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Author : George John Ley
Publisher :
ISBN 13 :
Total Pages : 222 pages
Book Rating : 4.:/5 (379 download)
Download or read book The Marketing of Men's Clothing written by George John Ley and published by . This book was released on 1938 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : George Hearst Danis
Publisher :
ISBN 13 :
Total Pages : 394 pages
Book Rating : 4.:/5 (253 download)
Download or read book The Marketing of Men's Clothing in San Francisco written by George Hearst Danis and published by . This book was released on 1934 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Martin G. Orlins
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (561 download)
Download or read book The Marketing of Men's Clothing written by Martin G. Orlins and published by . This book was released on 1940 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Harry Emerson Hall
Publisher :
ISBN 13 :
Total Pages : 206 pages
Book Rating : 4.:/5 (379 download)
Download or read book Marketing of Men's Ready-to-wear Clothing written by Harry Emerson Hall and published by . This book was released on 1926 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mark Anthony Papasso
Publisher :
ISBN 13 :
Total Pages : 73 pages
Book Rating : 4.:/5 (179 download)
Download or read book The Marketing Implications of Trends in Men's Clothing written by Mark Anthony Papasso and published by . This book was released on 1970 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Harold Miller Eswine
Publisher :
ISBN 13 :
Total Pages : 88 pages
Book Rating : 4.:/5 (62 download)
Download or read book Marketing of Men's Ready-to-wear Clothing written by Harold Miller Eswine and published by . This book was released on 1924 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nico Grünewälder
Publisher : GRIN Verlag
ISBN 13 : 3668137781
Total Pages : 23 pages
Book Rating : 4.6/5 (681 download)
Download or read book Introducing German clothes to the Canadian Market. A study of MODOMOTO's Marketing Mix Strategies written by Nico Grünewälder and published by GRIN Verlag. This book was released on 2016-02-02 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Vancouver Island University (Faculty of Management), course: International Marketing, language: English, abstract: The online retailer MODOMOTO was established in 2011 in Berlin, Germany. It sells high quality men clothing from famous brands and has already more than 50.000 customers and 100 employees. The unique selling proposition of MODOMOTO is to create a fast and convenient shopping experience for customers. To reach this goal of convenience and rapidness MODOMOTO offers the customers an arranged unique package of cloth, which is compiled by their fashion stylist. The purpose of this report is to analyze and discuss the marketing mix element strategies for introducing MODOMOTO men clothing from Germany to the Canadian market. This study will also provide solutions to the problems of entering the Canadian market as an online retailer for men clothing.
Author : Mark Tungate
Publisher : Kogan Page Publishers
ISBN 13 : 0749450118
Total Pages : 256 pages
Book Rating : 4.7/5 (494 download)
Download or read book Branded Male written by Mark Tungate and published by Kogan Page Publishers. This book was released on 2008 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4% of men claimed to regularly use a skin care product. By 2015 the figure will have risen to 50%. Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes, Branded Male analyses how to effectively brand products and services for the male market. Using a typical modern male's weekday as a template and examining all the influences affecting him, the book considers his exposure to brands and the ways marketers can exploit these channels, taking you through popular strategies for marketing to men. In his trademark style, Mark Tungate - the author of Fashion Brands: Branding Style from Armani to Zara - paints a portrait of the male consumer. From razor blades to beer, from aftershave to hotels, he finds out which marketing messages have the most impact on male wallets. Men's bank balances may never be the same again.
Author : Elaine Stone
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501324004
Total Pages : 440 pages
Book Rating : 4.5/5 (13 download)
Download or read book The Dynamics of Fashion written by Elaine Stone and published by Bloomsbury Publishing USA. This book was released on 2018-02-22 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: For fashion students who want to be both in the now and in the know! The Dynamics of Fashion, Fifth Edition, has the latest facts and figures, and the most current theories in fashion development, production, and merchandising giving you the foundation you need in the industry. It offers hundreds of real-life examples of leading brands and industry trends, to show you fashion careers and how to apply what you learn. The book also covers sustainable fashion, wearable technology, social media, and more in detail. An online STUDIO includes self-quizzes, flashcards, and links to videos. New to this Edition ~ Expanded coverage of the latest industry trends, including sustainable fashion, e-commerce, globalization, wearable technology, and the use of social media for fashion marketing ~ Revised 'For Review' and 'For Discussion' questions, new terms added to Trade Talk, and expanded Glossary ~ More than 150 new full-color photographs highlighting the people, principles, and practices of the fashion business ~ 25% new Fashion Focus and Then and Now features bring in current topics and industry trends The Dynamics of Fashion, 5th Edition STUDIO ~ Study smarter with self-quizzes featuring scored results and personalized study tips ~ Review concepts with flashcards of terms and definitions and image identification ~ Branch out with links to curated online multi-media resources that bring chapter concepts to life ~ Expand your knowledge by further exploring special features Then and Now and Fashion Focus PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501324079.
Author : Elizabeth A. Richards
Publisher : Marketing Classics Press
ISBN 13 : 1613112262
Total Pages : 119 pages
Book Rating : 4.6/5 (131 download)
Download or read book Market Information and Research in Fashion Management written by Elizabeth A. Richards and published by Marketing Classics Press. This book was released on 2011-10-15 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mark Peter Cormier
Publisher :
ISBN 13 :
Total Pages : 132 pages
Book Rating : 4.:/5 (464 download)
Download or read book Marketing a Small Men's Clothing Store written by Mark Peter Cormier and published by . This book was released on 1978 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tim Edwards
Publisher : Bloomsbury Publishing
ISBN 13 : 1474287352
Total Pages : 178 pages
Book Rating : 4.4/5 (742 download)
Download or read book Men in the Mirror written by Tim Edwards and published by Bloomsbury Publishing. This book was released on 2016-10-06 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent decades, the myth of fashionable women and sartorially challenged men has been overturned not least through the proliferation of men's style magazines such as GQ and the emergence of masculinity as a marketing tool. In this engaging book, Edwards applies a sociological approach to our understanding of men's fashion, which he argues is significant in the nexus of masculinity and society, past and present, rather than a narrow artistic or aesthetic interest. Rejecting an essentialist or 'natural' origin, Edwards explores how masculinity and men's fashion are constructed, particularly in relation to consumer society. It is the growing commodification and aestheticism of everyday life, alongside developments in marketing and advertising, that Edwards identifies as the catalyst in the emergence of men's fashion, rather than an abstract 'crisis of masculinity' or 'new man' identity. Concurrently, in the 1980s, changes in demography, economics and ideology gave certain men greater freedom and spending power than ever before. Edwards investigates how these men, clearly distinguished by age, class and sexual orientation, were seduced by advertisers with sexualised images of suited city gents and body-beautiful boys in Levis, and how the resultant process of consumption was facilitated through developments in the practice of shopping itself, such as easy access to credit. He examines the influence of the advertisers' message in creating a hierarchy of masculinity in which some men are valorised and others are denigrated. Starting with a historical review of men's fashion and a discussion of its importance and meanings, Edwards goes on to analyse the contemporary marketing of menswear and masculinity in advertising and in the media, and considers the politics of fashion for men in terms of gender, class, race and sexuality.
Author : Bertrand Pellegrin
Publisher : Simon and Schuster
ISBN 13 : 1581157290
Total Pages : 224 pages
Book Rating : 4.5/5 (811 download)
Download or read book Branding the Man written by Bertrand Pellegrin and published by Simon and Schuster. This book was released on 2010-02-16 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Men are purchasing more clothes, shoes, health and beauty products, and personal care services than ever before. The world of men’s retail has remained a kind of bug in amber, frozen in time, with the same century-old style of merchandising and selling. A store must not simply provide, but educate the male customer, who is growing hungry for something more than the usual Blue Plate Special of khakis and polo shirts. To better attract this new wave of interested consumers, products in the U.S. must be merchandised and sold in a completely different manner. The design and branding of a man’s store ought to make men want to go shopping. Branding the Man offers retailers, buyers, and marketers strategic solutions to revolutionize men’s retail via some relatively simple conceptual strategies. Author Bertrand Pellegrin utilizes his years as a retail strategist to help retailers understand classic men’s environments–ones where men are most naturally inclined to spend time–and leverage the opportunities which arise from these “comfort zones” to engage and sell to the male customer. Branding the Man immerses the reader in a discussion of men’s retail environments spanning every level: store design, buying/sourcing, merchandising, marketing and advertising, and promotion and lays out a blueprint for how men can be developed as the “next frontier” in retail. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author : Tony Hines
Publisher : Routledge
ISBN 13 : 113640354X
Total Pages : 352 pages
Book Rating : 4.1/5 (364 download)
Download or read book Fashion Marketing written by Tony Hines and published by Routledge. This book was released on 2007-02-07 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area. Key themes and areas covered include globalization, fast fashion, luxury fashion, offshoring, business-to-business, forecasting, sourcing, supply chain management, new product development, design management, logistics, range planning, color prediction, market testing, e-commerce, and strategy.
Author : Jules Miller
Publisher : Grin Publishing
ISBN 13 : 9783656048947
Total Pages : 28 pages
Book Rating : 4.0/5 (489 download)
Download or read book Lifestyle Marketing in a Retail Clothing Business written by Jules Miller and published by Grin Publishing. This book was released on 2011-11 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, University of South Central Los Angeles, course: Consumer Behavior, language: English, abstract: Unless sellers recognize consumers' preferences, they would not be in a position to win the hearts of the customers. This is because consumers are interested in products and services which correspond to their beliefs and with which they can identify themselves. This justifies how studying consumer behavior using the lifestyle approach is relevant. One of lifestyle approaches is Lifestyle And Values (VALS) which is a system that explicitly links personality traits and purchase behavior to show that people express their personalities through their behaviors. Such an approach would help marketers and business owners to effectively segment markets, well define their businesses, well position their brands and design and implement appropriate marketing strategies so as to meet targeted segment's needs, wants, beliefs, expected outcomes, purchasing habits and occasions. Thus, by the help of VALS, I was able to define my business as "retail selling fashionable second hand casual clothes for men and women between the ages of 18 and 25 in Rwanda who are fashion conscious and want to look good and having sufficient disposable income to buy them." In order words related to VALS terminology, my business will focus on the experiencers segment.
Author : Jacob Gallagher
Publisher : Phaidon
ISBN 13 : 9781838662479
Total Pages : 528 pages
Book Rating : 4.6/5 (624 download)
Download or read book The Men's Fashion Book written by Jacob Gallagher and published by Phaidon. This book was released on 2021 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first-ever authoritative A-Z celebration of the 500 greatest names in men's fashion - 200 years of men's style through the work of designers, brands, photographers, icons, models, retailers, tailors, and stylists around the globe
Author : Herbert L. Nelson
Publisher :
ISBN 13 :
Total Pages : 180 pages
Book Rating : 4.:/5 (334 download)
Download or read book An Analysis of the Merchandising of Men's Clothing in Bowling Green, Ohio, as Revealed by a Survey of Consumer's Patronage Buying Habits and Motives written by Herbert L. Nelson and published by . This book was released on 1952 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
