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The Journal Of Product Innovation Managementvolume 5number 1march 1988
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Book Synopsis The Journal of Product Innovation Management.Volume 5,Number 1,March 1988 by : The Journal of Product Innovation Management.Volume 5,Number 1,March 1988
Download or read book The Journal of Product Innovation Management.Volume 5,Number 1,March 1988 written by The Journal of Product Innovation Management.Volume 5,Number 1,March 1988 and published by . This book was released on 1988 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Proceedings written by and published by . This book was released on with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Marketing Book by : Michael Baker
Download or read book The Marketing Book written by Michael Baker and published by Routledge. This book was released on 2008-09-10 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 6th edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker and the new co-editor Susan Hart have overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer. In particular, the 'Marketing Book' now looks at broader range of international issues with a broader group of international contributors. Based, as in previous editions, on seminal articles form thought leaders in each subject the 'Marketing Book 6th edition' is bursting with salient articles. It amounts to an all-embracing one-volume companion to modern marketing thought, ideal for all students of marketing.
Book Synopsis Engineering Management by : Hans J. Thamhain
Download or read book Engineering Management written by Hans J. Thamhain and published by Wiley-Interscience. This book was released on 1992 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: Competing effectively in a complex global marketplace requires more than just having technological parity with foreign countries. It also requires the effective management of that technology, the people, the organizations, processes, and overall resources. Modern management tools have been developed that can respond to this challenge, but many of today's busy managers, caught up in the necessary rush to generate new products, processes, and services, haven't heard the good news. Hans Thamhain's Engineering Management gets the good word out - clearly and forcefully. He skillfully combines 20 years of R&D and technical management experience with eight years of field research, to show you how to manage technological developments and lead technical personnel in a team-oriented work environment. The book integrates engineering methods with modern management tools and techniques to forge a powerful approach for dealing effectively with the many interrelated variables involved in the management of today's technology-based organization. Engineering Management gets the word out in the most direct way possible - including checklists, figures, tables, forms, practical recipes, case histories, and simulations that turn concepts into practical prescriptions that you can use at work. With each successive chapter, you'll grow more confident in your ability to lead and motivate your workforce; stimulate innovative performance; oversee technical projects and engineering work; manage new product developments faster and more cost effectively; exercise financial control over projects; measure financial control over projects; effectively utilize computer-based decision support systems; allocate your peopleand other resources most effectively; understand joint responsibilities, organizational interfaces, and team buildings; integrate total quality management efforts, manage conflict, change, and development; develop winning bid proposals - and more. The appendices in Engineering Management build on the principles and techniques discussed in the book's 15 chapters, providing management guidelines in such areas as project planning, tracking and control, as well as new business acquisition. A sweeping mandate for improving technology-based organizations through the effective control of their resources, Engineering Management should be required reading for every engineering, technical, product, project, and R&D manager. It will also prove to be an important text for instructors of advanced undergraduate courses in engineering, business, and management.
Book Synopsis The Marketing Book by : Michael John Baker
Download or read book The Marketing Book written by Michael John Baker and published by Routledge. This book was released on 2003 with total page 867 pages. Available in PDF, EPUB and Kindle. Book excerpt: Used by students and practitioners, this book gathers together the insights of the UK's most important and influential marketing thinkers. This fifth edition has been extensively updated to reflect changes and trends in current marketing thinking and practice.
Book Synopsis Wireless Independent Living for a Greying Population by : Lara Srivastava
Download or read book Wireless Independent Living for a Greying Population written by Lara Srivastava and published by CRC Press. This book was released on 2022-09-01 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is widely known today that not only are the aged ageing, or the old getting older, but they are also increasing in number the world over. At the same time, proper care and support for our aged is increasingly at risk. Without some form of support, the quantitative extension of life cannot be matched by a qualitative one. This may mean that the opportunity provided by a longer life is squandered, and life itself, of course, is nothing if not opportunity. Societies find that self-sufficiency and independence not only contribute to individual well-being, but are also economically desirable due to the resultant increase in productivity.The challenges of daily living for a growing population of the aged form the basis of the independent living platform, the AGE@HOME platform, which is described in this book. The platform combines both existing and emerging technologies suitable for the home. Its use and application is considered in the wider context of Web 2.0, the internet of things, and other elements of the burgeoning digital world. It is time that a holistic and multi-disciplinary approach to this constantly enlarging area of human existence is taken.This book is written for researchers and designers of wireless tools, analog and digital circuits as well as academics who are active in the various fields of Human Sciences.Foreword"This book appears at the right moment when several developments have made age and its consequences an important element of human existence. It makes for informative reading, being based on considerations related to independence for the aged and the application of emerging technologies to enhance this independence......."From the foreword by:Houlin ZhaoDeputy Secretary-General of theInternational Telecommunication Union
Book Synopsis Using Market Knowledge by : Rohit Deshpande
Download or read book Using Market Knowledge written by Rohit Deshpande and published by SAGE. This book was released on 2001 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can we use market knowledge effectively? What needs to be done to move from market knowledge to market insight? These and other questions of significance to marketers, researchers, and scholars alike are addressed in this timely volume. Drawing on a collection of outstanding papers from the prestigious Marketing Science Institute, Editor Rohit Desphande, has assembled, in a single source, the key research on market knowledge management and the best information available for new ideas on what's next. The contributing authors are scholars from leading business schools including Harvard, MIT, and Wharton. Using Market Knowledge is appropriate for students in advanced marketing courses, scholars and faculty interested in improving their understanding of knowledge management, and professionals in market research firms.
Download or read book Managing Innovation written by Joe Tidd and published by John Wiley & Sons. This book was released on 2020-11-23 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its seventh edition, Managing Innovation: Integrating Technological, Market and Organizational Change enables graduate and undergraduate students to develop the unique skill set and the foundational knowledge required to successfully manage innovation, technology, and new product development. This bestselling text has been fully updated with new data, new methods, and new concepts while still retaining its holistic approach the subject. The text provides an integrated, evidence-based methodology to innovation management that is supported by the latest academic research and the authors’ extensive experience in real-world management practice. Students are provided with an impressive range of learning tools—including numerous case studies, illustrative examples, discussions questions, and key information boxes—to help them explore the innovation process and its relation to the markets, technology, and the organization. "Research Notes" examine the latest evidence and topics in the field, while "Views from the Front Line" offer insights from practicing innovation managers and connect the covered material to actual experiences and challenges. Throughout the text, students are encouraged to apply their knowledge and critical thinking skills to business model innovation, creativity, entrepreneurship, service innovation, and many more current and emerging approaches and practices.
Book Synopsis The Portable MBA in Project Management by : Eric Verzuh
Download or read book The Portable MBA in Project Management written by Eric Verzuh and published by John Wiley & Sons. This book was released on 2003-07-21 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dies ist der Nachfolgetitel des erfolgreichen "The Fast Forward MBA in Project Management", von dem bislang über 70.000 Exemplare verkauft wurden. "The Portable MBA in Project Management" diskutiert die aktuellsten Themen im Projektmanagement und enthält Beiträge von allen führenden Autoritäten auf diesem Gebiet. Die Beiträge dieser Experten verknüpfen wichtige Ideen mit Originalmaterial und decken alle Trends, alle Themen und alle Aspekte des modernen Projektmanagement ab. Autor Eric Verzuh präsentiert eine Vielzahl von erprobten Techniken für das Managen einzelner Projekte und projektbasierter Unternehmen. Hier erfahren Projektmanager, wie sie die Kraft einzelner Projekterfolge miteinander verbinden können, um das Unternehmen so zu einem höheren Maß an Produktivität und Reaktionsfreudigkeit im Kundenkontakt anzuspornen. "The Portable MBA in Project Management" - der umfassende Ratgeber für erfolgreiches Projektmanagement und ein Muss für jeden ambitionierten Projektmanager. Eric Verzuh ist als Consultant für führende internationale Unternehmen tätig, darunter u.a. Adobe, Boeing, GE und Nordstrom.
Book Synopsis Intellectual Property Rights In Science, Technology, And Economic Performance by : Francis W. Rushing
Download or read book Intellectual Property Rights In Science, Technology, And Economic Performance written by Francis W. Rushing and published by Routledge. This book was released on 2019-04-11 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the economic, political, legal, and social concerns of the world's governments on intellectual property rights. It analyzes the systems of both developed and developing economies and draws a clear picture of the status of intellectual property regimes around the world.
Book Synopsis Marketing Engineering by : Gary L. Lilien
Download or read book Marketing Engineering written by Gary L. Lilien and published by DecisionPro. This book was released on 2004 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accompanying CD-ROM contains ... "26 software programs, help files and tutorials."--Page 4 of cover.
Book Synopsis Strategic Management by : Richard Lynch
Download or read book Strategic Management written by Richard Lynch and published by Pearson UK. This book was released on 2018-05-09 with total page 789 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Management is a core strategy textbook, covering all the major topics particularly from a global perspective. It delivers comprehensive coverage of the subject in an easy-to-read style with extensive examples and a range of free support material that will help you learn actively and effectively. This eighth edition of Strategic Management builds on proven strengths ... · over 70 short case studies to provide easily accessible illustrations of strategy in practice and additional cases available online to provide more in-depth examples of recent strategic decisions involving Sony, Apple and industry sectors · a continuous contrast between prescriptive and emergent views of strategy to highlight the key debates within the discipline · emphasis on practice throughout with features to help you turn theory into practice · major international strategy cases from Europe, Africa, China, India, Middle East and the Americas · clear exploration of the key concepts · comprehensive, logical structure to guide you through this complex subject · Specialist chapters on public/third sector strategy, green strategy and sustainability, entrepreneurial strategy and international and global strategy New for the eighth edition: - Dynamic capabilities and resource renewal explored in a revised and updated chapter - Emergent strategy completely revised in two new chapters, one focusing on innovation, and technology and the other exploring knowledge and learning - New material on innovation and strategy in uncertain environments - Case studies from large and small organisations from Google, Spotify and Cadbury to Snapchat, Uber and green energy companies with 14 new cases and many cases updated This new edition also includes a wealth of free, online, open-access learning resources. Use these materials to enhance and test your knowledge to improve your grades. Online resources include web based cases with indicative answers, chapter based support material, long cases and multiple-choice questions. Richard Lynch is Emeritus Professor of Strategic Management at Middlesex University, London. He is an active researcher, lecturer and consultant, particularly in the area of global strategy and sustainable strategy.
Book Synopsis Second European Conference on Knowledge Management by : Dan Remenyi
Download or read book Second European Conference on Knowledge Management written by Dan Remenyi and published by Academic Conferences Limited. This book was released on 2001 with total page 822 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Managing Organizations by : Stewart R Clegg
Download or read book Managing Organizations written by Stewart R Clegg and published by SAGE. This book was released on 1999-04-29 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Managing Organizations Stewart Clegg, Cynthia Hardy and Walter Nord explore the major issues and debates in management and organization. The textbook addresses key topics such as leadership, decision-making and innovation in organizations alongside such themes as diversity, globalization and ecology. Students and teachers of management will find this a comprehensive and wide-ranging resource on the core issues for contemporary managers and organizations.
Book Synopsis Open Innovation by : Pascal Latouche
Download or read book Open Innovation written by Pascal Latouche and published by John Wiley & Sons. This book was released on 2019-01-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The corporate start-up incubator is currently developing in large companies as an essential approach to open innovation. It faces a global system involving varied contexts, issues and actors. Its implementation is an art and to succeed the corporate incubator must become a real "interaction architect". Using testimonials and real case studies, the author takes a dive into the structural and social mysteries of corporate incubators. By analyzing the complex mechanisms of interactions, this book decrypts and reveals the keys to the success of these devices and to opening innovation in a broad sense. The concept of an “interaction architect” is related to the art of building fruitful interactions within human systems. Being aware that social systems exist is good, but knowing how to manage them is better.
Book Synopsis Managing Innovation Within Networks by : Wim Biemans
Download or read book Managing Innovation Within Networks written by Wim Biemans and published by Routledge. This book was released on 2018-03-22 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1992 and now with an updated Preface this book analyses the development of innovations using a network perspective. The book offers practical guidelines with direct managerial relevance based on evidence collected from twenty-two case studies. First introducing theories of product development, adoption and diffusion, it then places them in the context of industrial networks, investigating such topics as user-involvement, interaction and market strategies. The book is essential reading for students of marketing, technology and strategy.
