The Lego Story

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The LEGO Story

Author : Jens Andersen
Publisher : HarperCollins
ISBN 13 : 0063258048
Total Pages : 532 pages
Book Rating : 4.0/5 (632 download)

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Book Synopsis The LEGO Story by : Jens Andersen

Download or read book The LEGO Story written by Jens Andersen and published by HarperCollins. This book was released on 2022-11-15 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Absolutely essential reading for every LEGO fan.” —Blocks The definitive history of LEGO, based on unprecedented access to the company’s archives and rare interviews with the founding family who still owns the company "This book tells the story of how my family built the LEGO brand." —Kjeld Kirk Kristiansen, former President/CEO of the LEGO Group and 3rd generation owner It’s estimated that each year between eighty and ninety million children around the globe are given a box of LEGO, while up to ten million adults buy sets for themselves. Yet LEGO is much more than a dizzying number of plastic bricks that can be put together and combined in countless ways. LEGO is also a vision of the significance of what play can mean for humanity. This book tells the extraordinary story of a global company and a Danish family who for ninety years have defended children’s right to play—and who believe grown-ups, too, should make the time to nurture their inner child. The LEGO Story is built on Jens Andersen’s unique access to LEGO’s own archives, as well as on Andersen’s extensive conversations with Kjeld Kirk Kristiansen, former president and CEO of the LEGO group and grandson of its founder, Ole Kirk Christiansen. A riveting cultural history of changing generations’ views of childhood and the importance of play, The LEGO Story also a fascinating case study of how innovation and creativity helped leaders transform LEGO from a small carpentry business into the world’s largest producer of play materials and one of the most beloved brands in the world. Richly illustrated with never-before-seen photos from the family’s private archive, this is the ultimate book for fans of LEGO, revealing everything you ever wanted to know about the brand. An International Bestseller

The LEGO Book

Author : Daniel Lipkowitz
Publisher : DK Children
ISBN 13 : 9780241314227
Total Pages : 280 pages
Book Rating : 4.3/5 (142 download)

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Book Synopsis The LEGO Book by : Daniel Lipkowitz

Download or read book The LEGO Book written by Daniel Lipkowitz and published by DK Children. This book was released on 2018-10 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Celebrate and explore the incredible story of LEGO® and its much-loved bricks, sets, minifigures, movies, games, and more with this updated and expanded edition. Plus, comes with an exclusive printed LEGO brick! Take a dazzling visual tour through all the groundbreaking moments in LEGO history, from the company's humble beginnings in a carpenter's workshop to the invention of the iconic LEGO brick and LEGO minifigure, through to the stunning toys, video games and movies of today, including LEGO® Star Wars(tm), THE LEGO® NINJAGO® MOVIE(tm), and LEGO® Dimensions. This special edition of The LEGO® Book has been fully updated and expanded with the latest LEGO sets and fascinating facts to commemorate the 60th anniversary of the LEGO brick and the 40th anniversary of the minifigure. Go behind the scenes to learn how LEGO bricks are made; find out how amazing fan creations become real-life LEGO sets, and marvel at how LEGO bricks made it to the computer screen and the big screen. Created in full collaboration with the LEGO Group, The LEGO® Book is a treasure trove for LEGO fans of all ages. Previous edition ISBN 9781409376606 ©2018 The LEGO Group.

LEGO

Author : Jonathan Bender
Publisher : Turner Publishing Company
ISBN 13 : 047090903X
Total Pages : 302 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis LEGO by : Jonathan Bender

Download or read book LEGO written by Jonathan Bender and published by Turner Publishing Company. This book was released on 2010-05-28 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: An adult LEGO fan's dual quest: to build with bricks and build a family There are 62 LEGO bricks for every person in the world, and at age 30, Jonathan Bender realized that he didn't have a single one of them. While reconsidering his childhood dream of becoming a master model builder for The LEGO Group, he discovers the men and women who are skewing the averages with collections of hundreds of thousands of LEGO bricks. What is it about the ubiquitous, brightly colored toys that makes them so hard for everyone to put down? In search of answers and adventure, Jonathan Bender sets out to explore the quirky world of adult fans of LEGO (AFOLs) while becoming a builder himself. As he participates in challenges at fan conventions, searches for the largest private collection in the United States, and visits LEGO headquarters (where he was allowed into the top secret set vault), he finds his LEGO journey twinned with a second creative endeavor—to have a child. His two worlds intertwine as he awaits the outcome: Will he win a build competition or bring a new fan of LEGO into the world? Like every really good love story, this one has surprises—and a happy ending. Explores the world of adult fans of LEGO, from rediscovering the childhood joys of building with LEGO to evaluating LEGO's place in culture and art Takes an inside look at LEGO conventions, community taboos, and build challenges and goes behind-the-scenes at LEGO headquarters and LEGOLAND Tells a warm and personal story about the attempt to build with LEGO and build a family Whether you're an avid LEGO freak or a onetime fan who now shares LEGO bricks with your children, this book will appeal to the inner builder in you and reignite a love for all things LEGO.

Brick by Brick

Author : David Robertson
Publisher : Currency
ISBN 13 : 0307951626
Total Pages : 320 pages
Book Rating : 4.3/5 (79 download)

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Book Synopsis Brick by Brick by : David Robertson

Download or read book Brick by Brick written by David Robertson and published by Currency. This book was released on 2013-06-25 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sometimes radical yet always applicable, Brick by Brick abounds with real-world lessons for unleashing breakthrough innovation in your organization, using LEGO--which experienced one of the most remarkable business transformations in recent history--as a business model. As LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance, the company's leaders implemented some of the business world's most widely espoused prescriptions for boosting innovation. Ironically, these changes pushed the iconic toymaker to the brink of bankruptcy, showing that what works in theory can fail spectacularly in the brutally competitive global economy. It took a new LEGO management team--faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers (ten-year old boys)--to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Along the way, Brick by Brick reveals how LEGO: - Became truly customer-driven by co-creating with kids as well as its passionate adult fans - Looked beyond products and learned to leverage a full-spectrum approach to innovation - Opened its innovation process by using both the "wisdom of crowds" and the expertise of elite cliques - Discovered uncontested, "blue ocean" markets, even as it thrived in brutally competitive red oceans - Gave its world-class design teams enough space to create and direction to deliver built a culture where profitable innovation flourishes Whether you're a senior executive looking to make your company grow, an entrepreneur building a startup from scratch, or a fan who wants to instill some of that LEGO magic in your career, you'll learn how to build your own innovation advantage, brick by brick.

I'm Fun, Too! (A Classic LEGO Picture Book)

Author : Jonathan Fenske
Publisher : Scholastic Inc.
ISBN 13 : 1338290983
Total Pages : 36 pages
Book Rating : 4.3/5 (382 download)

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Book Synopsis I'm Fun, Too! (A Classic LEGO Picture Book) by : Jonathan Fenske

Download or read book I'm Fun, Too! (A Classic LEGO Picture Book) written by Jonathan Fenske and published by Scholastic Inc.. This book was released on 2018-08-28 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first-ever LEGO(R) picture book! From the creator of Barnacle Is Bored and Plankton Is Pushy. The first-ever LEGO(R) picture book, from Barnacle Is Bored creator Jonathan Fenske! What happens when an ordinary LEGO minifigure of the past meets the extraordinary minifigures of today, with their elaborate vehicles, colorful clothes, and wild accessories? He thinks he's no fun at all! "Let's face it. If we were all ice cream, those guys would be the super-duper chunky happy birthday blast. And I would be the vanilla."After feeling down about being ordinary, he and his new friends piece together just how special he truly is. This vibrantly illustrated storybook will charm readers of all ages, reminding them that what makes each person special can be found on the inside.

A Million Little Bricks

Author : Sarah Herman
Publisher : Skyhorse Publishing Inc.
ISBN 13 : 1620870541
Total Pages : 319 pages
Book Rating : 4.6/5 (28 download)

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Book Synopsis A Million Little Bricks by : Sarah Herman

Download or read book A Million Little Bricks written by Sarah Herman and published by Skyhorse Publishing Inc.. This book was released on 2012-09-26 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: The LEGO Group's history is as colorful as the toys it makes. This history charts the birth of the LEGO Group in the workshop of a Danish carpenter and its steady growth as a small, family-run toy manufacturer to its current position as a market-leading, award-winning brand.

LEGO Minifigure Year by Year

Author : Greg Farshtey
Publisher : DK Publishing (Dorling Kindersley)
ISBN 13 : 9781465414113
Total Pages : 0 pages
Book Rating : 4.4/5 (141 download)

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Book Synopsis LEGO Minifigure Year by Year by : Greg Farshtey

Download or read book LEGO Minifigure Year by Year written by Greg Farshtey and published by DK Publishing (Dorling Kindersley). This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A visual timeline of the classic toy combines photographs with information about more than two thousand significant, popular, and rare LEGO minifigures.

LEGO Harry Potter: a Magical Search and Find

Author : LEGO
Publisher :
ISBN 13 : 9781760506407
Total Pages : 32 pages
Book Rating : 4.5/5 (64 download)

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Book Synopsis LEGO Harry Potter: a Magical Search and Find by : LEGO

Download or read book LEGO Harry Potter: a Magical Search and Find written by LEGO and published by . This book was released on 2021-03-03 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Wizarding World is full of magical details and interesting characters! Join Harry, Ron and Hermione as they encounter the delights of Diagon Alley, tricky Cornish pixies and the majestic Ministry of Magic. Help Snape keep a close eye on the trio in this LEGO Harry Potter Search and Find book. Then, go back and see if you can spot even more magical things!

The LEGO Book

Author : Daniel Lipkowitz
Publisher :
ISBN 13 : 9780241364611
Total Pages : 279 pages
Book Rating : 4.3/5 (646 download)

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Book Synopsis The LEGO Book by : Daniel Lipkowitz

Download or read book The LEGO Book written by Daniel Lipkowitz and published by . This book was released on 2018 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Discover the whole LEGO story and explore the incredible play themes, sets, minifigures, movies, and innovations. Celebrate the 60-year history of the iconic LEGO brick in this special updated and expanded edition of The LEGO Book."--Back cover.

Building a History

Author : Sarah Herman
Publisher : Grub Street Publishers
ISBN 13 : 1783408049
Total Pages : 525 pages
Book Rating : 4.7/5 (834 download)

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Book Synopsis Building a History by : Sarah Herman

Download or read book Building a History written by Sarah Herman and published by Grub Street Publishers. This book was released on 2012-07-09 with total page 525 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of these beloved bricks and the people who built an empire with them. From its inception in the early 1930s right up until today, the LEGO Group’s history is as colorful as the toys it makes. Few other playthings share the LEGO brand’s creative spirit, educational benefits, resilience, quality, and universal appeal. This history charts the birth of the LEGO Group from the workshop of a Danish carpenter and its steady growth as a small, family-run toy manufacturer to its current position as a market-leading, award-winning brand. The company’s growing catalogue of products—including the earliest wooden toys, plastic bricks, play themes and other building systems such as DUPLO, Technic, and MINDSTORMS—are chronicled in detail, alongside the manufacturing process, LEGOLAND parks, licensed toys, and computer games. Learn all about how LEGO pulled itself out of an economic crisis and embraced technology to make building blocks relevant to twenty-first century children, and discover the vibrant fan community of kids and adults whose conventions, websites, and artwork keep the LEGO spirit alive. Building a History will have you reminiscing about old Classic Space sets, rummaging through the attic for forgotten minifigure friends, and playing with whatever LEGO bricks you can get your hands on (even if it means sharing with your kids).

The LEGO Book, New Edition (Library Edition)

Author : Daniel Lipkowitz
Publisher : National Geographic Books
ISBN 13 : 1465478205
Total Pages : 0 pages
Book Rating : 4.4/5 (654 download)

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Book Synopsis The LEGO Book, New Edition (Library Edition) by : Daniel Lipkowitz

Download or read book The LEGO Book, New Edition (Library Edition) written by Daniel Lipkowitz and published by National Geographic Books. This book was released on 2018-10-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Celebrate and explore the incredible story of the LEGO Group and its much-loved bricks, sets, minifigures, movies, games, and more with this updated and expanded edition. Take a dazzling visual tour through all the groundbreaking moments in LEGO® history, from the company's humble beginnings in a carpenter's workshop to the invention of the iconic LEGO brick and LEGO minifigure, through to the stunning toys, video games and movies of today, including LEGO® Star Wars(TM), THE LEGO® NINJAGO® MOVIE(TM), and LEGO® Dimensions. This special edition of The LEGO® Book has been fully updated and expanded with the latest LEGO sets and fascinating facts to commemorate the 60th anniversary of the LEGO brick and the 40th anniversary of the minifigure. Go behind the scenes to learn how LEGO bricks are made; find out how amazing fan creations become real-life LEGO sets, and marvel at how LEGO bricks made it to the computer screen and the big screen. Created in full collaboration with the LEGO Group, The LEGO® Book is a treasure trove for LEGO fans of all ages. LEGO, the LEGO logo, and the Brick and Knob configurations are trademarks of the LEGO Group. ©2017 The LEGO Group.

A Million Little Bricks

Author : Sarah Herman
Publisher : Simon and Schuster
ISBN 13 : 1620878674
Total Pages : 507 pages
Book Rating : 4.6/5 (28 download)

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Book Synopsis A Million Little Bricks by : Sarah Herman

Download or read book A Million Little Bricks written by Sarah Herman and published by Simon and Schuster. This book was released on 2012-11-13 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: Toy of the Year, Toy of the Century, Greatest Toy of All Time . . . there aren't many titles that haven’t been bestowed on LEGO toys, and it’s not hard to see why. From its inception in the early 1930s right up until today, the LEGO Group’s history is as colorful as the toys it makes. Few other playthings share the LEGO brand’s creative spirit, educative benefits, resilience, quality, and universal appeal. The LEGO name is now synonymous with playtime, but it wasn’t always so. This history charts the birth of the LEGO Group in the workshop of a Danish carpenter and its steady growth as a small, family-run toy manufacturer to its current position as a market-leading, award-winning brand. The company’s ever-increasing catalogof products—including the earliest wooden toys, plastic bricks, play themes, and other building systems such as DUPLO, Technic, and MINDSTORMS—are chronicled in detail, alongside the manufacturing process, LEGOLAND parks, licensed toys, and computer games. Learn all about how LEGO pulled itself out of an economic crisis and embraced technology to make building blocks relevant to twenty-first-century children and discover the vibrant fan community of kids and adults whose conventions, websites, and artwork keep the LEGO spirit alive. As nostalgic as it is contemporary, A Million Little Bricks will have you reminiscing about old Classic Space sets, rummaging through the attic for forgotten Minifigure friends, and playing with whatever LEGO bricks you can get your hands on (even if it means sharing with your kids).

Everything Is Awesome: A Search-and-Find Celebration of LEGO History (LEGO)

Author : Simon Beecroft
Publisher : Random House Books for Young Readers
ISBN 13 : 0593430255
Total Pages : 33 pages
Book Rating : 4.5/5 (934 download)

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Book Synopsis Everything Is Awesome: A Search-and-Find Celebration of LEGO History (LEGO) by : Simon Beecroft

Download or read book Everything Is Awesome: A Search-and-Find Celebration of LEGO History (LEGO) written by Simon Beecroft and published by Random House Books for Young Readers. This book was released on 2021-09-28 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: A uniquely illustrated search-and-find format, perfect for LEGO® fans young and old! Find hidden toys, pirates, ghosts and more in fantastic scenes based on classic LEGO® playsets. This full-color hardcover activity book will entertain LEGO® fans ages 6 to 8 as they pour over the highly detailed scenes! With its focus on the iconic toy’s history, this book will make a great gift for LEGO® fans and collectors of all ages. LEGO, the LEGO logo, the Brick and Knob configurations, and the Minifigure are trademarks of the LEGO Group. ©2021 The LEGO Group. Manufactured by AMEET Sp. z o.o. under license from the LEGO Group.

The LEGO Movie

Author : Dana Polan
Publisher : University of Texas Press
ISBN 13 : 1477321578
Total Pages : 216 pages
Book Rating : 4.4/5 (773 download)

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Book Synopsis The LEGO Movie by : Dana Polan

Download or read book The LEGO Movie written by Dana Polan and published by University of Texas Press. This book was released on 2020-11-10 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: What happens when we set out to understand LEGO not just as a physical object but as an idea, an icon of modernity, an image—maybe even a moving image? To what extent can the LEGO brick fit into the multimedia landscape of popular culture, especially film culture, today? Launching from these questions, Dana Polan traces LEGO from thing to film and asserts that The LEGO Movie is an exemplar of key directions in mainstream cinema, combining the visceral impact of effects and spectacle with ironic self-awareness and savvy critique of mass culture as it reaches for new heights of creativity. Incorporating insights from conversations with producer Dan Lin and writer-directors Phil Lord and Chris Miller, Polan examines the production and reception of The LEGO Movie and closely analyzes the film within popular culture at large and in relation to LEGO as a toy and commodity. He identifies the film’s particular stylistic and narrative qualities, its grasp of and response to the culture industry, and what makes it a distinctive work of animation within the seeming omnipresence of animation in Hollywood, and reveals why the blockbuster film, in all its silliness and seriousness, stands apart as a divergent cultural work.

Awesome Minds: The Inventors of LEGO® Toys

Author : Erin Hagar
Publisher : duopress
ISBN 13 : 1938093542
Total Pages : 51 pages
Book Rating : 4.9/5 (38 download)

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Book Synopsis Awesome Minds: The Inventors of LEGO® Toys by : Erin Hagar

Download or read book Awesome Minds: The Inventors of LEGO® Toys written by Erin Hagar and published by duopress. This book was released on 2016-03-21 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone has played with LEGO® toys, but not many people know who is behind this awesome invention. This fun and engaging book tells the story of how a Danish carpenter and his family turned a desperate situation into the most popular toy in history. With full-color illustrations and lively text, and chock-full of interesting facts, Awesome Minds: The Inventors of LEGO® Toys is the perfect read for those with creative spirits and curious minds. This book is an independently authored and published biography of the family that created the LEGO® construction toy and is not sponsored or endorsed by or affiliated in any way with the LEGO Group of companies, owner of the LEGO® trademarks. Lexile Level: 970L Guided Reading Level: R4

Awesome Minds

Author : Erin Hagar
Publisher :
ISBN 13 : 9781938093562
Total Pages : pages
Book Rating : 4.0/5 (935 download)

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Book Synopsis Awesome Minds by : Erin Hagar

Download or read book Awesome Minds written by Erin Hagar and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "Everyone has played with LEGO; toys, but not many people know who is behind this awesome invention. This fun and engaging book tells the story of how a Danish carpenter and his family turned a desperate situation into the most popular toy in history. With full-color illustrations and lively text, and chock-full of interesting facts, Awesome Minds: The Inventors of LEGO; Toys is the perfect read for those with creative spirits and curious minds. This book is an independently authored and published biography of the family that created the LEGO; construction toy and is not sponsored or endorsed by or affiliated in any way with the LEGO Group of companies, owner of the LEGO; trademarks. Lexile Level: 970L"--

The LEGO Ideas Book

Author : Daniel Lipkowitz
Publisher : Penguin
ISBN 13 : 1465498575
Total Pages : 202 pages
Book Rating : 4.4/5 (654 download)

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Book Synopsis The LEGO Ideas Book by : Daniel Lipkowitz

Download or read book The LEGO Ideas Book written by Daniel Lipkowitz and published by Penguin. This book was released on 2011-09-19 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 2 million copies sold worldwide! Be inspired to create and build amazing models with your LEGO® bricks! The LEGO Ideas Book is packed full of tips from expert LEGO builders on how to make jet planes reach new heights, create fantastic fortresses, swing through lush jungles, have fun on the farm and send space shuttles out of this world! This awesome ideas book is divided into six themed chapters - transport, buildings, space, kingdoms, adventure, and useful makes - to inspire every member of the family to get building. With over 500 models and ideas, this book is perfect for any LEGO fan - young or young at heart - who want to make their models cool, fun and imaginative. ©2020 The LEGO Group.