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The Mature Market
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Book Synopsis The Mature Market by : Robert S. Menchin
Download or read book The Mature Market written by Robert S. Menchin and published by iUniverse. This book was released on 2000 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Mature Market provides the guidance needed to tap the lucrative senior market and attract the formidable spending power of mature customers. It contains ideas and information to help fine tune marketing strategy and improve advertising results on products and services targeted to seniors. The book segments the over-50 population into target markets defined by usage and lifestyle — the young-old in their 50's, the active seniors in their 60's and early 70's, and the elderly 75 and over.In addition, The Mature Market is a single-volume sourcebook with charts, tables, lists of senior publications and mailing list sources, and other practical and timely information to help win the 62 million senior consumers.
Book Synopsis Segmenting the Mature Market by : Carol M. Morgan
Download or read book Segmenting the Mature Market written by Carol M. Morgan and published by Irwin Professional Publishing. This book was released on 1993 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: People over 50 account for 43 percent of all U.S. households and half of all discretionary income. This comprehensive market guide is based on the 50+ Studies, a unique mathematical psychological-based study of 3,000 seniors. By breaking down the market into key segments based on attitudes and motivations, as well as specific demographic and psychographic data, the authors reach a level of sophistication never before achieved in researching this market. Topics include detailed psychographic and demographic data; trends developing among senior segments; attitudinal and motivational factors for purchasing; marketing oppportunities to this population; and practical guidelines for reaching potential buyers.
Book Synopsis The Mature Market by : Liping A. Cai
Download or read book The Mature Market written by Liping A. Cai and published by . This book was released on 2001 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Inside the Mature Market written by and published by . This book was released on 1987 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Introduction to the Mature Market by : Lee M. Cassidy
Download or read book Introduction to the Mature Market written by Lee M. Cassidy and published by . This book was released on 1988 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The mature market by : Amy J. S-Chubin
Download or read book The mature market written by Amy J. S-Chubin and published by . This book was released on 1994 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Perspectives on the Mature Market by : Donnelley Marketing
Download or read book Perspectives on the Mature Market written by Donnelley Marketing and published by . This book was released on 1988 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The U.S. Mature Market by : Robert Brown
Download or read book The U.S. Mature Market written by Robert Brown and published by . This book was released on 2003 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The U.S. Mature Market written by and published by . This book was released on 1998-01-01 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Mature Market Strategies by : Andre Shashaty
Download or read book Mature Market Strategies written by Andre Shashaty and published by . This book was released on 1993 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Study of the Mature Market and Its Portrayal in Print and Television Advertisements by : Robin Melissa Hyman
Download or read book A Study of the Mature Market and Its Portrayal in Print and Television Advertisements written by Robin Melissa Hyman and published by . This book was released on 1990 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Mature Market by : Bernadette L. Voelker
Download or read book The Mature Market written by Bernadette L. Voelker and published by . This book was released on 1995 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Communicating with the Mature Market by : Senior Achievement, Inc
Download or read book Communicating with the Mature Market written by Senior Achievement, Inc and published by . This book was released on 1985 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Mature Market written by Susan Bergman and published by . This book was released on 2007 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Mature Market by : MetLife Mature Market Institute
Download or read book The Mature Market written by MetLife Mature Market Institute and published by . This book was released on 1999 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Minding the Mature Market by : Rodney L. Morris
Download or read book Minding the Mature Market written by Rodney L. Morris and published by . This book was released on 1999 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Maturing Marketplace by : Euehun Lee
Download or read book The Maturing Marketplace written by Euehun Lee and published by Bloomsbury Publishing USA. This book was released on 2000-04-30 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The buying habits of baby boomers really do differ from those of their parents. The authors show how marketers can use each group's consumption patterns to reach both markets most effectively. Another insight: buying habits of these groups differ according to the product or service offered. By analyzing each cohort's buying habits in various purchasing situations, the book dramatizes the need for customized marketing strategies. Based on two national surveys conducted by the Center for Mature Studies, Georgia State University, the book will be essential for marketing professionals and their academic colleagues. Moschis and his coauthors concentrate on food products, apparel, footwear, drugs and cosmetics, housing, technology products and telecommunications services, health care, travel and leisure, and financial and insurance services. They cover preferences for selected products and services, patronage habits, methods of purchasing, motives for preferences for specific brands and services and for payment methods, and reasons for buying direct. Each chapter addresses a specific product or service category and includes analyses of survey respondents by demographic and lifestyle characteristics and media use habits. The book concludes with a discussion of the implications of their research and the ways in which it will lead marketers to design more effective strategies, not only today but in the future.
