeholders engaging in global health and safety initiatives in low- and middle-income countries; and the potential of partnerships and collaboration for improved outcomes for all stakeholders, including the communities they serve. Participants considered potential opportunities for creating shared value for all organizations, specifically the creation and impact of shared value through an organization's core products and services, through employee health and wellness programs, and through community or population health investments. This report summarizes the presentations and discussions from the workshop.

Creating Shared Value as Future Factor of Competition

Download Creating Shared Value as Future Factor of Competition PDF Online Free

Author :
Publisher : Springer
ISBN 13 : 3658126035
Total Pages : 209 pages
Book Rating : 4.6/5 (581 download)

DOWNLOAD NOW!


Book Synopsis Creating Shared Value as Future Factor of Competition by : Benedikt von Liel

Download or read book Creating Shared Value as Future Factor of Competition written by Benedikt von Liel and published by Springer. This book was released on 2016-05-13 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Benedikt von Liel provides a theoretical and empirical analysis of the concept of Creating Shared Value (CSV). In the theoretical analysis, the author assesses the uniqueness of the theory of Creating Shared Value by comparing it to other relevant social responsibility concepts. The empirical analysis provides insights from over 60 industry case studies of Creating Shared Value. The assessment includes the influence of geography as well as a range of other relevant external and internal factors. As a result, the author identifies critical success factors for the creation of shared value.

Green Business: Concepts, Methodologies, Tools, and Applications

Download Green Business: Concepts, Methodologies, Tools, and Applications PDF Online Free

Author :
Publisher : IGI Global
ISBN 13 : 1522579168
Total Pages : 1685 pages
Book Rating : 4.5/5 (225 download)

DOWNLOAD NOW!


Book Synopsis Green Business: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Green Business: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2019-02-01 with total page 1685 pages. Available in PDF, EPUB and Kindle. Book excerpt: The issues of sustainability and corporate social responsibility have become vital discussions in many industries within the public and private sectors. In the business realm, incorporating practices that serve the overall community and ecological wellbeing can also allow businesses to flourish economically and socially. Green Business: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the challenges and benefits of implementing sustainability into the core functions of contemporary enterprises, focusing on how green approaches improve operations. Highlighting a range of topics such as corporate sustainability, green enterprises, and circular economy, this multi-volume book is ideally designed for business executives, business and marketing professionals, business managers, academicians, and researchers actively involved in the business industry.

The Interaction Field

Download The Interaction Field PDF Online Free

Author :
Publisher : PublicAffairs
ISBN 13 : 1541730526
Total Pages : 208 pages
Book Rating : 4.5/5 (417 download)

DOWNLOAD NOW!


Book Synopsis The Interaction Field by : Erich Joachimsthaler

Download or read book The Interaction Field written by Erich Joachimsthaler and published by PublicAffairs. This book was released on 2020-09-15 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how the most successful businesses are creating value and igniting smart growth in a fast-paced, competitive market. Most businesses today focus on competition and disruption instead of collaboration, participation, and engagement. They focus on transactions instead of interactions. They seek to optimize or extract value rather than share it. They build assets and thrive on enormous scale, huge distribution networks, and brand recognition. But then along comes a rival that doesn't care much about your brand and your other assets, and it either rushes past you or mows you down. In The Interaction Field, management expert and professor Erich Joachimsthaler explains that the only way to thrive in this environment is through the Interaction Field model. Companies who embrace this model generate, facilitate, and benefit from data exchanges among multiple people and groups -- from customers and stakeholders, but also from those you wouldn't expect to be in the mix, like suppliers, software developers, regulators, and even competitors. And everyone in the field works together to solve big, industry-wide, or complex and unpredictable societal problems. The future is going to be about creating value for everyone. Businesses that solve immediate challenges of people today and also the major social and economic challenges of the future are the ones that will survive and grow.

Managing Sustainable Business

Download Managing Sustainable Business PDF Online Free

Author :
Publisher : Springer
ISBN 13 : 9402411445
Total Pages : 705 pages
Book Rating : 4.4/5 (24 download)

DOWNLOAD NOW!


Book Synopsis Managing Sustainable Business by : Gilbert G. Lenssen

Download or read book Managing Sustainable Business written by Gilbert G. Lenssen and published by Springer. This book was released on 2018-03-07 with total page 705 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers 32 texts and case studies from across a wide range of business sectors around a managerial framework for Sustainable Business. The case studies are developed for and tested in executive education programmes at leading business schools. The book is based on the premise that the key for managing the sustainable business is finding the right balance over time between managing competitiveness and profitability AND managing the context of the business with its political, social and ecological risks and opportunities. In that way, a sustainable business is highly responsive to the demands and challenges from both markets and societies and managers embrace the complexity, ambivalence and uncertainty that goes along with this approach. The book presents a framework that facilitates the adoption of best business practice. This framework leads executives through a systematic approach of strategic analysis and business planning in risk management, issues management, stakeholder management, sustainable business development and strategic differentiation, business model innovation and developing dynamic capabilities. The approach helps broaden the understanding of what sustainable performance means, by protecting business value against sustainability risks and creating business value from sustainability opportunities.

The Contribution of Porter and Kramer's Concept of Creating Shared Value to CSR Theory

Download The Contribution of Porter and Kramer's Concept of Creating Shared Value to CSR Theory PDF Online Free

Author :
Publisher : GRIN Verlag
ISBN 13 : 3656080356
Total Pages : 129 pages
Book Rating : 4.6/5 (56 download)

DOWNLOAD NOW!


Book Synopsis The Contribution of Porter and Kramer's Concept of Creating Shared Value to CSR Theory by : Natalie Junge

Download or read book The Contribution of Porter and Kramer's Concept of Creating Shared Value to CSR Theory written by Natalie Junge and published by GRIN Verlag. This book was released on 2011-12 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, Liverpool John Moores University, language: English, abstract: Following the HBR article "Creating Shared Value" by Michael Porter and Mark Kramer published in January 2011 the author witnessed an online debate on the subject suggesting that CSV was hardly any more than a strategic move to support FSG, the consultancy run by Michael Porter and Mark Kramer. It was suggested that Porter and Kramer offered nothing new, but gave CSR a new name. But there were also voices claiming that it would be great if CSV was reality. So, there seemed to be something about CSV that some people got and others denied. What was it? In this dissertation the ideas laid down in CSV are evaluated and appraised against related concepts of corporate social responsibility. Special focus lies on the aspects Porter and Kramer used to separate CSV from CSR: justification, value, and concepts for practical application. The main part of the study consists of a literature review on related topics. It is laid down that basic ideas of CSV have already been introduced in CSR, e.g. with corporate citizenship, sustainability, doing business at the bottom of the pyramid, or community relations. Philosophical considerations on corporate responsibility and political correlations give reason to regard CSV a competitive tool rather than an alternative approach to CSR. The concept is critically appraised from a societal perspective showing that CSV can be applied to benefit all, but does not lead to shared value in itself. In the second part of the dissertation an explorative study is conducted among energy suppliers and suppliers of outdoor equipment operating in the German market to find out whether Porter and Kramer's distinction between responsive and strategic CSR can be supported and whether CSV might deliver new options for the companies. The study shows that companies are to

Unlocking Our Shared Value

Download Unlocking Our Shared Value PDF Online Free

Author :
Publisher : FriesenPress
ISBN 13 : 1039114903
Total Pages : 238 pages
Book Rating : 4.0/5 (391 download)

DOWNLOAD NOW!


Book Synopsis Unlocking Our Shared Value by : Robert Ndong

Download or read book Unlocking Our Shared Value written by Robert Ndong and published by FriesenPress. This book was released on 2021-09-30 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Africa's subsoil is rich in hydrocarbons, precious and base metals, and rare metals that are particularly strategic for the global transition to a low-carbon economy. In this context, the continent's beautiful, serious, and pressing challenge is to ensure that the exploitation of its immense natural resources takes place in compliance with the best international standards in terms of sustainable development and transparent management. Then, the wealth created can contribute to the significant improvement of living conditions for the populations of the host countries, while ensuring the attractiveness and competitiveness vis-à-vis other major mining regions. The mining industry obviously has a central role to play in this dynamic. Balancing the interests of varying stakeholders and shareholders, including those often seen at odds like profitability and environmental and social responsibility, Unlocking Our Shared Value proposes a sustainable vision for the future of the extractives industry in West Africa. Targeted at an audience of corporate professionals and academics, this text thoroughly examines the diverse concerns and factors at play in responsible mining and corporate practice. For corporate executives, operational managers, and sustainability practitioners, this book will provide useful tools, strategies, best practices, and a roadmap to build, strengthen or realign the sustainability journey of their organizations, while helping investors have the whole picture of the risks and opportunities related to sustainability during their investment decisions. Therefore, this work will set a new level of corporate sustainability strategies within the extractive sector in West Africa and around the world.

Shared Values for a Troubled World

Download Shared Values for a Troubled World PDF Online Free

Author :
Publisher : Jossey-Bass
ISBN 13 :
Total Pages : 420 pages
Book Rating : 4.3/5 (91 download)

DOWNLOAD NOW!


Book Synopsis Shared Values for a Troubled World by : Rushworth M. Kidder

Download or read book Shared Values for a Troubled World written by Rushworth M. Kidder and published by Jossey-Bass. This book was released on 1994-04 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rushworth M. Kidder traveled the world to interview leading thinkers, artists, educators, business people, and religious and political leaders. In this book you will meet: a Buddhist monk, a former president of Harvard, a Chinese author, a top American business executive, and many others from diverse cultures.

The Power of And

Download The Power of And PDF Online Free

Author :
Publisher : Columbia University Press
ISBN 13 : 0231547897
Total Pages : 202 pages
Book Rating : 4.2/5 (315 download)

DOWNLOAD NOW!


Book Synopsis The Power of And by : R. Edward Freeman

Download or read book The Power of And written by R. Edward Freeman and published by Columbia University Press. This book was released on 2020-06-16 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: The idea that business is only about the money doesn’t hold true in the twenty-first century, when companies around the world are giving up traditional distinctions in order to succeed. Yet our expectations for businesses remain under the sway of an outdated worldview that emphasizes profits for shareholders above all else. The Power of And offers a new narrative about the nature of business, revealing the focus on responsibility and ethics that unites today’s most influential ideas and companies. R. Edward Freeman, Kirsten E. Martin, and Bidhan L. Parmar detail an emerging business model built on five key concepts: prioritizing purpose as well as profits; creating value for stakeholders as well as shareholders; seeing business as embedded in society as well as markets; recognizing people’s full humanity as well as their economic interests; and integrating business and ethics into a more holistic model. Drawing on examples across companies, industries, and countries, they show that these values support persevering in hard times and prospering over the long term. Real-world success stories disprove the conventional wisdom that there are unavoidable trade-offs between acting ethically and succeeding financially. The Power of And presents a conceptual revolution about what it means for business to be responsible, providing a new story for us to tell in order to help all kinds of companies thrive.

Corporate Social Responsibility in the 21st Century

Download Corporate Social Responsibility in the 21st Century PDF Online Free

Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 184980527X
Total Pages : 457 pages
Book Rating : 4.8/5 (498 download)

DOWNLOAD NOW!


Book Synopsis Corporate Social Responsibility in the 21st Century by : Bryan Horrigan

Download or read book Corporate Social Responsibility in the 21st Century written by Bryan Horrigan and published by Edward Elgar Publishing. This book was released on 2010-01-01 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: As corporate states join the universe of nation states, the challenge of securing both corporate social responsibility and accountability becomes one of the core challenges facing the social and legal order. Bryan Horrigan s masterly, comprehensive account of this protean subject offers an assured guide for future thought and action. Paul Redmond, Professor, University of Technology, Sydney, Australia CSR continues to be one of the most important aspects of business in the global economy receiving much attention from business managers, government leaders and academics. While continuing to increase in prominence, there are many aspects and many approaches evolving in this global phenomenon. In this book Horrigan provides the most complete interdisciplinary analysis of these perspectives yet undertaken combining theoretical insights with practical examples while pointing the way forward towards future developments. David Crowther, Professor, De Montfort University, UK and Social Responsibility Research Network In this book Professor Horrigan brings together the many facets of, and perspectives on, the concept [of CSR]. . . and he places them in the context of the development of thought in the crossover from the 20th to the 21st century. . . I doubt whether such an ambitious and comprehensive account of the concept has been previously attempted. There is no doubt that it is a hugely important subject in today s world; and one which will not go away. I believe that the book will be valuable to all who need to deal with this issue, whether as government officials, regulators, businessmen, lawyers, academics, media commentators or concerned citizens. The Right Honourable Lord Butler of Brockwell KG, GCB, CVO, was Secretary of the United Kingdom Cabinet and Head of the Home Civil Service from 1988 to 1998. 1998 2008 Master of University College Oxford and a Non-Executive Director of ICI plc and of HSBC Holdings, also Chairman of the Board's Corporate Social Responsibility Committee This timely and thorough book offers one of the most wide-ranging, inter-disciplinary, and cross-jurisdictional analyses of corporate social responsibility so far in the 21st century. Professor Bryan Horrigan spans subjects as diverse and topical as global corporate responsibility and governance debates, practical guidelines for responsible businesses and their professional advisers, governmental roles in corporate social responsibility, corporations and human rights, and the new era of enlightened shareholder value . He also highlights an emerging transnational and comparative body of law, regulation, and practice on corporate social responsibility. Illustrated throughout with meaningful controversies and examples, the book also highlights the major recent global developments in corporate social responsibility already this century, focusing especially on Europe, the UK, North America, and Australasia, and charting its future regulatory and research directions worldwide. The book s scholarly foundation, up-to-date coverage, and accessible style will appeal particularly to academic researchers and students of corporate social responsibility in the fields of law, business, management, economics, and political science in a number of countries. It will also be of great interest and use to those whose work involves corporate social responsibility within government, business, and civil society.

Marginality

Download Marginality PDF Online Free

Author :
Publisher : Springer
ISBN 13 : 9400770618
Total Pages : 389 pages
Book Rating : 4.4/5 (7 download)

DOWNLOAD NOW!


Book Synopsis Marginality by : Joachim von Braun

Download or read book Marginality written by Joachim von Braun and published by Springer. This book was released on 2013-08-19 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes a new approach on understanding causes of extreme poverty and promising actions to address it. Its focus is on marginality being a root cause of poverty and deprivation. “Marginality” is the position of people on the edge, preventing their access to resources, freedom of choices, and the development of capabilities. The book is research based with original empirical analyses at local, national, and local scales; book contributors are leaders in their fields and have backgrounds in different disciplines. An important message of the book is that economic and ecological approaches and institutional innovations need to be integrated to overcome marginality. The book will be a valuable source for development scholars and students, actors that design public policies, and for social innovators in the private sector and non-governmental organizations.​

Giving Voice to Values

Download Giving Voice to Values PDF Online Free

Author :
Publisher : Yale University Press
ISBN 13 : 0300161328
Total Pages : 329 pages
Book Rating : 4.3/5 (1 download)

DOWNLOAD NOW!


Book Synopsis Giving Voice to Values by : Mary C. Gentile

Download or read book Giving Voice to Values written by Mary C. Gentile and published by Yale University Press. This book was released on 2010-08-24 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can you effectively stand up for your values when pressured by your boss, customers, or shareholders to do the opposite? Drawing on actual business experiences as well as on social science research, Babson College business educator and consultant Mary Gentile challenges the assumptions about business ethics at companies and business schools. She gives business leaders, managers, and students the tools not just to recognize what is right, but also to ensure that the right things happen. The book is inspired by a program Gentile launched at the Aspen Institute with Yale School of Management, and now housed at Babson College, with pilot programs in over one hundred schools and organizations, including INSEAD and MIT Sloan School of Management. She explains why past attempts at preparing business leaders to act ethically too often failed, arguing that the issue isn’t distinguishing what is right or wrong, but knowing how to act on your values despite opposing pressure. Through research-based advice, practical exercises, and scripts for handling a wide range of ethical dilemmas, Gentile empowers business leaders with the skills to voice and act on their values, and align their professional path with their principles. Giving Voice to Values is an engaging, innovative, and useful guide that is essential reading for anyone in business.

Personal Branding in the Knowledge Economy

Download Personal Branding in the Knowledge Economy PDF Online Free

Author :
Publisher : Taylor & Francis
ISBN 13 : 1000627063
Total Pages : 139 pages
Book Rating : 4.0/5 (6 download)

DOWNLOAD NOW!


Book Synopsis Personal Branding in the Knowledge Economy by : Wioleta Kucharska

Download or read book Personal Branding in the Knowledge Economy written by Wioleta Kucharska and published by Taylor & Francis. This book was released on 2022-08-30 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Personal Branding in the Knowledge Economy: The Interrelationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals’ knowledge, creativity, and personal images, alongside a growing interest in the whole area of branding in the networked economy based on knowledge. Personal branding and personal knowledge are critical assets of knowledge workers and key drivers of their development and innovative performance. Both strongly influence the individual success of knowledge workers in the networked and knowledge-driven economy. Personal brands are dynamically shifting from the side-lines to the center of the modern economy and the authenticity of the brands of personal ingredients for their ability to create value. They are one of the three key pillars of value creation in the social media environment, therefore significantly contribute to digital business models. The book will be of interest to researchers, academics, professionals, and students in the fields of organizational branding, marketing, management, and communications.