The Language Of Persuasion

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Rhetorical Style

Author : Jeanne Fahnestock
Publisher : OUP USA
ISBN 13 : 0199764123
Total Pages : 466 pages
Book Rating : 4.1/5 (997 download)

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Book Synopsis Rhetorical Style by : Jeanne Fahnestock

Download or read book Rhetorical Style written by Jeanne Fahnestock and published by OUP USA. This book was released on 2011-10-12 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide to the language of argument, Rhetorical Style offers a renewed appreciation of the persuasive power of the English language. Drawing on key texts from the rhetorical tradition, as well as on newer approaches from linguistics and literary stylistics, Fahnestock demonstrates how word choice, sentence form, and passage construction can combine to create effective spoken and written arguments. With examples from political speeches, non-fiction works, and newspaper reports, Rhetorical Style surveys the arguer's options at the word, sentence, interactive, and passage levels, and illustrates the enduring usefulness of rhetorical stylistics in analyzing and constructing arguments.

The Language of Persuasion in Politics

Author : Alan Partington
Publisher : Routledge
ISBN 13 : 1351710109
Total Pages : 263 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis The Language of Persuasion in Politics by : Alan Partington

Download or read book The Language of Persuasion in Politics written by Alan Partington and published by Routledge. This book was released on 2017-09-27 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible introductory textbook looks at the modern relationship between politicians, the press and the public through the language they employ, with extensive coverage of key topics including: ‘spin’, ‘spin control’ and ‘image’ politics models of persuasion: authority, contrast, association pseudo-logical and ‘post-truth’ arguments political interviewing: difficult questions, difficult answers metaphors and metonymy rhetorical figures humour, irony and satire Extracts from speeches, soundbites, newspapers and blogs, interviews, press conferences, election slogans, social media and satires are used to provide the reader with the tools to discover the beliefs, character and hidden strategies of the would-be persuader, as well as the counter-strategies of their targets. This book demonstrates how the study of language use can help us appreciate, exploit and protect ourselves from the art of persuasion. With a wide variety of practical examples on both recent issues and historically significant ones, every topic is complemented with guiding tasks, queries and exercises with keys and commentaries at the end of each unit. This is the ideal textbook for all introductory courses on language and politics, media language, rhetoric and persuasion, discourse studies and related areas.

Influence Is Your Superpower

Author : Zoe Chance
Publisher : Random House
ISBN 13 : 1984854348
Total Pages : 305 pages
Book Rating : 4.9/5 (848 download)

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Book Synopsis Influence Is Your Superpower by : Zoe Chance

Download or read book Influence Is Your Superpower written by Zoe Chance and published by Random House. This book was released on 2022-02-01 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rediscover the superpower that makes good things happen, from the professor behind Yale School of Management's most popular class “The new rules of persuasion for a better world.”—Charles Duhigg, author of the bestsellers The Power of Habit and Smarter Faster Better You were born influential. But then you were taught to suppress that power, to follow the rules, to wait your turn, to not make waves. Award-winning Yale professor Zoe Chance will show you how to rediscover the superpower that brings great ideas to life. Influence doesn’t work the way you think because you don’t think the way you think. Move past common misconceptions—such as the idea that asking for more will make people dislike you—and understand why your go-to negotiation strategies are probably making you less influential. Discover the one thing that influences behavior more than anything else. Learn to cultivate charisma, negotiate comfortably and creatively, and spot manipulators before it’s too late. Along the way, you’ll meet alligators, skydivers, a mind reader in a gorilla costume, Jennifer Lawrence, Genghis Khan, and the man who saved the world by saying no. Influence Is Your Superpower will teach you how to transform your life, your organization, and perhaps even the course of history. It’s an ethical approach to influence that will make life better for everyone, starting with you.

The Language of Persuasion in Advertising. A Corpus-based Critical Discourse Analysis

Author : Seda Evirgen
Publisher : GRIN Verlag
ISBN 13 : 3346400603
Total Pages : 76 pages
Book Rating : 4.3/5 (464 download)

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Book Synopsis The Language of Persuasion in Advertising. A Corpus-based Critical Discourse Analysis by : Seda Evirgen

Download or read book The Language of Persuasion in Advertising. A Corpus-based Critical Discourse Analysis written by Seda Evirgen and published by GRIN Verlag. This book was released on 2021-05-04 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2020 in the subject English Language and Literature Studies - Linguistics, grade: 1,0, Justus-Liebig-University Giessen, language: English, abstract: The thesis at hand puts a special emphasis on the use of persuasive language in online native advertisements from The New York Times. After careful examination, the corpus will be compiled of three native advertisements from the field of technology, by the sponsors Intel, Dropbox and Slack. The limitation to these native advertisements and persuasive linguistic devices and techniques was necessary with regard to the scope of this thesis. As no linguistic analysis of native advertisements could be found, there also was no reference to follow. Therefore, the thesis at hand lays the foundation for further research in this area. The aim is to conduct a corpus-based Critical Discourse Analysis in order to investigate and answer two main questions: 1. Do online native advertisements make use of the same persuasion methods as previously researched for other advertising types? 2. What are the most prominent persuasive linguistic devices and techniques in the online native advertisements from The New York Times? In addition to the CDA, the corpus-based approach is expected to provide quantitative evidence of the existence of discourse and to identify repetitive linguistic patterns of persuasive language use in native advertising. The thesis will be structured as follows. First, the theoretical framework provides general information about the functions and characteristics of advertising, while further focusing on native advertisement and the language of advertising. It continues with explaining the concept of persuasive language on the basis of ethos, logos and pathos and introduces some powerful persuasive techniques in advertisement. Further, linguistic devices of persuasive language on the phonetic, lexical, morphological and syntactic level will be defined. Additionally, the concept of Critical Discourse Analysis will be explained in detail, as the thesis at hand follows the CDA framework of Fairclough. The data collection method and data analysis procedure will be outlined in Chapter 3. This is followed by an analysis of three online native advertisements from the publisher The New York Times. After the analysis, the results will be presented and evaluated in order to assess the hypothesis. Finally, the conclusion provides a summary of the findings and suggests further research opportunities.

The Necessary Art of Persuasion

Author : Jay A. Conger
Publisher : Harvard Business Review Press
ISBN 13 : 1633691020
Total Pages : 80 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis The Necessary Art of Persuasion by : Jay A. Conger

Download or read book The Necessary Art of Persuasion written by Jay A. Conger and published by Harvard Business Review Press. This book was released on 2008-09-08 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.

Language Intelligence

Author : Joseph J. Romm
Publisher :
ISBN 13 : 9781477452226
Total Pages : 0 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Language Intelligence by : Joseph J. Romm

Download or read book Language Intelligence written by Joseph J. Romm and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reveals the tricks of the best communicators throughout history.

Persuading People

Author : Robert Cockcroft
Publisher : Bloomsbury Publishing
ISBN 13 : 1350307998
Total Pages : 284 pages
Book Rating : 4.3/5 (53 download)

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Book Synopsis Persuading People by : Robert Cockcroft

Download or read book Persuading People written by Robert Cockcroft and published by Bloomsbury Publishing. This book was released on 2013-12-01 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fascinating and practical book explores persuasive techniques in the English language, and is the ideal introduction for students and others with a professional interest in persuasion. Using a wide range of lively and accessible illustrative material, Robert Cockcroft and Susan Cockcroft unpick the complexities of persuasive language - both written and spoken - and enable readers to develop and enhance their rhetorical skills. Now thoroughly revised and expanded, the second edition of this successful text includes: - Developed application of cognitive linguistic theory, which sheds new light on the emotional and logical powers of persuasion - Extended and updated examples of rhetoric in action - Clear pointers for further study to allow readers to continue their exploration into rhetorical theory and practice - A new final chapter which invites readers to practice their skills using updated versions of traditional rhetorical exercises

Persuasion Across Genres

Author : Helena Halmari
Publisher : John Benjamins Publishing
ISBN 13 : 9789027253736
Total Pages : 280 pages
Book Rating : 4.2/5 (537 download)

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Book Synopsis Persuasion Across Genres by : Helena Halmari

Download or read book Persuasion Across Genres written by Helena Halmari and published by John Benjamins Publishing. This book was released on 2005 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers try to bend our tastes toward buying their products. Persuasion goes on in courtrooms, universities, and the business world. Persuasion pervades interpersonal relations in all social spheres, public and private. And persuasion reaches us via a large number of genres and their intricate interplay.This volume brings together nine chapters which investigate some of the typical genres of modern persuasion. Using both quantitative and qualitative methods, the authors explore the linguistic features of successful (and unsuccessful) persuasion and the reasons for the variation of persuasive choices as realized in various genres: business negotiations, judicial argumentation, political speech, advertising, newspaper editorials, and news writing. In the final chapter, the editors tie together the two themes persuasion and genres by proposing an Intergenre Model. This model assumes that a powerful force behind generic evolution is the perennial need for implicit persuasion.

Persuasion Skills Black Book

Author : Rintu Basu
Publisher : Cabal Group Limited
ISBN 13 : 190543054X
Total Pages : 185 pages
Book Rating : 4.9/5 (54 download)

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Book Synopsis Persuasion Skills Black Book by : Rintu Basu

Download or read book Persuasion Skills Black Book written by Rintu Basu and published by Cabal Group Limited. This book was released on 2009 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: A manual for quickly learning some very powerful hypnotic language patters that you can use in practical, real world situations.

The Routledge Handbook of Language and Persuasion

Author : Jeanne Fahnestock
Publisher : Taylor & Francis
ISBN 13 : 1000573370
Total Pages : 831 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis The Routledge Handbook of Language and Persuasion by : Jeanne Fahnestock

Download or read book The Routledge Handbook of Language and Persuasion written by Jeanne Fahnestock and published by Taylor & Francis. This book was released on 2022-09-30 with total page 831 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook provides a wide-ranging, authoritative, and cutting-edge overview of language and persuasion. Featuring a range of international contributors, the handbook outlines the basic materials of linguistic persuasion – sound, words, syntax, and discourse – and the rhetorical basics that they enable, such as appeals, argument schemes, arrangement strategies, and accommodation devices. After a comprehensive introduction that brings together the elements of linguistics and the vectors of rhetoric, the handbook is divided into six parts. Part I covers the basic rhetorical appeals to character, the emotions, argument schemes, and types of issues that constitute persuasion. Part II covers the enduring effects of persuasive language, from humor to polarization, while a special group of chapters in Part III examines figures of speech and their rhetorical uses. In Part IV, contributors focus on different fields and genres of argument as entry points for research into conventions of arguing. Part V examines the evolutionary and developmental roots of persuasive language, and Part VI highlights new computational methods of language analysis. This handbook is essential reading for those researching and studying persuasive language in the fields of linguistics, rhetoric, argumentation, communication, discourse studies, political science, psychology, digital studies, mass media, and journalism.

The Language of Persuasion

Author : Jennifer Minter
Publisher :
ISBN 13 :
Total Pages : 82 pages
Book Rating : 4.:/5 (849 download)

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Book Synopsis The Language of Persuasion by : Jennifer Minter

Download or read book The Language of Persuasion written by Jennifer Minter and published by . This book was released on 2009 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Persuasion Point

Author : Traci Brown
Publisher :
ISBN 13 : 9780692305041
Total Pages : pages
Book Rating : 4.3/5 (5 download)

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Book Synopsis Persuasion Point by : Traci Brown

Download or read book Persuasion Point written by Traci Brown and published by . This book was released on 2014-10-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

A Practical Guide to Persuasion

Author : Anthony McLean
Publisher : Icon Books Ltd
ISBN 13 : 1848317468
Total Pages : 185 pages
Book Rating : 4.8/5 (483 download)

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Book Synopsis A Practical Guide to Persuasion by : Anthony McLean

Download or read book A Practical Guide to Persuasion written by Anthony McLean and published by Icon Books Ltd. This book was released on 2014-10-02 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make other people say 'Yes'! Yes to your requests. Yes to your ideas. Yes to your products. Yes to your proposals. A Practical Guide to Persuasion uses psychology, expert advice and practical techniques to teach you how to influence the people around you in an ethical way. Learn how to increase your presence, by knowing when to talk and when to listen; develop a strategy of success, by preparing, planning and crafting opportunities and make change happen by understanding what drives your audience.

Emotive Language in Argumentation

Author : Fabrizio Macagno
Publisher : Cambridge University Press
ISBN 13 : 1107035988
Total Pages : 305 pages
Book Rating : 4.1/5 (7 download)

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Book Synopsis Emotive Language in Argumentation by : Fabrizio Macagno

Download or read book Emotive Language in Argumentation written by Fabrizio Macagno and published by Cambridge University Press. This book was released on 2014-02-24 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the uses and implicit dimensions of emotive language from a pragmatic, dialectical, epistemic and rhetorical perspective.

Understanding Political Persuasion: Linguistic and Rhetorical Analysis

Author : Douglas Mark Ponton
Publisher : Vernon Press
ISBN 13 : 1622738772
Total Pages : 241 pages
Book Rating : 4.6/5 (227 download)

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Book Synopsis Understanding Political Persuasion: Linguistic and Rhetorical Analysis by : Douglas Mark Ponton

Download or read book Understanding Political Persuasion: Linguistic and Rhetorical Analysis written by Douglas Mark Ponton and published by Vernon Press. This book was released on 2020-04-02 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book builds on the consolidated research field of Political Discourse Analysis and attempts to provide an introduction suitable for adoption amongst a readership wishing to understand some of the principles underlying such research, and above all to appreciate how the tools of discourse analysis might be applied to actual texts. It summarises some of the work that has been done in this field by authorities such as Halliday, Fairclough, Wodak, Chilton, Van Dijk, Martin, Van Leeuwen and others to provide the would-be analyst with practical ideas for their own research. Naturally, this would not be the first time that such a handbook or introductory reference book has been proposed. Fairclough himself recently produced one; however, his work, simply entitled Political Discourse Analysis, inevitably includes theoretical insights from his own research. The beginning analyst can, at times, experience a sense of bewilderment at the mass of theoretical writing in linguistics, in the search for some practical, usable tools. I explain a variety of such tools, demonstrating their usefulness in application to the analysis of a number of political speeches, from different historical periods and diverse social contexts. The author’s hope is that would-be students of political rhetoric, of whatever level and from a variety of research areas, will be able to pick up this book and find tools and techniques that will assist them in actual work on texts. Naturally, it is also hoped that they will be inspired to follow up the suggestions for further reading which they will find in the bibliography.

The Available Means of Persuasion

Author : David M. Sheridan
Publisher : Parlor Press LLC
ISBN 13 : 1602353115
Total Pages : 215 pages
Book Rating : 4.6/5 (23 download)

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Book Synopsis The Available Means of Persuasion by : David M. Sheridan

Download or read book The Available Means of Persuasion written by David M. Sheridan and published by Parlor Press LLC. This book was released on 2012-03-19 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the beginning, rhetoric has been a productive and practical art aimed at preparing citizens to participate in communal life. Possibilities for this participation are continually evolving in light of cultural and technological changes. The Available Means of Persuasion: Mapping a Theory and Pedagogy of Multimodal Public Rhetoric explores the ways that public rhetoric has changed due to emerging technologies that enable us to produce, reproduce, and distribute compositions that integrate visual, aural, and alphabetic elements. David M. Sheridan, Jim Ridolfo, and Anthony J. Michel argue that to exploit such options fully, rhetorical theory and pedagogy need to be reconfigured.

Rediscovering Rhetoric

Author : Justin T. Gleeson
Publisher : Federation Press
ISBN 13 : 9781862877054
Total Pages : 328 pages
Book Rating : 4.8/5 (77 download)

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Book Synopsis Rediscovering Rhetoric by : Justin T. Gleeson

Download or read book Rediscovering Rhetoric written by Justin T. Gleeson and published by Federation Press. This book was released on 2008 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rhetoric is ubiquitous in modern discourse: from arguments delivered in the High Court, to advertisements disseminated in the high street. For the legal and political advocate, persuasion is also a professional technique that must be perfected properly to practise each art. In contrast with the classical era and the middle ages, in which grammar, rhetoric and dialectic were basic features of all education, modern curricula almost entirely neglect any theoretical study of the methods of rhetoric. Rediscovering Rhetoric re-introduces to modern practitioners and students a grasp of the speeches, writings and methodologies of the great classical scholars of rhetoric. Part 1 - Law and Language in the Greco-Roman Tradition provides a contextualised introduction to significant theorists of rhetoric in the classical period, and consists of four chapters written by practising barristers and a current Justice of the Federal Court of Australia. Part 2 - The Practice of Persuasion comprises essays by practitioners distinguished in their pursuit of legal persuasion - one former and two current Justices of the High Court of Australia - illuminating their experiences of argument from the perspective of both bench and bar. Part 3 - The Politics of Persuasion performs a similar function to Part 2, in the related domain of politics. It includes a chapter by Graham Freudenberg, former speechwriter for Gough Whitlam and others. Together the three parts provide a unique inter-disciplinary perspective on the theory and practice of legal and political persuasion. Published in association with the NSW Bar Association.