The Making Of A Name The Inside Story Of The Brands We Buy

Download The Making Of A Name The Inside Story Of The Brands We Buy full books in PDF, epub, and Kindle. Read online The Making Of A Name The Inside Story Of The Brands We Buy ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

The Making of a Name

Download The Making of a Name PDF Online Free

Author : Steve Rivkin
Publisher : Oxford University Press
ISBN 13 : 0199883408
Total Pages : 288 pages
Book Rating : 4.1/5 (998 download)

Book Synopsis The Making of a Name by : Steve Rivkin

Download or read book The Making of a Name written by Steve Rivkin and published by Oxford University Press. This book was released on 2005-01-13 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the secrets of successful brand names--how they've indelibly stamped cultures around the world; who makes them; why they're made; and how they're compiled, bought, sold, and protected. The book outlines what kind of names exist--the initialized, descriptive, allusive, and coined. How namers surf on brainwaves. The do's, don'ts, and nevers of naming, how the structure of names is built from the ground up and how their sounds are engineered. Why names symbolize benefits. Where in the world brands may be found, and what will become of them. Fast-paced, illustration-packed, gazing at the past and probing into the future, this is the definitive book on naming. The Making of A Name is the one book anyone interested in "owned words" must have.

The Making of a Name

Download The Making of a Name PDF Online Free

Author : Steve Rivkin
Publisher : Oxford : Oxford University Press
ISBN 13 : 0195168720
Total Pages : 286 pages
Book Rating : 4.1/5 (951 download)

Book Synopsis The Making of a Name by : Steve Rivkin

Download or read book The Making of a Name written by Steve Rivkin and published by Oxford : Oxford University Press. This book was released on 2004 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this insightful look at brand names, the authors explain how they differ from other names and how they can spell the difference between bankruptcy and marketplace triumph.

Brands and Branding

Download Brands and Branding PDF Online Free

Author : Stephen Brown
Publisher : SAGE
ISBN 13 : 1473988047
Total Pages : 350 pages
Book Rating : 4.4/5 (739 download)

Book Synopsis Brands and Branding by : Stephen Brown

Download or read book Brands and Branding written by Stephen Brown and published by SAGE. This book was released on 2016-08-17 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fun and humorous introductory book, written in Stephen Brown′s entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. With 3,000 branding books published each year, why would you (or your students) want to read Brands & Branding? Here are seven reasons why: It’s introductory, aimed at undergraduate students or postgrads without a bachelor degree in business and assumes nothing more than readers’ awareness of high profile brands such as Coca-Cola, Microsoft and Chanel It’s indicative, focusing on the basics and thus being a more reliable revision aid than Lucozade It’s immersive, taking readers on a journey and, working on the assumption that they have smartphones or tablet computers to hand, the print text links to images, articles and academic publications to give emphasis and context where appropriate. It’s inclusive, considering articles and reports but also blogs, novels, newspapers, reviews, social media and other sources It’s irreverent – branding is not always a deadly serious business! It’s intimate, Stephen speaks to you directly and together you will pick your way through the sometimes weird and unfailingly wonderful world of brands and branding using examples rather than abstract ideas to illustrate points. It’s inspirational, celebrating the curious and successful stories of brands from Cillit Bang to Cacharel Suitable for first and second year marketing or advertising students, and for those new to or interested in branding and who are keen to know more.

The Making of a Name:The Inside Story of the Brands We Buy

Download The Making of a Name:The Inside Story of the Brands We Buy PDF Online Free

Author : Steve Rivkin
Publisher : Oxford University Press, USA
ISBN 13 : 9780195168723
Total Pages : 288 pages
Book Rating : 4.1/5 (687 download)

Book Synopsis The Making of a Name:The Inside Story of the Brands We Buy by : Steve Rivkin

Download or read book The Making of a Name:The Inside Story of the Brands We Buy written by Steve Rivkin and published by Oxford University Press, USA. This book was released on 2005-01-13 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph.In this indispensable guide, the authors share the secrets of successful brand names--how they've indelibly stamped cultures around the world; who makes them; why they're made; and how they're compiled, bought, sold, and protected. The book outlines what kind of names exist--the initialized, descriptive, allusive, and coined. How namers surf on brainwaves. The do's, don'ts, and nevers of naming, how the structure of names is built from the ground up and how their sounds are engineered. Why names symbolize benefits. Where in the world brands may be found, and what will become of them.Fast-paced, illustration-packed, gazing at the past and probing into the future, this is the definitive book on naming. The Making of A Name is the one book anyone interested in "owned words" must have.

You Are a Brand!

Author : Catherine Kaputa
Publisher : Nicholas Brealey
ISBN 13 : 1857889347
Total Pages : 430 pages
Book Rating : 4.8/5 (578 download)

Book Synopsis You Are a Brand! by : Catherine Kaputa

Download or read book You Are a Brand! written by Catherine Kaputa and published by Nicholas Brealey. This book was released on 2012-09-16 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn insider secrets for career success from THE personal branding strategist. Celebrity entertainers, star athletes, and corporate icons didn't accidentally wind up at the top-they branded their way there. Now you, too, can leverage the power of a personal brand, harness your potential and take charge of your career. Using strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine Kaputa serves as your personal branding coach in You Are A Brand! 2nd Edition: In Person and Online, How Smart People Brand Themselves for Business Success. Kaputa has expanded her 2007 award-winning classic to include new chapters on crafting your own "elevator speech" and leveraging the power of social media. This updated edition explores strategies and tactics to tap into the power of words, learn the principles of visual identity, think in terms of markets, and execute a self-brand action plan that is unique and memorable. Combining today's hottest business concepts with the realities of the modern workplace, You Are a Brand! 2nd Edition highlights the self-branding odysseys of savvy professionals and budding entrepreneurs-Catherine Kaputa will coach you to take charge of your career through the one-of-a-kind brand that is YOU.

Product and Brand Management

Author : U.C. Mathur
Publisher : Excel Books India
ISBN 13 : 9788174465498
Total Pages : 556 pages
Book Rating : 4.4/5 (654 download)

Book Synopsis Product and Brand Management by : U.C. Mathur

Download or read book Product and Brand Management written by U.C. Mathur and published by Excel Books India. This book was released on 2010-07 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Authenticity

Download Authenticity PDF Online Free

Author : James H. Gilmore
Publisher : Harvard Business Press
ISBN 13 : 1591391458
Total Pages : 317 pages
Book Rating : 4.5/5 (913 download)

Book Synopsis Authenticity by : James H. Gilmore

Download or read book Authenticity written by James H. Gilmore and published by Harvard Business Press. This book was released on 2007 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors list the five factors that most directly influence customer perceptions: the operational essence of the enterprise, the nature of its offerings, the effects of the organization's heritage, its sense of purpose and its demonstrable body of values.

Branding Best Practices: A Guide to Effective Business and Product Naming

Download Branding Best Practices: A Guide to Effective Business and Product Naming PDF Online Free

Author :
Publisher : Lulu.com
ISBN 13 : 0615221467
Total Pages : 86 pages
Book Rating : 4.6/5 (152 download)

Book Synopsis Branding Best Practices: A Guide to Effective Business and Product Naming by :

Download or read book Branding Best Practices: A Guide to Effective Business and Product Naming written by and published by Lulu.com. This book was released on with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Naming Book

Download The Naming Book PDF Online Free

Author : Brad Flowers
Publisher : Entrepreneur Press
ISBN 13 : 1613084234
Total Pages : 152 pages
Book Rating : 4.6/5 (13 download)

Book Synopsis The Naming Book by : Brad Flowers

Download or read book The Naming Book written by Brad Flowers and published by Entrepreneur Press. This book was released on 2020-03-17 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out. In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You’ll learn how to: Set clear goals for your name and brand before you start Craft a brainstorming list based on your business mission Build a brand unique to you by creating your own word Find the balance between “cool” and clear Narrow down your list of names with five easy tests

The Washington Monthly

Download The Washington Monthly PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 558 pages
Book Rating : 4.X/5 (6 download)

Book Synopsis The Washington Monthly by :

Download or read book The Washington Monthly written by and published by . This book was released on 2005 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Business World

Download Business World PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 1238 pages
Book Rating : 4.E/5 ( download)

Book Synopsis Business World by :

Download or read book Business World written by and published by . This book was released on 2005-02 with total page 1238 pages. Available in PDF, EPUB and Kindle. Book excerpt:

A Secret History of Brands

Download A Secret History of Brands PDF Online Free

Author : Matt MacNabb
Publisher : Pen and Sword
ISBN 13 : 1473894190
Total Pages : 212 pages
Book Rating : 4.4/5 (738 download)

Book Synopsis A Secret History of Brands by : Matt MacNabb

Download or read book A Secret History of Brands written by Matt MacNabb and published by Pen and Sword. This book was released on 2017-07-30 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The true—and often shocking—stories behind some of the biggest names in business. We live our lives immersed in name brand products. What most of us don’t know is that the origins of many of the most well-known and beloved brands in the world are shrouded in controversy, drug use, and sometimes even blatant racism. A Secret History of Brands cuts through the rumors and urban legends and paints a picture of the true dark history of famous brands, like Coca-Cola, Hugo Boss, Adidas, Ford, Bayer, Chanel, and BMW, among others. Learn about: The mystery of the cocaine content of Coca-Cola The Hitler-Henry Ford connection Why Bayer is famous for aspirin, but began their journey with Heroin How Kellogg’s Corn Flakes were crafted to deter sexual arousal And more

New Vintage Type

Download New Vintage Type PDF Online Free

Author : Steven Heller
Publisher :
ISBN 13 :
Total Pages : 198 pages
Book Rating : 4.3/5 (91 download)

Book Synopsis New Vintage Type by : Steven Heller

Download or read book New Vintage Type written by Steven Heller and published by . This book was released on 2007 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Choose, use, and understand great vintage type with this authoritative guide. Retro is the new modern. And nowhere is that fact more evident than in typography, which today uses vintage type in ads, book and magazine design, movies, and everywhere words convey meaning. Viewers may not even realize that the type itself conveys mood, information, and a sense of style, but graphic designers know the power of vintage type. Now the world’s foremost historian of graphic design presents New Vintage Type, a remarkable rethinking and rediscovery of old and classic typefaces for today’s modern needs. Hundreds of amazing, astounding, and obscure examples from around the world are gathered here, organized into five historically and stylistically grouped sections: the Victorian Age, the Woodtype Era, Art Deco Style, Modern Movement, and the Eccentric Movement. With hundreds of lively and one-of-a-kind examples, plus informed, intriguing tex, New Vintage Type is the graphic designer's guide to choosing and using vintage type for maximum impact.

The Writers Directory 2008

Download The Writers Directory 2008 PDF Online Free

Author : Michelle Kazensky
Publisher : Saint James Press
ISBN 13 : 9781558626003
Total Pages : 1286 pages
Book Rating : 4.6/5 (26 download)

Book Synopsis The Writers Directory 2008 by : Michelle Kazensky

Download or read book The Writers Directory 2008 written by Michelle Kazensky and published by Saint James Press. This book was released on 2007-06 with total page 1286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Features bibliographical, biographical and contact information for living authors worldwide who have at least one English publication. Entries include name, pseudonyms, addresses, citizenship, birth date, specialization, career information and a bibliography.

Descant

Download Descant PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 206 pages
Book Rating : 4.:/5 (321 download)

Book Synopsis Descant by :

Download or read book Descant written by and published by . This book was released on 2005 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Publishers Weekly

Download The Publishers Weekly PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 644 pages
Book Rating : 4.:/5 (318 download)

Book Synopsis The Publishers Weekly by :

Download or read book The Publishers Weekly written by and published by . This book was released on 2007 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Library Journal

Download Library Journal PDF Online Free

Author : Melvil Dewey
Publisher :
ISBN 13 :
Total Pages : 904 pages
Book Rating : 4.3/5 (91 download)

Book Synopsis Library Journal by : Melvil Dewey

Download or read book Library Journal written by Melvil Dewey and published by . This book was released on 2005 with total page 904 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes, beginning Sept. 15, 1954 (and on the 15th of each month, Sept.-May) a special section: School library journal, ISSN 0000-0035, (called Junior libraries, 1954-May 1961). Also issued separately.