The Leadership of Advertised Brands

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Publisher :
ISBN 13 :
Total Pages : 282 pages
Book Rating : 4.:/5 (2 download)

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Book Synopsis The Leadership of Advertised Brands by : George Burton Hotchkiss

Download or read book The Leadership of Advertised Brands written by George Burton Hotchkiss and published by . This book was released on 1923 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Beloved Brands

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Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781983625886
Total Pages : 228 pages
Book Rating : 4.6/5 (258 download)

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Book Synopsis Beloved Brands by : Graham Robertson

Download or read book Beloved Brands written by Graham Robertson and published by Createspace Independent Publishing Platform. This book was released on 2018-01-06 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Beloved Brands is a book every CMO or would-be CMO should read." Al Ries With Beloved Brands, you will learn everything you need to know so you can build a brand that your consumers will love. You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive business review. Marketing pros and entrepreneurs, this book is for you. Whether you are a VP, CMO, director, brand manager or just starting your marketing career, I promise you will learn how to realize your full potential. You could be in brand management working for an organization or an owner-operator managing a branded business. Beloved Brands provides a toolbox intended to help you every day in your job. Keep it on your desk and refer to it whenever you need to write a brand plan, create a brand idea, develop a creative brief, make advertising decisions or lead a deep-dive business review. You can even pass on the tools to your team, so they can learn how to deliver the fundamentals needed for your brands. This book is also an excellent resource for marketing professors, who can use it as an in-class textbook to develop future marketers. It will challenge communications agency professionals, who are looking to get better at managing brands, including those who work in advertising, public relations, in-store marketing, digital advertising or event marketing. "Most books on branding are really for the MARCOM crowd. They sound good, but you find it's all fluff when you try to take it from words to actions. THIS BOOK IS DIFFERENT! Graham does a wonderful job laying out the steps in clear language and goes beyond advertising and social media to show how branding relates to all aspects of GENERAL as well as marketing management. Make no mistake: there is a strong theoretical foundation for all he says...but he spares you the buzzwords. Next year my students will all be using this book." Kenneth B. (Ken) Wong, Queen's University If you are an entrepreneur who has a great product and wants to turn it into a brand, you can use this book as a playbook. These tips will help you take full advantage of branding and marketing, and make your brand more powerful and more profitable. You will learn how to think, define, plan, execute and analyze, and I provide every tool you will ever need to run your brand. You will find models and examples for each of the four strategic thinking methods, looking at core strength, competitive, consumer and situational strategies. To define the brand, I will provide a tool for writing a brand positioning statement as well as a consumer profile and a consumer benefits ladder. I have created lists of potential functional and emotional benefits to kickstart your thinking on brand positioning. We explore the step-by-step process to come up with your brand idea and bring it all together with a tool for writing the ideal brand concept. For brand plans, I provide formats for a long-range brand strategy roadmap and the annual brand plan with definitions for each planning element. From there, I show how to build a brand execution plan that includes the creative brief, innovation process, and sales plan. I provide tools for how to create a brand calendar and specific project plans. To grow your brand, I show how to make smart decisions on execution around creative advertising and media choices. When it comes time for the analytics, I provide all the tools you need to write a deep-dive business review, looking at the marketplace, consumer, channels, competitors and the brand. Write everything so that it is easy to follow and implement for your brand. My promise to help make you smarter so you can realize your full potential.

R.E.D. Marketing

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Publisher : HarperCollins Leadership
ISBN 13 : 140022330X
Total Pages : 289 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis R.E.D. Marketing by : Greg Creed

Download or read book R.E.D. Marketing written by Greg Creed and published by HarperCollins Leadership. This book was released on 2021-06-08 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands. Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success. In 2011, Greg Creed had just been elevated from President to CEO of Taco Bell, a brand in deep distress at the time. It was on his shoulders to turn things around quickly along with co-author and CMO, Ken Muench. Together, they developed the R.E.D (Relevance, Ease, Distinctiveness) method. It’s simple methodology does not require complicated terms and a PhD to understand, it’s actually quite simple—marketing works in three very different ways: Relevance—Is it relevant to the marketplace? Ease—Is it easy to access and use? Distinction—Does it stand out from competition? By combining actual examples from Yum! and other recognizable brands of every size around the world with the latest findings in marketing, neuroscience, and behavioral economics, and the author’s own experience marketing three different brands across 120 countries, your brand can set and achieve a truly breakthrough marketing campaign utilizing R.E.D Marketing.

Brand Leadership

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Publisher : Simon and Schuster
ISBN 13 : 1471104370
Total Pages : 550 pages
Book Rating : 4.4/5 (711 download)

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Book Synopsis Brand Leadership by : David A. Aaker

Download or read book Brand Leadership written by David A. Aaker and published by Simon and Schuster. This book was released on 2012-12-11 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to customer loyalty. David Aaker is widely recognised as the leading expert in this burgeoning field. Now he prepares managers for the next wave of the brand revolution. With coauthor Erich Joachimsthaler, Aaker takes brand management to the next level - strategic brand leadership. Required reading for every marketing manager is the authors' conceptualisation of 'brand architecture' - how multiple brands relate to each other - and their insights on the hot new area of Internet branding. Full of impeccable, intelligent guidance, BRAND LEADERSHIP is the visionary key to business success in the future.

New Brand Leadership

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Publisher : FT Press
ISBN 13 : 0134194519
Total Pages : 311 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis New Brand Leadership by : Larry Light

Download or read book New Brand Leadership written by Larry Light and published by FT Press. This book was released on 2015-05-23 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Brand Leadership delivers the first complete, proven blueprint for organizing and executing on global brand marketing. It reflects the authors’ 50+ years of combined experience driving global brand leadership and measurable results across a wide range of industries, at companies ranging from Mars to Nissan, IHG to YUM! Brands. Larry Light and Joan Kiddon show how to drive value by successfully managing at the intersection of globalization, localization, and personalization. They introduce Arcature’s proven Collaborative Three Box Model, guiding you step-by-step through creating brand vision, defining brand framework, bringing your brand to life, and then measuring your performance. They offer specific, high-value recommendations regarding cultural change, organizational responsibilities, structure, metrics, and much more. You’ll find proven solutions to tough real-world global branding challenges, including managing tensions between global and local, central and regional, and brand leadership vs. brand management. For wide audiences of C-suite and other current and prospective business leaders; HR officers, marketing executives and agency professionals, top executives, business leaders, prospective business leaders, and MBA/executive MBA students.

The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value

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Publisher : McGraw Hill Professional
ISBN 13 : 1259834727
Total Pages : 241 pages
Book Rating : 4.2/5 (598 download)

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Book Synopsis The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value by : Thomas Barta

Download or read book The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value written by Thomas Barta and published by McGraw Hill Professional. This book was released on 2016-09-22 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER? The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors--or Powers--that drive marketers' business impact and career success. Reading it, you’ll learn how to: • MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company's priorities. • MOBILIZE YOUR COLLEAGUES: Inspire and motivate your non-marketing colleagues to deliver a great customer experience. • MOBILIZE YOUR TEAM: Build and align a winning marketing team. • MOBILIZE YOURSELF: Focus on goals that will benefit your customers, your company and yourself, by meeting your own needs and ambitions. By zeroing in on the value creation zone ("V-Zone")--the all-important overlap between your company's and customers' needs--you’ll be able to help the business win in the market--and achieve your career goals. Warning: This is not a marketing book. It’s a leadership book for marketers, using the latest research on what works--and what doesn’t--in marketing's digital age. BONUS: Receive full access to an online self-assessment tool and other marketing leadership resources.

The Principles of Advertising

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Publisher :
ISBN 13 :
Total Pages : 500 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis The Principles of Advertising by : Harry Tipper

Download or read book The Principles of Advertising written by Harry Tipper and published by . This book was released on 1925 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Hat Industry

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Publisher :
ISBN 13 :
Total Pages : 718 pages
Book Rating : 4.:/5 (334 download)

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Book Synopsis The Hat Industry by :

Download or read book The Hat Industry written by and published by . This book was released on 1922 with total page 718 pages. Available in PDF, EPUB and Kindle. Book excerpt:

A New Brand World

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Publisher : Penguin
ISBN 13 : 9780142001905
Total Pages : 244 pages
Book Rating : 4.0/5 (19 download)

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Book Synopsis A New Brand World by : Scott Bedbury

Download or read book A New Brand World written by Scott Bedbury and published by Penguin. This book was released on 2003-02-25 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning—and failed—branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.

Strategic Brand Management

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Publisher : Simon and Schuster
ISBN 13 : 0029170451
Total Pages : 360 pages
Book Rating : 4.0/5 (291 download)

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Book Synopsis Strategic Brand Management by : Jean-Noël Kapferer

Download or read book Strategic Brand Management written by Jean-Noël Kapferer and published by Simon and Schuster. This book was released on 1994 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The art of building sales is, to a large extent, the art of building brands. After reading Kapferer's book, you'll never again think of a brand as just a name. Several exciting new ideas and perspectives on brand building are offered that have been absent from our literature".--Philip Kotler".An invaluable reference for designers, marketing managers and brand managers alike".--Design magazine.

Bulletin

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Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Bulletin by : University of Missouri

Download or read book Bulletin written by University of Missouri and published by . This book was released on 1925 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Journalism Series

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Publisher :
ISBN 13 :
Total Pages : 150 pages
Book Rating : 4.:/5 (28 download)

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Book Synopsis Journalism Series by : University of Missouri

Download or read book Journalism Series written by University of Missouri and published by . This book was released on 1925 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The SAGE Encyclopedia of Leadership Studies

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Publisher : SAGE Publications
ISBN 13 : 1071840819
Total Pages : 1981 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis The SAGE Encyclopedia of Leadership Studies by : George R. Goethals

Download or read book The SAGE Encyclopedia of Leadership Studies written by George R. Goethals and published by SAGE Publications. This book was released on 2023-02-20 with total page 1981 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leadership Studies is a multi-disciplinary academic exploration of the various aspects of how people get along, and how together they get things done. The fields that contribute to leadership studies include history, political science, psychology, anthropology, sociology, philosophy, literature, and behavioral economics. Leadership Studies is also about the ethical dimensions of human behavior. The discipline considers what leadership has been in the past (the historical view), what leadership actually looks like in the present (principally from the perspectives of the behavioral sciences and political science), and what leadership should be (the ethical perspective). The SAGE Encyclopedia of Leadership Studies will present both key concepts and research illuminating leadership and many of the most important events in human history that reveal the nuances of leadership, good and bad. Entries will include topics such as power, charisma, identity, persuasion, personality, social intelligence, gender, justice, unconscious conceptions of leadership, leader-follower relationships, and moral transformation.

Market Research Agencies

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Publisher :
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Market Research Agencies by :

Download or read book Market Research Agencies written by and published by . This book was released on 1928 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Domestic Commerce Series

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Publisher :
ISBN 13 :
Total Pages : 164 pages
Book Rating : 4.:/5 (3 download)

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Book Synopsis Domestic Commerce Series by :

Download or read book Domestic Commerce Series written by and published by . This book was released on 1927 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising-- Selling Service

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Publisher :
ISBN 13 :
Total Pages : 452 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Advertising-- Selling Service by : Business Data Bureau, Indianapolis

Download or read book Advertising-- Selling Service written by Business Data Bureau, Indianapolis and published by . This book was released on 1922 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sales Management

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Publisher :
ISBN 13 :
Total Pages : 896 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Sales Management by :

Download or read book Sales Management written by and published by . This book was released on 1928 with total page 896 pages. Available in PDF, EPUB and Kindle. Book excerpt: