Author : Andrew Grenville
Publisher : Lulu.com
ISBN 13 : 0359058906
Total Pages : 144 pages
Book Rating : 4.3/5 (59 download)
Book Synopsis The Insights Revolution: Questioning Everything by : Andrew Grenville
Download or read book The Insights Revolution: Questioning Everything written by Andrew Grenville and published by Lulu.com. This book was released on 2018-08-30 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: The insights industry is in trouble. It's not growing, despite an explosion of information, decreasing costs and an increase in the need for informed decision making. And it still does not have real influence in the boardroom. It is too often focused on what happened, and not on where to go and what to do next. It focuses on methodology instead of decision making. And it is gathering its data from people it treats like chattel, which leads to results being unreliable if not downright wrong. This book takes a problem/solution approach; it is organized into chapters which shine an uncomfortable light on all too familiar practices before suggesting a better way forward. The book is fueled by interviews with insights professionals, marketers and strategists from around the world, including people from organizations like Coca-Cola, Discovery Channel, Estée Lauder, ESOMAR, Facebook, Intel, Pfizer, PwC, Sunovion, Telstra, Twitter, Virgin Australia, U.S. Bank, Visa, Warner Bros, and World Vision.