The King Of Madison Avenue

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The King of Madison Avenue

Author : Kenneth Roman
Publisher : St. Martin's Press
ISBN 13 : 0230618340
Total Pages : 300 pages
Book Rating : 4.2/5 (36 download)

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Book Synopsis The King of Madison Avenue by : Kenneth Roman

Download or read book The King of Madison Avenue written by Kenneth Roman and published by St. Martin's Press. This book was released on 2010-06-08 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: * "The man in the Hathaway shirt" with his aristocratic eye patch * "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S. * Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." * "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement. * And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash." Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.

Lights, Camera, Madison Avenue

Author : Robert Naud
Publisher : McFarland
ISBN 13 : 1476622566
Total Pages : 207 pages
Book Rating : 4.4/5 (766 download)

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Book Synopsis Lights, Camera, Madison Avenue by : Robert Naud

Download or read book Lights, Camera, Madison Avenue written by Robert Naud and published by McFarland. This book was released on 2016-02-11 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This inside look at the production of 20th century television commercials begins with a review of advertising's beginnings going through the 1960s and early 1970s. The author, a career "Mad man," recounts lightheartedly his experiences on commercial productions--both live and film--in theaters and studios in New York City, at LBJ's ranch, on the White House lawn, along Rome's Appian Way, in Lady Astor's dining room and on the Tryall Golf Course in Jamaica, among other places. The technical (and people) challenges involved in producing high-end commercials for major corporations are given in often funny detail.

Madison Avenue and the Color Line

Author : Jason Chambers
Publisher : University of Pennsylvania Press
ISBN 13 : 9780812220605
Total Pages : 332 pages
Book Rating : 4.2/5 (26 download)

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Book Synopsis Madison Avenue and the Color Line by : Jason Chambers

Download or read book Madison Avenue and the Color Line written by Jason Chambers and published by University of Pennsylvania Press. This book was released on 2009-05-22 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. Madison Avenue and the Color Line breaks new ground by examining the history of black advertising agency employees and agency owners.

Madvertising

Author :
Publisher :
ISBN 13 : 9780823030811
Total Pages : 228 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Madvertising by :

Download or read book Madvertising written by and published by . This book was released on 2005 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: "MADvertising" showcases the very best of "MAD"'s fifty-plus years of takeoffs on Madison Avenue. Fans will love these hundreds of spoofs of legendary ad campaigns, plus hilarious behind-the-scenes interviews with the Usual Gang of Idiots. But wait, there's more! Get ready for two Galleries of Sin, featuring every twist on cigarette and alcohol advertising ever done by the magazine; a section highlighting "legitimate" ads by "MAD" artists; a discussion of "MAD"'s longtime no-advertising policy; plus (yes!) all-time favorite takeoffs on Madison Avenue culture, including the immortal musical "My Fair Ad Man" and "The "MAD" Madison Avenue Primer."

I Wrote the Book on Advertising.

Author : Patrick Peduto
Publisher : Bookbaby
ISBN 13 : 9781543967524
Total Pages : 158 pages
Book Rating : 4.9/5 (675 download)

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Book Synopsis I Wrote the Book on Advertising. by : Patrick Peduto

Download or read book I Wrote the Book on Advertising. written by Patrick Peduto and published by Bookbaby. This book was released on 2019-08-20 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: It took 50 years on Madison Avenue, a million concepts for mostly Fortune 100 Companies and more than a hundred professionals to write this book.

I Was a Mad Man

Author : Richard L. Gilbert
Publisher : Diversion Books
ISBN 13 : 1626810028
Total Pages : 302 pages
Book Rating : 4.6/5 (268 download)

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Book Synopsis I Was a Mad Man by : Richard L. Gilbert

Download or read book I Was a Mad Man written by Richard L. Gilbert and published by Diversion Books. This book was released on 2013-04-02 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: When the Greatest Generation came marching home, they buckled right down to work. I WAS A MAD MAN is the story of one of those men. Richard L. Gilbert, born in New York, devoted Giants fan in the cheap seats of Coogan's Bluff, CCNY grad, soldier, returned home in 1946. He needed a job. He found one in advertising. You don’t know his name (yet) but you'll recognize his work. In a 40-year career Richard Gilbert and his intrepid staff of copywriters, designers and artists at Gilbert Advertising changed how Americans thought about fur coats, foreign languages, cars, perfume and the Vietnam War. Gilbert Advertising wasn't the biggest shop on Madison Avenue but it was influential beyond its size. From encouraging the Metropolitan Opera to offer less than full season subscriptions (unheard of till 1971) in the Met's first ad campaign; to persuading people Renault had mended its ways (a Renault for the people who swore they’d never buy another); to tweaking the tail of the Russian Bear (Premier Kosygin, we'd like to give you a free tuxedo); London Fog rainwear; Berlitz Language school, and Club Med, Gilbert Advertising was the creator of iconic pop culture images that remain fresh and persuasive years later. Along the way Richard Gilbert spearheaded the ad campaign that helped end the Vietnam War (The First American Ballot on the War; Some Toys Hate War) and helped litigate protection of commercial free speech. Armed only with a pencil, and the indomitable American can-do spirit, Richard Gilbert marched up Madison Avenue into history. This is his story, and ours.

The Last Mrs. Astor: A New York Story

Author : Frances Kiernan
Publisher : W. W. Norton & Company
ISBN 13 : 0393078841
Total Pages : 342 pages
Book Rating : 4.3/5 (93 download)

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Book Synopsis The Last Mrs. Astor: A New York Story by : Frances Kiernan

Download or read book The Last Mrs. Astor: A New York Story written by Frances Kiernan and published by W. W. Norton & Company. This book was released on 2008-05-17 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Kiernan's sharp-eyed biography brings back a woman who, far into her 90s, relished the dance of life." —O, The Oprah Magazine This biography, based on firsthand knowledge and interviews with Mrs. Astor’s friends and the heads of New York’s great cultural institutions, gives us back the woman so loved and admired. At the age of 51, Brooke Astor wedded the notoriously ill-tempered Vincent Astor, who died in 1959. In a highly publicized courtroom battle, she fought off an attempt to break Vincent’s will, which left $67 million to the Vincent Astor Foundation. As the foundation’s president, Mrs. Astor would use this legacy to benefit New York City. She would personally visit every grant applicant and charm anyone she met. At her hundredth birthday, princes and presidents honored her, but in 2006 a grandson petitioned the courts to have his father removed as Brooke’s guardian. Once again an Astor court battle became the stuff of headlines.

Writing for Hire

Author : Catherine L. Fisk
Publisher : Harvard University Press
ISBN 13 : 0674973208
Total Pages : 398 pages
Book Rating : 4.6/5 (749 download)

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Book Synopsis Writing for Hire by : Catherine L. Fisk

Download or read book Writing for Hire written by Catherine L. Fisk and published by Harvard University Press. This book was released on 2016-10-17 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: Required to sign away their legal rights as authors as a condition of employment, professional writers may earn a tidy living for their work, but they seldom own their writing. Writing for Hire traces the history of labor relations that defined authorship in film, TV, and advertising in the mid-twentieth century. Catherine L. Fisk examines why strikingly different norms of attribution emerged in these overlapping industries, and she shows how unionizing enabled Hollywood writers to win many authorial rights, while Madison Avenue writers achieved no equivalent recognition. In the 1930s, the practice of employing teams of writers to create copyrighted works became widespread in film studios, radio networks, and ad agencies. Sometimes Hollywood and Madison Avenue employed the same people. Yet the two industries diverged in a crucial way in the 1930s, when screenwriters formed the Writers Guild to represent them in collective negotiations with media companies. Writers Guild members believed they shared the same status as literary authors and fought to have their names attached to their work. They gained binding legal norms relating to ownership and public recognition—norms that eventually carried over into the professional culture of TV production. In advertising, by contrast, no formal norms of public attribution developed. Although some ad writers chafed at their anonymity, their nonunion workplace provided no institutional framework to channel their demands for change. Instead, many rationalized their invisibility as creative workers by embracing a self-conception as well-compensated professionals devoted to the interests of clients.

Marriage on Madison Avenue

Author : Lauren Layne
Publisher : Gallery Books
ISBN 13 : 1501191632
Total Pages : 288 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Marriage on Madison Avenue by : Lauren Layne

Download or read book Marriage on Madison Avenue written by Lauren Layne and published by Gallery Books. This book was released on 2020-01-28 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: “The word charm is pretty much synonymous with Lauren Layne.” —Hypable One of O, The Oprah Magazine's “22 Romance Novels That Are Set to Be the Best of 2020” and one of Goodreads’s “28 of the Hottest Romances of 2020” From New York Times bestselling author Lauren Layne, the “queen of witty dialogue” (Rachel Van Dyken, New York Times bestselling author), comes the final installment of the Central Park Pact series, a heartfelt and laugh-out-loud romantic comedy that’s perfect for fans of Sally Thorne and Christina Lauren. Can guys and girls ever be just friends? According to Audrey Tate and Clarke West, absolutely. After all, they’ve been best friends since childhood without a single romantic entanglement. Clarke is the charming playboy Audrey can always count on, and he knows that the ever-loyal Audrey will never not play along with his strategy for dodging his matchmaking mother—announcing he’s already engaged…to Audrey. But what starts out as a playful game between two best friends turns into something infinitely more complicated, as just-for-show kisses begin to stir up forbidden feelings. As the faux wedding date looms closer, Audrey and Clarke realize that they can never go back to the way things were, but deep down, do they really want to?

Kings of Madison Avenue

Author : Jesse McLean
Publisher : ECW Press
ISBN 13 : 1554904455
Total Pages : 248 pages
Book Rating : 4.5/5 (549 download)

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Book Synopsis Kings of Madison Avenue by : Jesse McLean

Download or read book Kings of Madison Avenue written by Jesse McLean and published by ECW Press. This book was released on 2009-09 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reveling in the consumerist decadence of AMC’s infamous advertising house Sterling Cooper, this complementary volume to the groundbreaking series Mad Men provides behind-the-scenes revelations, episode guides, cast biographies, and rich sidebar content, including “How to Party Like the Mad Men.” Delving beneath the glitz and glamour to highlight the workings of a sophisticated modern classic, this definitive fan guide also offers fascinating sociological context and cultural analysis. The details of historical ad campaigns that are woven into the show’s storylines are provided—such as Volkswagen Beetle’s landmark “Think Small” campaign, the Nixon/Kennedy presidential push, and the creation of Lucky Strike’s “It’s toasted” slogan. This is the ultimate guide to a series that has been praised by the New York Times, Time magazine, and USA Today.

The Unpublished David Ogilvy

Author : David Ogilvy
Publisher : Profile Books(GB)
ISBN 13 : 9781781250877
Total Pages : 0 pages
Book Rating : 4.2/5 (58 download)

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Book Synopsis The Unpublished David Ogilvy by : David Ogilvy

Download or read book The Unpublished David Ogilvy written by David Ogilvy and published by Profile Books(GB). This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The private life of one of one of the original 'Mad Men'.

The King of Fifth Avenue

Author : David Black
Publisher :
ISBN 13 :
Total Pages : 832 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The King of Fifth Avenue by : David Black

Download or read book The King of Fifth Avenue written by David Black and published by . This book was released on 1981 with total page 832 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The King of Children

Author : Betty Jean Lifton
Publisher : Macmillan
ISBN 13 : 9780312155605
Total Pages : 436 pages
Book Rating : 4.1/5 (556 download)

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Book Synopsis The King of Children by : Betty Jean Lifton

Download or read book The King of Children written by Betty Jean Lifton and published by Macmillan. This book was released on 1997-04-15 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: As stirring as "Schindler's List", this classic biography focuses on the first advocate of children's rights--the man known as the savior of hundreds of orphans in the Warsaw Ghetto. A "New York Times" Notable Book. photos.

My Life in Advertising and Scientific Advertising

Author : Claude Hopkins
Publisher : McGraw Hill Professional
ISBN 13 : 9780844231013
Total Pages : 340 pages
Book Rating : 4.2/5 (31 download)

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Book Synopsis My Life in Advertising and Scientific Advertising by : Claude Hopkins

Download or read book My Life in Advertising and Scientific Advertising written by Claude Hopkins and published by McGraw Hill Professional. This book was released on 1998 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Test marketing. Coupon sampling. Copy research. All are standard practices in today's world of advertising. All were invented by Claude C. Hopkins (1866-1932), who worked for various advertisers including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop's patent medicine company until, at the age of 41, he was hired by Albert Lasker to write copy for Lord & Thomas advertising agency (forerunner to today's Foote, Cone & Belding). He stayed for 18 years. Scientific Advertising and My Life in Advertising remain essential, vital guideposts for present and future generations of advertising professionals. - Publisher.

The Tiny King

Author : Taro Miura
Publisher : Candlewick Press
ISBN 13 : 0763666874
Total Pages : 33 pages
Book Rating : 4.7/5 (636 download)

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Book Synopsis The Tiny King by : Taro Miura

Download or read book The Tiny King written by Taro Miura and published by Candlewick Press. This book was released on 2013 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Feeling lonely in a well-guarded, oversized castle where he eats sumptuous meals he cannot finish alone, rides on a horse that throws him and sleeps poorly at night, a tiny king marries a big princess and becomes the father of several children who fill his castle with right-sized happiness. By the award-winning creator of Ton and Tools.

City in Time

Author : William Hayes
Publisher : Sterling Publishing Company
ISBN 13 : 9781402738517
Total Pages : 156 pages
Book Rating : 4.7/5 (385 download)

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Book Synopsis City in Time by : William Hayes

Download or read book City in Time written by William Hayes and published by Sterling Publishing Company. This book was released on 2007 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Bronx to the Battery and beyond, New York is a wonderful town--and one that was centuries in the making. With the Statue of Liberty raising her torch high, it became the shining symbol of a promised land for immigrants throughout the world. Follow the city’s growth, and look at her buildings old and new, from Trinity Church to today’s glass and steel skyscrapers. The trip passes through Ellis Island, first stop for many new Americans; Battery Park City, where Castle Clinton still stands; Hester Street, once filled with peddlers selling their wares; the original and new Penn Stations and Madison Square Gardens; and more. Sidebars look in depth at such New York attractions as the subway.

Freud on Madison Avenue

Author : Lawrence R. Samuel
Publisher : University of Pennsylvania Press
ISBN 13 : 0812204875
Total Pages : 234 pages
Book Rating : 4.8/5 (122 download)

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Book Synopsis Freud on Madison Avenue by : Lawrence R. Samuel

Download or read book Freud on Madison Avenue written by Lawrence R. Samuel and published by University of Pennsylvania Press. This book was released on 2011-06-06 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do consumers really want? In the mid-twentieth century, many marketing executives sought to answer this question by looking to the theories of Sigmund Freud and his followers. By the 1950s, Freudian psychology had become the adman's most powerful new tool, promising to plumb the depths of shoppers' subconscious minds to access the irrational desires beneath their buying decisions. That the unconscious was the key to consumer behavior was a new idea in the field of advertising, and its impact was felt beyond the commercial realm. Centered on the fascinating lives of the brilliant men and women who brought psychoanalytic theories and practices from Europe to Madison Avenue and, ultimately, to Main Street, Freud on Madison Avenue tells the story of how midcentury advertisers changed American culture. Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, and the father of motivation research, Viennese-trained psychologist Ernest Dichter, adapted techniques from sociology, anthropology, and psychology to help their clients market consumer goods. Many of these researchers had fled the Nazis in the 1930s, and their decidedly Continental and intellectual perspectives on secret desires and inner urges sent shockwaves through WASP-dominated postwar American culture and commerce. Though popular, these qualitative research and persuasion tactics were not without critics in their time. Some of the tools the motivation researchers introduced, such as the focus group, are still in use, with "consumer insights" and "account planning" direct descendants of Freudian psychological techniques. Looking back, author Lawrence R. Samuel implicates Dichter's positive spin on the pleasure principle in the hedonism of the Baby Boomer generation, and he connects the acceptance of psychoanalysis in marketing culture to the rise of therapeutic culture in the United States.